Proceedings of the 2020 12th International Conference on Information Management and Engineering最新文献

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Design of Portable Radio Station according to Requirements of Fire and Rescue Service of Czech Republic 根据捷克共和国消防救援服务要求的便携式无线电台设计
Filip Večeřa, L. Lukás
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引用次数: 0
Consumer Perspective of OMNI Loyalty OMNI忠诚度的消费者视角
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn
{"title":"Consumer Perspective of OMNI Loyalty","authors":"Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn","doi":"10.1145/3430279.3430285","DOIUrl":"https://doi.org/10.1145/3430279.3430285","url":null,"abstract":"Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to compare the model of two categories of fast-moving consumer goods (FMCG) and slow-moving consumer goods (SMCG). The AMOS program is used to analyze the relationship of variables for getting the academic model and practice in OMNI Loyalty from a consumer's point of view.","PeriodicalId":262018,"journal":{"name":"Proceedings of the 2020 12th International Conference on Information Management and Engineering","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132214645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Proceedings of the 2020 12th International Conference on Information Management and Engineering 2020年第12届信息管理与工程国际会议论文集
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引用次数: 1
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