GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022最新文献

{"title":"New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan","authors":"Tatsuya Kimura","doi":"10.35609/jmmr.2022.7.3(5)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(5)","url":null,"abstract":"Objective - This paper aims to examine the applicability of the Net Promoter Score (NPS) to Japanese consumers. The NPS measures the relationship between customer loyalty and corporate growth as an alternative to the conventional customer satisfaction index because of its simplicity and ease of understanding for managers. However, because of its simplicity, the NPS has been criticized for not considering the culture and consumer characteristics of the various countries in which it is used. In this study, we review Japanese consumers' response styles and examine a more adaptable measurement scale to the Japanese market.\u0000Methodology/Technique - The sales data and customer NPS ratings of four companies in four industries—a cosmetics brand, a fashion e-commerce company, a daily necessities manufacturer, and a credit card company—were collected, and the relationship between them was analyzed to examine the validity of NPS classifications for the Japanese market.\u0000Findings –The study yielded the following results. (1) Customers who give the highest ratings tend to exert a more positive impact on corporate earnings through sales (spending amount). (2) Median spending amount intersects with the recommendation score at around 6. (3) On an ordinal scale from 0 to 10, the recommendation frequency significantly increases at 5. Moreover, this study reveals that the NPS classification of consumers is inconsistent with Japanese customers' actual situation.\u0000Novelty - As an alternative to the Net Promoter Score (NPS), the Promoter Score Japan (PSJ) is proposed to measure customer satisfaction and produce more accurate recommendations in the Japanese market.\u0000Type of Paper: Empirical\u0000JEL Classification: M31, M39.\u0000Keywords: Net Promoter Score; customer satisfaction; customer recommendation; response bias; net promoter ratio; extreme response style; midpoint response style \u0000Reference to this paper should be made as follows: Kimura, T. (2022). New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan, J. Mgt. Mkt. Review, 7(3), 129 – 137. https://doi.org/10.35609/jmmr.2022.7.3(5)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122173901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Transformational Leadership by the Principal on Teachers' Self-Efficacy in a Private Preschool","authors":"Siti Fairos, A. Mydin","doi":"10.35609/jmmr.2022.7.3(3)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(3)","url":null,"abstract":"Objective - This research aimed to identify the Influence of Principal Transformational Leadership among preschool principals on the teacher’s self-efficacy. Next, this study examines the idealized influence of the individualistic consideration of intellectual stimulation and inspirational motivation of the principal's transformational leadership dimension on teacher self-efficacy. This paper analyzes the factor influencing principal leadership on preschool teachers' self-efficacy.\u0000Methodology/Technique - This research also involved a cross-sectional quantitative survey research design. 150 private preschool teachers from Penang were included as a sample in this study. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze the data in this study.\u0000Findings – Results indicate that all the dimensions of transformational leadership positively influence a teacher’s self-efficacy. The idealized influence dimension, individualistic consideration, intellectual stimulation, and inspirational motivation positively influence teachers' self-efficacy. In addition, this study is significant because it will inform management and leadership in early childhood education, particularly in private preschools, and provide them with references. As a result, there is a connection between the leadership style used by principals in private preschools and the teachers' self-efficacy.\u0000Novelty - The study identifies the influence of teachers’ efficiency in the early childhood context.\u0000Type of Paper: Empirical\u0000JEL Classification: I20, I24.\u0000Keywords: Transformational Leadership, Private Preschool, Self-efficacy, Principal, Preschool teachers \u0000Reference to this paper should be made as follows: Fairos, S; Mydin, A.A. (2022). The Influence of Transformational Leadership by the Principal on Teachers' Self-Efficacy in a Private Preschool, J. Mgt. Mkt. Review, 7(3), 107 – 115. https://doi.org/10.35609/jmmr.2022.7.3(3)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124536409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"B2B Flex Benefit Product Management: A Design Thinking Approach","authors":"S. Sofyan, W. Dhewanto, Verrel Radiman","doi":"10.35609/jmmr.2022.7.3(10)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(10)","url":null,"abstract":"Objective - As the world began to adapt to Covid-19, the phenomenon of mass resignations emerged. Companies are competing to retain their best talents by offering flexible benefits. This paper shows how Design Thinking is used to solve user problems in creating a B2B Flex Benefit product.\u0000Methodology/Technique - The Flex Benefit that will be developed is the employee loan, which is growing in demand among Indonesians. Design Thinking is one method of developing products that meet user needs. This study's primary data collection methods were In-Depth Interviews (IDI) and moderated Usability Testing (UT).\u0000Findings – This study uses an Empathy Map, a Value Proposition Canvas, and a User Journey Map.\u0000Novelty - This paper will demonstrate how a Flex Benefit product in Indonesia can gain a competitive advantage by synthesizing user insights.\u0000Type of Paper: Empirical\u0000JEL Classification: M11, M13, M15\u0000Keywords: Product development; design thinking; usability testing; employee loan; human-computer interaction; user persona; product design.