Int. J. Knowl. Soc. Res.最新文献_第6页

From Internal Branding to Cultural Transformation: A Virtuous Circle 从内部品牌到文化转型:良性循环

Int. J. Knowl. Soc. Res. Pub Date : 2015-04-01 DOI: 10.4018/IJKSR.2015040101

M. Matiatou

{"title":"From Internal Branding to Cultural Transformation: A Virtuous Circle","authors":"M. Matiatou","doi":"10.4018/IJKSR.2015040101","DOIUrl":"https://doi.org/10.4018/IJKSR.2015040101","url":null,"abstract":"The primary objective of this paper is to explore internal branding as a corporate philosophy: assess the relevance of its values, evaluate the tactics implemented, the nature of the internal communications involved, the outcomes thereof and its role as critical bridge over vision, culture and image gaps. It also aims at bringing awareness on failure possibilities and risks involved when internal constituencies do not fulfill their role as brand ambassadors. Following an overview of the internal branding methodology and literature, perceptions of employees on internal brand communication practices are captured and matched to aspirations, missions and values in different companies. Internal communication and branding outcomes are organically attached to the nexus of corporate identity; alignment of values and beliefs promotes brand identification, integrates practices, boosts loyalty and helps the organization speak in one voice. While some companies have managed to exemplify this strategy through honest and consistent efforts, it is unsafe to generalize the assumption across different industries that normally fail to undertake effective internal branding initiatives through their corporate communication department to strengthen their brands. It is therefore worth evaluating methods that can align theory, intentions and practice.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124558765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Behaviour of an Educational Simulation Model Depending on the Initial Conditions of the Simulation 教育仿真模型的行为取决于仿真的初始条件

Int. J. Knowl. Soc. Res. Pub Date : 2015-04-01 DOI: 10.4018/IJKSR.2015040106

Petr Michalík

引用次数: 1

Design and Content Description of Educational Videogame Word-y to Learn English as a Second Language 以英语为第二语言的教育电子游戏Word-y的设计与内容描述

Int. J. Knowl. Soc. Res. Pub Date : 2015-04-01 DOI: 10.4018/IJKSR.2015040105

Michelle Nicólas Nourdin, M. Quintana

引用次数: 1

Influence of Cultural Conditions on the Use of ICT for Learning: Differences among Erasmus and National Students at Spanish University 文化条件对学习中使用ICT的影响:西班牙大学伊拉斯谟学生与本国学生的差异

Int. J. Knowl. Soc. Res. Pub Date : 2014-10-01 DOI: 10.4018/IJKSR.2014100104

L. Varela-Candamio, I. Novo-Corti

{"title":"Influence of Cultural Conditions on the Use of ICT for Learning: Differences among Erasmus and National Students at Spanish University","authors":"L. Varela-Candamio, I. Novo-Corti","doi":"10.4018/IJKSR.2014100104","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100104","url":null,"abstract":"The use of technology is widespread in all areas of life, particularly among young people and particularly in learning environments. In this sense, college students have incorporated these technologies in different media and used them for many years. The use of ICT among students taking the same subjects is very different because of the sociological diversity thereof and, in particular, their different cultures and countries. This is the case of Erasmus students, who must take the same subjects and with the same instruments than the national ones. Although both groups must show the same academic performance, their conditions are very diverse, including difficulties related to language. This article analyzes the relationship between learning styles active, reflexive, theoretical and pragmatic and the use of ICT in training university students, comparing between Erasmus and domestic ones. The REATIC survey was conducted among 37 third-year students from the Faculty of Economics and Business of the University of A Coruna Spain, distinguished four different modules: knowledge of ICT, use of ICT, assessment of ICT and ICT as learning style. Results showed differences in all modules and especially in the last module that analyzes the use of ICT for learning.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129198842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Competition, Oligopoly, Barriers and Searching Up New Markets: Do Smartphones Win the Battle to Digital Cameras? 竞争、寡头垄断、壁垒和寻找新市场:智能手机能战胜数码相机吗?

