{"title":"L’œil du voyageur photographe : Pierre Loti en Perse","authors":"Y. Haggag","doi":"10.21608/ssl.2023.205307.1180","DOIUrl":"https://doi.org/10.21608/ssl.2023.205307.1180","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132782674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Konzeptuelle Metapher und Emotionsthematisierung in deutschen und arabischen Livetickern: Eine vergleichende analytische Studie","authors":"Hanaa Ahmed Sayed Abuelela","doi":"10.21608/ssl.2023.203705.1179","DOIUrl":"https://doi.org/10.21608/ssl.2023.203705.1179","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132250887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"البعد الاجتماعي في ثنائية الجدة / الحفيدة في فن السيرة الذاتية ( قراءة في أحاديث جدتي و الحفيدة الأولى )","authors":"سحر فتحي حجازي","doi":"10.21608/ssl.2023.211332.1183","DOIUrl":"https://doi.org/10.21608/ssl.2023.211332.1183","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116990280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Inclusion of Nature in Online Green Advertisements of Gated Compounds and Its Impact on Social Justice","authors":"Marwa Zakaria Abdel Rahman El-Sheikh","doi":"10.21608/ssl.2022.120276.1125","DOIUrl":"https://doi.org/10.21608/ssl.2022.120276.1125","url":null,"abstract":"The purpose of this paper is to examine ways through which nature is incorporated in online green ads as a manipulative marketing tool to promote gated compounds in Egypt. Integrating images of pristine natural landscape in ads evokes positive emotions, which transfer to the advertised commodity or service. Furthermore, the interplay of images with texts of ecological aspects motivates particular ideologies towards the environment. The present study also aims at investigating the insinuated ideology in these naturebased ads through fostering a particular social identity, which could lead to social inequality. The texts accompanying online green ads of gated compounds in Egypt, which is an Arabic speaking country, appear in English although these ads target mainly Egyptian customers. Hence, these nature-based ads aim to address and engage the educated social class and those who would understand the content of the accompanying English texts, which include some sophisticated, complex lexis. On the other hand, others who are unable to comprehend this English content are marginalized or excluded, which reflects and emphasizes social injustice. Despite the great impact of incorporating images of nature and texts which carry environmental meanings in green advertisements, and despite the progressing role of ecoadvertising, few linguistic researches explore ways through which textual and visual elements are synthesized in green ads as a marketing tool. To that end, Machin and Mayr’s (2012) multimodal critical discourse analysis (MCDA) model is adopted to explore the visual and textual elements in online green ads which propagate gated compounds in Egypt. Data is collected","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125149303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"الفضاء السردي في كليلة ودمنة وفاكهة الخلفاء","authors":"غادة ابراهيم محمود خليل","doi":"10.21608/ssl.2023.211931.1184","DOIUrl":"https://doi.org/10.21608/ssl.2023.211931.1184","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129629312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"L’efficacité de la ludification via web sur le développement des compétences orthographiques et de la motivation à apprendre auprès des élèves du cycle primaire","authors":"Wafaa Mohamed Seyam","doi":"10.21608/ssl.2023.206999.1181","DOIUrl":"https://doi.org/10.21608/ssl.2023.206999.1181","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133449370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Der Einsatz vom digitalen Storytelling zur Förderung der mündlichen Kommunikation bei den DaF-Lehrer-StudentenInnen an der pädagogischen Fakultät der Ain Shams Universität","authors":"Marwa Yehia Mohammed","doi":"10.21608/ssl.2023.191178.1175","DOIUrl":"https://doi.org/10.21608/ssl.2023.191178.1175","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115812030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Representation of Women Empowerment in Arab TV Commercials: A Multimodal Discourse Analysis","authors":"Radwa Zakaria Abdel Rahman El-Sheikh","doi":"10.21608/ssl.2022.120273.1126","DOIUrl":"https://doi.org/10.21608/ssl.2022.120273.1126","url":null,"abstract":"Representation of gender has a long history of stereotyped portrayal where the female gender is traditionally confined to a limited set of gender roles and is often excluded from the male world. Meanwhile, as female roles have changed worldwide, women representation is similarly evolving towards a more positive one. As far as the Middle East is concerned, the genderinclusion policies are also applied where Arab women are included as equally powerful members in the society. Hence, it is important to trace this new trend of positive Arab female representation in the media. Since the genre of TV commercials is a significant source of popular culture, this study aims at investigating the features of feminist advertising in Arab television commercials. The researcher applies Kress and van Leeuwen's approach of Multimodality on the visual elements in the selected commercials. The study concludes that women empowerment has become a significant trend in Arab commercials as increasing numbers of females are recently portrayed in powerful positions. Advertisers employ several techniques to depict the phenomenon of women empowerment. The three metafunctions of Kress and van Leeuwen's (2006) model of Visual Grammar reveal the role of each technique and how they all collaborate to deliver a comprehensive message to the viewers.","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133590792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Utilisation de la technologie numérique via la classe inversée pour réduire l’anxiété langagière en production orale chez les étudiants du département de français à la faculté de pédagogie","authors":"Amal Kamal Gaafar","doi":"10.21608/ssl.2023.209501.1182","DOIUrl":"https://doi.org/10.21608/ssl.2023.209501.1182","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133530193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"LAS REDES SOCIALES : UN SUEÑO HECHO PESADILLA EN ESE NO SOY YO DE ÁLVARO VILLALOBOS","authors":"E. Khalifa","doi":"10.21608/ssl.2023.203284.1178","DOIUrl":"https://doi.org/10.21608/ssl.2023.203284.1178","url":null,"abstract":"","PeriodicalId":297729,"journal":{"name":"بحوث فى تدريس اللغات","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123892081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}