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Consumer Perceptions of Masculinity in Advertising: The Viewpoint of Generation Z and Millennials 广告中消费者对男子气概的认知:Z一代和千禧一代的观点
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.299
Toms Kreicbergs, D. Ščeulovs
{"title":"Consumer Perceptions of Masculinity in Advertising: The Viewpoint of Generation Z and Millennials","authors":"Toms Kreicbergs, D. Ščeulovs","doi":"10.54808/wmsci2023.01.299","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.299","url":null,"abstract":"The purpose of the research is to explore Gennerations Z's and millennials' perceptions of masculinity in advertising. This can help advertisers to understand what type of masculine character to focus on and whether advertisers' offered version of masculinity is in alignment with consumer preferences. Research methods consisted of an extensive literature review process and quantitative research methods such as survey research of younger consumer segments such as Generation Z and millennials. The empirical results were analyzed using the SPSS 23 statistical software program. The research found that consumers tend to approve of modern masculinity in advertising more than traditional ones, with women approving of modern in slightly more convincing numbers than men. The research also found that consumers give preference to the display of affection and love and depicting masculinity less stereotypically in modern masculinity advertisements.","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"109 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73708478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stakeholders of Innovation Ecosystem and Improvement of Their Performance 创新生态系统的利益相关者及其绩效提升
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.203
Liene Briede, E. Gaile-Sarkane
{"title":"Stakeholders of Innovation Ecosystem and Improvement of Their Performance","authors":"Liene Briede, E. Gaile-Sarkane","doi":"10.54808/wmsci2023.01.203","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.203","url":null,"abstract":"","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77856224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Optimizing Multivariate LSTM Networks for Improved Cryptocurrency Market Analysis 优化多元LSTM网络以改进加密货币市场分析
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.83
M. O. Ben Miloud, Eunjin Kim
{"title":"Optimizing Multivariate LSTM Networks for Improved Cryptocurrency Market Analysis","authors":"M. O. Ben Miloud, Eunjin Kim","doi":"10.54808/wmsci2023.01.83","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.83","url":null,"abstract":"","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79158273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Screen as a Mirror of Consumer and Its Consumerism: Does Modern Consumer Consumes Itself? 作为消费者镜子的屏幕及其消费主义:现代消费者是否在消费自己?
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.224
I. Jankovska, E. Gaile-Sarkane
{"title":"A Screen as a Mirror of Consumer and Its Consumerism: Does Modern Consumer Consumes Itself?","authors":"I. Jankovska, E. Gaile-Sarkane","doi":"10.54808/wmsci2023.01.224","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.224","url":null,"abstract":"","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"360 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76604079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Positioning as a Catalyst Towards Innovations 定位为创新的催化剂
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.196
E. Štrausa, Enno Ence, E. Gaile-Sarkane
{"title":"Positioning as a Catalyst Towards Innovations","authors":"E. Štrausa, Enno Ence, E. Gaile-Sarkane","doi":"10.54808/wmsci2023.01.196","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.196","url":null,"abstract":"","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76861742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Use of Audience Response Systems to Enhance Student Engagement in Online Synchronous Environments: An Exploratory Study 使用观众反应系统，以提高学生参与在线同步环境:一项探索性研究
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.440
Trevor Nesbit
{"title":"Use of Audience Response Systems to Enhance Student Engagement in Online Synchronous Environments: An Exploratory Study","authors":"Trevor Nesbit","doi":"10.54808/wmsci2023.01.440","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.440","url":null,"abstract":"Many higher education institutions adapted to the Covid-19 pandemic by switching their teaching into online mode making use of online synchronous sessions using technologies such as Zoom. It was common for lecturers to find it disconcerting that many students were not turning on their cameras and microphones and how this made it difficult to ascertain whether their students were engaged in the sessions at all. This paper examines the experiences of teaching staff in eight courses relating to the use of audience response systems (ARS) to improve the experiences of students and teaching staff when conducting synchronous online teaching sessions or hybrid sessions when they had some face-face students and some online students joining sessions synchronously. Literature is examined that shows the benefits relating to the use of ARS in synchronous online teaching sessions to include anonymity of student responses; enhancement of feedback between teaching staff and students; and teaching staff getting a better sense of student engagement during a session. An analysis of the eight cases presented confirms these benefits in the literature from the perspective of the teaching staff. The findings apply irrespective of the ARS being used and will be of relevance and interest to any teaching staff seeking to improve the experiences of students and teaching staff involved in synchronous online teaching sessions.","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73373711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Design of Seamless Namespace Management Scheme for Overlay Networks 覆盖网络无缝命名空间管理方案设计