\u0000Reference to this paper should be made as follows: Sofyan, S.R; Dhewanto, W; Radiman, V. (2022). B2B Flex Benefit Product Management: A Design Thinking Approach, J. Mgt. Mkt. Review, 7(3), 176 – 184. https://doi.org/10.35609/jmmr.2022.7.3(10)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124491725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effects of Social Factors on Elderly Well-being","authors":"Siti Nurhanis Mohd Fadzil, Idris Osman, S. Ismail, Maryam Jameelah Hashim, M. R. Khamis","doi":"10.35609/jmmr.2022.7.3(7)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(7)","url":null,"abstract":"Objective - The World Health Organization claims that in almost every nation, including Malaysia, the number of persons over 60 rises more quickly than in any other age group. A significant worry for health and quality of life is how to mature successfully and accept well-being. Considerable interest is also being shown in well-being-related topics. As a result, this study will look at the social variables, such as social networks, social support, and social activities, that can significantly boost elderly wellbeing.\u0000Methodology/Technique - Using purposive sampling techniques, 200 structured questionnaires were distributed to Malaysian seniors ages 60 and above. However, only 150 usable questionnaires were completed. This work examined the research model using partial least square structural equation modelling (PLS-SEM).\u0000Findings – The results show that social networks significantly influence elderly well-being. However, no significant correlations were discovered between social activities, social support, and elderly well-being. Furthermore, the research model explains 63.1% of the substantial variation in elderly well-being. This study used the social theory of aging to comprehend the social elements that affect the well-being of the elderly.\u0000Novelty - The health of Malaysia's senior population has long-term economic and social advantages, making this study crucial. As a result, it needs to be significantly upgraded and improved by putting applicable rules and standards in place.\u0000Type of Paper: Empirical\u0000JEL Classification: I38, J14.\u0000Keywords: Social networks; social support; social activities; well-being; elderly\u0000Reference to this paper should be made as follows: Fadzil, S.N.M; Osman, I; Ismail, S; Hashim, M.J.M; Khamis, M.R. (2022). The Effects of Social Factors on Elderly Well-being, J. Mgt. Mkt. Review, 7(3), 150 – 159. https://doi.org/10.35609/jmmr.2022.7.3(7)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":" 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120834208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business practices in South Africa during Covid 19 that impact consumers' economic means","authors":"Laura Best","doi":"10.35609/10.35609/jmmr.2022.7.3(2)","DOIUrl":"https://doi.org/10.35609/10.35609/jmmr.2022.7.3(2)","url":null,"abstract":"Objective – COVID-19 brought about devastating economic consequences across the globe. The outbreak and spread of this disease, coupled with supply-side constraints, led to sudden increases in prices by some businesses that managed to access products.\u0000Methodology/Technique - This paper outlines a qualitative analysis of consumer protection cases filed between April 2020 and March 2021 at the National Consumer Tribunal of South Africa. Consumer protection agencies play a central role in ensuring consumers' welfare, which is more accentuated in times of the Covid 19 pandemic and its aftermath.\u0000Findings – Results of the analysis of the contents of the cases show that South African consumer protection agencies acted with agility in line with their regulatory responsibilities. The cases examined in the study indicated that due to the relatively few cases able to be adjudicated, the National Consumer Tribunal had limited opportunity to contribute to the deeper consideration of the definitional development of the preventative intentions of the law in this regard. However, the Tribunal applied its mind to the definition of unfair pricing to respect consumers' rights in this regard.\u0000Novelty - The work of the Tribunal in interpreting necessary consumer rights to fair, reasonable, and just pricing is thus a lasting contribution to ensuring the realisation of these rights. In cases where businesses that were found to have not complied with the Regulations and were found to have engaged in prohibitive conduct and duly fined, it sends a strong message to businesses that the violation of consumer rights will not be tolerated, even in complex circumstances such as during the Covid 19 pandemic.\u0000Type of Paper: Empirical/ Review\u0000JEL Classification: M38; M20\u0000Keywords: Business practices during Covid pandemic; consumer protection policy; consumer rights; price gouging; Tribunal adjudication \u0000Reference to this paper should be made as follows: Best, L. (2022). Business practices in South Africa during Covid 19 that impact consumers' economic means, J. Mgt. Mkt. Review, 7(3), 98 – 106. https://doi.org/10.35609/jmmr.2022.7.3(2)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"434 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115866155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price","authors":"Ihil S. Baron, Melania Melania, Hellya Agustina","doi":"10.35609/jmmr.2022.7.3(6)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(6)","url":null,"abstract":"Objective - The development of technology also encourages the creation of new products, which makes people more selective in choosing the brand, and halal products consist of natural or organic ingredients by Islamic law. The further study aimed to determine the effect of brand perception, halal label, and product composition of cosmetics on habitual buying behaviour. Besides, this study also tests the mediating effect of perceived price.