Agrifo : Jurnal Agribisnis Universitas Malikussaleh最新文献

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Strategi Kehidupan Untuk Meningkatan Kesejahteraan Hidup Nelayan di Kabupaten Bireuen 改善比邻县渔民福利的生活策略
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2024-01-22 DOI: 10.29103/ag.v8i2.14878
Adhiana Adhiana, Martina Martina, Rita Ariani, Wahyu Isnanda Nasution
{"title":"Strategi Kehidupan Untuk Meningkatan Kesejahteraan Hidup Nelayan di Kabupaten Bireuen","authors":"Adhiana Adhiana, Martina Martina, Rita Ariani, Wahyu Isnanda Nasution","doi":"10.29103/ag.v8i2.14878","DOIUrl":"https://doi.org/10.29103/ag.v8i2.14878","url":null,"abstract":"Penelitian ini bertujuan mengidentifikasi faktor eksternal dan internal strategi kehidupan berkelanjutan dan merumuskan strategi  dalam upaya peningkatan kelestarian hidup dan kesejahteraan nelayan. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif dengan melakukan penyusunan strategi beradasarkan analisis SWOT. Teknik pengumpulan data yang dilakukan penelitian ini melalui wawancara dan pengisian kuesioner. Hasil penelitian ini adalah berdasarkan matriks posisi maka strategi kelestarian hidup nelayan berada pada kuadran II yaitu strategi S-T artinya. meskipun nelayan menghadapi berbagai ancaman, namun mereka ini masih memiliki kekuatan dari segi internal.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KELAYAKAN USAHA BAKPIA KACANG HIJAU PADA UMKM C’BAKPIA DI KECAMATAN SUMBERBARU KABUPATEN JEMBER 金巴鲁县苏姆伯巴鲁分区绿豆面包生意的可行性分析
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2024-01-16 DOI: 10.29103/ag.v8i2.12697
Silviani Silviani, Nanda Ayu Artiani, Fadillah Maharani
{"title":"ANALISIS KELAYAKAN USAHA BAKPIA KACANG HIJAU PADA UMKM C’BAKPIA DI KECAMATAN SUMBERBARU KABUPATEN JEMBER","authors":"Silviani Silviani, Nanda Ayu Artiani, Fadillah Maharani","doi":"10.29103/ag.v8i2.12697","DOIUrl":"https://doi.org/10.29103/ag.v8i2.12697","url":null,"abstract":"Agroindustri merupakan suatu industri yang melakukan pengolahan hasil dari sektor pertanian menjadi suatu produk yang dapat menghasilkan nilai. Salah satu agroindustri UMKM yang mengolah kacang untuk dijadikan olahan kue bakpia yaitu C’Bakpia. Kabupaten Jember sendiri produsen kue bakpia cukup banyak, sehingga menjadi masalah tersendiri untuk memasarkan produknya. Dengan demikian, diperlukan adanya analisis kelayakan pada UMKM C’Bakpia  apakah layak atau tidak untuk dilanjutkan. Metode penelitian yang dipakai menggunakan metode wawancara dan observasi. Berdasarkan hasil penelitian diperoleh bahwa UMKM C’Bakpia layak untuk diusahakan. Hal tersebut bisa dilihat berdasarkan hasil perhitungan R/C Ratio, B/C Ratio, dan BEP yang memenuhi kriteria pengambilan keputusan yakni R/C Ratio diperoleh hasil 1,52 (1,52 > 1), B/C Ratio diperoleh hasil 0,52 (0,52 > 0), BEP unit diperoleh hasil 10.253 unit/tahun dan BEP harga diperoleh hasil Rp. 111.905.034/tahun.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":" 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139618221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KONTRIBUSI SEKTOR PERTANIAN DAN SEKTOR INDUSTRI TERHADAP PERTUMBUHAN EKONOMI KABUPATEN NAGEKEO 农业部门和工业部门对纳影溪欧地区经济增长的贡献
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2024-01-15 DOI: 10.29103/ag.v8i2.14609
Agnes Yunita Dea, Marten Umbu Kaleka
{"title":"KONTRIBUSI SEKTOR PERTANIAN DAN SEKTOR INDUSTRI TERHADAP PERTUMBUHAN EKONOMI KABUPATEN NAGEKEO","authors":"Agnes Yunita Dea, Marten Umbu Kaleka","doi":"10.29103/ag.v8i2.14609","DOIUrl":"https://doi.org/10.29103/ag.v8i2.14609","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh sektor pertanian terhadap pertumbuhan ekonomi Kabupaten Nagekeo dan menganalisis pengaruh sektor industri pengolahan terhadap pertumbuhan ekonomi Kabupaten Nagekeo. Penelitian ini menggunakan metode deskriptif kuantitatif. Jenis data yang digunakan adalah data sekunder yang bersumber dari Badan Pusat Statistik Kabupaten Nagekeo. Analisis data yang digunakan adalah analisis regresi linear berganda dengan maksud untuk mengetahui arah dan seberapa besar pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa secara parsial (uji t) Sektor pertanian bernilai positif dan tidak berpengaruh terhadap pertumbuhan ekonomi Kabupaten Nagekeo dengan nilai signifikansi sebesar 0.069 > 0,05 dan koefisien regresi sebesar 1.518 yang menjelaskan ketika Sektor Pertanian mengalami kenaikan sebesar 1%, maka pertumbuhan ekonomi akan mengalami peningkatan sebesar 1.518. Sektor industri pengolahan bernilai positif dan tidak berpengaruh terhadap pertumbuhan ekonomi Kabupaten Nagekeo dengan nilai signifikansi sebesar 0.229 > 0,05 dan koefisien regresi sebesar 19.319 yang menjelaskan ketika ketika Sektor Pertanian mengalami kenaikan sebesar 1%, maka pertumbuhan ekonomi akan mengalami peningkatan sebesar 19.319. Berdasarkan hasil uji secara simultan (uji f) dipeoleh nilai f hitung sebesar 38.524 dengan probabilitas 0,007 < 0,05 yang menunjukkan bahwa sektor pertanian dan industri pengolahan berpengaruh terhadap pertumbuhan ekonomi Kabupaten Nagekeo.