Science of Management and Students Research Journal (SMS)最新文献

{"title":"Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Merek Honda Scoopy Pada PT. Sentosa Sakti Motor Thehok Jambi","authors":"Bastian Praswara","doi":"10.33087/sms.v4i4.154","DOIUrl":"https://doi.org/10.33087/sms.v4i4.154","url":null,"abstract":"Several automotive companies which relatively dominate the market compete with each other to attract the purchasing decisions of consumers who buy motorcycle products. Purchase decisions are consumer decisions regarding preferences for brands in the choice set. Purchase decisions can be influenced by several factors such as product quality and brand image. The purpo se of this study was to describe product quality, brand image, and purchasing decisions for Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok and to analyze the effect of product quality and brand image on purchasing decisions for Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok. The research method used in this research is descriptive and quantitative methods. Methods of data collection is done by observation and questionnaires. The sample was searched using the Slovin formula so that a sample of 88 respondents  was  obtained.  Data  analysis  was  carried  out  by  descriptive  analysis  and  quantitative  analysis,  namely  Multiple Regression Analysis. Based on the results of the study indicate that the descriptive variables of product quality, brand image, and purchasing decisions are categorized as high. Validity and reliability tests are met so that the questionnaire can be used. The data meet the regression assumption test. Multiple linear regression model was obtained as follows: Y = 2.718 + 0.220X1 + 0.705X2 Based on the regression model obtained, it shows that if the product quality and brand image are increasing, it will also inc rease the decision to purchase Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok. The results of hypothesis testing indic ate that the variables of product quality and brand image have an effect on purchasing decisions partially or simultaneously. Adjusted R Square of 0.445, meaning that 44.5% of product quality and brand image affect purchasing decisions.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134310361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Rekrumen dan Seleksi terhadap Kinerja Pegawai pada Hotel Abadi Suite Kota Jambi","authors":"Ika Mulyani","doi":"10.33087/sms.v4i4.153","DOIUrl":"https://doi.org/10.33087/sms.v4i4.153","url":null,"abstract":"This study aims to determine how the effect of recruitment and selection on employee performance at the Abadi Suite Hotel Jambi City simultaneously and partially and how much influence recruitment and selection have on employee performance at the Abadi Suite Hotel Jambi City.The object of this analysis is the Hotel Abadi Suite Jambi City. The sample used in this study were 38 employees at the Abadi Suite Hotel, Jambi City. The method used is descriptive analysis method with recruitment and selection independent variables while the dependent variable is employee performance. The analytical tool used in this research is multiple linear analysis, classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, coefficient of determination and hypothesis testing (f test and t test). Based on the calculation results of SPSS version 22, on multiple linier regression analysis, Y = 0,290+0,468X1+0,472X2+e with an R Square value of 71,6%, while the remaining 28,4% is explained by other variables outside the research model. The F test is 44,1565 and the t test is 3,464 for the Recruitment variable (X!) and 3,442 for the Selection variable (X2). The conclusion of this study shows that recruitment and selection simultaneously have a significant effect on employee performance, partially recruitment and selection have a significant effect on employee performance. ","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122977863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepuasan Kerja Dan Lingkungan Kerja Terhadap Motivasi Kerja CV Artha Mandiri Group Kabupaten Merangin","authors":"Windi Indra Maldini","doi":"10.33087/sms.v4i4.150","DOIUrl":"https://doi.org/10.33087/sms.v4i4.150","url":null,"abstract":"CV Artha Mandiri Group is a company (persero) engaged in equiqment rental and contractor. This study aims to describe job satisfaction, work environment, and work motivation of CV Artha Mandiri Group Merangin Regency, to determine and analyze the effect of job satisfaction and work environment simultaneously and partially. To answer the research objectives, the author uses theoretical studies related to research variables, namely job satisfaction, work environment, and work motivation. In addition, the author also looks for relevant previous research in the form of articles/journals and previous theses to support this research. This research uses quantitative methods. With the population in this study were employees of CV Artha Mandiri Group, Merangin Regency, totaling 98 employees. The