SEISENSE Business Review最新文献_第2页

Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry? 网红营销与行为结果:网红类型如何影响消费者模仿?

SEISENSE Business Review Pub Date : 2022-05-27 DOI: 10.33215/sbr.v2i1.792

Kazi Turin Rahman

{"title":"Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry?","authors":"Kazi Turin Rahman","doi":"10.33215/sbr.v2i1.792","DOIUrl":"https://doi.org/10.33215/sbr.v2i1.792","url":null,"abstract":"Objective - This paper conceptualizes a novel theoretical model of consumer mimicry of various types of influencers and associated behavioral outcomes.\u0000Design – This model was conceptualized after a thorough literature review and gap analysis. Moreover, prominent and underrepresented concepts from the literature were integrated to develop the novel model synthesized in this paper.\u0000Findings – Many facets of social media influencers have been studied in extant literature. These include source and content characteristics along with marketing strategies and sponsorship disclosures. However, most studies examine influencers from a broad perspective without refinement. Influencers are grouped into four categories based on their following and expertise: mega, macro, micro, and mini-influencers. Such categorizations are rarely reflected in the existing literature. Moreover, consumer mimicry of influencers and the consumer well-being aspects have been largely understudied.\u0000Policy Implications -Choosing the right influencer is challenging. Therefore, recognizing which types of influencers evoke consumer mimicry (and which don’t) will ease the selection process. This will increase the efficiency of influencer marketing campaigns run by marketers and brands.\u0000Originality - This is the first paper to incorporate all four types of influencer categories into a theoretical model. Subsequently, the largely scarce concept in SMI research, consumer well-being, has also been incorporated to ensure followers' welfare.","PeriodicalId":294058,"journal":{"name":"SEISENSE Business Review","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127590758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Resilience and Organizational Citizenship Behavior (OCB) 弹性与组织公民行为(OCB)

SEISENSE Business Review Pub Date : 2022-02-10 DOI: 10.33215/sbr.v2i1.765

Afia Nyarko Boakye, Prince Addai, Theresa Obuobiisa-Darko, I. Okyere

引用次数: 1

Job Rotation Practices and Employees Performance: Do Job Satisfaction and Organizational Commitment Matter? 轮岗实践与员工绩效:工作满意度和组织承诺重要吗?

SEISENSE Business Review Pub Date : 2022-01-23 DOI: 10.33215/sbr.v2i1.730

A. Suleman, B. Bingab, K. Boakye, R. Sam-Mensah

{"title":"Job Rotation Practices and Employees Performance: Do Job Satisfaction and Organizational Commitment Matter?","authors":"A. Suleman, B. Bingab, K. Boakye, R. Sam-Mensah","doi":"10.33215/sbr.v2i1.730","DOIUrl":"https://doi.org/10.33215/sbr.v2i1.730","url":null,"abstract":"Purpose: This study sought to propose and test a model that examines the mediating roles of job satisfaction and organizational commitment in the nexus between job rotation practices and employee performance.\u0000Design: The study adopted a cross-sectional survey approach and obtained data through questionnaires from 122 administrative staff of the University of Education, Winneba. The Partial Least Squares, Structural Equation Modelling (PLS-SEM) approach was used to test the study’s proposed model.\u0000Findings: The results supported the proposed model, showing that organizational commitment and job satisfaction are partial mediators in the relationship between job rotation practices and employees’ performance.\u0000Policy Implication: The findings suggest that management must ensure that employees are satisfied and committed to the job rotation practices in order to enhance their performance. Thus, job rotation practices must provide the climate that encourages career growth and development and fosters creativity in employees and not just as a routine practice or a means of punishment.\u0000Originality: The study brings to bear the extent to which job rotation practices predict employee performance in a Sub-Saharan African Country and the indirect effects of job satisfaction and organizational commitment in this relationship.","PeriodicalId":294058,"journal":{"name":"SEISENSE Business Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122377163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Explaining How Management Safety Practices and Safety Programs Influence Job Safety and Employee Commitment 解释管理安全实践和安全计划如何影响工作安全和员工承诺