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139621527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PERBANDINGAN TINGKAT KUALITAS PRODUK SAYURAN PADA PASAR TRADISIONAL DAN PASAR MODERN DI NGALIYAN KOTA SEMARANG DALAM PERSPEKTIF BIOLOGI 从生物学角度比较塞marang 市 Ngaliyan 传统市场和现代市场蔬菜产品的质量水平。
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2024-01-03 DOI: 10.29103/ag.v8i2.13476
Malika Allfathania Pradjasasmitha, Nikmatul Udzmah, Septiani Dwi Saputri, Mirtaati Naima, A. Hidayatullah
{"title":"PERBANDINGAN TINGKAT KUALITAS PRODUK SAYURAN PADA PASAR TRADISIONAL DAN PASAR MODERN DI NGALIYAN KOTA SEMARANG DALAM PERSPEKTIF BIOLOGI","authors":"Malika Allfathania Pradjasasmitha, Nikmatul Udzmah, Septiani Dwi Saputri, Mirtaati Naima, A. Hidayatullah","doi":"10.29103/ag.v8i2.13476","DOIUrl":"https://doi.org/10.29103/ag.v8i2.13476","url":null,"abstract":"Vegetables are an important source of nutrients in the fulfillment of essential nutrients for human health. The selection of quality vegetables is the main key in ensuring maximum nutritional benefits. Traditional markets and modern markets offer different approaches to quality including freshness, nutritional composition, price, shelf life and safety in confectionery. Therefore, this study aims to compare the quality of vegetables in traditional markets and modern markets by considering biological factors such as surface texture, color, freshness, and integrity of the selected vegetable samples. The research method used is a qualitative descriptive method consisting of identifying issues and objectives, collecting data, analyzing, and formulating concepts. Data collection by taking samples from one of the populations as the main data collection tool to compare the quality of vegetables in traditional markets with modern markets in Ngaliyan District, Semarang City from a biological perspective. In this study the samples used in the study were taken from five different types of vegetables, namely tomatoes, carrots, pakcoy, potatoes, and leeks. The results showed that the comparison of the quality of vegetables owned by traditional markets tends to be fresher and has a higher nutritional content compared to Superindo Modern Market. This is due to the harvesting process that is closer to the time of sale in traditional markets, so that the nutrients in vegetables are still well preserved. On the other hand, vegetables sold in Superindo Modern Market often undergo a longer preservation and transportation process, so that their nutritional content can be reduced.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"5 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139630749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS EFISIENSI EKONOMI USAHATANI TEMBAKAU RAKYAT DI KABUPATEN LOMBOK TIMUR
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2023-06-30 DOI: 10.29103/ag.v8i1.11714
Dudi Septiadi, Aeko Fria Utama FR
{"title":"ANALISIS EFISIENSI EKONOMI USAHATANI TEMBAKAU RAKYAT DI KABUPATEN LOMBOK TIMUR","authors":"Dudi Septiadi, Aeko Fria Utama FR","doi":"10.29103/ag.v8i1.11714","DOIUrl":"https://doi.org/10.29103/ag.v8i1.11714","url":null,"abstract":"This study aims to analyze the economic efficiency of smallholder tobacco farming in East Lombok District. People's tobacco is one of the important agricultural commodities in the area. The method used in this study was a field survey and primary data collection from smallholder tobacco farmers. The research sample was selected using a simple random method from the farmer population in Suralaga District, East Lombok Regency. The villages that were used as research samples were Waringin Village and Suralaga Village. The data collected will include information on production costs, income, production factors used, and commodity prices for people's tobacco. Descriptive-quantitative is the method used in this study. Economic efficiency analysis will be carried out using the R/C ratio analysis. The results of the analysis show that smallholder tobacco farming in the study area has been running efficiently (R/C ratio: 2.66). Obstacles faced by many farmers in smallholder tobacco farming are extreme weather/climate changes, irrigation problems, and access to fertilizers.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125917734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Profitabilitas Budidaya Cabai Merah Besar Di Kabupaten Lombok Timur
