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L’œil du voyageur photographe : Pierre Loti en Perse 旅行者的眼睛摄影师:皮埃尔·洛蒂在波斯
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.205307.1180
Y. Haggag
{"title":"L’œil du voyageur photographe : Pierre Loti en Perse","authors":"Y. Haggag","doi":"10.21608/ssl.2023.205307.1180","DOIUrl":"https://doi.org/10.21608/ssl.2023.205307.1180","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132782674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Konzeptuelle Metapher und Emotionsthematisierung in deutschen und arabischen Livetickern: Eine vergleichende analytische Studie 德国和阿拉伯直播者的概念和情感:对比分析研究
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.203705.1179
Hanaa Ahmed Sayed Abuelela
{"title":"Konzeptuelle Metapher und Emotionsthematisierung in deutschen und arabischen Livetickern: Eine vergleichende analytische Studie","authors":"Hanaa Ahmed Sayed Abuelela","doi":"10.21608/ssl.2023.203705.1179","DOIUrl":"https://doi.org/10.21608/ssl.2023.203705.1179","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132250887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
البعد الاجتماعي في ثنائية الجدة / الحفيدة في فن السيرة الذاتية ( قراءة في أحاديث جدتي و الحفيدة الأولى ) 祖母/孙女传记艺术的社会层面(在祖母和孙女的演讲中阅读)
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.211332.1183
سحر فتحي حجازي
{"title":"البعد الاجتماعي في ثنائية الجدة / الحفيدة في فن السيرة الذاتية ( قراءة في أحاديث جدتي و الحفيدة الأولى )","authors":"سحر فتحي حجازي","doi":"10.21608/ssl.2023.211332.1183","DOIUrl":"https://doi.org/10.21608/ssl.2023.211332.1183","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116990280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Inclusion of Nature in Online Green Advertisements of Gated Compounds and Its Impact on Social Justice 门控大院网络绿色广告中包含自然及其对社会公正的影响
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2022.120276.1125
Marwa Zakaria Abdel Rahman El-Sheikh
{"title":"Inclusion of Nature in Online Green Advertisements of Gated Compounds and Its Impact on Social Justice","authors":"Marwa Zakaria Abdel Rahman El-Sheikh","doi":"10.21608/ssl.2022.120276.1125","DOIUrl":"https://doi.org/10.21608/ssl.2022.120276.1125","url":null,"abstract":"The purpose of this paper is to examine ways through which nature is incorporated in online green ads as a manipulative marketing tool to promote gated compounds in Egypt. Integrating images of pristine natural landscape in ads evokes positive emotions, which transfer to the advertised commodity or service. Furthermore, the interplay of images with texts of ecological aspects motivates particular ideologies towards the environment. The present study also aims at investigating the insinuated ideology in these naturebased ads through fostering a particular social identity, which could lead to social inequality. The texts accompanying online green ads of gated compounds in Egypt, which is an Arabic speaking country, appear in English although these ads target mainly Egyptian customers. Hence, these nature-based ads aim to address and engage the educated social class and those who would understand the content of the accompanying English texts, which include some sophisticated, complex lexis. On the other hand, others who are unable to comprehend this English content are marginalized or excluded, which reflects and emphasizes social injustice. Despite the great impact of incorporating images of nature and texts which carry environmental meanings in green advertisements, and despite the progressing role of ecoadvertising, few linguistic researches explore ways through which textual and visual elements are synthesized in green ads as a marketing tool. To that end, Machin and Mayr’s (2012) multimodal critical discourse analysis (MCDA) model is adopted to explore the visual and textual elements in online green ads which propagate gated compounds in Egypt. Data is collected","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125149303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
الفضاء السردي في كليلة ودمنة وفاكهة الخلفاء 长夜沙漠和后水果的叙述性空间
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.211931.1184
غادة ابراهيم محمود خليل
{"title":"الفضاء السردي في كليلة ودمنة وفاكهة الخلفاء","authors":"غادة ابراهيم محمود خليل","doi":"10.21608/ssl.2023.211931.1184","DOIUrl":"https://doi.org/10.21608/ssl.2023.211931.1184","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129629312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
L’efficacité de la ludification via web sur le développement des compétences orthographiques et de la motivation à apprendre auprès des élèves du cycle primaire 网络游戏化对小学生拼写技能发展和学习动机的有效性
