British Journal of Marketing Studies最新文献

{"title":"Service Branding and Performance of Insurance Firms in Ekiti State, Nigeria","authors":"P. O. Ogunode, Samuel Niyi Abereola, T. S. Olowe","doi":"10.37745/bjms.2013/vol11n36372","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n36372","url":null,"abstract":"The apparent poor performance in the insurance sector occasioned by poor service branding is the major factor that triggers this study. The study examined the influence of brand meaning, brand awareness, brand image and external brand communication on performance of Insurance firms in Ekiti State. Survey research design was adopted in executing the study with a population of 257 Insurance employees in Ekiti State. Since the population was relatively small, the entire population was used as a census. Primary data were collected using self-administered questionnaire distributed to employees of insurance companies in Ekiti State. The data generated from the questionnaire were subjected to statistical analysis and the hypotheses were tested using Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS) version 25.0. The findings revealed that all the independent variables (brand meaning, brand awareness, brand image and external brand communication) have significant influence on performance of insurance firms in Ekiti State. Hence, the study concluded that a statistically significant and positive association exists between service branding and performance of Insurance firms in Ekiti State. Hence the study recommended that management of insurance companies should put strong policies on service branding in place so as to improve profitability and market share of insurance firms operating in Ekiti State.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"PP 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126437251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"E-Marketing Skills Required by Start-up Operators for Effective Management of Small and Medium Scale Enterprises","authors":"Virginia N. Egbu, N. Azih","doi":"10.37745/bjms.2013/vol11n39099","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n39099","url":null,"abstract":"The study ascertained the “E-Marketing Skills Required by Start-up Operators for Effective Management of Small and Medium Scale Enterprises” in Ebonyi State. One research question guided the study with one null hypothesis tested at 0.05 level of significance. A sample of 261 was selected from the population of 745 Start-up operators of small and medium scale enterprises using Yaro Yamane formula. Data was collected using 15 items structured questionnaire of four points scale. The instrument was validated by three experts from Ebonyi State University. The reliability index of the instrument was 0.80. Data collected from the research question was analyzed using mean and standard deviation while t-test statistics tested the hypothesis at 0.05 level of significance. Findings from this study revealed that e-marketing skills are highly required by start-up operators for effective management of small and medium scale enterprises in Ebonyi State and that gender influenced the views of the respondents. Based on the findings of the study it was concluded that e-marketing skills are highly required for effective management of small and medium scale enterprises to achieve a sustainable competitive advantage over other fierce rivalries in the market space. It is therefore recommended among others that training of SMEs managers on e-marketing skills for adequate utilization of the skills in business management be treated as critical strategy to close the gap between traditional marketing and digital marketing system.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"96 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134476230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship","authors":"Mohammed Dauda, Babuji Ibrahim Jatau","doi":"10.37745/bjms.2013/vol11n37389","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n37389","url":null,"abstract":"The main objective of this study is to examine the Determinants of consumer switching behaviour in Nigerian telecommunication industry, the moderating role of value added services. Data were collected from the students of tertiary institutions in Borno state, North eastern Nigeria using a cross-sectional study design. The study adopted Kriejcie and Morgan (1970) rule of thumb and arrived at 382 respondents and questionnaires were distributed and collected through the personally-administered method. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to test the study hypothesis. This study finds that Value Added Services have significant influence on consumer switching behaviour, while Service Quality and Price have no significant influence on consumer switching behaviour, it also finds that value added services does not moderate the relationship between service quality, price and consumer switching behaviour. The results of this study provide important insights to managers, mobile operators and researchers to further understand the factors that influence consumers to switch from one service provider to another in the Nigerian telecommunication industry. Mobile operators should concentrate on factors like value added services so as to attract more customers to their network.