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Building-as-a-Service: The opportunities of service-dominant logic for construction 构建即服务:构建以服务为主导的逻辑的机会

Marketing Science & Inspirations Pub Date : 2022-10-30 DOI: 10.46286/msi.2022.17.3.5

Adrian August Wildenauer, J. Basl

{"title":"Building-as-a-Service: The opportunities of service-dominant logic for construction","authors":"Adrian August Wildenauer, J. Basl","doi":"10.46286/msi.2022.17.3.5","DOIUrl":"https://doi.org/10.46286/msi.2022.17.3.5","url":null,"abstract":"Construction as one of the largest industries worldwide is not necessarily a frontrunner in the application of digital technologies, tools, procedures, and processes. This has been demonstrated in innumerable reports and scholarly work. The industry has a reputation for delivering projects late, over budget and with improvable quality; all of this combined with a certain digital ignorance. Moreover, it is known for having a Goods-Dominant Logic, which is focused on distribution and management of tangible units of output. This is combined with Taylorism resulting in separation of the role of managing the work from the actual execution of work. The planning and erection of a building is cross-cultural, cross-country project setting due to the diverse nature of the industry and its globalised value chain. Building Information Modelling (BIM), a three-dimensional representation of information including its corresponding management in asset’s life cycle is considered as one of the enablers for the digital future of construction. However, the development of service-dominant logic within the construction industry has not kept pace with technological and technical possibilities or is not discernible. This is based on a very traditional approach of money for goods which in this case means money for planned and built assets. Service as a unit of exchange is very rarely considered in the sector. As has been shown in other sectors, this can lead to further (more profitable) business models and further increases in efficiency and effectiveness. The aim of the paper is to show the opportunities that exist if buildings are not considered as amalgamation of materials and goods but as a service model. The paper shows what Service-Dominant Logic (SDL) in combination with BIM could offer to the industry and discusses the term Building-as-a-Service (BaaS) from an SDL perspective.","PeriodicalId":282242,"journal":{"name":"Marketing Science & Inspirations","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123602838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A thematic and sentiment analysis of the relationship between religion and purchase behavior 宗教信仰与购买行为关系的主题与情感分析

Marketing Science & Inspirations Pub Date : 2022-10-30 DOI: 10.46286/msi.2022.17.3.4

Alexandru Bosînceanu

引用次数: 0

Configurator as a tool of marketing communication and its use in achieving emissions targets 配置器作为一种营销传播工具及其在实现排放目标中的应用

Marketing Science & Inspirations Pub Date : 2022-06-30 DOI: 10.46286/msi.2022.17.2.4

Martin Beránek

引用次数: 0

Influence of Czech consumers’ education level on preferences for sustainable retailers and products 捷克消费者受教育程度对可持续零售商和产品偏好的影响

Marketing Science & Inspirations Pub Date : 2022-06-30 DOI: 10.46286/msi.2022.17.2.3

Eva Jaderná, Hana Volfová

{"title":"Influence of Czech consumers’ education level on preferences for sustainable retailers and products","authors":"Eva Jaderná, Hana Volfová","doi":"10.46286/msi.2022.17.2.3","DOIUrl":"https://doi.org/10.46286/msi.2022.17.2.3","url":null,"abstract":"Sustainability in retail is a much discussed topic these days. Sustainability consists of more than environmental attributes. Economic and social dimensions are crucial for developing a sustainable society. Researchers tend to focus on new phenomena in consumer behaviour. In particular, their tendency to demand sustainability. This paper aims to deepen the analysis of this topic, in particular, to identify the Czech „sustainable segment“. Is the younger generation more interested in sustainability in retail? Is gender a significant variable? What about education level? This paper presents the results of a survey focused on the perception of sustainable retailers and sustainable products by Czech consumers. 997 usability questionnaires from a representative sample of respondents were interpreted using a frequency table and Crosstabs analysis. Environmental education and its concomitant increase in the level of competence are integral to the consumers’ perception of sustainability. The dependence of certain aspects of consumers’ behaviour/perception of sustainability on their education was further examined. Perception of sustainable retailers, association with sustainable product and recognition or purchase of sustainable products were monitored in relation to consumers’ education levels. According to results from the compiled research, the level of education influences perceived attributes of sustainability. Younger people with higher education could be, based on the interpreted data, the „sustainable segment“ of the retail market.","PeriodicalId":282242,"journal":{"name":"Marketing Science & Inspirations","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124265141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Sustainability – integration and communication in German manufacturers 可持续性——德国制造商的整合与沟通

Marketing Science & Inspirations Pub Date : 2022-06-30 DOI: 10.46286/msi.2022.17.2.1

M. Diedrich

引用次数: 0

Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria 创新包装对视障和盲人消费者态度和购买意愿的影响:以阿尔及利亚为例

Marketing Science & Inspirations Pub Date : 2022-04-30 DOI: 10.46286/msi.2022.17.1.1

Sidi Sahel, Yasmine Kadi, Mehdi Bouchetara, Sidi Khelladi

{"title":"Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria","authors":"Sidi Sahel, Yasmine Kadi, Mehdi Bouchetara, Sidi Khelladi","doi":"10.46286/msi.2022.17.1.1","DOIUrl":"https://doi.org/10.46286/msi.2022.17.1.1","url":null,"abstract":"Visually impaired or blind person faces many challenges in their daily activities, including purchasing medicines. To overcome this limitation; there is an innovative braille reading and writing system that has been introduced in the labelling of the packaging of pharmaceutical products. The aim of this research is to measure the impact of innovative Braille-labelled pharmaceutical packaging on the attitudes and purchase intention of visually impaired and blind consumers. We adopted quantitative and qualitative approaches. The quantitative research aims to obtain measurable data in relation to the attitudes and purchase intention of visually impaired and blind consumers, on a sample of 72 visually impaired and blind people. Whereas, the qualitative research allowed us to investigate the opinions leaders: doctors in chemist, in relation to the current situation of visually impaired and blind consumers, in the field semi-structured interviews with 6 pharmacy doctors, exploring the importance of Braille labelling of packaging for pharmaceuticals product. The results allowed us to validate the hypotheses; Packaging for pharmaceutical products labelled in the Braille system has a positive effect on the attitudes of visually impaired and blind consumers. Packaging for pharmaceutical products labelled in Braille has a positive effect on the purchase intention of visually impaired and blind consumers. Attitudes have a positive effect on the purchase intention of visually impaired and blind consumers. The results allowed us to highlight the views of doctors in chemists regarding the importance of introducing Braille labelling into the design of pharmaceutical packaging.","PeriodicalId":282242,"journal":{"name":"Marketing Science & Inspirations","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126220755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hudba ako marketingový nástroj na zvýšenie návštevnosti a tržieb

Marketing Science & Inspirations Pub Date : 2022-04-30 DOI: 10.46286/msi.2022.17.1.2

Juraj Litomerický

引用次数: 0

Marketing Science &amp; Inspirations最新文献

Marketing Science & Inspirations最新文献