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Triggers and Communicative Functions of Deliberate Misinterpretation 故意误解的触发因素和交际功能
Business Prospects Pub Date : 2021-06-01 DOI: 10.52288/BP.27089851.2021.06.09
Yi-na Wu, Hong Chang
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引用次数: 0
The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model 新零售模式下中国本土快时尚服装企业的竞争与发展战略
Business Prospects Pub Date : 2020-12-01 DOI: 10.52288/BP.27089851.2020.12.05
Mao-Jun Gong, Jing Wang
{"title":"The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model","authors":"Mao-Jun Gong, Jing Wang","doi":"10.52288/BP.27089851.2020.12.05","DOIUrl":"https://doi.org/10.52288/BP.27089851.2020.12.05","url":null,"abstract":"China’s apparel industry has developed greatly and became the world’s largest apparel production and processing base. With its price advantage, popular style, offline stores and online purchase convenience, fast fashion appealed growing consumers of different ages and areas. In recent years, China’s fast fashion clothing has developed rapidly and the market has gradually grown through increases in Cross-border E-commerce activities. SheIn, a Chinese fast fashion apparel enterprise, neither targeted its home country nor sold well there. Instead, the fast fashion online retailer primarily targeted its overseas markets and earned billions of dollars in sales. This research takes the cross-border fast fashion brand SheIn, as an example, to explore the future competitive and development strategy of China’s local fast fashion apparel enterprises under new retail model. Our results suggest that paying more attention to domestic markets, increasing the stability of APPs, improving the quality of products, and choosing suitable Cross-border E-commerce platforms may be the competitiveness-increase strategies for SheIn in the future.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126216062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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