Primanomics : Jurnal Ekonomi & Bisnis最新文献

{"title":"PERAN MODERASI SALES GROWTH DAN LEVERAGE TERHADAP UKURAN DAN KINERJA PERUSAHAAN","authors":"Eva Oktavini, L. Tampubolon, Rita Amelinda, Roseline Mannuela Anwar","doi":"10.31253/pe.v21i2.1808","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1808","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh ukuran perusahaan terhadap kinerja perusahaan dengan peran pertumbuhan penjualan sebagai moderasi. Populasi pada penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada periode 2017 – 2019 dengan total sampel sebanyak 180. Analisa yang digunakan dalam penelitian adalah regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa ukuran perusahaan berpengaruh positif terhadap kinerja perusahaan sedangkan peran moderasi sales growth dan leverage terbukti tidak berpengaruh.","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi & Bisnis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132829689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Sikap terhadap Perilaku, Norma Subjektif, dan Literasi Keuangan terhadap Keinginan Berinvestasi pada Generasi Milenial","authors":"Roseline Mannuela Anwar, Hendry Wijaya, L. Tampubolon, Rita Amelinda, Eva Oktavini","doi":"10.31253/pe.v21i2.1818","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1818","url":null,"abstract":"Behavioral finance banyak menjadi fokus utama dalam kajian keuangan yang menitikberatkan kepada bagaimana investor dapat memperoleh keuntungan dengan menekan tingkat risiko seminimal mungkin, serta bagaimana korelasi antara karakteristik demografi, bias perilaku terhadap keputusan dan keinginan dalam berinvestasi. Theory of Planned Behavior merupakan teori yang berperan penting di dalam mendefinisikan perilaku tersebut. Penelitian ini akan memberikan pemahaman yang komprehensif terkait faktor fundamental yang mempengaruhi perilaku generasi milenial terhadap keinginan untuk berinvestasi, serta akan ditelusuri terkait efek mediasi sikap terhadap perilaku dan norma subjektif untuk menelusuri terkait niat individu dari sisi psikologis calon investor generasi milenial. Studi ini menggunakan teknik purposive sampling dengan metode snowball sampling kepada generasi milenial yang belum pernah berinvestasi di pasar modal. Data yang terkumpul dianalisis menggunakan Structural Equation Modelling. Hasil menunjukkan bahwa literasi keuangan tidak terbukti berpengaruh langsung terhadap keinginan berinvestasi. Di sisi lainnya, sikap terhadap perilaku dan norma subjektif terbukti memediasi pengaruh antara literasi keuangan terhadap keinginan berinvestasi. \u0000Kata Kunci: Theory of Planned Behavior, Literasi Keuangan, Sikap terhadap Perilaku, Norma Subjektif, Keinginan Berinvestasi.","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi & Bisnis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116748575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategy Marketing Mix Tour Dwisari Water Park in an Effort to Increase Interest in Visiting the East Cikarang Community","authors":"Sherly Adellia Firgia Putri, E. Sulaeman","doi":"10.31253/pe.v21i2.1836","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1836","url":null,"abstract":"Study this aim for knowing , analyzing , and explaining how to mix strategy marketing tour deep water park dwisari effort increase interest visit Public Cikarang . Study this use type study quantitative with method his research use approach SWOT analysis through IFAS (Internal Factor Analysis Strategy) analysis, EFAS ( External factor Analysis Strategy) Matrix and SWOT Matrix.Sample in study this as many as 33 people consisting out of 30 people who have visit from Tour Dwisari Water Park at least 1 time and 3 Experts. Taking sample with use method Probability Sampling used is Purposive Sampling. based on results research and discussion on available data explained that description internal factors always do optimization to power , in particular vehicle always recreation _ added to make it interesting