Business ProspectsPub Date : 2021-06-01DOI: 10.52288/BP.27089851.2021.06.09
Yi-na Wu, Hong Chang
{"title":"Triggers and Communicative Functions of Deliberate Misinterpretation","authors":"Yi-na Wu, Hong Chang","doi":"10.52288/BP.27089851.2021.06.09","DOIUrl":"https://doi.org/10.52288/BP.27089851.2021.06.09","url":null,"abstract":"Based on the data collected from the conversations in some American TV plays, this paper analyzes the phenomenon of deliberate misinterpretation in English daily conversations in terms of its triggers and communicative functions. Two categories of triggers are explored in the present study, which are the indeterminacy of contextual meaning and the indeterminacy of force in Speaker One’s (S1’s) utterance. Three categories of communicative functions are analyzed including improving interpersonal relationship, manipulating information, and creating special communicative effects. Light may be shed on English teaching and learning, TV talk shows, courtroom languages and debates.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"11 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125997235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business ProspectsPub Date : 2020-12-01DOI: 10.52288/BP.27089851.2020.12.05
Mao-Jun Gong, Jing Wang
{"title":"The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model","authors":"Mao-Jun Gong, Jing Wang","doi":"10.52288/BP.27089851.2020.12.05","DOIUrl":"https://doi.org/10.52288/BP.27089851.2020.12.05","url":null,"abstract":"China’s apparel industry has developed greatly and became the world’s largest apparel production and processing base. With its price advantage, popular style, offline stores and online purchase convenience, fast fashion appealed growing consumers of different ages and areas. In recent years, China’s fast fashion clothing has developed rapidly and the market has gradually grown through increases in Cross-border E-commerce activities. SheIn, a Chinese fast fashion apparel enterprise, neither targeted its home country nor sold well there. Instead, the fast fashion online retailer primarily targeted its overseas markets and earned billions of dollars in sales. This research takes the cross-border fast fashion brand SheIn, as an example, to explore the future competitive and development strategy of China’s local fast fashion apparel enterprises under new retail model. Our results suggest that paying more attention to domestic markets, increasing the stability of APPs, improving the quality of products, and choosing suitable Cross-border E-commerce platforms may be the competitiveness-increase strategies for SheIn in the future.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126216062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}