Communication & Computational Methods eJournal最新文献_第2页

The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia 美妆视频博主的内容对印尼本土品牌购买意愿的影响

Communication & Computational Methods eJournal Pub Date : 2019-12-31 DOI: 10.35609/jmmr.2019.4.4(4)

Nur Afifah

引用次数: 1

An Empirical Study on Consumers’ Intention to Use a Global Business-to-Consumer Sharing Platform 消费者使用全球b2c共享平台意愿的实证研究

Communication & Computational Methods eJournal Pub Date : 2019-11-10 DOI: 10.35611/jkt.2019.23.7.45

Mie-jung Kim, Su-Young Kwak, Do-hyung Lee

{"title":"An Empirical Study on Consumers’ Intention to Use a Global Business-to-Consumer Sharing Platform","authors":"Mie-jung Kim, Su-Young Kwak, Do-hyung Lee","doi":"10.35611/jkt.2019.23.7.45","DOIUrl":"https://doi.org/10.35611/jkt.2019.23.7.45","url":null,"abstract":"Purpose – This study aims to examine the factors that affect consumers' intention to use a global business-to-consumer sharing platform. Design/methodology – The questionnaire collected 300 copies from June 25 to July 11, 2019, of which 281 were used for statistical processing. The structural equation model (SEM) was used to test hypothesis in this research. Findings – The results showed that information innovation, personalization, and personal innovation influenced perceived usefulness, and social connectivity did not affect perceived usefulness. And perceived usefulness greatly influenced the intention to use. Research limitations/implications – The limitations of the study are that most of the survey respondents were in their twenties and could not grasp the perception of sharing economy services for various age groups. This paper derived implications that sharing platform promotes sharing and cooperation, which are the basic principles of international trade, to increase the intrinsic value of resources by cyclically using and utilizing limited resources around the world. Originality/value – It aims to contribute to the growth of consumer value-related industries and the welfare of society by providing implications from the point of view of sharing platform services.","PeriodicalId":301794,"journal":{"name":"Communication & Computational Methods eJournal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127431059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Association of CEO’s Social Connections with CEO’s Excess Return from Compensation Arrangements CEO社会关系与CEO薪酬安排超额回报的关系

Communication & Computational Methods eJournal Pub Date : 2019-10-21 DOI: 10.2139/ssrn.3474561

M. Kohlbeck, C. He

{"title":"The Association of CEO’s Social Connections with CEO’s Excess Return from Compensation Arrangements","authors":"M. Kohlbeck, C. He","doi":"10.2139/ssrn.3474561","DOIUrl":"https://doi.org/10.2139/ssrn.3474561","url":null,"abstract":"We investigate whether CEO’s social connections are systematically associated with the financial incentive alignment between the CEO and shareholders. The existing CEO compensation literature provides a mix of empirical evidence on whether rent extraction or shareholder value view dominates. We test these two classic theories in the context of the association of CEO social connections with CEO excess return from compensation. We find a negative association supporting the shareholder value view. Consistent with the shareholder value view, we also find that well-connected CEOs who earn lower excess returns from compensation have a positive impact on future firm performance. Finally, we find that a well-connected CEO who has external connections with the compensation committee members offset the overall effect and earn higher excess returns from compensation. Overall, the results of our study are consistent with the shareholder value view. However, the results also support the rent extraction view when the compensation committee members are a part of the CEO’s social network as the CEO is able to extract personal benefits at the expense of shareholders.","PeriodicalId":301794,"journal":{"name":"Communication & Computational Methods eJournal","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134227375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Anybody Care About Economic News? – And if So Which Kind? 有人关心经济新闻吗?-如果是，是哪一种?

Communication & Computational Methods eJournal Pub Date : 2019-08-23 DOI: 10.2139/ssrn.3536170

Poul Thois Madsen

引用次数: 0

Weibo vs Wall Street Journal: How are Social & Mass Media Different in the Stock Market? 微博vs《华尔街日报》:社交媒体和大众媒体在股市中有何不同?

Communication & Computational Methods eJournal Pub Date : 2019-08-08 DOI: 10.2139/ssrn.3434161

Hang Dong, Jie Ren, B. Padmanabhan, J. Nickerson

{"title":"Weibo vs Wall Street Journal: How are Social & Mass Media Different in the Stock Market?","authors":"Hang Dong, Jie Ren, B. Padmanabhan, J. Nickerson","doi":"10.2139/ssrn.3434161","DOIUrl":"https://doi.org/10.2139/ssrn.3434161","url":null,"abstract":"While investors in financial markets have access to information from both mass media and social media, trading platforms that curate and provide this information have little to go by in terms of understanding their relative value. This research note compares social media with mass media in the stock market from the lenses of information diversity and value in predicting future stock returns. Using nearly a million stock-related news articles and 12.7 million stock-related social media messages from Sina’s Finance news platform and the popular Weibo platform in China for the year of 2014, we find that in the stock market the information coverage of social media is less diverse than that of mass media, a finding that gets exacerbated with increasing volume of media information. In the short-term (one to five days) we show that both types of content have predictive value but are relevant in different time horizons. Our empirical evidence suggests that social media and mass media serve stock market investors differently and have significant practical implications for the design of trading platforms and for future research.","PeriodicalId":301794,"journal":{"name":"Communication & Computational Methods eJournal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121742887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Social Media and Polarization 社交媒体与两极分化

Communication & Computational Methods eJournal Pub Date : 2019-07-01 DOI: 10.2139/ssrn.3419073

