Journal of Economics, Finance And Management Studies最新文献_第10页

With You: Personal Sales Strategy Make Up Y.O.U 和你在一起个人销售策略组成 Y.O.U

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-08 DOI: 10.47191/jefms/v7-i2-19

Ainur Wahyuni, Chusnul Rofiah

{"title":"With You: Personal Sales Strategy Make Up Y.O.U","authors":"Ainur Wahyuni, Chusnul Rofiah","doi":"10.47191/jefms/v7-i2-19","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-19","url":null,"abstract":"The aim of this research is to find out and explain the personal sales strategy carried out by Y.O.U Make Up Brand. This research uses a simple research design method with triangulation theory. Simple qualitative research can still be prepared without having to carry out long-winded discussions but can still be accounted for (Rofiah & Bungin, 2021). This research will be carried out by ANDA makeup distributor at Bravo Supermarket, Jombang Regency. To obtain data, researchers used the following techniques: 1. In-depth Interview Technique; 2. Direct Observation Technique; 3. Documentation Techniques. Source triangulation and theory triangulation are two types of triangulation used. The data analysis used is the Manual Data Analysis Procedure (MDAP) by (Rofiah, 2022). In this research, it was found that the personal sales strategy carried out by YOU Cosmetics was through the following activities: 1. Professionalism; 2. Trust, confidence, belief and knowledge; 3. Commitment, 4. Negotiation. It is hoped that the results of this research can deepen knowledge in the field of marketing and sales as well as provide one of the provisions and theories obtained during lectures to be applied in real life. As additional knowledge regarding Personal Selling Make Up Brand Y.O.U. and it is hoped that it can become a reference for cosmetic/skincare companies, especially those related to the Personal Selling Y.O.U Make Up brand in the future.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139792414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Developing the Voluntary Pension Fund at Enterprises in Vietnam from the Perspective of Employers 从雇主的角度发展越南企业自愿养老基金

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-08 DOI: 10.47191/jefms/v7-i2-17

Nguyen Thanh Hung, Tran Thi Xuan Anh, Tran Thanh Thu

{"title":"Developing the Voluntary Pension Fund at Enterprises in Vietnam from the Perspective of Employers","authors":"Nguyen Thanh Hung, Tran Thi Xuan Anh, Tran Thanh Thu","doi":"10.47191/jefms/v7-i2-17","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-17","url":null,"abstract":"The paper studies the factors affecting the development of the voluntary pension fund system at enterprises from the employers' perspective. Through a survey of 37 enterprises, the paper clarifies employers' awareness of the importance of voluntary pension funds, the need for enterprises' pension funds, and their willingness to invest in the voluntary retirement fund. The findings show that 78.83% of businessmen believe that developing a voluntary pension fund system is necessary because voluntary pension insurance is a way for employees to protect themselves and their families against risks. 100% of business owners want a voluntary pension fund based on an agreement between the enterprises and employees, while 60% of employers prefer the blended mechanism with government supervision and support. Regarding the level of investment in social insurance and other retirement regimes, 68% of enterprises spend less than 10% of total costs to implement the program; 30% of enterprises use from 10% to 20% of total costs to implement the program. Employers show their prudence when considering a voluntary pension fund at their enterprises. More than 60% of employers concern about the fund security, 24% considers the impact of macro economic factors on the fund performance.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":" 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139792460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing Target Achievement Strategies: Study on WOM Finance Marketing Personnel 营销目标实现策略：WOM 金融营销人员研究

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-08 DOI: 10.47191/jefms/v7-i2-18

Rafly Rifaudin, Chusnul Rofiah

{"title":"Marketing Target Achievement Strategies: Study on WOM Finance Marketing Personnel","authors":"Rafly Rifaudin, Chusnul Rofiah","doi":"10.47191/jefms/v7-i2-18","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-18","url":null,"abstract":"This research aims to study and analyze the strategy of the financing company WOM Finance in maintaining good relationships with customers and implementing bailouts as an innovative marketing technique. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. In WOM companies: Marketing Division Manager, Marketing Team Head, and Marketing Division Staff. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah (2023), from the results of interviews accompanied by triangulation of sources, methods and theories, it can be concluded that WOM Finance in realizing company goals includes a relational marketing orientation (internal) which consists of special internal training and maintaining communication. Relationship (external) marketing orientation which consists of the golden rules of marketing, maintaining trust, maintaining good relationships with customers, being ethical and listening to input, and maintaining communication. Marketing actions as real actions to attract WOM Finance customers focus on several points including customers, costs, as well as convenience and communication. The new breakthrough effort being made is a bailout strategy which is expected to prevent the bad reputation of companies and marketers.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":"5 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139793503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

