{"title":"Digitale Strategie in der B2B-Kommunikation – ein Fallbeispiel","authors":"F. Fuhrmann, A. Kertesz","doi":"10.1007/978-3-658-16774-5_8","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"123 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovativer Einsatz digitaler Medien im Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-16774-5_8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}