Int. J. Knowl. Soc. Res. Pub Date : 2014-10-01 DOI: 10.4018/IJKSR.2014100105

I. Novo-Corti, María Barreiro-Gen

{"title":"Competition, Oligopoly, Barriers and Searching Up New Markets: Do Smartphones Win the Battle to Digital Cameras?","authors":"I. Novo-Corti, María Barreiro-Gen","doi":"10.4018/IJKSR.2014100105","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100105","url":null,"abstract":"This paper deals with the mobile technology as a new competitor in some hitherto quite closed markets. Particularly, digital photo camera market was until now widely focused into a few multinational firms, operating in international oligopolistic markets. The mobile smartphones technology leads to use the same device for quite different issues. The smartphones technology allows to use the same device for quite different issues. Although the purpose of most consumers when buying this kind of articles, is to use it for its main use, that is to say, for voice communication, step by step new applications and uses are being discovered as very useful. Even when mobile phone devices are not so good as the original devices for a particular use, they have a very important advantage: all in one, it means that if consumers are able to have several different uses with the same device, they probably choose this option than the \"best quality\" one provided for a lot of different devices, with much better results, because those better results are inevitably linked to the need of bearing several devices, which is not very comfortable. Moreover the \"just in time\" or \"in situ\" needs, can be covered for some devices which are not always in the hands of users. Then a new branch of competition linked more to immediacy than to the quality arises, particularly for youngest. This paper provides a theoretical based survey on market and competition theory, to understand some key points for explaining the smartphones success as a competitor in digital camera market. Results have shown that mobile cameras not only have started to compete with digital cameras unexpectedly, breaking established barriers in traditional oligopolies, but also they are one step ahead.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131392254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Gender Inference for Arabic Language in Social Media 社交媒体中阿拉伯语的性别推断

Int. J. Knowl. Soc. Res. Pub Date : 2014-10-01 DOI: 10.4018/IJKSR.2014100101

A. I. Al-Ghadir, Abdullatif M. AlAbdullatif, Aqil M. Azmi

{"title":"Gender Inference for Arabic Language in Social Media","authors":"A. I. Al-Ghadir, Abdullatif M. AlAbdullatif, Aqil M. Azmi","doi":"10.4018/IJKSR.2014100101","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100101","url":null,"abstract":"The widespread usage of social media has attracted a new group of researchers seeking information on who, what and, where the users are. Some of the information retrieval researchers are interested in identifying the gender, age group, and the educational level of the users. The objective of this work is to identify the gender in the Arabic posts in the social media. Most of the works related to gender classification has been for English based content in the social media. Work for other languages, such as Arabic, is almost next to none. Typically people express themselves in the social media using colloquial, so this study is geared towards the identification of genders using the Saudi dialect of the Arabic language. To solve the gender identification problem the authors, a novel method called k-Top Vector k-TV, which is based on the k-top words based on the words occurrences and the frequency of the stems, was introduced. Part of this work required compiling a dataset of Saudi dialect words. For this, a well-known widely used social site was relied on. To test the system, we compiled 1200 samples equally split between both genders. The authors trained Support Vector Machine SVM and k-NN classifiers using different number of samples for training and testing. SVM did a better job and achieved an accuracy of 95% for gender classification.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125096835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Identifying People's Responsibilities for the Global Knowledge Societies: A Framework and a Survey 确定人们对全球知识社会的责任:一个框架和调查

Int. J. Knowl. Soc. Res. Pub Date : 2014-10-01 DOI: 10.4018/IJKSR.2014100102

Zeyad Haj Bakry, S. H. Bakry

引用次数: 2

Information Search Habits of First Year College Students 大学一年级学生的信息搜索习惯

Int. J. Knowl. Soc. Res. Pub Date : 2014-10-01 DOI: 10.4018/IJKSR.2014100103

H. Mora, M. T. S. Pont, G. Casado

引用次数: 5

Blended Learning in Education of Faculty Members 教师教育中的混合式学习

Int. J. Knowl. Soc. Res. Pub Date : 2014-07-01 DOI: 10.4018/ijksr.2014070103

Lucie Rohlíková, Jana Vejvodová