results of multiple linear regression analysis obtained the equation persamaan . Meanwhile, from the hypothesis testing carried out, the results show that job satisfaction and work environment have a significant effect on work motivation simultaneously, while partially the work environment has no significant effect on work motivation. Based on the results of data analysis and discussion in this study, it can be concluded that CV Artha Mandiri Group Merangin Regency has high job satisfaction, poor work environment, good motivation. In addition, job satisfaction simultaneously and partially has a positive and significant effect on work motivation, work environment partially has no positive and significant effect on work motivation at CV Artha Mandiri Group, Merangin Regency. For this reason, it is hoped that in the future it can focus more on improving a more conducive work environment so that employee motivation is higher than before.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124625991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga, Merek, dan Fitur terhadap Keputusan Pembelian Mobil Wuling Type Confero PT. Maju Global Motors Di Kota Jambi","authors":"Mela Rahma Sari","doi":"10.33087/sms.v4i4.155","DOIUrl":"https://doi.org/10.33087/sms.v4i4.155","url":null,"abstract":"The purpose of this study is a follows: 1) to find out the price, brand, features, and purchasing decisions of Wuling Type Confero cars in Jambi City, and 2) To analyze the influence of prices, brands, and features on purchasing decisions on Wuling Type Confero car consumers in Jambi City simultaneously . The analytical method used is quantitative data analysis method, namely the analysis used to test the relationship or influence of the independent variable (X) and the dependent variable (Y). The analytical tools in this study are simple linear regression analysis, hypothesis testing and the coefficient of determination (R2). Based on the criteria, the samples taken were 32 Civil Servants at the Jambi City Education Office. From the results of simple linear regression analysis, it is concluded that the regression equation Y = -0,027 + 0.088 X1 + 0.779X2 + 0.154X3, its mean that constant value of -0,027 means that if the lifestyle variable (X) is 0. then the Buying Decision variable (Y) is -0,027. if price (X1), brand (X2), and features (X3) are all equal to zero. Therefore, it is clear that without prices, brands and features, consumers will be less likely to make purchase decisions. The conclusion is, 1) Consumer perception of Wuling car prices at PT. Maju Global Motors Jambi z City categorized as high with an average score of 279.9, the perception of the Wuling car brand at the PT Store. Maju Global Motors Jambi z City categorized as high with an average score of 299.4, the perception of Wuling car features at the PT Store. Maju Global Motors Kota Jambi is categorized as high with an average score of 275.3, while purchasing decisions are categorized as high with an average score of 299.9. 2) Price, brand, and features have a significant effect on Wuling's car purchase decision at the PT. Advancing Global Motors Jambi City simultaneously (together), and 3) partially, Price (X 1), Brand (X 2) and Features (X3) have a significant effect on Wuling's Car Purchase Decision at the PT Store. Maju Global Motors Jambi City.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115381754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepemimpinan Terhadap Kinerja Karyawan di PT. Mitra Bumi Gemilang Kota Jambi","authors":"Andi Amelia Hastri","doi":"10.33087/sms.v4i4.151","DOIUrl":"https://doi.org/10.33087/sms.v4i4.151","url":null,"abstract":"The Effect of Leadership on Employee Performance at PT Bumi Gemilang Jambi City. This study aims to find out how the influence of leadership on employee performance at PT Bumi Gemilang, Jambi City. The population in this study are all employees within the scope of PT. Mitra Gemilang, City of Jambi, totaling 45 people. Data collection was carried out using documentation methods and questionnaires. The data analysis technique used is descriptive statistical analysis, and the hypothesis is tested by simple linear regression analysis. The linear regression equation formed Y = 18,353 + 0.453 X. Constant (a) = 18.353 This means that if the independent variable (leadership style) is considered equal to zero (0), then the value of the dependent variable (employee performance) is 18.353. Leadership Style (X) = +0.453 The coefficient value of the leadership style variable has a positive sign on employee performance with a regression coefficient value of 0.453. This shows that each value of the leadership style variable is increased by 1 point or a temporary unit, then the employee performance variable will increase by 0.453. It shows that leadership style has a positive and significant effect on employee performance due to a significance value of 0.000 <0.05. So that it can be said based on the results of testing the hypothesis that leadership style influences employee performance by 28.9% and the rest is influenced by other variables. It is suggested to further researchers to broaden the object of research so as to obtain more complete and broader information regarding the influence of leadership style on employee performance.