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124618855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinants of Customer Switching Behaviour in Mobile Telecommunication Industry in South-South Nigeria","authors":"Amos Ejiroghene Panama, I. Ugiagbe, S. Aguwamba","doi":"10.37745/bjms.2013/vol11n31762","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n31762","url":null,"abstract":"The study examined the determinants of customers’ switching behaviour in mobile telecommunications industry in South-South Nigeria. The main objective of the study was to explore the factors influencing customers’ switching behaviour in the mobile telecommunications industry and in specific terms, determine whether price, reputation, service quality, promotional package and switching cost did have a significant and positive influence on customers’ switching behaviour. The unit of analysis comprised 400 mobile telecommunication subscribers drawn from six cities in the South-South geopolitical zone of Nigeria. The study units were selected using a proportionate stratified sampling technique and the data obtained from the process were analysed with descriptive statistic using Statistical Package for Social Sciences (SPSS) version 23 software. Conceptual hypothesized relationships involving the independent and dependent variables formulated from the research model were tested with multiple regression analysis technique. The findings of the study revealed that reputation, service quality, promotional package and switching cost had a strong and positive relationship with customers’ switching behaviour but price and involuntary switching seemed to have the least significant relationship. It showed that those factors were very important determinants of customers’ decision to switch from one mobile telecommunications provider to another except price and involuntary switching as earlier stated. The key recommendations from the study were that managers of mobile telecommunications companies should develop proper pricing strategies that were remarkably different in terms of moderate call rates and data charges to prevent customer switching. Secondly, plans could be put in place by management that would encourage the development of trust and confidence through the provision of timely quality services and ensure good network coverage. Finally, managers should ensure that promotional campaigns were aimed at building relationships. In conclusion, it is quite important that managers should have adequate knowledge of the determinants of customers’ switching behaviour established in the study so as to put in place preventive measures that will enhance customers’ retention of improved sales and profitability. The study made a significant contribution by identifying customers’ perceptions of marketing variables that could affect switching.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134190533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluation of Nigerian Government’s New Cashless Policy: Insights from Select National Dailies","authors":"James Ndubuisi Nwakpa","doi":"10.37745/bjms.2013/vol11n3116","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n3116","url":null,"abstract":"The Central Bank of Nigeria (CBN) in a bid to reduce inflation and stabilize the country’s economy, introduced cashless policy in 2012. The move became more pronounced following the recent efforts to redesign the country’s 200, 500 and 1,000-naira local currency denominations, which resulted in high scarcity of money in circulation. Since then, the initiative has remained a contentious issue. This study appraised the level of success, impacts, challenges and prospects of the policy as reported in select Nigerian national daily newspapers. The study was anchored on the Diffusion of Innovation and Agenda Setting theories, while relying on secondary data, sourced from five Nigerian national daily newspapers. Manifest contents of the editorials/opinions and feature stories contained in the newspapers were analysed. Findings show that absence of appropriate legal/regulatory framework for e-payment; poor epileptic electric supply, illiteracy, lack of financial infrastructure; risk of identity theft and poor service from network providers were among the factors that hamper the success of the cashless policy in Nigeria. The paper holds that cashless society provides safer and more practical alternative means of transacting businesses than over reliance on physical cash, and that the initiative can improve on Nigeria’s economy only when well implemented, and calls on the government, financial institutions, network providers, academic institutions and other key stakeholders to work in synergy for a successful cashless economy to be achieved in Nigeria.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"37 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131623833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainable Buying and Buyer Performance: Evidence from a Ghanaian Perspective","authors":"E. Mensah, A. Gabrah, Ernest Marfo","doi":"10.37745/bjms.2013/vol11n21549","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n21549","url":null,"abstract":"Purpose- The purpose of this paper is to examine sustainable buying and its impact on buyer performance using Colleges of Education. This paper is a quantitative analysis based on seven Colleges of Education. Non-probability sampling techniques are used for choosing the unit of analysis. Also, data was collected through a well-structured questionnaire. The study found that the aspects of sustainable buying (Env, Soc, Eco) lead to improved buying performance. The study identified that buying performance is affected by e-buying systems, communication, organizational culture, business strategy, and size of organization, information available and monitoring. The study further discovered that the benefits of sustainable buying are improved quality of products, market expansion, increased intangible savings, reduced harmful emission of gas, value for money and increased efficiency in energy consumption. The study established the challenges of sustainable buying to be ineffective leadership, inadequate buying policies, budgetary constraint, inadequate compliance inspectors, lack of supplier collaboration and lack of capacity. Research limitations- the sample size is still limited and in future a quantitative analysis should be used. The study is limited in terms of the geographical area. The findings of the study are more likely to be held for other schools in all emerging market contexts. However, the applicability of these findings to other contexts needs further investigations. While interest on sustainable buying is increasing in emerging markets, there is little written on sustainable buying and its impact from the perspective of researchers from such market. Therefore, the impact of sustainable buying on buying performance has not been investigated so far.