\u0000Methodology/Technique - This research was conducted on 169 respondents using open-ended questions. The survey sample is customers willing to take a field survey and come to the three largest cosmetic stores. The reason for choosing data collection on cosmetics stores in Banjarmasin, South Kalimantan, is the ease of access to this business. Second, Banjarmasin is a city with a number and quality of these cosmetic shops. It had specific difficulted regarding the customers who came to the store, and it seemed impossible to express the population size clearly. For data analysis, this study used SPSS ver.26 and determined the mediation effect using PROCESS macro version 4 model 4.\u0000Findings – The results of this study indicate that the most influential variables are product composition and halal labels. Meanwhile, brand perception contributes only 1% and is negative. This is because healthy and safe product composition will increase consumer confidence to buy repeatedly. In addition, the inclusion of halal labels is the essence of consumers and producers. This halal label intends to provide a sense of security for consumers and guarantee that the products produced are halal and ethical. Price can represent quality and status, while people tend not to pay attention to the brands.\u0000Novelty - The empirical results of this study stated several factors that cause brand perception to have little effect, such as cultural, social, personal, and psychological factors.\u0000Type of Paper: Empirical\u0000JEL Classification: M31, M37, M39. \u0000Keywords: Brand Perception, Halal Label, Product Composition, Price, Habitual Buying Behaviour\u0000Reference to this paper should be made as follows: Baron, I.S; Melania; Agustina, H. (2022). Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price, J. Mgt. Mkt. Review, 7(3), 138 – 149. https://doi.org/10.35609/jmmr.2022.7.3(6)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124005932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database","authors":"Nur Syakinah Abdul Nasir, Nurul Labanihuda Abdull Rahman, Hasyeilla Abd Mutalib, R. H. A. Rahman","doi":"10.35609/jmmr.2022.7.3(8)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(8)","url":null,"abstract":"Objective - Academic research on online food delivery has mainly addressed its economic and social implications. Due to technological advancement, online food delivery services have grown in popularity in Malaysia. The Internet and mobile technology make it easy to use mobile devices to access online food delivery services.\u0000Methodology/Technique - This study aimed to analyse the bibliometric characteristics of worldwide research trends, publication growth, publishing outputs by nations, themes of interest, and author keyword co-occurrences. This article presents a bibliometric analysis of online food delivery services, which was conducted using the VOS viewer software and data retrieved from the Scopus database. The Scopus database yielded around 893 papers published between 1995 and 2022.\u0000Findings – The findings highlighted that medicine accounted for most of the papers, followed by business, management, accounting, computer science, and social sciences. The \"COVID-19 epidemic\" appears the most frequently in the publications, followed by \"e-commerce.\" The results highlighted the co-occurrences of author keywords, \"covid-19 pandemic,\" has 103 linkages.\u0000Novelty – This supports the claims made in the earlier studies that the COVID-19 pandemic had affected consumer choices for online food delivery services. It can be inferred that future studies may use the findings to explore problems with online meal delivery services.\u0000Type of Paper: Empirical\u0000JEL Classification: M31, M39.\u0000Keywords: Bibliometric Analysis; Scopus Database; VOS Viewer; Online Food Delivery; E-Commerce\u0000Reference to this paper should be made as follows: Nasir, N.S.A; Rahman, N.L.A; Mutalib, H.A; Rahman, R.H.A. (2022). A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database, J. Mgt. Mkt. Review, 7(3), 160 – 169. https://doi.org/10.35609/jmmr.2022.7.3(8)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123092884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Implication of Political Governance in Preventing Fraud of Indonesian SOEs","authors":"I. Geraldina, Javier Rasyadputra Walad, Rafly Raditya Syahputra","doi":"10.35609/jmmr.2022.7.3(1)","DOIUrl":"https://doi.org/10.35609/jmmr.2022.7.3(1)","url":null,"abstract":"Objective - This study examines one of the political governance pillars, namely the Party's cadre management system, on fraud in Indonesian SOEs. In the context of Indonesia, SOEs' executives are not officially the cadre of the Party, but some of them have a political connection to the ruling Party. We use BOC's Duality and BOCs political connection as proxies of the Party's cadre management system due to their potential affiliation to the ruling Party.\u0000Methodology/Technique - This study used 86 observations of SOEs listed on the Indonesia Stock Exchange during 2015-2019. Using panel data estimation, this study surprisingly finds that BOC's Duality has a negative effect on fraudulent financial statements.\u0000Findings – The political connection positively affects the fraudulent financial statement. These findings suggest that independent boards with dual positions are incentivized to maintain their reputation, thereby decreasing fraudulent financial statements.\u0000Novelty - However, independent boards with political connections cannot overcome their conflicts of interest, so they cannot properly carry out their supervisory functions. These findings become the main contribution of this study that explains the implication of political governance in preventing fraud in Indonesian SOEs.\u0000\u0000Type of Paper: Empirical\u0000JEL Classification: M41; M48\u0000Keywords: BOC's Duality; fraudulent financial statement; political connection; corporate governance. \u0000Reference to this paper should be made as follows: Geraldina, I. (2022). The Implication of Political Governance in Preventing Fraud of Indonesian SOEs, J. Mgt. Mkt. Review, 7(3), 91 – 97. https://doi.org/10.35609/jmmr.2022.7.3(1)","PeriodicalId":263628,"journal":{"name":"GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022","volume":"417 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123697824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}