{"title":"PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs","authors":"P. Balakrishnan, V. Jacob, Hao Xia","doi":"10.1007/978-3-642-15606-9_20","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_20","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"11 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124477235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners","authors":"B. Wierenga","doi":"10.1007/978-3-642-15606-9_1","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_1","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125100532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Intelligent System for Customer Segmentation","authors":"Brano Markic, D. Tomic","doi":"10.1007/978-3-642-15606-9_10","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_10","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115760134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers","authors":"N. Lee, Gordon E. Greenley","doi":"10.1007/978-3-642-15606-9_2","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_2","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"PC-21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126666600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing","authors":"P. V. D. Putten, J. Kok","doi":"10.1007/978-3-642-15606-9_11","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_11","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"52 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114107211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing - Sales Interface and the Role of KDD","authors":"Greg W. Marshall","doi":"10.1007/978-3-642-15606-9_8","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_8","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"13 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128546061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Collective Intelligence in Marketing","authors":"T. Bruckhaus","doi":"10.1007/978-3-642-15606-9_12","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_12","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130752527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management","authors":"T. Hsu, Y. Chiu, Jia-Wei Tang","doi":"10.1007/978-3-642-15606-9_16","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_16","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123148841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Applying Soft Cluster Analysis Techniques to Customer Interaction Information","authors":"R. Duran, Li Zhang, T. Hayhurst","doi":"10.1007/978-3-642-15606-9_9","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_9","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125131651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Observations on Soft Computing in Marketing","authors":"D. Stewart","doi":"10.1007/978-3-642-15606-9_3","DOIUrl":"https://doi.org/10.1007/978-3-642-15606-9_3","url":null,"abstract":"","PeriodicalId":280143,"journal":{"name":"Marketing Intelligent Systems Using Soft Computing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133392017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}