RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY最新文献

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Computer-Based Competencies Needed by Administrative Supervisors and Executive Secretaries for Effective Work Performance: A Case of Universities in South-South, Nigeria 行政主管和执行秘书为有效工作绩效所需的计算机能力:以尼日利亚南南大学为例
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no2.2023.pg52.61
Aninye-Ranor Chineze Linda, Idele Emezamena Fredrick
{"title":"Computer-Based Competencies Needed by Administrative Supervisors and Executive Secretaries for Effective Work Performance: A Case of Universities in South-South, Nigeria","authors":"Aninye-Ranor Chineze Linda, Idele Emezamena Fredrick","doi":"10.56201/rjmcit.v9.no2.2023.pg52.61","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no2.2023.pg52.61","url":null,"abstract":"In recent times, the issue of computer based competencies is crucial for the survival of secretaries and their administrative supervisors for effective work performance and advancement in career. Yet, many secretaries and their administrative supervisors are technologically lagging behind and secretarial/office information management students in our universities are not sufficiently exposed to computer technologies in modern office, hence, the need to examine whether computer-based competencies by administrative supervisors and secretaries are needed for effective work performance among selected universities in South-South region of Nigeria. The study adopted descriptive survey design and two (2) research questions and two (2) research hypotheses were developed. The study population consists of one hundred and forty-six (146) secretaries and administrative supervisors. Data gathered through questionnaire were tested for reliability via the test-re- test method and the Cronbach alpha reliability result of 0.97 was obtained. Descriptive statistics(mean and standard deviations) were used to provide answers to the research questions while inferential statistics (Z-test) was employed to validate the relevant hypotheses. Findings showed that database management and PowerPoint presentation applications are needed by secretaries and administrative supervisors for effective work performance. On the basis of the findings, relevant recommendations were made proffered towards improving the performance of secretaries and administrative supervisors in Nigerian universities.","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135253772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessment of Employees Perception of Wema Bank Internal Communication Strategies in the Management of COVID-19 Pandemic 员工对威马银行新冠疫情管理中内部沟通策略感知的评估
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no2.2023.pg1.25
Gloria Cynthia Dada
{"title":"Assessment of Employees Perception of Wema Bank Internal Communication Strategies in the Management of COVID-19 Pandemic","authors":"Gloria Cynthia Dada","doi":"10.56201/rjmcit.v9.no2.2023.pg1.25","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no2.2023.pg1.25","url":null,"abstract":"The study assessed employees’ perception of Wema Bank internal communication strategies inthe management of COVID-19. The objectives of the study were to assess the strategies adopted by Wema Bank internal communication before and during COVID-19 pandemic with a view to evaluating the level of workers’ satisfaction with the strategies adopted by the bank. The study was premised on Organizational Information Theory. The study adopted survey design with structured questionnaire as instrument of data collection through which two hundred and ninety-four (294) respondents were sampled from one thousand, one hundred and nine staff members of Wema bank branches across three states of Lagos, Ogun and Oyo. Findings showed that 83.1% of the respondents have communication engagement with the management of Wema bank daily, while others indicated less frequently. Prior to the pandemic, they communicated through multiple channels such as face to face (92.2%); individual official mail (96.1%), memo and circular (36.3%), WhatsApp messaging (22.1%), Zoom (18.8%) and notice board (12.3%), heads of departments (94.1%), corporate communication (96.8%) line managers (90.9%). During the COVID-19 pandemic, 47.4% of respondents that they received information from the management daily during 19.5% said weekly, 8.4% said monthly, while 24.7% said as the need arose. At this time, Wema bank management communicated majorly through individual E-mail (98.1%), WhatsApp loop (92.2%), Zoom (98.7%), corporate communication (96%), heads of departments (96.8%). and line managers (98.1%). 97.4% of the respondents indicated Internet/Online based communication as the major form of communication channel during COVID-19 outbreak. So, there was increased reliance on digital channels with pressure on technology infrastructure and resources. It was concluded that strategic communication effectively applied in crises contexts, enlists the employees as corporate brand disciples who are comm","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135254956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Health Communication and Port Harcourt Residents’ Perception of the Coverage of Diabetes Mellitus in Select Newspapers 健康传播与哈考特港居民对部分报纸糖尿病报道的认知
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no1.2023.pg48.59
Chibitam Kem Ikechi, Prof W.C. Ihejrika, S.C. Mbazie