With You: Personal Sales Strategy Make Up Y.O.U 和你在一起个人销售策略组成 Y.O.U

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-08 DOI: 10.47191/jefms/v7-i2-19

Ainur Wahyuni, Chusnul Rofiah

{"title":"With You: Personal Sales Strategy Make Up Y.O.U","authors":"Ainur Wahyuni, Chusnul Rofiah","doi":"10.47191/jefms/v7-i2-19","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-19","url":null,"abstract":"The aim of this research is to find out and explain the personal sales strategy carried out by Y.O.U Make Up Brand. This research uses a simple research design method with triangulation theory. Simple qualitative research can still be prepared without having to carry out long-winded discussions but can still be accounted for (Rofiah & Bungin, 2021). This research will be carried out by ANDA makeup distributor at Bravo Supermarket, Jombang Regency. To obtain data, researchers used the following techniques: 1. In-depth Interview Technique; 2. Direct Observation Technique; 3. Documentation Techniques. Source triangulation and theory triangulation are two types of triangulation used. The data analysis used is the Manual Data Analysis Procedure (MDAP) by (Rofiah, 2022). In this research, it was found that the personal sales strategy carried out by YOU Cosmetics was through the following activities: 1. Professionalism; 2. Trust, confidence, belief and knowledge; 3. Commitment, 4. Negotiation. It is hoped that the results of this research can deepen knowledge in the field of marketing and sales as well as provide one of the provisions and theories obtained during lectures to be applied in real life. As additional knowledge regarding Personal Selling Make Up Brand Y.O.U. and it is hoped that it can become a reference for cosmetic/skincare companies, especially those related to the Personal Selling Y.O.U Make Up brand in the future.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":"350 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139852408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Developing the Voluntary Pension Fund at Enterprises in Vietnam from the Perspective of Employers 从雇主的角度发展越南企业自愿养老基金

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-08 DOI: 10.47191/jefms/v7-i2-17

Nguyen Thanh Hung, Tran Thi Xuan Anh, Tran Thanh Thu

{"title":"Developing the Voluntary Pension Fund at Enterprises in Vietnam from the Perspective of Employers","authors":"Nguyen Thanh Hung, Tran Thi Xuan Anh, Tran Thanh Thu","doi":"10.47191/jefms/v7-i2-17","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-17","url":null,"abstract":"The paper studies the factors affecting the development of the voluntary pension fund system at enterprises from the employers' perspective. Through a survey of 37 enterprises, the paper clarifies employers' awareness of the importance of voluntary pension funds, the need for enterprises' pension funds, and their willingness to invest in the voluntary retirement fund. The findings show that 78.83% of businessmen believe that developing a voluntary pension fund system is necessary because voluntary pension insurance is a way for employees to protect themselves and their families against risks. 100% of business owners want a voluntary pension fund based on an agreement between the enterprises and employees, while 60% of employers prefer the blended mechanism with government supervision and support. Regarding the level of investment in social insurance and other retirement regimes, 68% of enterprises spend less than 10% of total costs to implement the program; 30% of enterprises use from 10% to 20% of total costs to implement the program. Employers show their prudence when considering a voluntary pension fund at their enterprises. More than 60% of employers concern about the fund security, 24% considers the impact of macro economic factors on the fund performance.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":"362 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139852244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Instagram Promotion on Purchase Intention at The Langham Jakarta Instagram 推广对雅加达朗廷酒店购买意向的影响

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-07 DOI: 10.47191/jefms/v7-i2-15

Ira B. Hubner, Meira Natania Susanto, Joceline Tan, Elang Kusumo

{"title":"The Impact of Instagram Promotion on Purchase Intention at The Langham Jakarta","authors":"Ira B. Hubner, Meira Natania Susanto, Joceline Tan, Elang Kusumo","doi":"10.47191/jefms/v7-i2-15","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-15","url":null,"abstract":"This research studies the impact of Instagram Promotion on Purchase Intention at The Langham Jakarta, the inaugural Southeast Asian business hotel branch in SCBD. Strategically positioned in Jakarta's bustling business district, it faces competition from established hotels like Ritz-Carlton Pacific Place, Raffles, Four Seasons, Park Hyatt, and St. Regis. This research aims to identify how the local market perceives The Langham Jakarta as a viable hotel option by examining the impact of their Instagram Promotion activities on consumers’ purchase intention. This study uses an extensive approach to examine how consumers responded to The Langham Jakarta's Instagram promotion efforts to determine whether these efforts affected consumers' intentions to make a purchase. This study aims to offer important insights into the efficacy of Instagram promotion as a marketing technique for hotels entering established areas through data analysis and interpretation. The research’s purpose is to further our knowledge of consumer behaviour and marketing tactics in the hospitality sector, providing hotels looking to improve their competitive position with practical advice. The results from the hypothesis testing phase show that Instagram Promotion has a positive and significant impact on Purchase Intention. The next researcher should examine and add a broader range of variables to discover how they impact consumers' purchasing decisions.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":"3 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139795226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Challenges Facing I.T. Organizations from Romania in Implementing Effective Talent Management 罗马尼亚信息技术组织在实施有效人才管理方面面临的挑战