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.206999.1181
Wafaa Mohamed Seyam
{"title":"L’efficacité de la ludification via web sur le développement des compétences orthographiques et de la motivation à apprendre auprès des élèves du cycle primaire","authors":"Wafaa Mohamed Seyam","doi":"10.21608/ssl.2023.206999.1181","DOIUrl":"https://doi.org/10.21608/ssl.2023.206999.1181","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133449370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Der Einsatz vom digitalen Storytelling zur Förderung der mündlichen Kommunikation bei den DaF-Lehrer-StudentenInnen an der pädagogischen Fakultät der Ain Shams Universität 用数字故事笔在阿因沙姆大学任职的daf女教员群体中促进口头交流
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.191178.1175
Marwa Yehia Mohammed
{"title":"Der Einsatz vom digitalen Storytelling zur Förderung der mündlichen Kommunikation bei den DaF-Lehrer-StudentenInnen an der pädagogischen Fakultät der Ain Shams Universität","authors":"Marwa Yehia Mohammed","doi":"10.21608/ssl.2023.191178.1175","DOIUrl":"https://doi.org/10.21608/ssl.2023.191178.1175","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115812030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Representation of Women Empowerment in Arab TV Commercials: A Multimodal Discourse Analysis 阿拉伯电视广告中女性赋权的表现:多模态语篇分析
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2022.120273.1126
Radwa Zakaria Abdel Rahman El-Sheikh
{"title":"Representation of Women Empowerment in Arab TV Commercials: A Multimodal Discourse Analysis","authors":"Radwa Zakaria Abdel Rahman El-Sheikh","doi":"10.21608/ssl.2022.120273.1126","DOIUrl":"https://doi.org/10.21608/ssl.2022.120273.1126","url":null,"abstract":"Representation of gender has a long history of stereotyped portrayal where the female gender is traditionally confined to a limited set of gender roles and is often excluded from the male world. Meanwhile, as female roles have changed worldwide, women representation is similarly evolving towards a more positive one. As far as the Middle East is concerned, the genderinclusion policies are also applied where Arab women are included as equally powerful members in the society. Hence, it is important to trace this new trend of positive Arab female representation in the media. Since the genre of TV commercials is a significant source of popular culture, this study aims at investigating the features of feminist advertising in Arab television commercials. The researcher applies Kress and van Leeuwen's approach of Multimodality on the visual elements in the selected commercials. The study concludes that women empowerment has become a significant trend in Arab commercials as increasing numbers of females are recently portrayed in powerful positions. Advertisers employ several techniques to depict the phenomenon of women empowerment. The three metafunctions of Kress and van Leeuwen's (2006) model of Visual Grammar reveal the role of each technique and how they all collaborate to deliver a comprehensive message to the viewers.","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133590792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Utilisation de la technologie numérique via la classe inversée pour réduire l’anxiété langagière en production orale chez les étudiants du département de français à la faculté de pédagogie 在教学学院法语系的学生中,通过反向课堂使用数字技术来减少口语生产中的语言焦虑
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.209501.1182
Amal Kamal Gaafar
{"title":"Utilisation de la technologie numérique via la classe inversée pour réduire l’anxiété langagière en production orale chez les étudiants du département de français à la faculté de pédagogie","authors":"Amal Kamal Gaafar","doi":"10.21608/ssl.2023.209501.1182","DOIUrl":"https://doi.org/10.21608/ssl.2023.209501.1182","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133530193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
LAS REDES SOCIALES : UN SUEÑO HECHO PESADILLA EN ESE NO SOY YO DE ÁLVARO VILLALOBOS 《社交网络:一个梦想变成了一场噩梦》,作者:alvaro VILLALOBOS
بحوث فى تدريس اللغات Pub Date : 2023-04-01 DOI: 10.21608/ssl.2023.203284.1178
E. Khalifa
{"title":"LAS REDES SOCIALES : UN SUEÑO HECHO PESADILLA EN ESE NO SOY YO DE ÁLVARO VILLALOBOS","authors":"E. Khalifa","doi":"10.21608/ssl.2023.203284.1178","DOIUrl":"https://doi.org/10.21608/ssl.2023.203284.1178","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123892081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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