{"title":"Health Communication and Port Harcourt Residents’ Perception of the Coverage of Diabetes Mellitus in Select Newspapers","authors":"Chibitam Kem Ikechi, Prof W.C. Ihejrika, S.C. Mbazie","doi":"10.56201/rjmcit.v9.no1.2023.pg48.59","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no1.2023.pg48.59","url":null,"abstract":"This work analysed health communication and Port Harcourt residents’ perception of newspaper coverage of diabetes. The objectives were to: examine the level of exposure of Port Harcourt residents to the diabetes health messages; examine the perception of Port Harcourt residents on newspaper coverage of diabetes. The work was anchored on the Perception theory and development media theory. The population in Port Harcourt and Obio/Akpor is projected from 2006 census to 2022 using the 2.5 projection rate. Therefore, the population for this study shall be ( 6,498,395 ) six million, four hundred and ninety-eight thousand three hundred and ninety-five (UNDP). The sample size of 400 was drawn using the Krejice and Morgan sample size table. The purposive sampling technique was used to select residents of Port Harcourt who are newspaper readers. Findings revealed that residents’ of Port Harcourt get diabetes messages from newspapers and other channels like family and friends, television and most importantly from broadcast medium The study also showed that residents’ of Port Harcourt Metropolis have a positive view on the newspaper been adequate for the coverage of health issues which also includes diabetes mellitus. The study recommended that Nigerian newspapers should publish editorials, features and photographs on diabetes prevention and management and other health related issues, because it will help increase the awareness of readers and help them appreciate prevention and management of diabetes intervention and other health intervention programmes available to them.","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135252722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Media Use and Opinion Change Among Abia State University Students: Evidence from Experiential Data 阿比亚州立大学学生的社交媒体使用与观点变化:来自经验数据的证据
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no2.2023.pg80.102
Michael Ibe Ukaegbu, O. Elijah Efetobor, Kingsley Kamalu Kamalu
{"title":"Social Media Use and Opinion Change Among Abia State University Students: Evidence from Experiential Data","authors":"Michael Ibe Ukaegbu, O. Elijah Efetobor, Kingsley Kamalu Kamalu","doi":"10.56201/rjmcit.v9.no2.2023.pg80.102","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no2.2023.pg80.102","url":null,"abstract":"The evolution of social media platforms, such as Facebook, Twitter, Instagram, etc., has changed the way we look at and do things, act, and expand our opinion formation and change. There are some ways in which social media can produce opinion change, influencing people’s attitudes and behaviours. The platform has become the substrate of our social interactions, and this ultimately leads to an influence on opinion formation and change. The study aims at determining social media use and opinion change among students of ABSU. Apart from finding out the exposure level of ABSU students to social media platforms, used in information sharing and exchanges, the study also specifically aims at checking if exposure to social media posts influences the opinion of students of ABSU. Anchored on the framework of Technological Determinism Theory, this study adopted the descriptive research design. Accordingly, the survey research method was adopted to address our research objectives. This study surveyed undergraduate students of Abia State University Uturu in the 2021/2022 academic session. The target population of the study is 10,062 students in randomly selected Faculties, according to information obtained from the Admissions Office. A sample of 355 was drawn using the Wimmer and Dominick Sample Size Calculator for the research population. The researcher adopted a questionnaire as the only measuring instrument in this study because of the nature of the study and the research method (Survey). Test statistics reveal that opinion change on issues among students of ABSU is highly dependent on exposure to posts on social media","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135254744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Big Data Features As Crucial Concept which Effects Data Interoperability 大数据是影响数据互操作性的关键概念
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no2.2023.pg39.51
Sana Ibrahim Shatwan, Weiam S. Elsaghair
{"title":"Big Data Features As Crucial Concept which Effects Data Interoperability","authors":"Sana Ibrahim Shatwan, Weiam S. Elsaghair","doi":"10.56201/rjmcit.v9.no2.2023.pg39.51","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no2.2023.pg39.51","url":null,"abstract":"Big data has become an exciting term in the last decades, and it conducts a significant rate of data with different features of velocity, variety, value, volume, and veracity. Those features describe big data identity. Think about the data generated by social media websites and apps, such as Facebook, Twitter, and WhatsApp…...Etc. This data is crucial because of the amount, variety, and growth acceleration, but it is exhausting to manage. Big data interoperability indicates the capability to interchange and share the data, information, and knowledge between organizations