International Journal of Communication and Media Science最新文献_第3页

From Ethnographic Documentaries to Ethnographic Animation: The Change in the Production Methods and Influencing Factors of Chinese Minority Themed Animations 从民族志纪录片到民族志动画:中国少数民族主题动画制作方式的变迁及影响因素

International Journal of Communication and Media Science Pub Date : 2021-12-25 DOI: 10.14445/2349641x/ijcms-v8i3p102

Yijing Wang

引用次数: 0

Effectiveness of Anambra Broadcasting Service (ABS) Radio News on Teaching and Learning (a case study of Awka based Students) 阿南布拉广播服务(ABS)广播新闻在教学和学习中的有效性(以Awka学生为例)

International Journal of Communication and Media Science Pub Date : 2021-08-06 DOI: 10.14445/2349641X/IJCMS-V8I2P103

O. Onuegbu

{"title":"Effectiveness of Anambra Broadcasting Service (ABS) Radio News on Teaching and Learning (a case study of Awka based Students)","authors":"O. Onuegbu","doi":"10.14445/2349641X/IJCMS-V8I2P103","DOIUrl":"https://doi.org/10.14445/2349641X/IJCMS-V8I2P103","url":null,"abstract":"This work sought to find out the effectiveness of Anambra Broadcasting Service (ABS) Radio news on teaching and learning. The study focused mainly on listeners of ABS radio news broadcast in Awka, the capital of Anambra State, Nigeria. Its objectives were to find out; if Awka based students are exposed to ABS radio; to discover the ABS radio program students favorite; the need gratification that drives students to listen to ABS radio news; the contributions of radio news to students teaching and learning; and effectiveness of ABS radio news on teaching and learning in Awka. The population of Awka students is 198,868. This is also the population of the study. But a sample size of 400 was chosen and administered with questionnaires. The study was hinged on the uses and gratification theory. It adopted a survey research design. The data gathered was analyzed using simple percentages and frequency of tables. The study revealed that news is very effective in teaching and learning. It was concluded that news is the best instructional media to be employed in teaching and learning. Among other things, it was recommended that teachers and students should listen to and make judicious use of news for academic purposes.","PeriodicalId":239920,"journal":{"name":"International Journal of Communication and Media Science","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122755936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Connecting with Homeland: Media Consumption of Afghan Diaspora in India 与家园相连:印度阿富汗侨民的媒体消费

International Journal of Communication and Media Science Pub Date : 2021-06-25 DOI: 10.14445/2349641x/ijcms-v8i2p101

Gowhar Farooq

引用次数: 0

Reconciling Journalistic Professionalism With The Quality of News In Print Media: An Example of The Kenyan Press 协调新闻专业与印刷媒体的新闻质量:肯尼亚新闻界的一个例子

International Journal of Communication and Media Science Pub Date : 2021-04-25 DOI: 10.14445/2349641x/ijcms-v8i1p103

K KorirG, C NabushawoJ

引用次数: 0

The Perception of Students Towards Social Media Usage –A Study 学生对社交媒体使用的看法——研究

International Journal of Communication and Media Science Pub Date : 2021-04-25 DOI: 10.14445/2349641x/ijcms-v8i1p107

Chandra Shekhar Ghanta

引用次数: 1

Communication Direction And Employee Engagement In Technical Training Institutions In Kenya 肯尼亚技术培训机构的沟通方向与员工敬业度

International Journal of Communication and Media Science Pub Date : 2021-04-25 DOI: 10.14445/2349641x/ijcms-v8i1p106

M. Ngugi, Helen Mberia, K. Ngula

引用次数: 0

Media Construction of the Ashanti Region: A Content Analysis of Daily Graphic and Daily Guide 阿散蒂地区媒体建设:每日图文与每日导览的内容分析

International Journal of Communication and Media Science Pub Date : 2021-04-25 DOI: 10.14445/2349641x/ijcms-v8i1p105

K. Rockson, Asuamah Adade-Yeboah, Edward Owusu

引用次数: 0

Image Restoration Theory: Analysis of Polish Deputy Prime Minister’s Tweets in Response to Postponed Polish Presidential Election in 2020 形象恢复理论:波兰副总理回应2020年波兰总统选举推迟的推文分析

International Journal of Communication and Media Science Pub Date : 2021-04-25 DOI: 10.14445/2349641x/ijcms-v8i1p104

Joanna Kurnal

引用次数: 0

Knowledge of people in dissemination of environmental health messages Among communities in buton regency southeast sulawesi province, Indonesia 在印度尼西亚苏拉威西省东南部布顿县社区传播环境卫生信息中的人民知识

International Journal of Communication and Media Science Pub Date : 2020-12-25 DOI: 10.14445/2349641X/IJCMS-V7I3P104

Laode Muhammad Syahartijan, la Ode Jumaidin

引用次数: 0

Influence of Emotional Appeals in Television Cosmetics Advertisements on Purchase Decisions of Female Students of Higher Institutions in Niger State, Nigerian 电视化妆品广告中的情感诉求对尼日利亚尼日尔州高校女学生购买决策的影响

International Journal of Communication and Media Science Pub Date : 2020-09-25 DOI: 10.14445/2349641x/ijcms-v7i3p103

Florence Ucheanya

{"title":"Influence of Emotional Appeals in Television Cosmetics Advertisements on Purchase Decisions of Female Students of Higher Institutions in Niger State, Nigerian","authors":"Florence Ucheanya","doi":"10.14445/2349641x/ijcms-v7i3p103","DOIUrl":"https://doi.org/10.14445/2349641x/ijcms-v7i3p103","url":null,"abstract":"- One strategy that advertisers use to influence purchase decisions is the employment of advertising appeals. Cosmetics companies often use emotional appeals to arouse consumer desire and purchase decisions. However, what is not certain is whether emotional appeals in cosmetics advertisements influence consumers to buy the products. Thus, this study sought to determine whether emotional appeals in cosmetics advertisements influenced students' purchase decisions in higher institutions in Niger State, Nigeria. The Hierarchy of Effect Model was used as a theoretical basis for the study. Mixed-Method, comprising Survey and Focus Group Discussion, was adopted while simple percentage, frequency, and regression analysis were used to analyze it. A sample of 377 respondents was used while the Focus Group Discussion comprised two groups of 14 participants. The findings revealed that apart from students being influenced by emotional appeals, patronage for the products is high. A significant number are also strongly influenced to patronize cosmetics products when their emotions are appealed to by advertisements using celebrities and the perceived quality of the products. Respondents also perceived cosmetics adverts as educative, informative, and entertaining. The study recommended that cosmetics companies take advantage of the leverage offered by emotional appeals especially in TV adverts to enlarge or sustain their market share and improve patronage. It is clear that advert impressions stimulate the students' purchase of cosmetics; by implication, consumers.","PeriodicalId":239920,"journal":{"name":"International Journal of Communication and Media Science","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130519538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0