{"title":"Meli Dwi Fadilah Pengembangan Usaha Ekspor Lidi Nipah BUMDes Bina Mandiri Muara Badak Dalam Meningkatkan Pendapatan Masyarakat Desa Muara Badak Ulu","authors":"Meli Dwi Fadilah, P. Parno, Yovanda Noni","doi":"10.21093/bifej.v3i1.5179","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.5179","url":null,"abstract":"This research is based on the background that the economic income of the people of Muara Badak Ulu Village is a micro-scale community economic activity that can be managed by the community and the village government. Factors that influence the increase in economic income of the people of Muara Badak Ulu Village are the development model of the export business of lidi nipah BUMDes fostered independently, the economic income of the community and the obstacles of SME lidi nipah which make it increase the income of the people of Muara Badak Ulu Village.This study aims to determine the development of export businesses for independent-assisted BUMDes in increasing the economic income of the people of Muara Badak Ulu Village. This type of research is descriptive qualitative. The methods used in the study are observation, wawancaea, and documentation. The object in this study is bumdes Bina Mandiri in Muara Badak Ulu Village. \u0000The results showed that the model of developing the lidi nipah export business of BUMDes Bina Mandiri in Muara Badak Ulu Village can be seen from the form of success in helping to improve the economic standards of the community in forming a lidi nipah work program consisting of aspects of competition, resources, technology, institutions, and financial institutions. Judging from the economic income of the community in the business of lidi nipah business, it is useful to increase the standard of living of the community where the welfare of the community can provide world happiness and the happiness of the afterlife and be kept away from the evil of their creatures. Then the income generated can meet the needs of his daily life with a profit of around Rp. 20,000,000 (Twenty Million Rupiah) per year. With exports in the form of making broomsticks, mats, and so on, as much as approximately 89 tons per year. The obstacles faced by smes are volatile due to bad weather that makes the palm trees and nipah trees fail to harvest. Therefore, BUMDes helps find nipah land in other villages that are ready to be harvested so that their business can run smoothly. \u0000Keywords: Lidi Nipah Export Business Development Model, Community Economic Income, and Lidi Nipah SME Barriers","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125224187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Pemasaran Pedagang Kaki Lima di Pasar Wisma Loa Janan dalam Perspektif Ekonomi Islam","authors":"Halimatus Sa’diyah A, Moh Mahrus, Nur Rahmatullah","doi":"10.21093/bifej.v3i1.5807","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.5807","url":null,"abstract":"Abstract \u0000This research is motivated by the marketing strategy used by street vendors in making buying and selling transactions at Wisma Loa Janan Ilir Market and consumer buying interest in the products sold by street vendors. With the formulation of the problem, how is the marketing strategy of Street Vendors at Wisma Loa Janan Ilir Market and how is consumer buying interest in the products of Street Vendors at Wisma Loa Janan Ilir Market in the perspective of Islamic Economics. This study aims to determine the marketing strategy of street vendors at the Wisma Loa Janan Ilir Market and consumer buying interest in the products of street vendors at the Wisma Loa Janan Ilir Market in the perspective of Islamic Economics. \u0000This research is a descriptive qualitative method and used a purposive sampling method. The respondents of this study were 70 street vendors at the Wisma Loa Janan Ilir Market by taking 7 street vendors who met the research criteria. Data collection techniques used are Interview, Observation, and Documentation. The data analysis technique uses Miles and Huberman field model data analysis. \u0000Based on the results of research in the field, Street vendors use 7 marketing mixes to attract consumer buying interest at the Wisma Loa Janan Ilir Market to increase consumer buying interest including the implementation of a quality and halal product strategy. affordable by consumers, attractive promotion, strategic place on the side of the road and clean, people with friendly service, physical evidence that is easy to find with a business name sign, and process ) that are open or transparent and honest (shiddiq) to consumers. With the application of the marketing mix, the street vendors were able to increase the buying interest of some people in Loa Janan Ilir District or outside the area so that they came to shop at Wisma Loa Janan Ilir Market. Regarding consumer buying interest in Street Vendor products at Wisma Loa Janan Ilir Market in the perspective of Islamic Economics there is no element of exaggeration (ghuluw) in meeting their needs or desires and is influenced by the quality of halal products, low prices, attractive product promotions, market locations that are strategic because it is on the side of the road, friendly service, transparent or open product manufacturing process and easy to find with a business name sign given by street vendors at Wisma Loa