发布求助
文献互助 智能选刊 最新文献

Percursos & Ideias最新文献

筛选
英文 中文
Proteção de dados pessoais versus proteção da Saúde em tempos de pandemia – Tendências do presente que anunciam o futuro, a curto, médio e longo prazo versus sinais do futuro no presente 大流行时期的个人数据保护与健康保护——预示未来的当前趋势、短期、中期和长期与当前未来的迹象
Percursos & Ideias Pub Date : 2020-12-17 DOI: 10.56123/percursos.2020.n10.89
A. Cabral
{"title":"Proteção de dados pessoais versus proteção da Saúde em tempos de pandemia – Tendências do presente que anunciam o futuro, a curto, médio e longo prazo versus sinais do futuro no presente","authors":"A. Cabral","doi":"10.56123/percursos.2020.n10.89","DOIUrl":"https://doi.org/10.56123/percursos.2020.n10.89","url":null,"abstract":"The right to health is a fundamental right enshrined in the Constitution of the Portuguese Republic. The right to data protection is not an absolute right, so it may give way to other rights, depending on the circumstances. This right implies a care with the security of information, where personal data are integrated. This is a trend of the present that announces the future, in the short term. It is a sign of the future in the present. This trend has been reinforced by the abrupt intrusion of the coronavirus into national, European and global life, which is causing a pandemic, that must be urgently combated. We have taken a brief look at some of the mechanisms and tools used in this fight, with implications for the protection of personal data. Despite the imperative of defending personal data and their protection, this will always have to be given up when more relevant values are at stake, such as the cause of the individual health and public health in general, called into question by the pandemic.","PeriodicalId":240613,"journal":{"name":"Percursos & Ideias","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126787555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social marketing through (S)CSR initiatives implemented by football clubs and their impact on communities 通过足球俱乐部实施的企业社会责任计划及其对社区的影响进行社会营销
Percursos & Ideias Pub Date : 2020-12-17 DOI: 10.56123/percursos.2020.n10.7
L. Godinho, José Magano
{"title":"Social marketing through (S)CSR initiatives implemented by football clubs and their impact on communities","authors":"L. Godinho, José Magano","doi":"10.56123/percursos.2020.n10.7","DOIUrl":"https://doi.org/10.56123/percursos.2020.n10.7","url":null,"abstract":"Currently, organizations must be aware not only of the signals that come from shareholders but also of those from the stakeholders that are part of their business environment, which claim for engagement with corporate social responsibility supported by social marketing to address diverse social matters effectively. The football industry is not indifferent to this challenge, especially if considered its unique social role in the communities it reaches. As a sport, football has been commonly accepted as a powerful vehicle to promote education, health, social equity, sustainable awareness, and cultural understanding and integration. This article consists of a literature review on this topic, aiming to understand better the marketing role of football clubs’ corporate social responsibility initiatives and the extent to which they impact the communities they engage with.","PeriodicalId":240613,"journal":{"name":"Percursos & Ideias","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129800175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perdida na (des)globalização? À procura das causas da perda de relevância da OMC 迷失在全球化中?寻找世贸组织失去相关性的原因
Percursos & Ideias Pub Date : 2020-12-17 DOI: 10.56123/percursos.2020.n10.73
José Pedro Teixeira Fernandes
{"title":"Perdida na (des)globalização? À procura das causas da perda de relevância da OMC","authors":"José Pedro Teixeira Fernandes","doi":"10.56123/percursos.2020.n10.73","DOIUrl":"https://doi.org/10.56123/percursos.2020.n10.73","url":null,"abstract":"The main purpose of this article is to try to answer the following question: what happened to the World Trade Organization (WTO) which today seems to have an increasingly smaller role in global trade? For this purpose, a short exploratory analysis was carried out based on a qualitative methodology trough documentary research and the use, albeit selective, of the literature on the subject. Additionally, it was also used an empirical study, the KOF globalization index. The approach to the subject was structured in several points. The first one was the contemporary commercial system. The second was the transformation of an initial optimism into disbelief due to the failure of the Doha Round. The third point was the decision-making at the WTO and the system for resolving trade disputes. Finally, the contradictory trends of globalization and deglobalization are addressed. The approach is concluded with brief reflections on the future of the WTO and topics for further research are also being pointed out.","PeriodicalId":240613,"journal":{"name":"Percursos & Ideias","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114250827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enoturismo em Melgaço: Caso de Estudo a Quinta de Soalheiro melgaco中的葡萄酒旅游:Quinta de Soalheiro案例研究
