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THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY 消费者接受人工智能设备带来的全新店内顾客之旅
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.02.04
Debora Tortora, Roberto Chierici, A. Mazzucchelli, Emanuele Ghianda
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引用次数: 0
ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP 奢侈品牌的拟人化：在入口处受到欢迎，但不在顶端
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.02.05.01
Mayuko Nishii
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引用次数: 0
AN EMPIRICAL STUDY OF LUXURY PRODUCTS MADE WITH ALTERNATIVE MATERIAL USING STAKEHOLDER THEORY 运用利益相关者理论对使用替代材料制造的奢侈品进行实证研究
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.05.01
Ryo Shimizu, Ian Phau
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引用次数: 0
BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS 促进二手产品市场：品牌资产与可持续发展倾向的交叉如何提高消费者购买二手产品的意向
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.02.08.07
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引用次数: 0
WILL ARTIFICIAL INTELLIGENCE (AI) CHATBOT BE USEFUL TO CONSUMERS? 人工智能（ai）聊天机器人对消费者有用吗？
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.08.03
Y. Park, Jaehun Kim, Kyung Hoon Kim
{"title":"WILL ARTIFICIAL INTELLIGENCE (AI) CHATBOT BE USEFUL TO CONSUMERS?","authors":"Y. Park, Jaehun Kim, Kyung Hoon Kim","doi":"10.15444/gfmc2024.05.08.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.08.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141655371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS? 时尚网络零售中的服务恢复：使用人工还是电子服务代理？
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.02.05
Carmen-Maria Albrecht, Adriane Freitag
{"title":"WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?","authors":"Carmen-Maria Albrecht, Adriane Freitag","doi":"10.15444/gfmc2024.05.02.05","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.02.05","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"123 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES 消费者决策过程中的店内感官体验和体验式营销
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.06.08.01
Jung-Hwan Kim
{"title":"IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES","authors":"Jung-Hwan Kim","doi":"10.15444/gfmc2024.06.08.01","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.08.01","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"67 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141655626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES 推荐代理在塑造消费者满意度中的作用：从行为和 FMRI 研究中获得的启示
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.06.04
M. Yin, Wenying Tan, Eun-Ju Lee
{"title":"THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES","authors":"M. Yin, Wenying Tan, Eun-Ju Lee","doi":"10.15444/gfmc2024.05.06.04","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.06.04","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"110 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING 交易技巧：探索消费者之间的网上以物易物现象
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.08.04
Sa’arah Alhouti, Jessica Weeks, Leah Liu
{"title":"TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING","authors":"Sa’arah Alhouti, Jessica Weeks, Leah Liu","doi":"10.15444/gfmc2024.05.08.04","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.08.04","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"61 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE Youtube 上名人女性广告的网络回声：Prada paradoxe 案例
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.02.01.03
Michela Matarazzo, S. Ranfagni, S. Guercini
{"title":"CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE","authors":"Michela Matarazzo, S. Ranfagni, S. Guercini","doi":"10.15444/gfmc2024.02.01.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.02.01.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"63 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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