Akrab Juara : Jurnal Ilmu-ilmu Sosial最新文献

{"title":"RANCANG BANGUN APLIKASI PEMBELAJARAN BATIK DI INDONESIA BERBASIS ANDROID JELLY BEAN","authors":"Aqshal Widianto Saputra, Luthfi Indriyani","doi":"10.58487/akrabjuara.v8i2.2111","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2111","url":null,"abstract":"Traditional batik that has developed over the past centuries has produced various types and patterns of traditional batik that are typical in every region in Indonesia. Indonesian Batik is very popular in various countries. Batik as the cultural heritage of these ancestors needs to be preserved so that it does not become extinct along with the times. This study aims to create a learning application to introduce batik originating from Indonesia. Applications are built using Android Studio software and packed with an attractive interface, making it easier for users to run applications and understand information.","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"2672 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115609290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS ISI KREATIF IKLAN DALAM MENAMPILKAN IDENTITAS PRODUK MIE SEDAAP","authors":"Rosiana Andhikasari, Rindana Intan Emeilia, Novalia Novalia","doi":"10.58487/akrabjuara.v8i2.2106","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2106","url":null,"abstract":"Mie Sedaap is a newcomer in the world of Indonesian instant noodles but has experienced quite rapid development, one of which is due to the onslaught of advertising that has been carried out so far. For this reason, this study aims to find out what are the creative elements of advertising contained in the YouTube Mie Sedaap commercial advertisement for the 2023 period in displaying the identity of its products. This study uses the content analysis method, the reason for using this method is to describe the contents of the message in the YouTube Mie Sedaap commercial advertisement and to reveal the tendency of creative elements in the Mie Sedaap advertisement. The author uses three coders including the researcher to judge coder or coder 1. Based on the results of the descriptive analysis obtained from the results of the coding of 10 categories including: Appeal, Message Strategy, Advertising function, Message strategy, Spokespersons, Executional Framework, Physique, Personality, Culture and Relationships. In the Appeal category the dominant frequency is Emotional (57.5%), in the message strategy category the dominant frequency is Affective (80%). In the category of advertising function, the dominant frequency is Reminding (60%). In the Message Theme category, the dominant frequency that appeared was social gathering/friendship (22.5%). In the category of Spokespersons, the dominant frequency appears Typical Person (55%). In the Executional Framework category, the dominant frequency is Slice of Life (70%). In the Physique category, the dominant frequency is product packaging (40%). In the Personality category, the dominant frequency that appears is Happiness (15%). In the Culture category, the dominant frequency is Local Culture (67.5%). In the Relationship category the dominant frequency that appears is not too visible or No Relationship (77.5%). Seeing from the findings of the researchers related to the ten categories and each category has a dominant appearance. And given the importance of advertising, in reality advertising is aimed at audiences to convey information about goods and services. It can be concluded that advertising has a very big influence in displaying the identity of a product.","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126221346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGUATAN PERAN KEPEMIMPINAN KEPALA DESA DALAM PELAKSANAAN PEMERINTAHAN DAN PEMBANGUNAN DI DESA AKETOBOLOLO KECAMATAN OBA TENGAH","authors":"Muhammad Fazry","doi":"10.58487/akrabjuara.v8i2.2104","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2104","url":null,"abstract":"In relation to Aketobololo Village, Oba Tengah District, based on the results of the initial survey, the researchers found the following phenomena: First, village development is carried out in a sectoral manner, so there is no guarantee of the continuity of the development program. Second, the human resources in the village, both officials and the community, have contributed greatly to the slow implementation of various village development efforts. Limited funding sources, both from the village and from the Regency/City, Province and National, are another major factor causing the slow development process. . In this study, researchers used a type of qualitative descriptive research which in this study according to Sugiyono (2013: 06) \"descriptive research is research conducted on independent variables, that is, without making comparisons or combining with other variables\". Data expressed in the form of words, sentences, schemes and pictures. Where the purpose of descriptive research is to make a descriptive, description or systematic, factual and accurate regarding the facts and characteristics as well as the relationship between the phenomena that occur. So the writer concludes that qualitative descriptive research is to describe and find the widest possible information about the object of research research. The objectives of this research are to find out and do: (1) Strengthen the Role of the Village Head in implementing government management in Aketobololo Village, Oba Tengah District, and (2) find out the supporting and inhibiting factors in implementing development in Aketobololo Village, Central Oba District. \u0000 ","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126841785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS BRAND AWARENESS PRODUK COKLAT SILVERQUEEN DI KALANGAN MAHASISWA UBSI CIKARANG","authors":"Ayu Azizah, Khoirul Ulum","doi":"10.58487/akrabjuara.v8i2.2085","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2085","url":null,"abstract":"At this time the Indonesian people already have quite complex needs. Due to the limited time each individual prefers food that is practical and easy to carry everywhere, one of the choices for snacks that is often chosen is chocolate. The aim of this study was to examine the analysis of brand awareness among university students regarding silverqueen brand chocolate products. This type of research conducted descriptive method using primary and secondary data. From the results of the research, information was obtained that the silverqueen chocolate brand is the most widely known, popular and top of mind among students.","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122230292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFEKTIVITAS MARKETING PUBLIC RELATIONS SEBAGAI IMAGE SUPPLY CHAIN PADA BRAND MIXUE","authors":"Jatayu Hadi prakoso","doi":"10.58487/akrabjuara.v8i2.2084","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2084","url":null,"abstract":"This study aims to determine the Marketing Public Relations Effectiveness of the Mixue brand as an image supply chain. Marketing public relations is an effort to provide useful information to raise public awareness of a product or brand so that consumers want to buy or collaborate on that product or brand. As well as supply chain, namely effective and efficient supply chain management will