Janan Ilir Market. \u0000 \u0000Keywords: Marketing Mix Strategy, Street Vendors, Consumer Buying Interest \u0000Abstrak \u0000Penelitian ini dilatarbelakangi oleh strategi pemasaran yang digunakan oleh Para Pedagang Kaki Lima dalam melakukan transaksi jual beli di Pasar Wisma Loa Janan Ilir dan minat beli konsumen terhadap produk yang dijual Pedagang Kaki Lima. Dengan rumusan masalah bagaimana strategi pemasaran Pedagang Kaki Lima di Pasar Wisma Loa Janan Ilir dan bagaimana minat beli konsumen terhadap produk Pedagang Kaki Lima di Pasar Wisma Loa Janan Ilir dalam perspektif Ekonomi Islam. Penelitian ","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116858886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Perilaku Pedagang Grosir Pakaian di Pasar Pagi Samarinda dalam Perspektif Etika Bisnis Islam","authors":"Mahmudhatul Munawaroh, Muhammad Iswadi, Y. Yusran","doi":"10.21093/bifej.v0i0.4777","DOIUrl":"https://doi.org/10.21093/bifej.v0i0.4777","url":null,"abstract":"This research is motivated by behavior in trading activities, where trader behavior or trader ethics should be important to pay attention to because along with the times marked by very rapid economic developments, it causes higher business competition. For example, there are still many traders who make deviations in trading, it is done to get multiple profits by ignoring Islamic business ethics. In the Islamic economy, it has explained about the ethics that must be carried out by traders in carrying out buying and selling activities. This study aims to 1) to determine the behavior of clothing wholesalers in the Samarinda Morning market; 2) to know the behavior of clothing wholesalers in the Samarinda Morning market according to the perspective of Islamic business ethics. \u0000This type of research is qualitative research using a Descriptive Qualitative approach. The focus of this study is the Behavioral Analysis of Clothing Wholesalers in the Samarinda Morning Market in the Perspective of Islamic Business Ethics. The data sources in this study are Muslim clothing wholesalers, buyers, and UPT Samarinda Morning Market. The data collection techniques used are observation, interviews, and documentation. The data analysis techniques used are techniques developed by Miles and Huberman, namely data collection, data reduction, data presentation, and conclusion drawing/verification. Meanwhile, the data validity techniques used are observation extension techniques, techniques for increasing persistence in research, and triangulation techniques. \u0000The results obtained from this study show that, most of the traders in the Samarinda Morning Market are already good in terms of hospitality, quality of goods/products, appointments, service, and competition among traders. Although there are still traders who make deviations in trading. Meanwhile, the behavior of clothing wholesalers in the Samarinda Morning market seen from the five principles of business ethics in Islam, namely the principle of unity (tawhid), the principle of balance (justice), the principle of free will (free will), the principle of responsibility (responsibility), and the principle of benevolence (ihsan) shows that most traders hold the five principles above. Although there are still some traders who do not hold this principle, most traders have made trades in accordance with the principles of Islamic business ethics. \u0000Keywords: Merchant Behavior, Islamic Business Ethics","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131560692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Beauty Vlogger, Iklan Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Scarlett Whitening Pada Masyarakat Di Kalimantan Timur","authors":"Fitriah Fitriah, Irma Yuliani, Tika Parlina","doi":"10.21093/bifej.v3i1.6964","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.6964","url":null,"abstract":"ABSTRACT \u0000Fitriah, 2023. \"The Influence of Beauty Vloggers, Advertising, and Prices on the Decision to Purchase Scarlett Whitening Cosmetic Products in Communities in East Kalimantan\". Thesis, Department of Islamic Economics, Faculty of Islamic Economics and Business, State Islamic University of Sultan Aji Muhammad Idris Samarinda. This research was supervised by Mrs. Irma Yuliani S.E, M.Sc as supervisor 1 and Mrs. Tika Parlina, M.M. as supervisor 2. \u0000The background of this research is that there was cosmetic product brands are increasingly developing with different variants and brands in each beauty company. Many beauty vlogger reviews explain the advantages and disadvantages of a product, the many advertisements that can attract consumers' attention through the models in the advertisement, and the prices that are already listed on a product to influence consumer purchasing decisions. This study aims to find the influence of beauty vloggers, advertising, and prices on purchasing decisions of Scarlett's cosmetic products from the perspective of Islamic economics in the people of East Kalimantan partially and simultaneously. \u0000The research method used in this study was a quantitative method to find the effect of the independent variables on the dependent variable. The sample in this study amounted to 96 respondents and the researchers rounded up to 100 respondents who were taken using the Cochran formula. Data analysis techniques