发布求助
文献互助 智能选刊 最新文献

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies最新文献

筛选
英文 中文
An Entrepreneurship-Based Four-Helix Model to Overcome Language and Cultural Barriers 基于企业家精神的四螺旋模型克服语言和文化障碍
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6980-0.CH001
José Manuel Saiz-Álvarez
{"title":"An Entrepreneurship-Based Four-Helix Model to Overcome Language and Cultural Barriers","authors":"José Manuel Saiz-Álvarez","doi":"10.4018/978-1-5225-6980-0.CH001","DOIUrl":"https://doi.org/10.4018/978-1-5225-6980-0.CH001","url":null,"abstract":"Cultural and language barriers are being primarily conceived to protect firms and regions for external competitors. But this protection is novice for the business in the long term, as organizations lose competitivity and efficiency in internationalized markets. The purpose of this chapter is to propose a theoretical four-helix model focused on CSR with the final goal of reducing poverty and economic imbalances to transform societies and give their populations a greater quality of life. Transformation process accelerated with the use of ICTs in a global market.","PeriodicalId":261494,"journal":{"name":"Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116080373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Avatar-Based Management Techniques for Breaking Down Language and Cultural Barriers in Modern Russian Corporations 基于虚拟形象的管理技术打破现代俄罗斯公司的语言和文化障碍
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6980-0.CH005
V. Mkrttchian, Y. Vertakova, L. Gamidullaeva, Larisa Gaidarenko, Mikhail Ivanov
{"title":"Avatar-Based Management Techniques for Breaking Down Language and Cultural Barriers in Modern Russian Corporations","authors":"V. Mkrttchian, Y. Vertakova, L. Gamidullaeva, Larisa Gaidarenko, Mikhail Ivanov","doi":"10.4018/978-1-5225-6980-0.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-6980-0.CH005","url":null,"abstract":"This chapter is about study results of use of avatar-based management techniques for breaking down language and cultural barriers in modern Russian corporations. In the chapter, specially developed avatar-based management technique mixed with RTI—respond to intervention—is used in USA for education process correction. The authors of the chapter developed the innovation tools and based the results analysis of the deliberations of citizens in social networks on topics related to online services. Intelligent visualization techniques for big data analytic was used with avatar-based management techniques introduced by Professor Mkrttchian in 2017 in his book Sliding Mode in Intellectual Control and Communication: Emerging Research and Opportunitie”, published by IGI Global and Indexed by SCOPUS.","PeriodicalId":261494,"journal":{"name":"Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130071528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Consumer Attitudes Towards Imported Canned Coffee Beverages in Riau Province, Indonesia 印度尼西亚廖内省消费者对进口罐装咖啡饮料的态度
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6980-0.CH012
Novia Dewi, Y. Kusumawaty
{"title":"Consumer Attitudes Towards Imported Canned Coffee Beverages in Riau Province, Indonesia","authors":"Novia Dewi, Y. Kusumawaty","doi":"10.4018/978-1-5225-6980-0.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-6980-0.CH012","url":null,"abstract":"As the second largest traded product in the world, coffee has high potential and competitive market. Product excellence and competitiveness in the minds of consumers will determine product leadership. For coffee products, it is necessary to know the criteria that are in accordance with the characteristics and culture of Indonesian consumers. In this chapter, input stimulus variables that determine consumer behavior are viewed from the marketing mix aspects. These attributes were then analyzed using a Participatory Prospective Analysis to identify the position of the driving factors in influencing consumer attitudes. The results showed that the driving variables for consumer attitude towards consuming imported canned coffee drinks were affordable price, packaging, flavor, reference source, and availability. These attributes were located in the upper-left quadrant which shows strong influence and low-dependence between the attributes. Recommended alternative marketing strategies are institutional strengthening of marketing/distribution and development of marketing mix.","PeriodicalId":261494,"journal":{"name":"Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129012420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信