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124149580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Current Ratio, Return On Equity, Dan Debt To Equity Ratio Terhadap Harga Saham Pada Perusahaan Otomotif Dan Komponen Yang Terdaftar Di Bursa Efek Indonesia Tahun 2015-2021","authors":"Herni Lisawati","doi":"10.33087/sms.v4i3.147","DOIUrl":"https://doi.org/10.33087/sms.v4i3.147","url":null,"abstract":"In carrying out its operational activities, a company definitely needs a very large amount of funds. One effort that can be done is by selling company shares to investors. In investing their funds, Investors needs to assess the company’s performance,one way that can be done is by using financial rations. The purpose of this study is to determine and analyze the simultaneous and partial effect of the Current Ratio, Return On Equity, and Debt to Equity Ratio on stock prices in automotive and component companies on the Indonesia Stock Exchange for the 2015-2021 period. The object of this research is an automotive company listed on the IDX in 2015-2021 with a population of 13 companies. The sampling technique uses a purposive sampling technique where the number of samples is 5 companies. The analysis technique used in this study is multiple regression analysis. The results of the t test for the variable Current Ratio (X₁) obtained a significant value of (0.016 <0.05), which means that the Current Ratio (X₁) has a significant effect on stock prices (Y). While the variable Return On Equity (X₂) produces a significant value of (-0.956 > 0.05), which means that Return On Equity (X₂) has no significant effect on stock prices (Y). Furthermore, it can be seen that the variable Debt to Equity Ratio (X₃) has a significant value (0.003 <0.05) this means that the Debt to Equity Ratio (X₃) has a significant effect on stock prices (Y) Based on the F-test together the independent variables have a significant influence on the dependent variable. This can be proven from the calculated F value of 4.995 with a significance value (sig) of 0.006. Where is the Fcount value of 4.995 > Ftable of 2.90. Thus it can be said that the Current Ratio, Return On Assets and Debt Equity Ratio together have a positive and significant effect on stock prices.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125286997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Proses Rekrutmen Terhadap Kinerja Pegawai Bagian Produksi Perumda Tirta Mayang Kota Jambi","authors":"Julio Wandar Pratama","doi":"10.33087/sms.v4i3.146","DOIUrl":"https://doi.org/10.33087/sms.v4i3.146","url":null,"abstract":"The purpose of this study was to determine and analyze the influence of recruitment process on the performance of production employee at PERUMDA tirta Mayang Kota Jambi. This type of research is quantitative methods. The sample in this study were production employee of PERUMDA Tirta Mayang Kota Jambi, amounting to 94 respondents. The data used is primary data. The data was collected using a questionnaire. The analytical method used is descriptive analysis method and the method of statistical analysis by simple linear regression analysis (Y = 18,081 + 0,307 X), in which the processing of data using SPSS 22 for windows and the method of hypothesys analysis by t-test. The results of this study indicate that : recruitment process variable has a significant effect on performance of production employee. Based on the result of R Square of 0,191 which show contribution of independent variable, namely employee performance by 19,1% while the remaining 81,9% explained by other variables that are not in the research regression model. The conclusion of the partial test is that recruitment process has a significant effect on performance of production employee at PERUMDA Tirta Mayang Kota Jambi, this is evidenced by the value of tcount > ttable (4,959>1,662).","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130325290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi Kerja Terhadap Kinerja Pegawai Pada PT. Bintang Pinang Cemerlang Kota Jambi","authors":"May May","doi":"10.33087/sms.v4i3.149","DOIUrl":"https://doi.org/10.33087/sms.v4i3.149","url":null,"abstract":"Work motivation plays a very important role in employee performance. Therefore, the purpose of  this research is to describe the work motivation and employee performance, and to find out and analyze the effect of work motivation on employee performance in PT. Bintang Pinang Cemerlang Kota Jambi. Research methods in this study is descriptive and quantitative method. Data analyze use SPSS Ver 22 and using models simple linier regression with result of count Y = 1,116+0,527X+e. The test of determination with R2 of 37,6%. T test by comparison tcount 3,547 > ttable 0,3338 then Ho accepted