in this study used data instrument tests (validity and reliability tests), classical assumption tests (normality test, multicollinearity test, heteroscedasticity test, linearity test, autocorrelation test), multiple linear regression analysis, and hypothesis testing (t-test, test f, test the coefficient of determination). \u0000The results obtained from this study was that beauty vlogger has a positive and significant effect with a Tcount of 2.830 > Ttable 1.98498 with a significance of 0.006 <0.05, advertising has a positive and significant effect with a Tcount of 3.811 > Ttable 1.98498 with a significance of 0.000 <0.05, while the price has no effect with Tcount of 1.724 0.05 on the decision to purchase scarlett whitening cosmetic products in people in East Kalimantan.","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116505662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Irfan Zainal Efendi, D. Darmawati, Alias Chandra
{"title":"Strategi Bauran Pemasaran Syariah (Studi Kasus Sayuran Hidroponik Hani Farm Samarinda)","authors":"Muhammad Irfan Zainal Efendi, D. Darmawati, Alias Chandra","doi":"10.21093/bifej.v3i1.5324","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.5324","url":null,"abstract":"The 7P marketing mix strategy is a combination of product, price, promotion, place, people, physical evidence, and process. In each mix has a role to succeed in marketing achievements. In every important marketing mix strategy implemented based on sharia marketing. Hani Farm was founded in 2019 and is a producer of hydroponic vegetables that are cultivated and managed by Islamic boarding schools where students play an active role. Hani Farm was also identified as using a marketing mix strategy, with increased turnover even though there was a decrease when PPKM occurred so it is important to study the marketing mix strategy of Hani Farm Samarinda from a sharia marketing perspective. \u0000 The research method is qualitative research. Data collection techniques through observation, interviews, and documentation. Data analysis techniques are data reduction, data presentation, then drawing conclusions. Based on the results of Hani Farm Samarinda's marketing mix research from a sharia marketing perspective; Hani Farm's products are vegetables and vegetable delivery services. The price of vegetable products is determined based on market prices and service product tariffs using the average rate in one area of Samarinda City. Promotion is done by sales promotion, publicity, and personal selling. The place is located at the KH Harun Nafsi Islamic boarding school which has easy access to consumers. Human resources are equipped with knowledge and coaching and are supervised by field coordinators at work. The process is carried out following standard rules and the ordering process is made easy to understand and work on. In the marketing mix strategy, Hani Farm has carried it out with sharia marketing values, namely shiddiq, amanah, fathanahtabligh and. As well as the principles of sharia marketing, namely strategy, needs, halal, welfare, and mutual agreement. And the characteristics of sharia marketing are theistic, ethical, realistic, and humanistic.","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124236175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Lingkungan Kerja, Disiplin Kerja, Religiusitas dan Kompensasi Terhadap Kinerja Pegawai Badan Amil Zakat Nasional Provinsi Kalimantan Timur","authors":"Safu'an Mahfud Effendi, Mohamad Mahrus, M. Hasbi","doi":"10.21093/bifej.v3i1.6246","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.6246","url":null,"abstract":"Abstract \u0000 \u0000Quality human resources are a factor in supporting the company's success in achieving its goals. There need to be supporting factors, namely the work environment to make employees feel comfortable and safe at work, work discipline to provide a sense of responsibility to employees at work, religiosity to create employees who are obedient to the teachings of their religion, then compensation to provide employee welfare. This study aims to determine whether the work environment, work discipline, religiosity and compensation affect the performance of the employees of the National Amil Zakat Agency of East Kalimantan Province. The type of research used is an associative research method with a quantitative collection strategy. This study uses primary data from observations, questionnaires, documentation, and interviews. The total population in this study was 19 respondents with a sampling technique, namely Saturated Sampling so that the total number of the population was used as the research sample. The analytical technique used in this study is to test the validity of the data, namely the validity and reliability test, then the classical assumption test, multiple linear regression test and hypothesis testing consisting of t-test and F-test and the coefficient of determination (R2) with SPSS 21 data processing. The results of the study, it was found that partially the work environment variable had a significant effect on employee performance with a significant value of 0,003 < 0,05, besides the work discipline variable had a significant effect on employee performance with significant value 0,049 < 0,05 and the religiosity variable had no significant effect on employee