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Маркетинг и маркетинговые исследования最新文献

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Impact of COVID-2019 pandemic on global luxury goods and services market: new challenges for digitalization, social and cultural aspects 2019冠状病毒病大流行对全球奢侈品和服务市场的影响:数字化、社会和文化方面的新挑战
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-3-3-162-176
Анастасия Шоломова, Ирина Скоробогатых, Николай Перепелкин, Максим Коромыслов
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引用次数: 2
Formation of a forecasting model for demand for projected digital products 形成预测数字产品需求的预测模型
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-1-1-18-27
Геннадий Азоев, Даниил Хохлов
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引用次数: 5
The trends of the development of the oil business and the actualization the marketing strategies in oil companies at the level of corporate governance 从公司治理层面分析石油企业的发展趋势及营销策略在石油企业中的实施
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-1-1-58-70
Яна Матковская
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引用次数: 1
Cross-cultural factors in researching the specialized markets 专业市场研究中的跨文化因素
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-2-2-82-93
Ирина Скоробогатых, Галина Волошина, Венера Кадерова, Анварбек Исаев
{"title":"Cross-cultural factors in researching the specialized markets","authors":"Ирина Скоробогатых, Галина Волошина, Венера Кадерова, Анварбек Исаев","doi":"10.36627/2074-5095-2021-2-2-82-93","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-2-2-82-93","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115922262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Use of netnographic studies for evaluation of performance of provocative and guerilla marketing in the art market 利用网络学研究来评估艺术市场中挑衅性和游击式营销的表现
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-294-303
Ирина Христофорова
{"title":"Use of netnographic studies for evaluation of performance of provocative and guerilla marketing in the art market","authors":"Ирина Христофорова","doi":"10.36627/2074-5095-2019-2-2-294-303","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-294-303","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116244550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketplaces as drivers of e-commerce market growth 市场是电子商务市场增长的驱动力
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-2-2-124-137
Радмила Магомедова
{"title":"Marketplaces as drivers of e-commerce market growth","authors":"Радмила Магомедова","doi":"10.36627/2074-5095-2023-2-2-124-137","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-2-2-124-137","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132376051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand community management in social networks as an element of the restaurant’s communication policy 品牌社区管理在社交网络中作为餐厅沟通政策的一个要素
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-1-1-38-52
Диана Бутусова
{"title":"Brand community management in social networks as an element of the restaurant’s communication policy","authors":"Диана Бутусова","doi":"10.36627/2074-5095-2023-1-1-38-52","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-1-1-38-52","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"234 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131964231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Neuromarketing tools and their impact on customer choice 神经营销工具及其对客户选择的影响
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-2-2-104-110
Анна Хацкелевич, Мария Ремнева, Диана Рожкова
{"title":"Neuromarketing tools and their impact on customer choice","authors":"Анна Хацкелевич, Мария Ремнева, Диана Рожкова","doi":"10.36627/2074-5095-2022-2-2-104-110","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-104-110","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"176 11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134265994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumers’ value-based testing of potable water for air passengers 以消费者价值为基础的航空乘客饮用水测试
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-158-165
Михаил Солнцев, Дмитрий Краснянский
{"title":"Consumers’ value-based testing of potable water for air passengers","authors":"Михаил Солнцев, Дмитрий Краснянский","doi":"10.36627/2074-5095-2019-2-2-158-165","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-158-165","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133946861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Quality assessment of automobile internet portals 汽车互联网门户网站质量评价
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-236-242
Юлия Петренко, Анастасия Неуструева
{"title":"Quality assessment of automobile internet portals","authors":"Юлия Петренко, Анастасия Неуструева","doi":"10.36627/2074-5095-2019-2-2-236-242","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-236-242","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121331900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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