BASKARA : Journal of Business and Entrepreneurship最新文献_第5页

Social Entrepreneurship Communication of Kampung Teknologi Foundation through the Digital Literation of MSMEs during COVID-19 Pandemic 在2019冠状病毒病大流行期间，通过中小微企业的数字识字，甘榜科技基金会的社会创业传播

BASKARA : Journal of Business and Entrepreneurship Pub Date : 2021-04-30 DOI: 10.54268/BASKARA.3.2.55-62

Sulistiyawati Sulistiyawati, Nuriyati Samatan

{"title":"Social Entrepreneurship Communication of Kampung Teknologi Foundation through the Digital Literation of MSMEs during COVID-19 Pandemic","authors":"Sulistiyawati Sulistiyawati, Nuriyati Samatan","doi":"10.54268/BASKARA.3.2.55-62","DOIUrl":"https://doi.org/10.54268/BASKARA.3.2.55-62","url":null,"abstract":"Information and Communication Technology (ICT) is significant for developing human resources in various villages in the current digital era. However, the implementation of ICT has experienced disruption due to the increasing spread of the COVID-19 virus, resulting in a decline in market mechanisms, especially in the Village MSME sector. Therefore, social innovation is needed by social entrepreneurs so that MSMEs can survive and compete with others, as has been done by the Kampung Teknologi Foundation (KTF) through digital literacy to MSMEs in villages. The method in this study used qualitative research using the Social Innovation Model. As a result, in social entrepreneurship communication, KTF carried out three essential stages, 1) Formalization: KTF used Law Number 6 of 2014 concerning Villages as a basis for empowering MSMEs. KTF initiated the empowerment of MSMEs in villages by introducing digital sales using social media, market places, e-commerce, and other digital applications; 2) Change processes: KTF implemented digital sales by initiating the Digital Up program, which is an entrepreneur empowerment program and was implemented after five-year KTF contributes to digital literacy; 3) Social Outcomes: In the application of digital literacy, only 30% of MSMEs have successfully switched to using digital technology. Therefore, good cooperation between one division and another is still needed, such as implementing new programs. It can minimize program failures, and implementing digital literacy can succeed and on target.","PeriodicalId":240442,"journal":{"name":"BASKARA : Journal of Business and Entrepreneurship","volume":"283 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116092770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effect of Enterprise Characteristics and Self Efficacy on Entrepreneurial Decisions 企业特征和自我效能感对创业决策的影响

BASKARA : Journal of Business and Entrepreneurship Pub Date : 2021-04-30 DOI: 10.54268/BASKARA.3.2.103-111

Rakhmawati Purba, S. W. H. Damanik

{"title":"The Effect of Enterprise Characteristics and Self Efficacy on Entrepreneurial Decisions","authors":"Rakhmawati Purba, S. W. H. Damanik","doi":"10.54268/BASKARA.3.2.103-111","DOIUrl":"https://doi.org/10.54268/BASKARA.3.2.103-111","url":null,"abstract":"Entrepreneurs are people who have a mental attitude and spirit who are always active, creative, innovative, inventive, initiative and trying to increase income by providing added value to society in their business activities. Young people have started to instill an entrepreneurial spirit since attending school by incorporating entrepreneurial lessons and practices in school. It is intended that after completing education in school, every student has the viewpoint of creating jobs that can support their needs and does not always have the view of working as an employee, both civil servants and private employees. The problem we are facing is that the unemployment rate is getting higher every day and generally after completing their education most of the students become unemployed because there are very few jobs and lack of costs to continue their education to a higher level. This study aims to determine the effect of entrepreneurial characteristics and self-efficacy on entrepreneurial decisions among Madrasah Aliyah students. The independent variables of this study are entrepreneurial characteristics and self-efficacy, while the dependent variable is entrepreneurial decisions. This research is a quantitative descriptive study. The population in this study were students of class XII Madrasah Aliyah. The sampling technique used in this study was purposive sampling technique with a total sample of 36 students. The data collection technique used was a questionnaire. The data analysis technique used is multiple linear analysis. The data used are primary data. The results showed that there was a positive and significant influence on entrepreneurial characteristics and self-efficacy on entrepreneurial decisions.","PeriodicalId":240442,"journal":{"name":"BASKARA : Journal of Business and Entrepreneurship","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131539447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

IMPACT OF EVENT INDONESIA FASHION WEEK TO WARDAH'S BRAND 印尼时装周对wardah品牌的影响

BASKARA : Journal of Business and Entrepreneurship Pub Date : 2021-01-26 DOI: 10.24853/BASKARA.3.1.47-53

Sa’diyah El Adawiyah, Alfa Taufan Latif, A. I. Ramadhan

{"title":"IMPACT OF EVENT INDONESIA FASHION WEEK TO WARDAH'S BRAND","authors":"Sa’diyah El Adawiyah, Alfa Taufan Latif, A. I. Ramadhan","doi":"10.24853/BASKARA.3.1.47-53","DOIUrl":"https://doi.org/10.24853/BASKARA.3.1.47-53","url":null,"abstract":"Indonesia Fashion Week Event (IFW) is a movement in the fashion sector initiated by the Indonesian Fashion Designers Association (APPMI). This movement aims to make Indonesia as one of the world's fashion centres. This event held regularly every year since 2010. This event is Wardah's event as one of the famous cosmetic brands to increase awareness. This study aims to measure how much influence the Indonesia Fashion Week (IFW) Event on Wardah's Image is in the Jabodetabek Hijabers Community. The theory used in this study is the theory of public relations, the theory of events and the theory of image. This study uses a quantitative approach to analytical methods. This method is to examine the influence between Variables (X) and Variables (Y). Data collection techniques using questionnaires distributed in Hijabers Community using accidental sampling techniques. From the results of research and discussion, it can see that the dimensions of Perishability at the Indonesia Fashion Week event have the lowest average value among the four other variables 73.6%. Which means that the Indonesia Fashion Week event schedule does not have an event schedule must adjust to the target visitors and participant following the theme carried. Besides, the results of the second study that Wardah's Image is in the \"Good\" category. It proves from the results of the comparison of the results obtained with the achievement value of 82.3%. The results of the third study, the Indonesia Fashion Week 2018 event was able to increase Wardah's image in the Jabodetabek Hijabers Community. Based on the calculation of the Determinant Coefficient, the value of the Indonesia Fashion Week Event is 0.3169 or 31.69%. The Indonesia Fashion Week Event influences Wardah's image at 31.69%, and other variables determine the remaining 68.31%.","PeriodicalId":240442,"journal":{"name":"BASKARA : Journal of Business and Entrepreneurship","volume":"291 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125886150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

DRAMATURGY: RIBA ON HOME OWNERSHIP LOAN IN ISLAMIC BANKING (CASE STUDY ON BANK BTN SYARIAH KCPS CIPUTAT, TANGERANG SELATAN) 戏剧表演:伊斯兰银行的自置居所贷款(以BTN银行为例)

BASKARA : Journal of Business and Entrepreneurship Pub Date : 2021-01-26 DOI: 10.24853/BASKARA.3.1.25-34

Aulia Julian Faizatunazilla, S. Jamilah

引用次数: 0