SEISENSE Business Review Pub Date : 2021-11-21 DOI: 10.33215/sbr.v1i3.709

P. Muah, Isaac Nyarko Adu, Michael Kyei-Frimpong, A. O. Boakye

{"title":"Explaining How Management Safety Practices and Safety Programs Influence Job Safety and Employee Commitment","authors":"P. Muah, Isaac Nyarko Adu, Michael Kyei-Frimpong, A. O. Boakye","doi":"10.33215/sbr.v1i3.709","DOIUrl":"https://doi.org/10.33215/sbr.v1i3.709","url":null,"abstract":"Job safety was examined as a mediator of the relationship between management safety practices, safety programs, and employee commitment in Ghana's mining sector. A descriptive study approach was used, specifically a cross-sectional survey. The research discovered a clear link between management safety practices and employee commitment. It was shown that management safety measures had a strong positive association with job safety. Job safety also had a significant positive relationship with employee commitment. The connection between management safety and employee commitment was mediated by job safety. This study demonstrates how safety at the workplace boosts employees’ commitment in achieving organizational goals. The study advises organizations operating in high-risk environments to adopt industry-wide standard safety practices to ensure employees can develop the sense of attachment required for organizational growth. This can be achieved when management shows concern for employees’ safety. This is the first research to look into the link between management safety practices in the workplace and employee commitment.","PeriodicalId":294058,"journal":{"name":"SEISENSE Business Review","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115055185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior 个性化社交媒体广告对网络冲动购买行为的影响

SEISENSE Business Review Pub Date : 2021-09-06 DOI: 10.33215/sbr.v1i3.660

Huzaifa Aslam, Muhammad Rashid, Nouman Chaudhary

引用次数: 3

Relationship between Supportive Supervision and Empathic Behavior among Public Healthcare Professionals 公共卫生专业人员支持性监督与共情行为的关系

SEISENSE Business Review Pub Date : 1900-01-01 DOI: 10.33215/sbr.v1i3.718

Henry Samuel Edosomwan, T. Oguegbe, Chiyem Lucky Nwanzu, C. Joe-Akunne

{"title":"Relationship between Supportive Supervision and Empathic Behavior among Public Healthcare Professionals","authors":"Henry Samuel Edosomwan, T. Oguegbe, Chiyem Lucky Nwanzu, C. Joe-Akunne","doi":"10.33215/sbr.v1i3.718","DOIUrl":"https://doi.org/10.33215/sbr.v1i3.718","url":null,"abstract":"Purpose: The study explored the relationship between supportive supervision and empathic behavior and the indirect effect of occupational self-efficacy (OSE) among healthcare professionals in public hospitals in Delta State, Nigeria.\u0000Design/Methodology: The study is a quantitative cross-sectional survey, and the correlational design was adopted. Through convenience and systematic sampling, data were obtained from 127 healthcare professionals (doctors and nurses) from public hospitals. The sample consisted of 127 healthcare professionals with a mean age of 33.91 (SD, 5.64). Regression analysis via Model 4 of Hayes' PROCESS Macro was used to analyze the direct and indirect effect model with the help of the IBM-SPSS version 23.\u0000Findings: The study's findings indicated that supportive supervision and OSE positively and significantly predicted empathic behavior among healthcare professionals. The results further indicated that OSE mediated the relationship between supportive supervision and empathic behavior.\u0000Practical Implications: Based on the research findings, it is recommended that public healthcare administrators and managers should ensure that employees who handle direct patient care in public hospitals receive enough training in enhancing their skills, professional development and provided with enough supportive supervision in the workplace to foster empathic concern for their patients.\u0000Originality/Value: The research findings enhance and add new knowledge to the empathic behavior literature by investigating supportive supervision and OSE as predictors and checking for the mediating role of OSE.","PeriodicalId":294058,"journal":{"name":"SEISENSE Business Review","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126374036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1