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2023-06-10 DOI: 10.29103/ag.v8i1.11631
A. Fr, Pande Komang Suparyana
{"title":"Analisis Profitabilitas Budidaya Cabai Merah Besar Di Kabupaten Lombok Timur","authors":"A. Fr, Pande Komang Suparyana","doi":"10.29103/ag.v8i1.11631","DOIUrl":"https://doi.org/10.29103/ag.v8i1.11631","url":null,"abstract":"The purpose of this study was to determine the profitability level of large red chili cultivation in East Lombok Regency, determine the feasibility of large red chili cultivation in East Lombok Regency and find out the various obstacles to large red chili cultivation in East Lombok Regency. The research method uses descriptive method. The research sample was taken through purposive sampling. Types of qualitative data and quantitative data with primary and secondary data sources. Analysis of the data used is the analysis of profitability, feasibility of large red chili cultivation and analysis of constraints. The results showed that the Profitability value of 350% exceeded the ROI criteria of 50%, which means that the profit level of large-scale red chili is high or profitable. The feasibility of large-scale red chili cultivation in Pringgasela is considered feasible if the R/C ratio is 4.50 or greater than 1. The constraints faced by large-scale red chilies in East Lombok Regency are pest attacks, disease attacks and capital. al.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123591705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS TRANSMISI HARGA BAWANG MERAH DI PROVINSI NUSA TENGGARA BARAT
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2023-05-12 DOI: 10.29103/ag.v8i1.11072
S. Huda, R. Pambudy, W. B. Priatna
{"title":"ANALISIS TRANSMISI HARGA BAWANG MERAH DI PROVINSI NUSA TENGGARA BARAT","authors":"S. Huda, R. Pambudy, W. B. Priatna","doi":"10.29103/ag.v8i1.11072","DOIUrl":"https://doi.org/10.29103/ag.v8i1.11072","url":null,"abstract":"Bawang  merah  merupakan  salah  satu  komoditi  hortikultura  yang  cukup  strategis  di Indonesia. fluktuasi harga bawang merah menyebabkan disparitas harga yang tinggi antara petani dan konsumen. Keadaan ini lebih merugikan petani dan konsumen daripada pedagang karena lebih memberikan peluang bagi pedagang untuk memanipulasi informasi harga, sehingga transmisi harga menjadi secara asimetris. Penelitian ini membahas tentang transmisi harga bawang merah antara tiga lembaga pemasaran yaitu petani, pedagang besar dan konsumen di Provinsi Nusa Tenggara Barat. Data yang digunakan dalam penelitian ini merupakan data bulanan harga bawang merah di tingkat petani, grosir dan konsumen dari tahun 2016 sampai 2021 yang dianalisis menggunakan metode Asymmetric Error Correction Model (AECM). Hasil penelitian menunjukkan bahwa transmisi harga bawang merah di tingkat petani terhadap harga di tingkat grosir terjadi secara asimetris, dalam jangka pendek karena terkait dengan biaya penyesuaian. Pada hubungan grosir-konsumen, transmisi harga bawang merah di tingkat grosir terhadap harga di tingkat konsumen terjadi secara asimetris dalam jangka dalam jangka panjang karena terkait dengan penyalahgunaan kekuatan pasar.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"5 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132506378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Distribusi Pupuk Non Subsidi Pada PT Sang Hyang Seri (PERSERO) Bengkulu Marketing Branch Office
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2023-05-10 DOI: 10.29103/ag.v7i2.12333
Meri Nurbaiti, R. Yuristia, Redy Badrudin
