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Маркетинг и маркетинговые исследования最新文献

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Evaluating the success of Senior High School graduates: marketing research methodology and some results 评价高中毕业生的成功:市场调研方法和一些结果
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-1-1-2-18
Жанна Мусатова, Николай Перепелкин, Ксения Екимова, Ирина Скоробогатых, Роман Сидорчук, Борис Мусатов
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引用次数: 0
SEO as a marketing communications tool to promote the VKontakte community SEO作为推广VKontakte社区的营销传播工具
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-224-234
Татьяна Чибикова
{"title":"SEO as a marketing communications tool to promote the VKontakte community","authors":"Татьяна Чибикова","doi":"10.36627/2074-5095-2019-2-2-224-234","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-224-234","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114276323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research of approaches to segmentation of wealthy consumers in banking market 银行市场中富裕消费者的细分方法研究
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-2-2-86-103
Галина Тимохина, Любовь Прокопова, Юрий Грибанов, Станислав Зайцев, Таира Муртузалиева
{"title":"Research of approaches to segmentation of wealthy consumers in banking market","authors":"Галина Тимохина, Любовь Прокопова, Юрий Грибанов, Станислав Зайцев, Таира Муртузалиева","doi":"10.36627/2074-5095-2022-2-2-86-103","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-86-103","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114313917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Methods of price discrimination as a tool to increase the marginality of related cargo services of passenger airlines 以价格歧视为手段，增加客运航空公司相关货运服务的边际性
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-1-1-54-62
Дмитрий Гринев
{"title":"Methods of price discrimination as a tool to increase the marginality of related cargo services of passenger airlines","authors":"Дмитрий Гринев","doi":"10.36627/2074-5095-2023-1-1-54-62","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-1-1-54-62","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123785675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Исследование конкурентной идентичности геобренда «Байконур»
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-2-2-158-170
Ирина Ивановна Александрова
{"title":"Исследование конкурентной идентичности геобренда «Байконур»","authors":"Ирина Ивановна Александрова","doi":"10.36627/2074-5095-2022-2-2-158-170","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-158-170","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127951958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Measuring the sustainable consumer behaviour 衡量可持续消费行为
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-170-178
Оксана Юлдашева, Юлия Соловьева, Ольга Ширшова, Ольга Конникова
{"title":"Measuring the sustainable consumer behaviour","authors":"Оксана Юлдашева, Юлия Соловьева, Ольга Ширшова, Ольга Конникова","doi":"10.36627/2074-5095-2019-2-2-170-178","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-170-178","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126059389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mapping consumer pathway as a tool to improve medication adherence of skin cancer patients 绘制消费者通路作为提高皮肤癌患者药物依从性的工具
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-4-4-320-327
Юлия Зуенкова
{"title":"Mapping consumer pathway as a tool to improve medication adherence of skin cancer patients","authors":"Юлия Зуенкова","doi":"10.36627/2074-5095-2021-4-4-320-327","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-320-327","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116290913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How disclosure format influences user response to native advertising 披露格式如何影响用户对原生广告的反应
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-208-223
Ксения Головачева, Дарья Шулякова
{"title":"How disclosure format influences user response to native advertising","authors":"Ксения Головачева, Дарья Шулякова","doi":"10.36627/2074-5095-2019-2-2-208-223","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-208-223","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114749162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring customer experience using content analysis to enhance employer brand appeal 利用内容分析探索客户体验，提升雇主品牌吸引力
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-1-1-48-58
Валентина Герасименко, Алексей Чесноков, Юлия Романова
{"title":"Exploring customer experience using content analysis to enhance employer brand appeal","authors":"Валентина Герасименко, Алексей Чесноков, Юлия Романова","doi":"10.36627/2074-5095-2021-1-1-48-58","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-1-1-48-58","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129372495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Satisfying the geographically dispersed demand for film distribution services in a mountainous country 满足山地国家地域分散的电影发行服务需求
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-1-1-68-74
Кенешбек Алмакучуков, Борис Мусатов
{"title":"Satisfying the geographically dispersed demand for film distribution services in a mountainous country","authors":"Кенешбек Алмакучуков, Борис Мусатов","doi":"10.36627/2074-5095-2022-1-1-68-74","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-68-74","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124388111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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