AJIT‐e: Online Academic Journal of Information Technology最新文献

{"title":"Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool","authors":"D.Zeynep Bayazıt, Beril Durmuş, Figen Yıldırım","doi":"10.5824/1309-1581.2017.1.002.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2017.1.002.X","url":null,"abstract":"Purpose Vlogging enables individuals to share experiences, knowledge and diaries with the online community. Recently many studies have shown that vloggers’ main characteristics and blog types have a direct influence on users as an effective medium. As vlogs have become an important tool for interactive communication, the purpose of this paper is to understand the relationship between vloggers’characteristics, trust, word of mouth and intention of online shopping. This study implies that the vblog can be a meaningful learning platform and the vlogging can be a significant medium in having/sharing the informal knowledge for online shopping. Design/Methodology/ApproachBased on various theories, the structural equation modelling approach was proposed in this study. A survey with convenience sampling involving 357 vlog users as participants was analyzed in the empirical study to investigate whether the usefulness of vbloggers’ recommendations and trusting beliefs towards vblogger has influence on consumers’ behavioral intentions towards word of mouth and online shopping. Findings-The results showed that vloggers’ characteristics had significant influential effect on vlog users’ attitude towards and intention to shop online. Moreover, the findings indicated that engagement characteristics of vloggers elicited trust more than authoritative knowledged characteristics of vloggers. As a result of the path analysis it is discovered that the intention to shop online is triggered through trust and word of mouth communication. Engagement knowledge has more power on the relationship between word of mouth communication and the intention to purchase. As much as users trust that the content of the vlog is based on true information and not for advertising strategy, the more likely they want to share the information virally. That would have a direct impact to the increasing intention to buy. Originality/ValueThe originality of this paper is to study vlogging, which is a new working field in the scholarly literature, and its correlation to users’ intention to buy. This study especially analyzes the vlog characteristics and their increasingly leading factors to users/readers’ attractiveness intention to buy. The value of this study concentrated on the trust issue and its positive relation to amateur vloggers instead of authorative knowledged based ones.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128820590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effects of Perceived Risk on Consumer' Inclination to Adopt Innovations","authors":"Tolga Dursun","doi":"10.5824/1309-1581.2017.1.004.x","DOIUrl":"https://doi.org/10.5824/1309-1581.2017.1.004.x","url":null,"abstract":"The concept of innovativeness in the context of recent technological developments emerged as a frequently studied subject. Consumers' resistance is the reason for failure of many business innovations. Therefore, identifying the factors affect consumers' adoption of innovations gained importance. In my study, when buying technological products consisting of perceptions of resistance to the impact on innovation were analyzed. In this context, the data were collected from 375 consumers via survey and statistical analyzes were performed. Research findings detected a positive relationship between financial, technological, time and social risk factors that consumers perceive when buying technological products and consumer resistance. On the other side, there is a negative relationship between consumer resistance and trends of the adoption of innovations by consumers.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121018909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF RELIGIOUS AND ETHNIC BASED HATE SPEECHES ON TWITTER","authors":"H. Karaman, Şevki Işıklı","doi":"10.5824/1309-1581.2016.4.008.x","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.008.x","url":null,"abstract":"","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"279 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122723504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INVESTIGATION OF AMAZON AND GOOGLE FOR FAULT TOLERANCE STRATEGIES IN CLOUD COMPUTING SERVICES","authors":"Shereen Al-Raheym, S. Açan, Ö. T. Pusatli","doi":"10.5824/1309-1581.2016.4.001.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.001.X","url":null,"abstract":"Cloud computing has recently become an attractive topic due to its ability to offer information technology solutions through virtual machines as on-demand services to share and consume resources over the Internet. As a result of rapid development in such services, the necessity of fault tolerance in the cloud is a major concern with reliability, availability and dependability which are more critical to this new service type. This work investigates techniques and means of tolerating cloud services as well as cloud customers’ systems/enterprises execution over the cloud safe from failures. Failures in cloud enabled services should be expected to occur hence they should be handled. The essential features of implementing fault tolerance strategies guarantee the business continuity, avoid financial lost, recovering systems from failures, and provide disaster recovery as well. The specific focus is to explore scenarios of avoiding/recovering from failures through redundancy, checkpoint and replication. Commercial IaaS providers such as Amazon’s AWS and Google’s GCE are taken as examples as they tolerate their infrastructure from failures; in this way a robust architecture with fault tolerance property could be built for a system/enterprise. Hence, general conceptual steps with fault tolerance considerations have been proposed.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"128 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127870863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AS A TOOL SOCIAL NETWORKS (TWİTTER) FOR POLITICAL COMMUNICATION IN FOREING POLICY ON THE EFFECT OF DECISION-MAKING PROSESS : THE ANALYSIS OF TWEET MESSAGES OF TURKISH AND RUSSIAN POLITICAL NEWS ACTORS ON MAKING SU 24 RUSSIAN PLANE CRASHED","authors":"Selma Akgül, Betül Pazarbaşı, Göktürk Yıldız","doi":"10.5824/1309-1581.2016.4.003.x","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.003.x","url":null,"abstract":"","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127045253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"JULY 15 COUP D’ETAT ATTEMPT: THE USAGE OF TRADITIONAL AND NEW COMMUNICATION TECHNOLOGIES","authors":"Yusuf Devran, Ö. Özcan","doi":"10.5824/1309-1581.2016.4.004.