and devices that knowledge and information were extracted from different data sources. This complex mutual process grows an organization's performance. According to the previous, big data and its five features are essential because of its usability and analytics. Organizations need to extract the expected benefit from preserving and retrieving data. We develop a data interoperability concept, which is improved as data exchangeability can be enriched. In this study, we will discuss the impact of big data feature's value, volume, variety, velocity, and veracity on the interoperability of the data and data exchangeability feasibility and how these features affect the prediction of future decisions in the institution, as well as the interaction and exchange of data between the organizations.","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135252423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Analysis of Lagos Audience Perception of Channels Business Morning Programme on Investor Relations 拉各斯受众对渠道商晨间投资者关系节目的感知分析
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no2.2023.pg26.38
Edache-Ochekwu Elizabeth, Aniefiok Jackson Udoudo, Faustinus Ginikanwa Nwachukwu
{"title":"An Analysis of Lagos Audience Perception of Channels Business Morning Programme on Investor Relations","authors":"Edache-Ochekwu Elizabeth, Aniefiok Jackson Udoudo, Faustinus Ginikanwa Nwachukwu","doi":"10.56201/rjmcit.v9.no2.2023.pg26.38","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no2.2023.pg26.38","url":null,"abstract":"This study analysed the perception of Channels’ Business Morning programme on investor relations in Lagos. The objectives of the study were to: find out the extent of exposure of audience in Lagos to Channels’ Business Morning programme; investigate the perception of audience in Lagos of Channels’ Business Morning and ascertain whether or not the perception of audience in Lagos of Business Morning translates to investment decision. The survey research design was employed for the study. The population of the study was 2,952,861 from selected cities in Lagos, with 384 as the sample size using the Keyton’s table. The questionnaire was the instrument for data collection. Among others, the study found out that there is a high level of exposure to Channels’ Business Morning programme in Lagos. It also showed that respondents held positive perception of the programme as a valid and objective source of business news and investment- related information. The researchers recommended that citizens should take advantage of their exposure to financial programmes such as Channels’ Business Morning to continually increase their understanding of finance and investments and improve their financial wellbeing. Corporate organisations should leverage on financial media programmes such as Channels’ Business Morning, to enhance their engagement with shareholders and potential investors by making available accurate and transparent financial information. T","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135254941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Undergraduates’ Participation in Campus Newspaper Production and Management in South East Nigeria 尼日利亚东南部大学生参与校园报刊生产经营的研究
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-10-07 DOI: 10.56201/rjmcit.v9.no1.2023.pg24.34
Adanma Vivian OBIORA, Anthony Ogbonna UCHE
{"title":"Undergraduates’ Participation in Campus Newspaper Production and Management in South East Nigeria","authors":"Adanma Vivian OBIORA, Anthony Ogbonna UCHE","doi":"10.56201/rjmcit.v9.no1.2023.pg24.34","DOIUrl":"https://doi.org/10.56201/rjmcit.v9.no1.2023.pg24.34","url":null,"abstract":"This study centered on the appraisal of undergraduates’ participation in campus newspaper production and management in southeast Nigeria. It studied public universities made of up both federal and state-owned universities as well as privately owned universities in the southeastern region of Nigeria. The sample size was 300 from 15 selected universities. The study was designed as a descriptive survey with the questionnaire as an instrument for data collection. Findings indicate that two out of the five federal universities do not offer mass communication whereas two privately owned institutions (though having mass communication departments) placed their campus newspaper production on hold. Findings also indicate that printing processes are outsourced (95%) while content creation and circulation are handled by the students (100%). The study recommends that universities offering communication and media studies should not only establish a campus newspaper but also set up a printing press to expose and enhance the skills of students for a holistic newspaper production and management capacity.","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135253759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Communicativeness of Okobo Traditional Dance Performances 高保波传统舞蹈表演的交流性
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-08-22 DOI: 10.56201/rjmcit.v8.no1.2022.pg86.100
Oyokunyi Otu Ita, Abia, Attang Edet, Akanimo Christian, Elsie Edet Okon
