{"title":"What to Say to Drive Opera Attendance: A Mind Genomics Cartography","authors":"A. Gere, Ariola Harizi, H. Moskowitz","doi":"10.31038/asmhs.2020413","DOIUrl":"https://doi.org/10.31038/asmhs.2020413","url":null,"abstract":"We a novel approach to arts marketing, using Mind Genomics, demonstrating the use with a study conducted for the Arizona Opera. Respondents evaluated different messages about opera, rating combinations of these messages, the combinations created according to experimental design. The deconstruction of the responses revealed the part-worth contribution of each element to interesting the respondent in opera. The deconstruction of the response time showed the elements which engaged the respondent’s attention. Two mind-sets emerged, those interested in the educational aspects of opera, and those interested in the entertainment value of the experience. We introduce the PVI, the personal viewpoint identifier, a tool to assign new individuals to one of the two mind-sets, and suggest how the PVI may contribute to a more effective digital marketing campaign.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132953889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Camilla Habsburg-Lothringen, Penina Deital, Robert Sherman
{"title":"Corruption of in the Misuse of Public Resources: A Mind Genomics Cartography","authors":"Camilla Habsburg-Lothringen, Penina Deital, Robert Sherman","doi":"10.31038/asmhs.2020412","DOIUrl":"https://doi.org/10.31038/asmhs.2020412","url":null,"abstract":"We present a cartography of how people respond to statements about corruption in the use of public funds, using the procedures of Mind Genomics. Respondents read and rated short vignettes about corruption, systematically varied in four aspects, specifically who is IN CHARGE, FOR WHAT is the public money used, WHAT HAPPENED, and what were the EFFECTS, respectively. The data suggest that different elements drive ‘Makes me Angry,’ versus ‘Drives me to do Something’ versus ‘Engages my Attention.’ Mind Genomics further reveals mind-sets, showing different criteria that respondents used to evaluate the individual messages. The paper then shows how to assess the interactions between who is IN CHARGE and the other attributes, and how to measure the degree to which the ‘right person’ can reduce the seriousness of the corrupt act.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130439747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"JC FAMILY Project: Development and feasibility of a pilot trial of a 15-minute Zero-time exercise community-based intervention to reduce sedentary behaviour and enhance physical activity and family communication in older people","authors":"A. Lai, Alice Wan, T. Lam","doi":"10.31038/asmhs.2019362","DOIUrl":"https://doi.org/10.31038/asmhs.2019362","url":null,"abstract":"Objectives: We developed and tested a very brief Zero-time exercise (ZTEx) community-based intervention to reduce sedentary behaviour and enhance physical activity and family communication in older people. ZTEx uses a foot-in-the-door approach to integrate simple strengthand stamina-enhancing physical activity into daily life at anytime, anywhere, and by anybody. Methods: A 15-minute ZTEx intervention mini workshop with demonstrations by interventionists and practice by participants was conducted in each of the 18 districts in Hong Kong for a total of 556 public housing estate residents from 2015 to 2016. 141 participants (87% female, 73% aged ≥ 50 years) completed the evaluation. Primary outcome: intention to increase physical activity. Secondary outcomes: perceived knowledge, attitude (intention and self-efficacy) and practice regarding simple strengthand stamina-enhancing physical activity (i.e. ZTEx), days spent engaged in >= 10-minute moderate or vigorous physical activities and family communication (encouraging and engaging family members in ZTEx), and sitting time. Results: Participants were enthusiastic and enjoyed the workshops. Perceived knowledge and attitude regarding sedentary behaviour, ZTEx, and family communication significantly increased immediately after the workshops (Cohen’s d = 0.20 to 0.30, all p < 0.05). At the 2-week follow-up, doing ZTEx and encouraging family members to do ZTEx significantly increased by 0.7 days and 0.4 days (Cohen’s d = 0.18 and 0.26, p < 0.05) respectively. Conclusion: Our findings show early evidence that a brief ZTEx community-based intervention is an innovative, enjoyable and effective approach to improve perceived knowledge, attitude, practice, and family communication regarding simple strengthand stamina-enhancing physical activity in older people.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130793531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The social inequity across the smoking social costs","authors":"E. González, FéFernández Hernández","doi":"10.31038/asmhs.2019355","DOIUrl":"https://doi.org/10.31038/asmhs.2019355","url":null,"abstract":"Introduction: Tobacco consumption is a demonstrated cause of growing in morbidity and mortality between smokers. Because of that it influence hardly since the social and the economic context because of smoking social costs. Consequently these costs are determining a particular inequity according to the smoking impact. Objective: To describe the main economics characteristics that identify to smoking like inequity cause. Materials and methods was made a descriptive research about the main characteristics that identify to smoking as social inequity cause. Were utilized the inductive deductive like theoretical method and like empiric was utilized the bibliographic research. Results : The inequity attributable to smoking is given by the social cost attributable to it. The direct cots by morbidity determine a socio epidemiologic inequity while the indirect cost by labor productivity loses condition a socio labor inequity. Both costs are determining a contextualized form of socioeconomic inequity. Conclusion: The economic burden attributable to smoking is a main measurer for the socioeconomic inequity attributable to smoking. The indirect costs attributable to smoking are given mainly by labor productivity lose attributable to smoking. In these cases the labor time lose in each context is a main measurer for the social inequity attributable to smoking by this way.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115721536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Minds and Mind-Sets of Younger and Older Investors Regarding Information: A Mind Genomics Cartography","authors":"A. Gere, H. Moskowitz","doi":"10.31038/asmhs.2019354","DOIUrl":"https://doi.org/10.31038/asmhs.2019354","url":null,"abstract":"We present a new way to understand the mind of the investor, moving away from technical models of investing to determining in simple terms of type of information that the person feels to be important when deciding to invest. The experiment identifies the relative importance of different types and sources of information to which a person might pay attention. The approach, Mind Genomics, combines simple messages or elements to create vignettes, concepts which present several different aspects of the news and information. The respondent rates these different combinations in terms of the degree to which the combination reflects the respondent. Mind Genomics reveals three clearly different mind-sets of individuals, from those who focus on the source of the information, those who focus on the story and information, and those who focus on what their friends are saying and their own insights from mathematical models. Mind Genomics presents a new approach to understanding decision making under uncertainty, based upon the nature of the mind of the person.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121213615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Camilla Habsburg-Lothringen, Petraq Papajorgi, S. Starke