Percursos & Ideias Pub Date : 2020-12-17 DOI: 10.56123/percursos.2020.n10.62
Lídia Aguiar
{"title":"Enoturismo em Melgaço: Caso de Estudo a Quinta de Soalheiro","authors":"Lídia Aguiar","doi":"10.56123/percursos.2020.n10.62","DOIUrl":"https://doi.org/10.56123/percursos.2020.n10.62","url":null,"abstract":"This article addresses the demarcated region of Vinho Verde, focusing on the Monção / Melgaço sub-region. Wine tourism in Melgaço is considered complementary to the destination. This work contextualises Melgaço as a destination as well as the profile of the tourist who visits the area. A literature review was performed to frame this destination, referring to its wine tourism, particularly associated to Alvarinho wine, as a distinctive factor. The economic importance of this tourist product for the municipality is analysed and the promotion actions initiated by the municipality during the confinement period motivated by the pandemic COVID 19. As empirical support, a case study about the Soalheiro Brand is described; its history, evolution over the decades, performance in the market and its action to remain active in wine tourism using social networks during the pandemic. We describe the importance of digital media for the maintenance of the target audience of this brand and Melgaço as a destination. Lastly, we explored how Quinta de Soalheiro is preparing for the resumption, already in the summer of 2020.","PeriodicalId":240613,"journal":{"name":"Percursos & Ideias","volume":"175 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116416363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
O Insight enquanto antecessor do conceito criativo 洞察是创意概念的前身
Percursos & Ideias Pub Date : 2020-12-17 DOI: 10.56123/percursos.2020.n10.28
Martim Durão
{"title":"O Insight enquanto antecessor do conceito criativo","authors":"Martim Durão","doi":"10.56123/percursos.2020.n10.28","DOIUrl":"https://doi.org/10.56123/percursos.2020.n10.28","url":null,"abstract":"A brand goes beyond a merely symbolic, distinctive dimension of a product or a company. It has been gaining properties over time that allow an emotional rapprochement with its consumers. A brand today is treated as if it were a person. She started to gain personality and a way of being on the environment in which she is in. This management and “humanization” of the brand makes it become something on which consumers can relate, above all, identify with. The insight is today the most relevant way for a brand to touch its target in its advertising campaigns, where its source of inspiration is the very life and way of living of its consumers.","PeriodicalId":240613,"journal":{"name":"Percursos & Ideias","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130071438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing de influência e autenticidade: impacto no processo de compra da Geração Z 影响营销与真实性:对Z一代购买过程的影响
Percursos & Ideias Pub Date : 2020-12-17 DOI: 10.56123/percursos.2020.n10.16
Mariana Mendes, José Magano, Cláudia Sousa e Silva
{"title":"Marketing de influência e autenticidade: impacto no processo de compra da Geração Z","authors":"Mariana Mendes, José Magano, Cláudia Sousa e Silva","doi":"10.56123/percursos.2020.n10.16","DOIUrl":"https://doi.org/10.56123/percursos.2020.n10.16","url":null,"abstract":"At a time when more and more users of mobile devices and consumers spend more time online and on social networks, influencer marketing emerges as an effective and compelling marketing tool. However, its success depends, among other factors, on the influencers’ authenticity. This article reviews concepts and trends on authenticity and influencer marketing. It seeks to explore and analyze the attitude and the way Generation Z’ members react to influencers in the early stages of the buying process.","PeriodicalId":240613,"journal":{"name":"Percursos & Ideias","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114686702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
首页 上一页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信