Proceedings of the 2019 International Conference on Intelligent Medicine and Health最新文献

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Deep Learning Algorithm for Brain Tumor Detection and Analysis Using MR Brain Images 基于MR脑图像的脑肿瘤检测与分析的深度学习算法
Abd El Kader Isselmou, Guizhi Xu, Shuai Zhang, S. Saminu, Imran Javaid
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引用次数: 8
How Interpersonal Guanxi Position Influences the Purchase Intention on Social Media: An Analysis of Buyer's Perceptions in Vietnam 人际关系地位如何影响社交媒体上的购买意愿:对越南买家感知的分析
Wu Wen Kuei, P. Thao
{"title":"How Interpersonal Guanxi Position Influences the Purchase Intention on Social Media: An Analysis of Buyer's Perceptions in Vietnam","authors":"Wu Wen Kuei, P. Thao","doi":"10.1145/3348416.3348427","DOIUrl":"https://doi.org/10.1145/3348416.3348427","url":null,"abstract":"This study aims to explore how Confucian philosophy - guanxi position influences the purchase intention while a consumer receives product messages from a friend in social media context. This study used an online survey with four guanxi positioning scenarios and implemented ANOVA and regression analysis to test research questions. Drawing on a sample of 213 respondents in Vietnam, the results show that (a) the consumer's guanxi position still have critical impact on the purchase intention on social media, (b) the jia-ren positioned friends (i.e. good/close friends) appear to be a better choice than other guanxi positions for for a consumer to buy a product, (c) both the xinyong/mianzi-based guanxi facet and ganqing-based facet could help increase purchase intention, but the latter should be more critical while considering the consumer's purchase-decision involvement. Our results reveal several theoretical and practical implications for those who want to improve advertisement's effectiveness via social media in Vietnam.","PeriodicalId":280564,"journal":{"name":"Proceedings of the 2019 International Conference on Intelligent Medicine and Health","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129443448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Proceedings of the 2019 International Conference on Intelligent Medicine and Health 2019年智能医学与健康国际会议论文集
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引用次数: 1
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