{"title":"Conferences about topics which pull at the heart: A Mind Genomics exploration","authors":"Camilla Habsburg-Lothringen, Petraq Papajorgi, S. Starke","doi":"10.31038/asmhs.2019353","DOIUrl":"https://doi.org/10.31038/asmhs.2019353","url":null,"abstract":"The objective of this study was to understand how ordinary people react to information about conferences. The study is part of the Mind Genomics exploration of the world of the everyday. Respondents evaluated systematically created vignettes about conferences, with the elements of the vignettes presenting information about the topic of the conference, the way the material is presented to excite emotions, the way the facts are presented, and the after-conference activities, respectively. The study introduced the assessment of interactions between ideas in a vignette (scenario analysis). The results suggest three clearly different mind-sets; those who focus on the topic, those who focus on the nature of the presenter, and those who focus on the after-conference activities. These three mind-sets distribute similarly in the population. The study presents a PVI, personal viewpoint identifier, allowing a conference planner to understand the mind-set to which members of the prospective audience may belong, which knowledge may produce a more impactful conference.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131227591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leonard Reichig, Petraq Papajorgi, S. Starke, Robert Sherman
{"title":"Prospects for students as students see them: A Mind Genomics Exploration","authors":"Leonard Reichig, Petraq Papajorgi, S. Starke, Robert Sherman","doi":"10.31038/asmhs.2019351","DOIUrl":"https://doi.org/10.31038/asmhs.2019351","url":null,"abstract":"To determine what young people (ages 13–27) feel about the prospects of students after they leave school, we investigated systematically varied vignettes about schools. The vignettes comprised statements (elements) about teachers, the students, the response of the community to the school, and the behavior of the students, respectively, the elements combined according to an experimental design. The data suggest that it is the specific messages, not the general categories of messages, which drive the expectations of good versus poor performance. There is evidence for at least two mind-sets, those focused on the teacher-student relationship versus those focused on the teacher-community relationship. We present the PVI, personal viewpoint identifier, to assign new students to one of the two mind-sets.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"369 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131844599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Aging and Care: Attitudes of undergraduate students towards elderly People","authors":"","doi":"10.31038/asmhs.2019344","DOIUrl":"https://doi.org/10.31038/asmhs.2019344","url":null,"abstract":"","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"abs/2211.01699 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117173547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Konstantin Vuk Savicevich, J. Kaminsky, Martin Braun, S. Starke
{"title":"Electronic Aids to Emotional Relations: A Mind Genomics Development Cartography of a ‘Dating App’","authors":"Konstantin Vuk Savicevich, J. Kaminsky, Martin Braun, S. Starke","doi":"10.31038/asmhs.2019342","DOIUrl":"https://doi.org/10.31038/asmhs.2019342","url":null,"abstract":"We present a new approach to understand what draws individuals to romantic ‘dating’ sites. The approach follows a Socratic sequence, requiring the researcher to follow a set of steps. These begin with defining the topic (dating site), then ask six related questions which ‘flesh out’ the topic, and then require six answers for each question, these answers or elements providing the detail. The actual approach is an experiment, in which test participants (respondents) evaluated 48 different combinations of these answers, in short vignettes comprising 2–4 answers. The relation between the individual respondent’s ratings and the presence/absence of the 36 elements allow for a regression model, whose parameters show the contribution of the elements. The process creates a database of knowledge (what do people want), identifies complementary mind-sets, and then creates a personal viewpoint identifier (PVI) which assigns a new person to one of the mind-sets by a simpler set of six questions, and one of two possible answers. We discuss the potential of this simple, rapid, cost-effective, and powerful method to create a large library about the ‘mind of the consumer.’ Introduction A great deal of the popular press, especially on the Internet, involves the search for relationships, especially between those who would be called ‘potential partners.’ A quick look at ‘relationship dating apps’ in Google comes up with 366 MILLION ‘hits,’ ‘dating sites’ comes up with 704 MILLION hits. Asking for the ‘best‘dating apps’ produces a long list, some which are: Zoosk®, Match®, Elite®, Silver Singles®, and so forth. Moving over to the academic world, with Google Scholar, the repository of academic publications, we see 1.4 MILLION hits for ‘dating sites’ and 33,200 hits for ‘dating apps.’ Of course, we do not have to go to Google® or the scientific literature. We need only listen to the casual conversations around us to know how focused people are on their current partners, past partners, possible partners, and of course the world of non-partners considered from the viewpoint of casual relationships. To capitalize on this search for partners and this fascination, a variety of companies have been formed to match partners. The applications do not begin as of this writing, or even as of this century, but go back to the 1960’s with computer dating. Indeed, author Moskowitz has had personal experience with these programs as far back as 1966, when the computer was recognized as a device to ‘match profiles,’ The presumed superiority of on-line dating sites comes from claiming that an underlying algorithm is better at matching two people than the traditional methods, such as blind introduction by friends of relatives. Whether, in fact, the algorithm is better than judgment is not the topic of this study. Rather, it would appear that even if the algorithm were not as good as judgment, the dating site comes up with an assortment of prospective partners, making the pursuit of the ‘ri","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115314810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}