Journal of Marketing and Consumer Research最新文献_第4页

The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul 品牌形象对顾客忠诚的影响:伊斯坦布尔的应用研究

Journal of Marketing and Consumer Research Pub Date : 2022-04-01 DOI: 10.7176/jmcr/85-06

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The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce 信任、可靠性、响应性、网页设计对电子商务中购买决策的影响

Journal of Marketing and Consumer Research Pub Date : 2022-03-01 DOI: 10.7176/jmcr/85-04

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Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction Tamale加纳商业银行客户关系管理实践与客户保留:客户满意度的中介作用

Journal of Marketing and Consumer Research Pub Date : 2022-02-01 DOI: 10.7176/jmcr/85-02

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Urban Women in the Informal Sector: Challenges and Opportunities in Case of Dera Town Oromia Regional State, Ethiopia 非正规部门的城市妇女:以埃塞俄比亚奥罗米亚州德拉镇为例的挑战与机遇

Journal of Marketing and Consumer Research Pub Date : 2022-02-01 DOI: 10.7176/jmcr/85-01

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The Effect of Product Quality and Service Quality on Purchase Decisions Through Word of Mouth at PT Hosana Inti Branch Malang 产品品质与服务品质对顾客口碑购买决策之影响

Journal of Marketing and Consumer Research Pub Date : 2022-02-01 DOI: 10.7176/jmcr/85-03

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Review on Honey Value Chain in Ethiopia 埃塞俄比亚蜂蜜价值链研究综述

Journal of Marketing and Consumer Research Pub Date : 2022-01-01 DOI: 10.7176/jmcr/84-01

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Efforts in Increasing the Customer Loyalty 努力提高客户忠诚度

Journal of Marketing and Consumer Research Pub Date : 2022-01-01 DOI: 10.7176/jmcr/84-02

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Implied Terms in Contracts for Supply of Goods, Services and Digital Content 商品、服务和数字内容供应合同中的隐含条款

Journal of Marketing and Consumer Research Pub Date : 2021-12-01 DOI: 10.7176/jmcr/83-01

E. N. Olowokere

{"title":"Implied Terms in Contracts for Supply of Goods, Services and Digital Content","authors":"E. N. Olowokere","doi":"10.7176/jmcr/83-01","DOIUrl":"https://doi.org/10.7176/jmcr/83-01","url":null,"abstract":"Certain terms implied under the Sale of Goods Acts 1893 and 1979 replicated by the United Kingdom Consumer Rights Act 2015 foster consumer rights. The paper explores the extent to which the Nigeria Sale of Goods Act 1893 and UK Sale of Goods Act 1979 are fit to address the implied terms for digital content. Since the term “goods” does not cover digital content, buyers of digital content are not protected by the implied terms contained in the Sale of Goods Acts. This paper comparatively considers consumer protection regimes in the United Kingdom and Nigeria in relation to implied terms in supply of goods, services and digital content under the new Consumer Rights Act 2015 and Federal Competition and Consumer Protection Act 2019 respectively. The paper finds that consumers of goods, services and digital content are much more protected under the implied terms of the Consumer Rights Act. Whilst the improvement in the Federal Competition and Consumer Protection Act in enlisting consumer rights is commendable, a major deficit is exclusion of digital content implied terms. It is recommended that the Federal Competition and Consumer Protection Act should be amended to reflect and accommodate the provisions on implied terms relating to digital content.","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124346081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Multi-Sensory Experience Toward Perceived Medical Service Quality: A Research at Vietnam Public Hospital 多感官体验对感知医疗服务质量的作用:越南公立医院的研究

Journal of Marketing and Consumer Research Pub Date : 2021-12-01 DOI: 10.7176/jmcr/83-02

Huyen Pham Thi

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Banking Services and Customers Bank Selection Criteria (Evidence from Ethiopian Commercial Banks in Addis Ababa) 银行服务和客户银行选择标准(来自亚的斯亚贝巴的埃塞俄比亚商业银行的证据)

Journal of Marketing and Consumer Research Pub Date : 2021-12-01 DOI: 10.7176/jmcr/83-03

Mr. Ismael Hussein Malela

{"title":"Banking Services and Customers Bank Selection Criteria (Evidence from Ethiopian Commercial Banks in Addis Ababa)","authors":"Mr. Ismael Hussein Malela","doi":"10.7176/jmcr/83-03","DOIUrl":"https://doi.org/10.7176/jmcr/83-03","url":null,"abstract":"To design a suitable marketing strategy to keep existing customers and for attracting new ones, commercial banks need to identify the criteria on which customers determine their bank choice decision. Hence, the purpose of this study is to examine the significance of bank selection criteria and how customers rank the factors based on their importance level to prioritize banks and banking services. It also intends to present an analysis of gender differences on the relative importance of choice criteria in respect of selecting a bank and to bring about the opinion of customers on any extra services needed to be offered by banks. Both quantitative and qualitative methodologies are used, Based on responses given by 201 customers in Addis Ababa city from different occupations (students, employees, and businessmen), is employed in the analysis. A non-probability convenience sampling was also used. The finding from this study reveals that there are two most important bank selection criteria for customers are \"convenience\" and \"service provision\" for the entire customers while it is \"bank's image\" is the second most important factor for male customers. On the other hand, the least two important factors of bank selection for customers are \"financial benefits/ technology\", \"reputation\" and \"promotion strategy\" and \"attractiveness” for female customers. Finally, it is recommended that hierarchical information integration is a potentially useful method for bank managers to study complex decision-making problems such as bank choice.","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126502870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0