Hi be. Rejected. To analyze the effect of work motivation on employee performance on PT. Bintang Pinang Cemerlang Kota Jambi. The distribution of questionnaires with a then the sample in this study amounted to 35 people respondent. Work Motivation regression coefficient (X) is 0,527, meaning that work motivation (X) has increased by 1%, so employee performance (Y) PT. Bintang Pinang Cemerlang Kota Jambi. The coefficient of determination is known from the value of R2=0,376 (37,6%) which means that work motivation (X) is able to explain employee performance  (Y) at the PT. Bintang Pinang Cemerlang Kota Jambi that is equal to 37,6% and the remaining 62,4% is influenced by other variables. Not investigated in this study. Based on t-test, t-count value is 3,547 and the t-table is 0,3338. From the comparison results, it can be seen that  the test by comparison tcount 3,547 > ttable 0,3338 then Ho accepted Hi be. Rejected. Meaning that brand image affect purchasing decisions at PT. Bintang Pinang Cemerlang Kota Jambi.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125422826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Brand Image Dan Promosi Penjualan Terhadap Keputusan Pembelian Kentucky Fried Chicken (KFC) Cabang Sipin Di Kota Jambi (Studi Kasus KFC Sipin)","authors":"Melia Widlim","doi":"10.33087/sms.v4i3.145","DOIUrl":"https://doi.org/10.33087/sms.v4i3.145","url":null,"abstract":"This research consist of independent variable that is brand image, promotion  and dependent variable that is purchasing decision. The formulation of the problem how the influence of independent variable to the dependent variable simultanesously and partially. Lifestyle indicators among others : activities, interest and opinion. The indicator of consumers purchasing decisions are product selection, brand choice, distributor choice, time of purchase, purchase amount. Meansuremen of each indicator of lifestyle as well as the consumers purchasing decision to buy the product Kentucky Fried Chicken (KFC) Branch of Jambi City above using descriptive analysis using interval scale.Kentucky Fried Chicken (KFC) was founded by Colonel Harland Sanders is one of the global businesses in the food service industry and is widely known throughout the world as the face of Colonel Sanders. KFC is known especially for its fried chicken.Regression equations y = 5,117 + 1,003 = 6,12, value determinasions (R2) = 0,585 that meanst the amount of contribution the variable lifestyle (X) able to influence variable consumer purchasing decisions (Y) of 58,5% while the remaining 41,5% are influenced by other variables outside this study.","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116381835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi Kerja terhadap Kinerja Karyawan pada Kantor Permodalan Nasional Madani (PNM) Cabang Jambi","authors":"Yogi Sardi","doi":"10.33087/sms.v4i2.143","DOIUrl":"https://doi.org/10.33087/sms.v4i2.143","url":null,"abstract":"This study aims to obtain an overview of work motivation and employee performance at the Jambi branch of the National Civil Capital Office (PNM). Data was collected by distributing questionnaires to 81 employees. The aspects studied are 5 dimensions of work motivation, namely physiological needs, security needs, social needs, recognition needs, and self-actuality needs. As well as the performance aspects studied include work results, job knowledge, initiative, mental dexterity, attitude, time discipline and absenteeism.Testing the data using statistical analysis such as validation and reliability tests, simple linear regression analysis, hypothesis testing t test and coefficient of determination test from the results of the analysis with SPSS version 22 program, it can be seen that the regression equation formed by linear regression is Y=25,498+0,449X. The equation shows that the employee's performance is 0 then work motivation will increase by 0.449. From the results of the analysis, it is known that the results of R square indicate that there is an influence of work motivation of 22.9% on employee performance, thus in research work motivation that affects the average performance of the total influence of work motivation on employee performance as a whole is 22.9 and the remaining 77.1 is influenced by other factors not included in this study. Overall, from the 5 dimensions of the work motivation variable, it has an average score of 351.64 which is categorized as good. Where obtained a description of the work motivation used by the employees of the Jambi branch of the National Capital Office (PNM) which is good for motivating work on the basis of consideration and good for work motivation. Motivation has a positive and significant effect on the performance of the employees of the Jambi branch of the National Civil Capital Office (PNM).","PeriodicalId":245942,"journal":{"name":"Science of Management and Students Research Journal (SMS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130804663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}