{"title":"The Communicativeness of Okobo Traditional Dance Performances","authors":"Oyokunyi Otu Ita, Abia, Attang Edet, Akanimo Christian, Elsie Edet Okon","doi":"10.56201/rjmcit.v8.no1.2022.pg86.100","DOIUrl":"https://doi.org/10.56201/rjmcit.v8.no1.2022.pg86.100","url":null,"abstract":"Dance can be said to be a universal practice all over the world, but what may not readily be agreed upon is whether dance communicates the same meaning universally. Every society has her dance pattern, rhythm and even movements. These define the nature of indigenous dance in African society. The study attempts to give symbolism and forms to the traditional dance among the Okobo people of Akwa Ibom State. Using a library research method, the study brings out the following findings that dance can communicate the following: Spirituality, Vocation, Identity, uniqueness, and Social Cohesion","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116706437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial Intelligence, Robotics and Information, and Communication Technology (ICT) as Tools for Business and Education Management 人工智能、机器人、信息和通信技术(ICT)作为商业和教育管理的工具
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-08-22 DOI: 10.56201/rjmcit.v8.no1.2022.pg75.85
Prof. Margaret Emalerata Akpomi, C. B. Nwile, NumbaraBari E Kayii
{"title":"Artificial Intelligence, Robotics and Information, and Communication Technology (ICT) as Tools for Business and Education Management","authors":"Prof. Margaret Emalerata Akpomi, C. B. Nwile, NumbaraBari E Kayii","doi":"10.56201/rjmcit.v8.no1.2022.pg75.85","DOIUrl":"https://doi.org/10.56201/rjmcit.v8.no1.2022.pg75.85","url":null,"abstract":"Intuitively, artificial intelligence, robotics, and information and communication technologies are important because they give enterprises and institutions insights into their operations that they may not have been aware of previously and because, in some cases, they perform tasks better than humans. As tools for business and education management, artificial intelligence, robotics, and information and communication technologies in the 21st century are Business and education systems have been described as vital to keeping abreast with rapidly changing technologies. Its importance has been translated into huge potential in terms of positive outcomes, although investments in ICT in Nigeria’s business and education systems have not yielded much when compared to similar investments made in communication. This paper briefly discussed the roles of artificial intelligence, robotics, and information and communication technologies as tools for business and educational management. At the end of the paper, suggestions were made for how to use artificial intelligence, robotics, and information and communication technologies in business and education management in the best way possible.","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"152 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132315016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
‘Why aren’t you married? The same reason you are not dead, it’s not my time’: Social Media Use of Hate Speech on Female Celebrities in Ghana “你为什么不结婚?”和你没死的原因一样,这不是我的时代”:社交媒体对加纳女明星的仇恨言论
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY Pub Date : 2023-08-22 DOI: 10.56201/rjmcit.v8.no1.2022.pg109.131
C. Osei-Mensah
{"title":"‘Why aren’t you married? The same reason you are not dead, it’s not my time’: Social Media Use of Hate Speech on Female Celebrities in Ghana","authors":"C. Osei-Mensah","doi":"10.56201/rjmcit.v8.no1.2022.pg109.131","DOIUrl":"https://doi.org/10.56201/rjmcit.v8.no1.2022.pg109.131","url":null,"abstract":"This study is aimed at analysing the rhetoric of hate speech and the degree of pervasiveness in discriminating against the female celebrity?s identity on social media which is often centred on the question: „why aren?t you married or why haven?t you still given birth?? The paper sought to examine the nature of social media posts of five female celebrities who had experienced the phenomenon of flaming through hate speech and explore the adoptive strategies of these female celebrities to ward off perpetrators of flames. Data was cyber-ethnographically gathered from the Twitter and Facebook pages of the female celebrities and thematically analysed using Willard?s Indicators of Cyberbullying and the tenets of Suler?s Online Disinhibition Effect. The findings revealed that the female celebrities experienced direct flames manifested in comments of aggression including dissing, hurtful jocular messages, invectives, snide comments, obsessive and malicious stalking, and profanity. A flamer of an attack attains a pseudo- celebrification status as other celebrity friends or fans of the female celebrity join in a particular hate speech episode as bystander reporters to either provide support to the victim or reinforce the attack. The data also revealed that the female celebrities mainly used instant blocking and the adoption of an aggressive persona as a strategy to rebut their abusers through clap backs, invectives, and evocation of death or curses as a way of warding off online abusers. The study thus contributes to the literature on gender stereotyping through flaming and recommends female celebrities employ the services of social media managers as gatekeepers for their accounts. Also, efforts at stringent laws of civility should be intensified in protecting the image of social media users in an era of social media pervasiveness.","PeriodicalId":287345,"journal":{"name":"RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124755227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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