{"title":"Distribusi Pupuk Non Subsidi Pada PT Sang Hyang Seri (PERSERO) Bengkulu Marketing Branch Office","authors":"Meri Nurbaiti, R. Yuristia, Redy Badrudin","doi":"10.29103/ag.v7i2.12333","DOIUrl":"https://doi.org/10.29103/ag.v7i2.12333","url":null,"abstract":"Agriculture as a vital role in the Indonesian economy in meeting all the basic needs of the community requires supporting factors in the production process. Fertilizers have an important role in increasing agricultural productivity, so it is necessary to distribute fertilizers evenly throughout the region. PT Sang Hyang Seri (Persero) Bengkulu marketing branch office is a subsidiary of a state-owned company that is a distributor of non-subsidized fertilizers in the Bengkulu region. This research was conducted using data tabulation and table matrix methods with data obtained from observations and interviews. This research shows that PT Sang Hyang Seri (Persero) Bengkulu marketing branch office distributes three types of non-subsidized fertilizers in the form of SP-18 Bintang Kuda Laut, KCl Ex Belarus, and NPK Jatiwangi with two marketing alternatives, which are directly to farmers and through kiosk intermediaries. In addition, in its distribution there are five obstacles experienced, namely, 1) price competition; 2) uncertain availability of non-subsidized fertilizer stocks; 3) farmers' purchasing decisions; 4) still lack of maximum promotion; and 5) still lack of human resources.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127433873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS LOCATION QUOTIENT (LQ) TANAMAN TEBU (Saccharum officinarum L) di PROVINSI JAWA TENGAH
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2023-05-02 DOI: 10.29103/ag.v8i1.11695
Winda Widyastuti, Muhamad Imanuddin
{"title":"ANALISIS LOCATION QUOTIENT (LQ) TANAMAN TEBU (Saccharum officinarum L) di PROVINSI JAWA TENGAH","authors":"Winda Widyastuti, Muhamad Imanuddin","doi":"10.29103/ag.v8i1.11695","DOIUrl":"https://doi.org/10.29103/ag.v8i1.11695","url":null,"abstract":"Central Java Province is the center of sugar cane development which aims to increase sugar production. This research was conducted with the aim of identifying the sugarcane plantation base in regencies in Central Java Province. The method used in the analysis is Location Quotient (LQ) Analysis using secondary data regarding the planted area and production of sugar cane over the last five years, starting from 2018 to 2022. The results of the LQ analysis show that there are five districts with the largest planted area base for sugarcane large chilies, namely Kudus, Blora, Pati, Sragen, and Rembang Regencies. In addition, there are also five districts with the largest sugarcane production base, which include Kudus, Blora, Pati, Sragen and Rembang Regencies.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121779047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS STRATEGI PEMASARAN BUAH NAGA MENGGUNAKAN BAURAN PEMASARAN (MARKETING MIX) DAN SWOT
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Pub Date : 2023-05-01 DOI: 10.29103/ag.v8i1.11452
M. Rahma, Muh. Taufiek Heryansyah, F. Zahra, Heru Irianto
{"title":"ANALISIS STRATEGI PEMASARAN BUAH NAGA MENGGUNAKAN BAURAN PEMASARAN (MARKETING MIX) DAN SWOT","authors":"M. Rahma, Muh. Taufiek Heryansyah, F. Zahra, Heru Irianto","doi":"10.29103/ag.v8i1.11452","DOIUrl":"https://doi.org/10.29103/ag.v8i1.11452","url":null,"abstract":"This research aims to 1) determine the marketing mix strategy of dragon fruits in UD Sabila Farm, and 2) analyze the marketing strategy for dragon fruit in UD Sabila Farm using the SWOT framework. The study was conducted at UD Sabila Farm, Kaliurang Street Km. 18.5, Kertodadi, Pakembinangun, Pakem Sub-district, Sleman District, Yogyakarta. The research employed a qualitative descriptive methode with a case study approach. The data were gathered through the process of observation, conducting in-depth interviews, and documentation. Based on the results, it was mentioned that the applied marketing mix includes the 7P of the marketing mix applied are price, promotion, place, product, people, process, and physical evidence. The SWOT analysis revealed internal factors encompassing strengths and weaknesses, as well as external factors involving opportunities and threats. Firstly, the strengths of UD Sabila Farm are the excellent Agroeduwisata concept, strategic location, and use of certified seeds. Second, the weaknesses are plant diseases and infections that cause fluctuating production, and they are unable to optimize social media. Furthermore, the opportunities include high demand and an existing market, while the threats of UD Sabila Farm include increased competition and a high number of imported products in the market.","PeriodicalId":269309,"journal":{"name":"Agrifo : Jurnal Agribisnis Universitas Malikussaleh","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132319482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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