interest visitor . Whereas factor always external _ do optimization against opportunity with enhancement attractions tour new . From the results of IFAS and EFAS analysis , it shows that the total value of IFAS is 0.60 and the total value of EFAS is 0.40. So the SWOT Matrix is in position Quadrant ? which is interpreted that tour Dwisari Water Park is in a very favorable situation with own opportunities and strengths so that could utilise the opportunities exist . A must strategy applied is support policy aggressive growth .","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi & Bisnis","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130804328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Faktor-Faktor Pembentuk Kemiskinan Di Kabupaten/Kota Provinsi Kalimantan Barat Selama Periode 2015-2021","authors":"Lingga Fajar Mustaqim, M. Arif","doi":"10.31253/pe.v21i2.1827","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1827","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis faktor-faktor pembentuk Jumlah Penduduk Miskin di Provinsi Kalimatan Barat. Metode analisis yang digunakan adalah regresi data panel dengan cross-section meliputi Kabupaten/Kota di Provinsi Kalimatan Barat. Sedangkan data time-series dimulai dari tahun 2015-2021. Variabel independen yang digunakan untuk menjelaskan faktor-faktor yang mempengaruhi jumlah penduduk miskin adalah pengeluaran pemerintah bidang pendidikan, pengeluaran pemerintah bidang kesehatan, upah minimum kabupaten/kota, Indeks Kemahalan Kontruksi dan PDRB. Hasil analisis menemukan bahwa Model terestimasi Random Effect Model (REM) terpilih sebagai model estimasi terbaik. Variabel Upah Minimum berpengaruh signifikan terhadap jumlah penduduk miskin di Kabupaten/Kota Provinsi Kalimatan Barat. Sementara, Produk Domestik Regional Bruto (PDRB), Indeks Kemahalan Kontruksi (IKK), Pengeluaran Sektor Kesehatan (PSK) dan Pengeluaran Sektor Pendidikan (PSP) tidak memiliki pengaruh terhadap Kemiskinan","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi & Bisnis","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116263011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Celebrity Endorser And Word Of Mouth On Purchasing Decisions MS Glow Skincare Products in Bekasi Regency","authors":"Purti Amelia Dewi, Nelly Martini","doi":"10.31253/pe.v21i2.1835","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1835","url":null,"abstract":"The research conducted aims to identify, analyze, and explain how the partial and simultaneous influence between celebrity endorsers and word of mouth on the decision to purchase Ms Glow Di Skincare Products Regency Bekasi. Study this use type study quantitative with method descriptive and verification. Population on study this that is visitors to MS Glow Distributor Bekasi Regency in 2022. Population year 2022 searching for use trend linear . Sample which will in test in study this amount 320 people with withdrawal sample use slovin . Study this use technique Non probability sampling with purposive technique . Data analysis techniques use analysis of the scale and range analysis path (Path analysis) with tool analysis software SPSS 21 for windows. Based on results study which conducted showing The correlation coefficient between celebrity endorser variable and word of mouth of 0.589 correlation level currently, enough strong. Influence Partial celebrities endorser to decision purchase as big 3.8% whereas word of mouth to decision purchase own contribution which more big that is as big 27.5%, in a manner simultaneous total influence celebrities endorser and word of mouth to decision purchase as big 0.436% whereas the rest as big 56.4% is influence else that no be measured on study this. \u0000 ","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi & Bisnis","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134143610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor Yang Mempengaruhi Peningkatan Pendapatan Usaha Ekonomi Masyarakat Umkm Industri Batik