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An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management

Marketing Intelligent Systems Using Soft Computing Pub Date : 1900-01-01 DOI:10.1007/978-3-642-15606-9_16
T. Hsu, Y. Chiu, Jia-Wei Tang
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引用次数: 3
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客户关系管理整合营销传播策略选择的评价模型
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Marketing Intelligent Systems Using Soft Computing
Marketing Intelligent Systems Using Soft Computing
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