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-07 DOI: 10.47191/jefms/v7-i2-11

Ioan Tamas

引用次数: 0

The Challenges Facing I.T. Organizations from Romania in Implementing Effective Talent Management 罗马尼亚信息技术组织在实施有效人才管理方面面临的挑战

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-07 DOI: 10.47191/jefms/v7-i2-11

Ioan Tamas

引用次数: 0

The Impact of Instagram Promotion on Purchase Intention at The Langham Jakarta Instagram 推广对雅加达朗廷酒店购买意向的影响

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-07 DOI: 10.47191/jefms/v7-i2-15

Ira B. Hubner, Meira Natania Susanto, Joceline Tan, Elang Kusumo

{"title":"The Impact of Instagram Promotion on Purchase Intention at The Langham Jakarta","authors":"Ira B. Hubner, Meira Natania Susanto, Joceline Tan, Elang Kusumo","doi":"10.47191/jefms/v7-i2-15","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-15","url":null,"abstract":"This research studies the impact of Instagram Promotion on Purchase Intention at The Langham Jakarta, the inaugural Southeast Asian business hotel branch in SCBD. Strategically positioned in Jakarta's bustling business district, it faces competition from established hotels like Ritz-Carlton Pacific Place, Raffles, Four Seasons, Park Hyatt, and St. Regis. This research aims to identify how the local market perceives The Langham Jakarta as a viable hotel option by examining the impact of their Instagram Promotion activities on consumers’ purchase intention. This study uses an extensive approach to examine how consumers responded to The Langham Jakarta's Instagram promotion efforts to determine whether these efforts affected consumers' intentions to make a purchase. This study aims to offer important insights into the efficacy of Instagram promotion as a marketing technique for hotels entering established areas through data analysis and interpretation. The research’s purpose is to further our knowledge of consumer behaviour and marketing tactics in the hospitality sector, providing hotels looking to improve their competitive position with practical advice. The results from the hypothesis testing phase show that Instagram Promotion has a positive and significant impact on Purchase Intention. The next researcher should examine and add a broader range of variables to discover how they impact consumers' purchasing decisions.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139855178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diterminants of Dividend Policy: The role of Corporate Governance as Moderating Variable 股利政策的决定因素：公司治理作为调节变量的作用

Journal of Economics, Finance And Management Studies Pub Date : 2024-02-07 DOI: 10.47191/jefms/v7-i2-14

Fatma Eka Sari, Parawiyati Parawiyati, Harmono Harmono

{"title":"Diterminants of Dividend Policy: The role of Corporate Governance as Moderating Variable","authors":"Fatma Eka Sari, Parawiyati Parawiyati, Harmono Harmono","doi":"10.47191/jefms/v7-i2-14","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-14","url":null,"abstract":"This research aims to investigate the influence of important factors including; profitability, liquidity, leverage and size that effect dividend policy with corporate governance as moderating variables. The research method uses a quantitative causality approach through the formulation of hypotheses, to analysis the influence of independent on the dependent variables using Moderating Regression Analysis (MRA) with SPSS software. The research sample was 14 manufacturing companies in the basic chemical industry sector which were observed during the 5 year period 2018 2022, obtaining a sample N of 70 observations. The research results show that before being moderated by institutional ownership, the variables that influence dividend policy are ROA, and Leverage has a negative influence on dividend policy, and Size has a positive influence. When the moderating variable Institutional Ownership is included, it is able to show the role of Institutional Ownership in moderating the influence of ROA, Current Ratio, and Leverage which negatively influences dividend policy, and Size influences positively. These findings provide the implication that institutional ownership is able to support the upholding of corporate governance values for companies, supports stakeholder theory and agency theory.","PeriodicalId":300881,"journal":{"name":"Journal of Economics, Finance And Management Studies","volume":"23 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139796053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0