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Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis 基于投影法分析的厦门、漳州、泉州城市品牌原型感知测量
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.12
Yixuan Yang, Ying Wang, Jing Wang
{"title":"Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis","authors":"Yixuan Yang, Ying Wang, Jing Wang","doi":"10.52288/bp.27089851.2021.12.12","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.12","url":null,"abstract":"City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114927190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Influence of Different Types of Exhibition on the Development of County Economy 不同类型会展对县域经济发展的影响研究
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.15
Yuanyuan Ke
{"title":"Research on the Influence of Different Types of Exhibition on the Development of County Economy","authors":"Yuanyuan Ke","doi":"10.52288/bp.27089851.2021.12.15","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.15","url":null,"abstract":"The county-level exhibition economy is an industrial economy with the characteristics of region, feature, service and opening which takes the county as the geographical space, the county-level political power as the important impetus, the market as the direction, the exhibition and the festival activity as the core. This paper introduces six types of county-level MICE economy, and analyzes their characteristics while giving some examples of corresponding county-level or city-level exhibition. The urban exhibition competitiveness index in 2018 and 2019 is evaluated by regression analysis to develop the MICE industry more effectively as well as to promote the economic development and the prosperity of the exhibition industry of China.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125439123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Exhibition on Urban Economic Development 会展对城市经济发展的影响
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.16
T. Chang
{"title":"The Effect of Exhibition on Urban Economic Development","authors":"T. Chang","doi":"10.52288/bp.27089851.2021.12.16","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.16","url":null,"abstract":"Along with the process of economic globalization, international exhibition concentrates the flow of people, logistics and information, which is in line with the trend of economic globalization. Exhibition economy is an important part of the global economy, and the study of exhibition will play a decisive role in regional economic development. This paper analyzes the influence of the number of exhibition activities, exhibition area, number of meeting activities and the number of meeting participants on direct economic benefits, induced economic benefits and total economic benefits on Xiamen City using multiple regression analysis. The results demonstrate the importance and difference of exhibitions and meetings to the economic development of Xiamen City.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"645 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123216419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Development Strategy of Agricultural Products Live E-Commerce 农产品电商发展战略研究
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.11
Gongjian Zhou
{"title":"Research on the Development Strategy of Agricultural Products Live E-Commerce","authors":"Gongjian Zhou","doi":"10.52288/bp.27089851.2021.12.11","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.11","url":null,"abstract":"With the development of 5G communication technology and mobile Internet technology, live broadcast e-commerce has ushered in a period of high-speed growth. The combination of live broadcast e-commerce and agricultural products has opened a new journey for agricultural e-commerce. This paper traces the origin of agricultural products live e-commerce, combs the development status of agricultural products live e-commerce, deeply discusses the advantages and difficulties of agricultural products live e-commerce, and puts forward some countermeasures and suggestions to promote the healthy development of agricultural products live e-commerce.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114223692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Analysis and Comparison of the Comprehensive Index of the Development of China Urban Exhibition Industry 中国城市会展业发展综合指标分析与比较
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.14
Jiayuan Qiao
{"title":"The Analysis and Comparison of the Comprehensive Index of the Development of China Urban Exhibition Industry","authors":"Jiayuan Qiao","doi":"10.52288/bp.27089851.2021.12.14","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.14","url":null,"abstract":"With the development of modern economy, exhibition industry has become an important platform for the construction of modern market system and open economic system. At present, there are many indicators to measure the competitiveness of urban exhibition industry in China. The annual index of competitiveness of Chinese city exhibition industry initiated by China convention and exhibition economic association has become the most authoritative report of competitiveness index of city exhibition industry. The exhibition industry is also one of the important evaluation criteria. This paper mainly uses the above two methods to calculate the exhibition competitiveness index of Chinese cities, and introduces the correlation coefficient to compare the stability of the ranking of the exhibition competitiveness index by the two methods. The study found that the correlation coefficient between the cities at the top and bottom of the ranking was large, that is, the ranking was relatively stable and barely changed. However, the ranking correlation coefficient of cities in the middle is smaller and the change is significant. However, the correlation coefficients of the cities ranked 21-40 are less than those of the top 20 cities, which also indicates that the abrupt change in the ranking of individual cities will affect the overall stability. Because of this, it shows that the evaluation indexes under different weights have a certain influence on the calculation of the comprehensive index of the city’s exhibition competitiveness, and the AHP method can better reflect the advantages and disadvantages of the city’s exhibition industry development.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131846954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Critical Thinking in Argumentative Essays 议论文中的批判性思维