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.107
K. Naito, Hidekazu Suzuki
{"title":"Design of Seamless Namespace Management Scheme for Overlay Networks","authors":"K. Naito, Hidekazu Suzuki","doi":"10.54808/wmsci2023.01.107","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.107","url":null,"abstract":"","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88270712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Systematic Literature Review of Interoperability in Healthcare Using FHIR 使用FHIR的医疗保健互操作性的系统文献综述
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.9
Madhu Gottumukkala
{"title":"A Systematic Literature Review of Interoperability in Healthcare Using FHIR","authors":"Madhu Gottumukkala","doi":"10.54808/wmsci2023.01.9","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.9","url":null,"abstract":"Despite the available modern technologies, we live in a \"fragmented\" healthcare system, in which data is stored in multiple sources and a variety of formats and standards without direct communication. However, in the upcoming years, interoperability is emerging, defined as the ability of different information systems, devices, or applications to connect within and across organizational boundaries to access, exchange, and cooperatively use data amongst physicians and patients. We conducted our study using two databases, PubMed and Web of Science, to explore Fast Healthcare Interoperability Resources (FHIR) standard and how we can use FHIR technology to improve interoperability and exchange data between different hospital services. We also expect to find purposes for further research.","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88537693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data Science Application for Creation of Maternal Morbidity and Mortality Predictive Software 数据科学应用于产妇发病率和死亡率预测软件的创建
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.1
R. Domínguez-Domínguez, Germán H. Alférez, Verenice González-Mejia, Norbet Donías
{"title":"Data Science Application for Creation of Maternal Morbidity and Mortality Predictive Software","authors":"R. Domínguez-Domínguez, Germán H. Alférez, Verenice González-Mejia, Norbet Donías","doi":"10.54808/wmsci2023.01.1","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.1","url":null,"abstract":"In Mexico, the estimated Maternal Mortality Ratio is 34.6 deaths per 100,000 estimated births. Consequently, healthcare facilities and services have given precedence to prenatal care, childbirth services, and postpartum care. In Mexico, the Ministry of Health maintains an open database concerning maternal deaths, encompassing 58 variables. Among these variables is the CIE (International Statistical Classification of Diseases and Related Health Problems), which covers a total of 248 diseases linked to maternal deaths. Currently, there is no software that classifies women undergoing pregnancy check-ups (according to their socio-clinical risk of mortality), using variables selected with data science. This project is rooted in the methodology advanced by International Business Machines (IBM) for the implementation of data science. The software's utilized model was constructed through the Naïve Bayes supervised learning algorithm, yielding an accuracy of 0.7236. The overall precision stood at 0.75, with an overall recall of 0.74, and an overall F1-score of 0.71. For the eclampsia during labor class, precision reached 0.71, recall was 0.94, and the F1- score attained 0.81. As for secondary or late postpartum hemorrhage, precision scored 0.81, recall measured 0.43, and the F1-score was 0.56.","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84714753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Openness of the Academic Staff to New Experiences in the Study Process 学术人员在学习过程中对新体验的开放性
Journal of Systemics Cybernetics and Informatics Pub Date : 2023-09-01 DOI: 10.54808/wmsci2023.01.229
Krista Opmane, Artūrs Zeps, I. Lapiņa
{"title":"The Openness of the Academic Staff to New Experiences in the Study Process","authors":"Krista Opmane, Artūrs Zeps, I. Lapiņa","doi":"10.54808/wmsci2023.01.229","DOIUrl":"https://doi.org/10.54808/wmsci2023.01.229","url":null,"abstract":"The concept of openness is broad, and in this article, the aim is to discover the main conditions that promote teaching staff's openness to new experiences in the study process in this era when traditional educational practices are changing, and digitization processes are prevailing. Recognizing these conditions is essential for universities because the teaching staff is of great importance in how the study processes occur and the feedback link with students. The authors conducted the research as a systematic literature review using qualitative content analysis to interpret the literature and answer the research question, \"What conditions promote teaching staff openness to new experiences in the study process?\" Based on the application of a literature review and qualitative content analysis, the authors have obtained results that include several conditions with specific frequencies, answering the research question. The main conditions are internationalization, digital competence, and the personality traits of the teaching staff.","PeriodicalId":30249,"journal":{"name":"Journal of Systemics Cybernetics and Informatics","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90798444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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