{"title":"You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children","authors":"Gary I. Noble, Sandra C. Jones, D. McVie","doi":"10.2174/1874916X00802010023","DOIUrl":"https://doi.org/10.2174/1874916X00802010023","url":null,"abstract":"The aim of this study was to investigate the underlying reasons for parents' decisions about their children's di- ets. This study used the projective methodologies of picture response and third-person techniques (projective questioning), which are designed to elicit people's underlying motivations, beliefs, attitudes and concerns, particularly those beliefs which people find hard to articulate. We found a significant difference in parents' perceptions of the woman in the sce- nario in response to all four of the statements that related directly to food choices. This study provides support for the con- tention that parents reports of their intentions and behaviours regarding food choices for their children are associated with their perceptions of value judgments associated with these behaviours. It appears the use of projective methodologies have promise as tools for investigating subconscious, or at least not readily communicated, reasons for parents' food choices for their children.","PeriodicalId":297766,"journal":{"name":"The Open Communication Journal","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131435210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leo W. Jeffres, K. Neuendorf, C. Bracken, D. Atkin
{"title":"The Influence of Communication and Cosmopoliteness on Quality of Life Perceptions","authors":"Leo W. Jeffres, K. Neuendorf, C. Bracken, D. Atkin","doi":"10.2174/1874916X00802010017","DOIUrl":"https://doi.org/10.2174/1874916X00802010017","url":null,"abstract":"This article examines the impact of a sequence of variables that includes people's communication activity and quality of life assessments. Survey results indicate that more cosmopolitan people, those with more diverse interests, those with stronger patterns of media use, and those with higher levels of community knowledge hold stronger assessments of the quality of life available in their community. No such relationships are found for people's assessment of whether the country is headed in the right direction. The growing body of quality of life research often ig- nores the work conducted by communication researchers (see Andrews, 1986; Campbell, 1981; Sirgy, 2001; Sirgy & Samli, 1995). People's subjective assessments of their qual- ity of life may be affected not only by the objective envi- ronment (Andrews & Withey, 1976 (1974 in Refs.); Headley et al., 1991) but also by their personal assessments based on information gained through media and interpersonal chan- nels. This process involves a comparative element, as people make judgments based not only on their own experiences and circumstances but also on messages about their situation and how things are going elsewhere (Campbell et al., 1976). Inglehart and Rabier (1986), Michalos (1986), and others propose an aspiration-adjustment model where the perceived quality of life reflects a gap between aspirations and one's perceived situation. Although aspirations may be internally derived, we also conclude what's possible--or what's desir- able--by learning about the quality of life elsewhere. Thus, quality of life assessments are affected by personal experi- ences, aspirations and hopes that reflect our assessment of what's achievable elsewhere, and messages that tell us about our own immediate environment. i","PeriodicalId":297766,"journal":{"name":"The Open Communication Journal","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133715696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"At the Flashpoint Between Research and Practice Regional Research and Development Environments as Promotors of Science Communication Begin to Appear","authors":"T. Tydén","doi":"10.2174/1874916X00802010014","DOIUrl":"https://doi.org/10.2174/1874916X00802010014","url":null,"abstract":"In this article I have chosen to give a presentation of the growing body of new research environments in Swe- den where interactivity is not just a trademark but also a necessity if they are to meet the demands made by public institu- tions in the local areas in which their research is conducted. This article highlights the development of interactive research as it has been manifested in the various research environments built up by local and county authorities in Sweden. And their role as promotors for science communication is discussed. PERSPECTIVES ON KNOWLEDGE AND COMPE- TENCE DEVELOPMENT Excess of Information Since radio found its way into every household there has been a huge increase in the availability of one-way mass information. Since the capacity of the human brain is a con- stant quantity despite this overwhelming supply of informa- tion, we are forced to be extremely selective and our ability to sift becomes more and more refined. When we select, our choice is to a large extent based on the credibility of the source and the relevance of the message to us. This increases the value of personal contacts.","PeriodicalId":297766,"journal":{"name":"The Open Communication Journal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130830063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparative History of Communication Studies: France and Germany","authors":"S. Averbeck","doi":"10.2174/1874916X00802010001","DOIUrl":"https://doi.org/10.2174/1874916X00802010001","url":null,"abstract":"The aim is to outline general differences in two academic cultures, considering historic perspectives: German 'Kommunikationswissenschaft' with its roots in 'Publizistik-' and 'Zeitungswissenschaft' and French 'Sciences de l'information et de la communication' with its roots in semiotics and cultural views on communication. There are differ- ent internal and external (societal and political) means which influenced the development of communication studies and theories in each of the two countries. The Sciences de l'information et de la communication (SIC) gained their academic acceptance in France in 1975 which under international comparison was late. One strong external moment of the instutionalization of SIC was the political aim to modernize the French University for the so called 'information society'. The French researchers developed their own focus. Semio-pragmatics and social constructivism are two basic theoretical orientations which, after the end of the limiting structuralistic paradigm of the 1960 ths , lead to a fruitful connection of the analysis of the micro and the meso-level of communication processes. Thus, Pragmatics and Symbolic Interactionism played an important role in French SIC much earlier than in Germany.","PeriodicalId":297766,"journal":{"name":"The Open Communication Journal","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115700146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Marketing as a Strategy to Reduce Unintended Adolescent Pregnancy","authors":"W. Evans, Olivia Silber-Ashley, Jennifer C. Gard","doi":"10.2174/1874916X00701010001","DOIUrl":"https://doi.org/10.2174/1874916X00701010001","url":null,"abstract":"Recent research has shown that 82% of adolescent pregnancies are unintended. Social marketing has potential to reduce unintended adolescent pregnancy but its effectiveness in this area has not been thoroughly evaluated. This arti- cle reviews the literature on social marketing and assesses its potential to reduce unintended adolescent pregnancy. We identified five communication principles as relevant to adolescent reproductive health messaging: Countermarketing, making credible and likeable \"arguments\" for behavior change, use of theory-based models, social modeling and behav- ioral alternatives, and risk communication when the behavioral choices are clear. We examine studies of social marketing on other health risk behaviors and a case study of a recent campaign to promote parent-child communication about wait- ing to have sex. Findings suggest that to reduce unintended pregnancy and improve reproductive health outcomes among adolescents, there is a need for targeted prevention messages and social marketing approaches.","PeriodicalId":297766,"journal":{"name":"The Open Communication Journal","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122034419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Use of E-Health Information and Health Behavior Change: The Role of Perceived Health Status and Types of E-Health Information Use","authors":"J. Shim","doi":"10.2174/1874916X00802010156","DOIUrl":"https://doi.org/10.2174/1874916X00802010156","url":null,"abstract":"This study assessed the relationship between the amount of e-health information use and changes in health behavior, with an emphasis placed on self-perceived health status and different types of e-health information use (purposeful, wary, and listserv). The results of the study indicated that people with low perceived health status were more likely to spend time online searching for health information. Additionally, the findings indicated that changes in health behavior as a result of e-health information use were most likely to occur in people with lower perceived health status in the purposeful e-health type. The implications of these findings for future research are also discussed herein.","PeriodicalId":297766,"journal":{"name":"The Open Communication Journal","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128361125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}