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Innovativer Einsatz digitaler Medien im Marketing最新文献

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Vom smarten Kunden zum smarten Lernenden 凡优秀的学员
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_10
P. Kraft, Marcus Reszat, Nicolai Scherle
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引用次数: 0
Herausforderungen in der Mensch-Maschine-Interaktion durch den Einsatz von Bots 通过运用机器人其实是人类和机器互动中的难题
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_4
A. Rühle, Lavinia Hoesch, Marko Petersohn
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引用次数: 0
Die digitale Identität der DAX-30-Unternehmen aus Sicht des Personalmarketings 2.0 专用信息服务公司的数字身份
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_3
Henning Tirrel, Lothar Winnen
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引用次数: 2
Digitale Strategie in der B2B-Kommunikation – ein Fallbeispiel b2b通信中的数字战略——一个案例
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_8
F. Fuhrmann, A. Kertesz
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引用次数: 0
Einsatz von Social-Media-Instrumenten in ausgewählten deutschen KMU im Business-to-Consumer-Markt 在商务企业市场中使用社交媒体工具
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_1
Christine Piepiorka, Lothar Winnen, Henning Tirrel, Christiane Martel
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引用次数: 1
Online durch die Krise 通过网络危机
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_7
J. Latsch
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引用次数: 0
Mobile Marketing am Point-of-Sale 移动营销是销售点
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_11
Vidhya Grohs, R. Wilms
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引用次数: 0
Individualisierte Preise und Dynamic Pricing im Internet 网上的个性化价格和刺激刺激
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_2
Sarah Hosell
{"title":"Individualisierte Preise und Dynamic Pricing im Internet","authors":"Sarah Hosell","doi":"10.1007/978-3-658-16774-5_2","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_2","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134225256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Social Media Selling im IT-Dienstleistungssektor it行业的社交媒体销售
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_9
Markus Link
{"title":"Social Media Selling im IT-Dienstleistungssektor","authors":"Markus Link","doi":"10.1007/978-3-658-16774-5_9","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_9","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"381 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116773704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Think Transmedia! 认为跨媒体!
Innovativer Einsatz digitaler Medien im Marketing Pub Date : 2018-10-11 DOI: 10.1007/978-3-658-16774-5_6
Christine Piepiorka
{"title":"Think Transmedia!","authors":"Christine Piepiorka","doi":"10.1007/978-3-658-16774-5_6","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_6","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122367245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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