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.10
Y. Wu
{"title":"Critical Thinking in Argumentative Essays","authors":"Y. Wu","doi":"10.52288/bp.27089851.2021.12.10","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.10","url":null,"abstract":"The absence of critical thinking competency among college students has been one of the most widely studied subjects in China. This paper discusses the importance of critical thinking and suggests a three-step approach to cultivating critical thinking in developing argumentative essays, which includes before writing- choosing online resources as learning materials, during writing-choosing open, inspiring and controversial tasks, and post writing-teacher assessment.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131910610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Postcolonial Reading of Frank McCourt 弗兰克·麦考特的后殖民解读
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.06
Yi-na Wu
{"title":"A Postcolonial Reading of Frank McCourt","authors":"Yi-na Wu","doi":"10.52288/bp.27089851.2021.12.06","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.06","url":null,"abstract":"Post-colonialism, as an academic discipline, analyzes, explains, and responds to the cultural legacy of colonialism and imperialism. The Irish American writer Frank McCourt won a Pulitzer Prize for his 1996 memoir Angela’s Ashes, a tragicomic memoir of the misery and squalor of his childhood. Later in 1999, he authored ‘Tis, which continues the narrative of his life, picking up from the end of Angela’s Ashes and detailing his life after he returned to New York. Being mostly analyzed within the framework of personal growth or feminism, Frank McCourt’s memoir, therefore, has been regarded as a motivational life story. Within the postcolonial context, however, his memoir can be interpreted from a quite different perspective. Although Ireland has never been a colony of America, certain critical concepts from post-colonialism can be applied to the exploration of the identity formation of Frank McCourt.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123547301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Situation of Logistics Management Students Participating in Innovation and Entrepreneurship Activities 物流管理专业学生参与创新创业活动的情况
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.08
Qi Yuan, Meng-Han Chen
{"title":"Situation of Logistics Management Students Participating in Innovation and Entrepreneurship Activities","authors":"Qi Yuan, Meng-Han Chen","doi":"10.52288/bp.27089851.2021.12.08","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.08","url":null,"abstract":"With the development of social economy, innovation and entrepreneurship have made great contributions to society. In order to actively respond to policies and keep pace with the times, colleges and universities encourage students to actively participate in innovation and entrepreneurship competitions. This article starts from the questionnaire situation of logistics management students participating in innovation and entrepreneurship activities in a school, analyzes the reasons that promote and hinder students from participating in innovation and entrepreneurship activities, and puts forward further suggestions based on the current situation and resources.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115239386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis and Research on E-commerce Live Broadcast Sales Model from the Perspective of Supply Chain 供应链视角下的电子商务直播销售模式分析与研究
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.07
Gongjian Zhou
{"title":"Analysis and Research on E-commerce Live Broadcast Sales Model from the Perspective of Supply Chain","authors":"Gongjian Zhou","doi":"10.52288/bp.27089851.2021.12.07","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.07","url":null,"abstract":"The e-commerce live broadcast sales model is a brand-new sales model born based on web live broadcasts, and it has quickly been favored by the consumer goods market. As a new sales format, we need to conduct an in-depth analysis of its model to grasp the law of its generation and development, and find the problems in its development. This article mainly analyzes the basic form and internal logic of the e-commerce live broadcast sales model from the perspective of the supply chain. Relevant suggestions are proposed for its current development problems.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114639941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analysis on the Situation of Tourists in Shanghai MICE Tourism Industry 上海会展旅游产业游客现状分析
Business Prospects Pub Date : 2021-12-01 DOI: 10.52288/bp.27089851.2021.12.18
Chenglin He
{"title":"Analysis on the Situation of Tourists in Shanghai MICE Tourism Industry","authors":"Chenglin He","doi":"10.52288/bp.27089851.2021.12.18","DOIUrl":"https://doi.org/10.52288/bp.27089851.2021.12.18","url":null,"abstract":"Nowadays, Chinese convention and exhibition industry and tourism industry are in the rising period of development with more opportunities as well as various challenges. After reform and opening-up, conference and exhibition tourism began emerging in China, especially since the 21st century. With the successful holding of international and professional exhibitions such as the 2008 Olympic Games, 2010 Shanghai World Expo, APEC annual meeting, Shanghai China International Industry Expo, one belt and one Road International Cooperation Summit Forum and Davos forum, MICE tourism has developed rapidly and made great contributions to Chinese economic growth and social progress. Based on the theory and research content, this paper designs a targeted questionnaire that is distributed on the Internet. Data from the questionnaire are collected and analyzed on the basic characteristics of the consumption behavior of MICE tourists in Shanghai. The results show that the main purpose of MICE tourists in Shanghai is to participate in exhibitions, and the time of shopping and sightseeing is shorter.","PeriodicalId":239461,"journal":{"name":"Business Prospects","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130338632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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