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Tourism Service Quality Affecting the Satisfaction of Foreign Tourists: A Case Study Of Ho Chi Minh City 旅游服务质量对外国游客满意度的影响——以胡志明市为例
British Journal of Marketing Studies Pub Date : 2020-04-15 DOI: 10.37745/bjms/vol8.no3.pp1-11.2020
N. Trai, Nguyen Thanh Van
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引用次数: 0
Determinants of Students’ Choice of Higher Education in a Private University, Ghana 加纳私立大学学生选择高等教育的决定因素
British Journal of Marketing Studies Pub Date : 2020-03-28 DOI: 10.37745/bjms/vol8.no2.pp37-53.2020
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引用次数: 0
Behavioral Data Analysis in Emotional Intelligence of Social Network Consumers 社交网络消费者情绪智力的行为数据分析
British Journal of Marketing Studies Pub Date : 2020-03-28 DOI: 10.37745/bjms/vol8.no2.pp26-36.2020
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引用次数: 7
Influence of Customer Relationship Management on Customers’ Retention in the Insurance Industry in Accra, Ghana 客户关系管理对加纳阿克拉保险业客户保留的影响
British Journal of Marketing Studies Pub Date : 2020-03-28 DOI: 10.37745/bjms/vol8.no2.pp77-95.2020
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引用次数: 2
Psychographic Constructs and Consumer Purchase Intention in Kenyan Context 肯尼亚情境下的心理构念与消费者购买意愿
British Journal of Marketing Studies Pub Date : 2020-03-28 DOI: 10.37745/bjms/vol8.no2.pp96-111.2020
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引用次数: 0
Customer Self Service Technology and Customer Patronage of Deposit Money Banks in Rivers State 江河州储蓄银行客户自助服务技术与客户惠顾
British Journal of Marketing Studies Pub Date : 2020-03-28 DOI: 10.37745/bjms/vol8.no2.pp1-25.2020
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引用次数: 1
Strategies for Sports Products and Place Management Adopted by Football Club Operators in South-South Nigeria 尼日利亚南南地区足球俱乐部经营者的体育产品和场地管理策略
British Journal of Marketing Studies Pub Date : 2020-02-28 DOI: 10.37745/bjms/vol8.no1.pp79-88.2020
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引用次数: 0
Digital Marketing Services Enhance Business Performance Goals by Promoting Products and Services to Consumers: A Digital Approach 数字营销服务通过向消费者推广产品和服务来提高企业绩效目标:一种数字方法
British Journal of Marketing Studies Pub Date : 2020-02-28 DOI: 10.37745/bjms/vol8.no1.pp1-11.2020
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引用次数: 0
Sports Price and Promotion Management Strategies among Football Club Operators in South-South Nigeria 尼日利亚南南地区足球俱乐部经营者的体育价格与促销管理策略
British Journal of Marketing Studies Pub Date : 2020-02-28 DOI: 10.37745/bjms/vol8.no1.pp68-78.2020
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引用次数: 1
Relationship between Quality Signals’ Credibility, Trust in Food System Actors, Perceived Quality and Intention to Buy 质量信号可信度、食品系统参与者信任、感知质量与购买意愿的关系
British Journal of Marketing Studies Pub Date : 2020-02-28 DOI: 10.37745/bjms/vol8.no1.pp12-28.2020
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引用次数: 0
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