performance with significant value 0,0331 > 0,05 and the compensation variable did not significantly affect employee performance with significant value 0,700 > 0,05. then the results of the test calculation simultaneously obtained that the variables of work environment, work discipline, religiosity and compensation have a simultaneous effect on the performance of the employees of the National Amil Zakat Agency of East Kalimantan Provincewith significant value 0,000 < 0,05 . And the results of the coefficient of determination showed that the variables of work environment, work discipline, religiosity and compensation on employee performance in this study amounted to 71.0% while the remaining were influenced by other variables. \u0000 \u0000Keywords: Work Environment, Work Discipline, Religiosity, Compensation, Performance \u0000 ","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115019493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Penerapan Manajemen Sumber Daya Insani Di Koperasi Firdaus Berkah Bersama Kota Samarinda","authors":"W. Winarsih, B. Iswanto, Angrum Pratiwi","doi":"10.21093/bifej.v3i1.5411","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.5411","url":null,"abstract":"Abstract \u0000The background of this research is that success in achieving company goals is a management achievement. Therefore in organizational activities, human resources have a major role. With the support of adequate infrastructure and facilities without the support of the role of human resources, the objectives of the Company's Vision and Mission will not be achieved properly. The term individual in human resources in Islam is known as Insani. For this reason, Human Resources in Islam are based on the concept that every employee is a human (not a machine) and not just a business resource. This research was conducted in order to find out how it is applied to human resource management in the Firdaus Berkah Bersama Cooperative, Samarinda City. and to find out how to implement the characteristics of the Prophet SAW in human resource management at the Firdaus Berkah Cooperative with the City of Samarinda. \u0000The type of research used in this research is descriptive research with a qualitative approach. This study uses primary data and secondary data by taking the data obtained in the form of interviews, observations and documentation, as well as obtaining data through journals or books that are used as reference materials. Data analysis techniques used include data reduction, data display (data presentation) and conclusions. \u0000The results of this study indicate that the Firdaus Berkah Bersama Cooperative of Samarinda City has implemented and practiced the function of Human Resource Management properly, honestly and trustworthy starting from the type of selection and recruitment with predetermined conditions and took several tests, one of which was the Koran. The training that is followed is in the form of seminars or webinars which are attended by the employees of the cooperative. The training aims to increase knowledge and expertise in their respective fields. The assessment is seen from the way of working, absenteeism, speed when completing work, providing financial compensation in the form of basic salary, bonuses, holiday allowances, BPJS fees, recreation costs and even Umrah costs, and the evaluation is carried out from daily, monthly then recaps to a year. \u0000 \u0000Keywords: Management, Human Resources, Sharia Cooperative \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000Abstrak \u0000Penelitian ini dilatar belakangi oleh Keberhasilan dalam mencapai tujuan perusahaan merupakan prestasi manajemen. Oleh sebab itu dalam kegiatan organisasi, sumber daya manusia mempunyai peranan utama. Dengan ditunjang prasarana dan sarana yang memadai tanpa didukung oleh peran sumber daya manusia maka tujuan Visi dan Misi Perusahaan tidak akan tercapai dengan baik. Istilah individu dalam sumber daya manusia dalam Islam dikenal dengan istilah Insani. Untuk itu Sumber Daya Insani dalam Islam yang didasarkan pada konsep bahwa setiap karyawan adalah manusia (bukan mesin) dan bukan hanya sumber daya bisnis. Penelitian ini dilakukan guna untuk Mengetahui Bagaimana Penerapan pada Manajemen Sumber Daya","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121661133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Inflasi, Saham Syariah, Sukuk, Reksadana Syariah Dan Asuransi Syariah Terhadap Pertumbuhan Ekonomi Di Indonesia Tahun 2015-2022","authors":"Dermawan Has Putra, Shafa Shafa, Anwaril Hamidy","doi":"10.21093/bifej.v3i1.6259","DOIUrl":"https://doi.org/10.21093/bifej.v3i1.6259","url":null,"abstract":"As a developing country, Indonesia needs qualified economic instruments to increase national economic growth by at least 7%. On the other hand, Indonesia is one of the nations with the most advanced Islamic economy. It an excellent opportunity for Indonesia to enhance national economic growth through Islamic Stocks, Sukuk, Islamic Mutual Funds, and Islamic Insurance. However, Indonesia has not taken full advantage of these conditions, as the GDP has stagnated at 5% for the past eight years. In addition, several other factors, such as inflation, might affect national economic growth. This research aimed to determine the effect of inflation, Islamic stocks, Sukuk, Islamic