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.004.X","url":null,"abstract":"","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134280202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NATIVE ADVERTISING AS A NEW ADVERTISING MODEL IN THE ONLINE JOURNALISM","authors":"Aysel Çetinkaya","doi":"10.5824/1309-1581.2016.4.007.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.007.X","url":null,"abstract":"The challenges of getting conventional ads for online newspapers and the prohibitive applications that readers load on their computers not to see pop-up advertisements have forced online newspapers and advertisers to create new ad models. In response to the profusion of content marketing and brand journalism initiatives developed by advertisers, who directly create and AJIT-e: Online Academic Journal of Information Technology 2016 Fall/Güz – Cilt/Vol: 7 ‐ Sayı/Num: 25 DOI: 10.5824/1309‐1581.2016.4.007.x http://www.ajit‐e.org/?menu=pages&p=details_of_article&id=234 124 diffuse their own content, traditional publishers have started to propose their own brand-related content offerings: they developed hybrid techniques that mix editorial and promotional content to help brands distribute information rich advertising. This new method is called “native advertising”. Native advertising emerged on January 14, 2013, as a result of a published article about The Scientology Church in The Atlantic magazine. The article resembles other articles published in the magazine. The distinctive feature of this article was the \"sponsor content\" clause in the upper corner. At the same time, these ads, which are in accord with features of online newspapers such as content formats, page edits and fonts, have also been criticized for blurring discrepancies between editorial content and advertising. In the United States, Buzzfeed, Gawker Media, Forbes, the Washington Post and Atlantic Media have put into practice a more nativel advertisement that goes beyond the scope of a selected theme by advertisers. Onedio, Listelist, as well as online sites such as Hürriyet, Milliyet, have also presented native advertising models to advertisers in Turkey. Some of these news sites allow advertisers to produce content, while others help the advertiser to produce content. The aim of study is to conceptually explain native advertising as a new advertising model and the study gives practical examples from Turkey and the world. This study is important for being a source for people who worked in the field of online advertising and journalism.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132199406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AN ANALYSIS OF IDENTITIES IN THE CONTEXT OF CULTURAL ENCOUNTERS","authors":"Burcu Zeybek","doi":"10.5824/1309-1581.2016.4.006.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.006.X","url":null,"abstract":"ABSRACT Germany is one of the countries, where conflicting nature of cultural encounters is clearlyvisible. The aim of the study is to investigate cultural encounters and identity problems in Germany within the framework of Fatih Akın's movie Gegen Die Wand. Film analysis, which will be placed in this context, is important due to the fact that it addresses discursive discussions related to Turkish-German identities and cultural encounters. 'Gegen Die Wand,' which puts emphasis on cultural encounters and existence of hybrid identities in Germany, issues that attract a great deal of attention in European literature, was analysed with semiotic analysis method. This movie, which, lays emphasis on cultural encounters and hybrid identities, highlights the changing and dynamic sense of identity in Germany. It creates a different point of view in German cinema as an area of conflict and struggle, and provides a new narrative form to German cinema.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121669312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Research An The Effects Of Mobıle Shoppıng On Onlıne Consumer Behavıour In Turkey","authors":"Zeyneb Uylaş, Özhan Tingöy","doi":"10.5824/1309-1581.2016.4.002.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.002.X","url":null,"abstract":"","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123313036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"University Students Assess the Achievement of the E-Learning Outcomes of Disasters and Mitigation and Disaster Management Courses","authors":"Serpil Gerdan, Esma Buluş Kırıkkaya","doi":"10.5824/1309-1581.2016.4.005.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.4.005.X","url":null,"abstract":"In 2009, Kocaeli University entered the process of educational reconstruction. Since 2012, all students have been able to choose two seperate courses under the name of university electronic elective course (E-course) within the scope of these changes if they want. These courses are Disasters and Mitigation and Disaster Management courses. In these courses, it is tried to increase disaster awareness in as many students as possible and to ensure that they learn, think about and discuss both what they can do individually and the social contribution they can offer in this regard. The students assess these learning outcomes at the end of the term. In this study, to what extent the 3,302 students, who had taken these courses in the past three years, thought they had achieved the e-learning outcomes of these courses and the relationship between the academic achievement they showed in the courses and the achievement of the learning outcomes have been examined. The results of the study show that the e-learning outcomes of these courses have been achieved “above the expected level”. No relationship has been found between the academic achievement and the achievement level of the learning outcomes for the Disaster and Mitigation course. This result shows that as the content of this course is for individual achievements, these achievements are believed to be more effective and important than the academic achievement by the students.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"1938 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128802286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}