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133038162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Perceived Value and Sales Promotion on Repurchase Intention by Mediation of Fund User Customer Satisfaction at Supermal Lippo Karawaci Tangerang","authors":"E. R. Taufik, Monica Desty Ayu Lestari","doi":"10.37745/bjms.2013/vol11n25063","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n25063","url":null,"abstract":"The effect of Perceived Value and Sales Promotion on Repurchase Intention by mediating Customer Satisfaction for user of DANA in Supermal Lippo Karawaci, Tangerang. The population in this study is the user of DANA in Supermal Lippo Karawaci, Tangerang. This research sample amounted 75 the user of DANA in Supermal Lippo Karawaci, Tangerang. In this study the methode used to analysis is the non-probability sampling method with the research method used is descriptive research with a quantitative approach. Data analyze techniques used in this study are Structural Equation Modelling (SEM) with using analysis tools SmartPLS 3.0. The results of the study using SmartPLS 3.0 show that: (1) Perceived Value has a positive and significant effect on Repurchase Intention (2) Sales Promotion has a positive and significant effect on Repurchase Intention (3) Perceived Value has a positive and significant effect on Customer Satisfaction (4) Sales Promotion has a positive and significant effect on Customer Satisfaction (5) Customer Satisfaction has a positive and significant effect on Repurchase Intention.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124746047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Digital Marketing and Service Quality Towards Business Performance That Is Mediated by Competitiveness","authors":"Ernani Hadiyati","doi":"10.37745/bjms.2013/vol11n2114","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n2114","url":null,"abstract":"The research aimed to analyze effects of digital marketing and service quality towards business performance with competitiveness as a mediating variable. The research sample involved 114 people of meatball-culinary micro entrepreneurs in Malang City, East Java Province, Indonesia. The sampling technique applied purposive sampling. Research data analysis was done with some steps including frequency distribution, validity and reliability tests, path analysis method with SPSS software and for mediation test with sobel test. The research results showed: first, that digital marketing had significant effect on business performance with the mediation of competitiveness and the partial mediation model. Second, service quality had a significant effect on business performance with the mediation of competitiveness and the full mediation model. Results of the Sobel test proved that competitiveness was the right mediating variable for digital marketing and service quality influenced business performance. The research results practically contributed ideas to meatball-culinary micro-entrepreneurs in implementing digital marketing, service quality, competitiveness and business performance.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124550701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Measurement of SMEs Perception and Awareness in Banten Province, Indonesia","authors":"Fauji Sanusi, A. D. Ramdansyah","doi":"10.37745/bjms.2013/vol11n26475","DOIUrl":"https://doi.org/10.37745/bjms.2013/vol11n26475","url":null,"abstract":"The research aims to study about the awareness and perceptions of the SMEs palm sugar in Lebak district, Banten Province-Indonesia on Fintech model such as Peer-to-Peer lending and crowd funding in developing their business. The researchers designed as many as 17 questions to conduct a survey related to the research variable. Descriptive analysis is applied by using Microsoft Office Excel data processing. Frequency distribution and central size are used for data analysis. The results show that awareness level of the most respondents is still insufficient on Peer-to-Peer lending and crowd funding as alternative financing instruments. The majority of them have a positive perception of FinTech development. It can be concluded that the level of awareness of most respondents is still very limited, especially on P2P loans, Crowdfunding and other FinTech services provided by non-bank financial institutions. They need to increase awareness level of palm sugar SMEs by related parties such as the government.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132384319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correlation of potentials and challenges of digital advertising with consumer behaviour in Delta State, Nigeria","authors":"Ivwrighen Hannah Emuobasa","doi":"10.37745/bjms.2023/vol11n12639","DOIUrl":"https://doi.org/10.37745/bjms.2023/vol11n12639","url":null,"abstract":"This study is examined the correlation of the potentials and challenges of digital advertising with consumer purchasing behaviour in Delta State, Nigeria. The scope of the study illuminated the potential and challenges of digital advertising while highlighting trends and factors of consumers’ purchasing behaviour. Following a descriptive research design, the questionnaire was used to collect data from 400 respondents drawn from the three senatorial zones in Delta State. Stata software 15.0 was used to test hypothesis and deductions were made from findings that the potential of digital advertising is helping businesses to be more visible not minding the challenges it is facing. Also drawn is the conclusion that despite the triggering trends and constraining factors of consumer purchasing behaviour, digital advertising remains viable as long as digitalization is metamorphic.","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129936766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}