{"title":"Visualizing categorical data: An introduction to correspondence analysis for technical communication researchers","authors":"C. Lam","doi":"10.1109/IPCC.2014.7020345","DOIUrl":"https://doi.org/10.1109/IPCC.2014.7020345","url":null,"abstract":"Technical communication researchers often collect categorical, or non-numerical, data. However, when analyzing this type of data, researchers are typically limited to reporting descriptive statistics or simple contingency tables. One advanced statistical technique that allows researchers to more powerfully explore complex categorical data sets is correspondence analysis. This article will first define correspondence analysis and then walk through a tutorial for conducting correspondence analysis in XLSTAT.","PeriodicalId":290419,"journal":{"name":"2014 IEEE International Professional Communication Conference (IPCC)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124667971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Visual design principles and effective sentence diagrams for the 21st century","authors":"A. Manning, N. Amare","doi":"10.1109/IPCC.2014.7020351","DOIUrl":"https://doi.org/10.1109/IPCC.2014.7020351","url":null,"abstract":"Most sentence diagramming follows either the Reid-Kellogg (noun|verb)approach or some variant of Chomsky's syntax-tree (NPVP) approach. Both methods violate principles of effective visual design: graph lines should be implied wherever possible, aligned to an organizing grid, and diagram details should be scalable. Not surprisingly then, traditional sentence diagramming is not often used or useful to analyze sentences from actual communication. This paper will describe a more visually sound approach to sentence diagramming, demonstrably useful to writers and editors working in 21st century media. The structure of a realistically complex sentence can be shown on a smartphone screen, using any standard keypad.","PeriodicalId":290419,"journal":{"name":"2014 IEEE International Professional Communication Conference (IPCC)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115187217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Who says what to whom? Assessing the alignment of content and audience between scholarly and professional publications in technical communication (1996–2013)","authors":"Ryan K. Boettger, Erin Friess, S. Carliner","doi":"10.1109/IPCC.2014.7020398","DOIUrl":"https://doi.org/10.1109/IPCC.2014.7020398","url":null,"abstract":"Academe-industry relations are an ongoing topic in the conversation on technical communication. Key issues in the conversation include alignment between academic curricula and industry needs, the effectiveness of the preparation provided by academic programs, and the alignment of interests between the two groups. However, no study has attempted to empirically assess the extent of the academic and industry alignment empirically. We explore this issue here and are guided by the following questions: (1) What content areas are covered by both peer-reviewed and trade publications?, (2) What content areas are unique to each type of publication?, and (3) Who is the intended audience of the content? To assess this alignment, we coded for three major content areas in a random sample of 348 articles published between 1996 and 2013 in four leading peer-reviewed Journals (IEEE Transactions on Professional Communication, Journal of Business and Technical Communication, Technical Communication, and Technical Communication Quarterly) and one publication for practicing technical communicators (Intercom). Results suggest that professional publications tend to publish process-oriented articles, articles focused on technology and professionalization, and articles intended for writers/content developers. Scholarly publications tend to publish product- and education-oriented articles, articles focused on assessment and research design, and articles intended for academics. This, in turn, provides insights into differences in the conversations of practicing professionals and academics.","PeriodicalId":290419,"journal":{"name":"2014 IEEE International Professional Communication Conference (IPCC)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124036088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}