Arthur Campbell, C. Leister, Y. Zenou

{"title":"Social Media and Polarization","authors":"Arthur Campbell, C. Leister, Y. Zenou","doi":"10.2139/ssrn.3419073","DOIUrl":"https://doi.org/10.2139/ssrn.3419073","url":null,"abstract":"Because of its impacts on democracy, there is an important debate on whether the recent trends towards greater use of social media increases or decreases (political) polarization. One challenge for understanding this issue is how social media affects the equilibrium prevalence of different types of media content. We address this issue by developing a model of a social media network where there are two types of news content: mass-market (mainstream news) and niche-market (biased or more \"extreme\" news) and two different types of individuals who have a preference for recommending one or other type of content. We find that social media will amplify the prevalence of mass-market content and may result in it being the only type of content consumed. Further, we find that greater connectivity and homophily in the social media network will concurrently increase the prevalence of the niche market content and polarization. We then study an extension where there are two lobbying agents that can and wish to influence the prevalence of each type of content. We find that the lobbying agent in favor of the niche content will invest more in lobbying activities. We also show that lobbying activity will tend to increase polarization, and that this effect is greatest in settings where polarization would be small absent of lobbying activity. Finally, we allow individuals to choose the degree of homophily amongst their connections and demonstrate that niche-market individuals exhibit greater homophily than the mass-market ones, and contribute more to polarization.","PeriodicalId":301794,"journal":{"name":"Communication & Computational Methods eJournal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126572432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Teaching Business English with TED Talks: Putting Ideas into Practice 用TED演讲教商务英语:把想法付诸实践

Communication & Computational Methods eJournal Pub Date : 2019-06-30 DOI: 10.17323/JLE.2019.7995

Olga Stognieva

引用次数: 7

How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies 第三方消费者分析和受众传递的效果如何?:实地研究的证据

Communication & Computational Methods eJournal Pub Date : 2019-05-16 DOI: 10.2139/ssrn.3203131

Nico Neumann, Catherine Tucker, T. Whitfield

引用次数: 10

When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia 当名人发言:在印度尼西亚推广疫苗接种的全国性推特实验

Communication & Computational Methods eJournal Pub Date : 2019-02-01 DOI: 10.3386/W25589

Vivi Alatas, Arun G. Chandrasekhar, M. Mobius, B. Olken, C. Paladines

{"title":"When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia","authors":"Vivi Alatas, Arun G. Chandrasekhar, M. Mobius, B. Olken, C. Paladines","doi":"10.3386/W25589","DOIUrl":"https://doi.org/10.3386/W25589","url":null,"abstract":"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwide Twitter experiment in Indonesia with 46 high-profile celebrities and organizations, with a total of 7.8 million followers, who agreed to let us randomly tweet or retweet content promoting immunization from their accounts. Our design exploits the structure of what information is passed on along a retweet chain on Twitter to parse reach versus endorsement effects. Endorsements matter: tweets that users can identify as being originated by a celebrity are far more likely to be liked or retweeted by users than similar tweets seen by the same users but without the celebrities' imprimatur. By contrast, explicitly citing sources in the tweets actually reduces diffusion. By randomizing which celebrities tweeted when, we find suggestive evidence that overall exposure to the campaign may influence beliefs about vaccination and knowledge of immunization-seeking behavior by one's network. Taken together, the findings suggest an important role for celebrity endorsement.","PeriodicalId":301794,"journal":{"name":"Communication & Computational Methods eJournal","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134632094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 62

Arousal Safety Leading to Purchase Intention: The Role of Moderating and Mediating Variables in Structural Model 唤醒安全对购买意愿的影响:结构模型中调节与中介变量的作用

Communication & Computational Methods eJournal Pub Date : 2018-12-31 DOI: 10.46568/JSSH.V57I2.33

Dr. Irfan Hameed, Bibi Zainab, Syed Jazib Shamim

{"title":"Arousal Safety Leading to Purchase Intention: The Role of Moderating and Mediating Variables in Structural Model","authors":"Dr. Irfan Hameed, Bibi Zainab, Syed Jazib Shamim","doi":"10.46568/JSSH.V57I2.33","DOIUrl":"https://doi.org/10.46568/JSSH.V57I2.33","url":null,"abstract":"The effect of arousal safety has been analyzed on purchase intention, then attitude towards the advertisement and attitude towards the brand have been incorporated as intervening variables between the relationships. The interaction effect of self-monitoring and message arguments have also been taken in to consideration for better understanding of the consumer’s response. The data has been gathered from 206 respondents by using purposive sampling method. The research instrument was comprised of summated rating/additive scale (likert scale) and semantic differential scaling. Confirmatory Factor Analysis has been applied after the application of preliminary tests on the data. Structure Equation Modeling and moderation and mediation analysis have also been applied to test the hypotheses. Arousal safety in the advertisements shape consumers response and it proved to be a fully mediated model. Self-monitoring also probes the relationship. Message arguments haven’t had any affect as moderator, hence can be used as a focal predictor. The study is a starting point for future research to provide a coherent methodology for capturing the necessary data, processing the underlying information and evaluating the effects of arousal safety in advertisements. The study extends the field of advertising in the direction of arousal safety (Humor) effects. In comparison to previous research, empirical evidence on the arousal safety in television advertising and purchase intention in relation with moderating and mediating variables is provided.","PeriodicalId":301794,"journal":{"name":"Communication & Computational Methods eJournal","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114991322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3