be able to increase competitive advantage within the company through efficiency in production and distribution costs as well as the accuracy of production costs to the end consumer. It can be concluded that the effectiveness of Marketing Public Relations cannot be separated from using the principles of the public relations mix. One of them is by setting a low price compared to other competitors. As well as supply chain elements from Mixue, namely ordering raw materials in large volumes, so that they can reduce prices quite significantly. Second, Mixue has a number of production facilities, such as a product research and development center to a logistics center that is able to serve the needs of all outlets and deliver them free of charge. And finally, the Mixing Method for profit is the Economic of Scale method, namely applying orders for raw materials in large quantities and getting cheaper capital. With this supply chain performance franchise, the more outlets, the greater the profit.","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125627096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISA PROSEDUR PENJUALAN SEPEDA MOTOR PADA PT MANDIRI MOTOR JAKARTA","authors":"Roy Irawan, Intan Kusuma Dewi, Darma Wijaya, I. Prana","doi":"10.58487/akrabjuara.v8i2.2073","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2073","url":null,"abstract":"The ability to obtain profits can be obtained from sales. Sales will not go well without systematic and regular sales procedures. The system and rules in selling are called sales procedures. The purpose of this study was to find out how the procedure for selling motorbikes at PT Mandiri Motor in West Jakarta. In the data collection process, field research methods were carried out, namely observation and interviews as well as library research methods. The types of data used are primary data and secondary data. In data analysis techniques, the authors use descriptive analysis techniques. Based on the results of the analysis it can be concluded that the procedure for selling motorbikes at PT Mandiri Motor has sales procedures, namely sales planning, sales and payment processes and delivery","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133047325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS LINGKUNGAN BELAJAR UNTUK MEDIA MENULIS BAGI SISWA","authors":"Astuti Samosir","doi":"10.58487/akrabjuara.v8i2.2090","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2090","url":null,"abstract":"The research data source is the results of interviews with Indonesian teachers in Jabodetabek. From the results of the research above, it can be concluded that the learning environment affects students' writing skills. There are two learning environments, namely indoors and outdoors. The learning media used by the teacher in writing poetry are audiovisual, audio, hands-on, projects, puzzles, picture cards, and others","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121293510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BERITA HOAX PADA MEDIA FACEBOOK DALAM MEMBENTUK OPINI MASYARAKAT","authors":"S. Fitri, Tuty Mutiah","doi":"10.58487/akrabjuara.v8i2.2105","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i2.2105","url":null,"abstract":"Considering that social media users are increasing with information that is very easily accessible. Through social media Facebook accessing information is now very easy to produce and share information that has been published that can affect emotions, feelings, thoughts or actions. knowledge about hoax news is caused by the source of information and the concepts and objectives in it. Where the spread of hoax news forms communication patterns in cyber society. This study is to find out and test whether there is an effect of hoax news on Facebook media on public opinion (Survey at RT.13 Sungai Bambu, North Jakarta). Data collection techniques by distributing questionnaires. Data analysis by testing the validity test, reliability test, normality test, product moment correlation coefficient test, coefficient of determination test, T test with data processing using SPSS 25.0 for windows in this study. By showing that the existence of hoax news on Facebook media has a high influence on public opinion which is influenced by 61.3%, while 38.7% of other variables as a result of this study. \u0000 ","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133318776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH GAYA KEPEMIMPINAN KAPOLSEK TERHADAP MOTIVASI DAN KINERJA ANGGOTA POLSEK JATIASIH POLRES METRO BEKASI KOTA","authors":"Roydawaty Bunga S","doi":"10.58487/akrabjuara.v8i1.2037","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i1.2037","url":null,"abstract":"Every organization needs a leader who can provide enthusiasm, guidance, direction on the \u0000performance of its employees/employees in achieving organizational goals, leadership style and \u0000motivation have an important role in implementing performance for members of the Jatiasih \u0000Polsek Polres Metro Bekasi City, that there is an influence of leadership style and motivation \u0000simultaneously / partially on the performance of members of the Jatiasih Polsek Polres Metro \u0000Bekasi City, the leadership style of the Kapolsek dominantly influences the performance of \u0000members of the Jatiasih Police, this indicates the importance of leadership style and motivation \u0000to improve member performance. If the style of leadership and providing motivation is not \u0000considered, there will be a decrease in work performance/achievement. After conducting an \u0000evaluation, it can be concluded that there is a need for increased attention and policy towards \u0000members of the Jatiasih Polsek at Polres Metro Bekasi City regarding performance, regarding \u0000the time standard which can still be said to be lacking and motivation must be created for good \u0000members to achieve organizational goals","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126381299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERSEPSI EKSPRESI HUGH JACKMAN DI VIDEO KLIP “NEVER ENOUGH” BAGIAN DARI FILM THE GREATEST SHOWMAN","authors":"E. Wijaya, Taqwa Sejati","doi":"10.58487/akrabjuara.v8i1.2062","DOIUrl":"https://doi.org/10.58487/akrabjuara.v8i1.2062","url":null,"abstract":"It has become a very common thing now that a video clip is an effective communication tool to \u0000convey the meaning of song lyrics. This research is a type of descriptive analysis research in \u0000which it uses a communication science approach, specifically focusing on mass communication \u0000in the form of a video clip. For the data collection method used in this study is an in-depth \u0000interview technique (depth interview), observation is also of course a documentation to \u0000strengthen and as authentic evidence. Meanwhile, the sources for this study also came from the \u0000researcher's book, surfing results on confirmed website pages and other supporting documents. \u0000The next step is to immediately to analyze and collected data. The result of the analysis is a data \u0000eduction, presentation and conclusion","PeriodicalId":267841,"journal":{"name":"Akrab Juara : Jurnal Ilmu-ilmu Sosial","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115942770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}