mutual funds, and Islamic insurance on Indonesia’s economic growth in 2015-2022. This research employed quantitative methods. The data was collected using the Time Series technique in 2015-2022, which comprised 95 data. The data were analyzed by descriptive statistics, classical assumption test and multiple linear regression with the SPSS version 26. Partially, the result indicates that inflation did not significantly affect Indonesia’s economic growth. Islamic stocks significantly affected Indonesia’s economic growth. Sukuk significantly affected Indonesia’s economic growth. Islamic mutual funds did not significantly affect Indonesia’s economic growth. Islamic insurance significantly affected Indonesia’s economic growth. Simultaneously, inflation, Islamic stocks, sukuk, Islamic mutual funds and Islamic insurance significantly affected Indonesia’s economic growth.","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129674407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Motivisi dan Kualitas Pelayanan Terhadap Minat Mahasiswa UINSI Menjadi Nasabah Bank Sampah Syariah di UINSI Samarinda","authors":"Akhmad Shabirin, P. Parno, K. Komariah","doi":"10.21093/bifej.v2i2.5322","DOIUrl":"https://doi.org/10.21093/bifej.v2i2.5322","url":null,"abstract":"Abstract \u0000The increasing population makes the volume of waste production also increase and varies. The amount of waste generated will have a negative impact on the environment and the economy. Therefore, the waste must be managed properly so that is becomes useful goods and has economic value. An organization that plays a role in waste management is a sharia waste bank, but in reality someone’s interest in becoming a waste bank customer does not just appear. One of them is influenced by motivation, the more motivated a person is, the greather his interest in something. Next is the quality or service, the better the service provided, the more interested someone is in something. This type of research is quantitative with a causal associative approach. The population this study were active students of UINSI Samarinda from 2018 to 2022. The sampling technique used was simple random sampling. Data collection techniques using questionnaires and documentation. The data analysis techniques are ordinal to interval data transformation (MSI), instrument test, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. Based on the results of the results of the t test it is known that motivation (X1) does not affect the interest, while the quality of service (X2) affects the interest. Simultaneously, motivation (X1) and service quality (X2) affect the interest. The coefficient of determination shows that 58.3% of the interest variables are influenced by motivation and quality, while the influence by other variables. \u0000Keywords: Motivation, Service Quality, Interest","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117042281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Strategi Pemasaran (Bauran Pemasaran 7P) Terhadap Kinerja Pemasaran Pada Badan Usaha Milik Desa (BUMDES) Kecamatan Muara Badak","authors":"Reni Maesaroh, Moh Mahrus, Irma Yuliani","doi":"10.21093/bifej.v2i2.5057","DOIUrl":"https://doi.org/10.21093/bifej.v2i2.5057","url":null,"abstract":" \u0000Abstrak \u0000Penelitian ini dilatarbelakangi oleh semakin berkembangnya dunia industri yang sangat pesat seiring dengan kemajuan ilmu pengetahuan dan teknologi dan tantangan perusahaan, maka perusahaan harus dikelola dengan baik dan mampu memahami apa yang dibutuhkan oleh pasar dengan menciptakan produk yang berkualitas, kemudian mampu menuangkan ide-ide baru dalam strategi pemasaran guna mendapatkan kinerja perusahaan yang diinginkan. Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran (bauran pemasaran 7P) terhadap kinerja pemasaran pada Badan Usaha Milik Desa (BUMDES) kecamatan muara badak.Jenis penelitian yang peneliti gunakan adalah Kuantitatif dengan menggunakan pendekatan deskriptif, populasi dalam penelitian ini adalah anggota dari Badan Usaha Milik Desa (BUMDES) Kecamatan Muara Badak. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan 32 responden. Teknik pengumpulan data yang digunakan yaitu observasi, kuesioner dan dokumentasi. Analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi, uji t dan uji f dengan alat analisis data menggunakan SPSS 25.Berdasarkan hasil penelitian yang dilakukan, menunjukan bahwa variabel Product (X1) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,000 < 0,05. Kemudian variabel Price (X2) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,209 > 0,05. Kemudian variabel Place (X3) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,034 < 0,05. Selanjutnya variabel Promotion (X4) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,232 > 0,05. Selanjutnya variabel People (X5) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,671 > 0,05. Variabel Proces (X6) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,368 > 0,05. Dan yang terakir Physical Evidence (7) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,043 < 0,05. \u0000 \u0000Kata kunci: Strategi Pemasaran, BUMDES, dan Kinerja Pemasaran. \u0000","PeriodicalId":250755,"journal":{"name":"Borneo Islamic Finance and Economics Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130594161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}