Studia Commercialia Bratislavensia最新文献_第7页

Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process 新千年的消费者:在购买过程中采用新技术的态度

Studia Commercialia Bratislavensia Pub Date : 2016-01-01 DOI: 10.1515/stcb-2016-0007

Janka Kopaničová, Dagmar Klepochová

{"title":"Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process","authors":"Janka Kopaničová, Dagmar Klepochová","doi":"10.1515/stcb-2016-0007","DOIUrl":"https://doi.org/10.1515/stcb-2016-0007","url":null,"abstract":"Abstract The use of new technologies has brought many changes into consumer behaviour, especially into purchasing process. The aim of the article is to uncover the attitudes of different generations towards usage of new technologies in purchasing process and determine if the diffusion of innovative purchasing process is significantly different among different generations. The article presents the results of authors´ research of usage of new technologies in purchasing process, as well as attitudes towards it, among different age groups - Generation X, Y, Z and seniors. Results of hybrid research carried out by semi-structured interviews with 551 respondents show, that there are significant generational differences in all three components of attitude towards online purchase, which can be - due to its characteristics- considered the most complex use of new technologies in purchasing process. Results prove that the diffusion of innovation in the purchasing process is significantly influenced by the age group. With age the number of Innovators significantly drops and the percentage of Laggards rises. The ratio of those adopting “early” and “late” significantly changes according to age group as well. Majority of younger respondents are accepting the new technologies into purchasing process early (Innovators, Early Adopters, Early Majority). Middle-aged consumers accept the innovations proportionally - copying the Roger´s curve. Among seniors, the majority is “late” (Late Majority and Laggards).","PeriodicalId":30220,"journal":{"name":"Studia Commercialia Bratislavensia","volume":"9 1","pages":"65 - 74"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1515/stcb-2016-0007","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67310567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Current View on Redistribution of Subsidies in the Agricultural Sector in Slovakia 目前对斯洛伐克农业部门补贴再分配的看法

Studia Commercialia Bratislavensia Pub Date : 2016-01-01 DOI: 10.1515/stcb-2016-0043

Ivana Kravčáková Vozárová

引用次数: 0

The Comparative Study of Cultural Differences of Slovak Inbound Tourists: A Need of Innovations 斯洛伐克入境游客文化差异比较研究:创新的需要

Studia Commercialia Bratislavensia Pub Date : 2016-01-01 DOI: 10.1515/stcb-2016-0037

Iveta Fodranová, Viera Kubičkova

引用次数: 0

The Improvement of HR-management as a Factor of Increasing of Companies’ Competitiveness in the Labour Market 人力资源管理的改善是提高企业劳动力市场竞争力的一个因素

Studia Commercialia Bratislavensia Pub Date : 2015-09-01 DOI: 10.1515/stcb-2015-0033

Kateryna Buyar

{"title":"The Improvement of HR-management as a Factor of Increasing of Companies’ Competitiveness in the Labour Market","authors":"Kateryna Buyar","doi":"10.1515/stcb-2015-0033","DOIUrl":"https://doi.org/10.1515/stcb-2015-0033","url":null,"abstract":"Abstract In my article were researched market economy mechanisms for increasing the competitiveness of companies in the labour market. The paper target was to prove the need to use economic and administrative mechanisms to improve a level of competitiveness of the company in the labour market. Such researches become more important today, because after my empirical analyse of literature I can only conclude that not a lot of researchers studied in this field of science and the most theories suggest that only employees must be competitive on the labour market. But as a result of my research I can deny this one-sided view and can confirm that nowadays not just employees, but also employers compete with each other in the labour market. So, successful organizations must pay big attention to the processes of HR-management, which must be improved. But not enough attention is paid to the system of management and its impact on workers. It is important to form close links between existing system management with inherent for company effective economic management mechanisms in the companies with the level of competitiveness of the company in the labour market. So the results of my research showed that companies must develop economic and administrative mechanisms to improve their competitiveness in the labour market. These mechanisms are a set of applied styles and methods of management that have a direct impact on the loyalty of workers and consequently, enhance its competitiveness both inside the company and in external labour markets. So I can conclude that the paper target was achieved.","PeriodicalId":30220,"journal":{"name":"Studia Commercialia Bratislavensia","volume":"8 1","pages":"340 - 352"},"PeriodicalIF":0.0,"publicationDate":"2015-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1515/stcb-2015-0033","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67309374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Theoretical and Legal Reflections on Securities Dispositions 证券处置的理论与法律思考

Studia Commercialia Bratislavensia Pub Date : 2015-09-01 DOI: 10.1515/stcb-2015-0034

D. Holub, Ildikó Némethová

引用次数: 0

Crisis communication on Facebook Facebook上的危机沟通

Studia Commercialia Bratislavensia Pub Date : 2015-06-01 DOI: 10.1515/stcb-2015-0010

Václav Stríteský, Adriana Stránská, P. Drábik

引用次数: 8

The Economics of Happiness: Future or Reality in Russia? 幸福经济学:俄罗斯的未来还是现实?

Studia Commercialia Bratislavensia Pub Date : 2015-06-01 DOI: 10.1515/stcb-2015-0025

M. Yashina

引用次数: 3

International Trade in Conflict Minerals: Solutions for the EU Regulatory Framework 冲突矿产的国际贸易:欧盟监管框架的解决方案

Studia Commercialia Bratislavensia Pub Date : 2015-02-25 DOI: 10.2478/stcb-2014-0059

Z. Silná, Z. Kittová

{"title":"International Trade in Conflict Minerals: Solutions for the EU Regulatory Framework","authors":"Z. Silná, Z. Kittová","doi":"10.2478/stcb-2014-0059","DOIUrl":"https://doi.org/10.2478/stcb-2014-0059","url":null,"abstract":"Abstract International trade in minerals, particularly tin, tungsten, wolfram, and gold, from conflict- affected or high-risk areas can have significant implications on intensifying and perpetuating the conflicts. It occurs that illegal mines are run by armed groups. As a result, minerals acquired from such sources provide financial means to armed movements and support the conflict. In this respect, several international and national regulatory frameworks for responsible sourcing have been established. The most important international initiative is the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas, which provides importers with voluntary guidelines for responsible sourcing policy. In addition, the US passed the Dodd-Frank Wall Street Reform and Consumer Protection Act in 2010. Section 1502 of the Dodd-Frank Act lays down the rules for responsible sourcing that are compulsory for any company listed on the US stock exchanges. Following to these initiatives and further public consultations, the European Commission and the European External Action Service introduced a proposal for a comprehensive EU policy focused on responsible sourcing of conflict minerals. The package consists of a legislative proposal laying down rules for self-certification of responsible importers, as well as of additional measures providing for support for SMEs and incentives for importers of conflict materials. The aim of this paper is to analyse the legislative proposal and discuss its possible implications given the fact that the EU legislation should be compatible with standing frameworks.","PeriodicalId":30220,"journal":{"name":"Studia Commercialia Bratislavensia","volume":"7 1","pages":"620 - 629"},"PeriodicalIF":0.0,"publicationDate":"2015-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68921280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital Era 数字时代营销研究中创新研究方法和技术的识别

Studia Commercialia Bratislavensia Pub Date : 2015-01-01 DOI: 10.1515/stcb-2015-0013

Stefan Zak

引用次数: 7

Effective Usage of Implementing ICT in Small- and Mediumsized Enterprises1 中小企业实施信息通信技术的有效利用1

Studia Commercialia Bratislavensia Pub Date : 2015-01-01 DOI: 10.1515/stcb-2015-0051

Miroslav Hušek

引用次数: 2