Kota Yogyakarta Propinsi Daerah Istimewa Yogyakarta","authors":"Pudjo Wibowo, Eso Hernawan, Baghas Budi Wicaksono, Agus Kusnawan","doi":"10.31253/pe.v21i2.1828","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1828","url":null,"abstract":"Faktor_Faktor Yang Mempengaruhi Pendapatan Usaha Ekonomi Masyarakat UMKM Industri Batik Kota Yogyakarta, Propinsi Daerah Istimewa Yogyakarta dalam hal ini untuk mengetahui seberapa besar pengaruh baik sendiri-sendiri maupun bersama-sama antara independent variabel (harga, produk, dan kualitas produk) berpengaruh terhadap variabel dependent (pendapatan usaha ekonomi masyarakat UMKM Industri Batik Kota Yogyakarta). Penelitian ini dilakukan UMKM Industri Batik Kota Yogyakarta dengan menyebar   kuensioner pertanyaan sedangksn sampel penelitian digunakan dengan Random Simpel Sampling Pengumpulan data dengan studi lapangan (interview, observasi, kuesioner) ditunjukkan pada pelanggan/konsumen dengan jumlah 185 konsumen pelanggan/konsumen. Analisis data stastitik menggunakan uji realibilitas, validitas, normalitas, autokorelasi, heterokesdatisitas multikolinearitas, determinasi koefisien, uji sendiri-sendiri (uji-t) dan uji bersama-sama (uji-f) , dengan alat stastitik SPSS 25. Uji t menunjukkan independent variabel baik sendiri-sendiri mempunyai pengaruh positif dan signifikan terhadap dependent variabel pendapatan usaha ekonomi masyarakat UMKM Industri Batik Kota Yogyakarta, dengan hasil yang diperoleh di mana nilai t hitung harga 2.126 > ttabel 1.65322 dan probabilitas .0032 <  0.05, nilai t hitung produk 6.238 >  ttabel 1,65322  dan . probabilitas  0000 <   0.05, nilai t hitung kualitas produk 6.101. > ttabel 1,65  dan .probabilitas  0000 <   0.05  dan  nilai t hitung kualitas produk 6.101. >  ttabel 1,65322  dan . probabilitas  0012 <   0.05 , F hitung =  78.459  nilai probabilitas = 0.000 maka F hitung > F tabel (78.459 > 3,05 nilai probabilitas  0.000 < 0.05, independent variabel secara simultan mempunyai pengaruh positif dan signifikan terhadap dependent variabel pendapatan usaha ekonomi masyarakat UMKM Kota Yogyakarta, dan nilai koefisien determinasi berganda R2 adalah 56,5 % dari pendapatan usaha Ekonomi Masyarakat UMKM Industri Batik Kota Yogyakarta diterangkan faktor-faktor variabel independent dan sisanya 100%-56,5% = 43,5%  diluar dari faktor harga, produk, dan kualitas produk.","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi &amp; Bisnis","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115696215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KOMPARASI PENDAPATAN PETANI GULA KELAPA DAN KONTRIBUSINYA TERHADAP PENDAPATAN KELUARGA ANGGOTA KOPERASI SEMI RAHAYU MANDIRI DAN NON ANGGOTA","authors":"Rahmat Alhakim, Hakim","doi":"10.31253/pe.v21i2.1829","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1829","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui perbedaan pendapatan dari usaha gula kelapa antara petani anggota dan non anggota Koperasi Semi Rahayu Kecamatan Jeruklegi Kabupaten Cilacap serta kontribusi pendapatan dari penjualan gula kelapa terhadap pendapatan total keluarga.  Penelitian ini menggunakan metode Stratified Random Sampling untuk mendapatkan data primer yang selanjutnya dianalisis menggunakan Analsis Pendapatan, Analisis Regresi Linier Berganda dan Analisis Kontribusi. \u0000Hasil penelitian ini menunjukkan bahwa : (1) Terdapat perbedaan pendapatan dari hasil produksi gula kelapa antara anggota Koperasi Semi Rahayu dan petani yang bukan anggota Koperasi Semi Rahayu; (2) Faktor-faktor yang berpengaruh nyata terhadap pendapatan petani gula kelapa adalah biaya bahan bakar, harga jual, jumlah produksi dan tenaga kerja, sementara biaya bahan tambahan berpengaruh tidak nyata;(3) Kontribusi pendapatan gula kelapa di Desa Prapagan dan Desa Citepus Kecamatan Jeruklegi Kabupaten Cilacap terhadap pendapatan total keluarga tergolong tinggi yaitu 81,02%.","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi &amp; Bisnis","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121248426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Perceived Value and Brand Experience on Purchasing Decisions of YouTube Premium Services (Study on Followers Instagram Account @Youtuber Karawang)","authors":"Risha Fatikha sari, Anwar Musadad","doi":"10.31253/pe.v21i2.1841","DOIUrl":"https://doi.org/10.31253/pe.v21i2.1841","url":null,"abstract":"The study entitled \" Influence Perceived Value and Brand Experience Against Purchasing Decisions YouTube Premium Service ” . aim for know influence variable Perceived Value and Brand Experience towards Purchase Decision . Population selected  is follower account Instagram @YoutuberKarawang with total population as much 3700 people and from results calculation formula Isaac and Michael obtained total sample which must collected is as many as 348 people. Approach which used is quantitative, with method descriptive verification , and technique analysis path.After conducted study obtained results that Perceived values, Brands experiences, and Decision Purchase entirely get results end which good. Next results test Q variable Perceived Value (X1) and Brands Experience (X2) each own influence positive and significant in a manner Partial to variable Decision Purchase (Y). Likewise with the test results ANOVA or F test obtained results that variable Perceived Value (X1) and Brands Experience (X2) in a manner simultaneous influential to variable Purchase Decision (Y).","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi &amp; Bisnis","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125799632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP STRUKTUR MODAL DI PERUSAHAAN LQ45","authors":"Susilowati, Hurian Kamela, Rr. Dian Anggraeni, Muhammad Nurfadlal Raksawardhana, R. Alam","doi":"10.31253/pe.v21i1.1540","DOIUrl":"https://doi.org/10.31253/pe.v21i1.1540","url":null,"abstract":"Kegiatan bisnis yang dilakukan oleh suatu Entitas atau Perusahaan berperan penting terhadap perkembangan perekonomian di Indonesia. Pengambilan keputusan keuangan perusahaan sebagai kunci utama khususnya pada struktur modal dengan melakukan pembiayaan aktiva dan melakukan peningkatan modal bisnis suatu perusahaan. Metode yang digunakan secara kuantitatif dengan asumsi regresi linear. Populasi berdasarkan perusahaan yang masuk dalam LQ45 tahun 2021. Sampel yang diambil berupa sampel purposive sampling. Analisis penelitian menjelaskan bahwa profitabilitas dan likuiditas berpengaruh negatif terhadap struktur modal, sehingga kinerja keuangan tergantung sesuai dengan kondisi perusahaan.","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi &amp; Bisnis","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129586229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGENDALIAN STOCK UNTUK MENENTUKAN EFEKTIVITAS BIAYA MENGGUNAKAN METODE AKTUAL, EOQ, POQ, DAN MIN-MAX","authors":"Melvine Rumintang Lumban Batu","doi":"10.31253/pe.v21i1.1766","DOIUrl":"https://doi.org/10.31253/pe.v21i1.1766","url":null,"abstract":"UMKM Hoki Tahu adalah industri yang bergerak dalam pembuatan tahu dengan bahan baku kedelai. Bahan baku kedelai memegang peranan penting dalam kegiatan produksi tahu sehingga pengendalian stock harus dikontrol dengan baik supaya tidak adanya kekurangan atau penumpukan terlalu lama yang menimbulkan pemborosan biaya. Saat ini, Hoki Tahu menggunakan metode Aktual, peneliti mencoba membandingkan dengan metode EOQ, POQ, dan Min – Max selama tahun 2019, 2020, dan 2021. Berdasarkan hasil penelitian stock kedelai bila memakai metode EOQ, disimpulkan bahwa pengendalian persediaan bahan baku menjadi terkendali lebih baik sehingga lebih ekonomis dan efektif. Hasil analisis metode EOQ menunjukkan kuantitas per pesanan tahun 2019 sebesar 22.384 kg, tahun 2020 sebesar 21.815 kg, dan tahun 2021 sebesar 20.710 kg. Frekuensi pembelian tahun 2019 sebesar 10 kali, tahun 2020 sebesar 10 kali, dan tahun 2021 sebesar 11 kali. Total Cost  tahun 2019 sebesar Rp 94.012.476, tahun 2020 sebesar Rp 100.347.515, dan tahun 2021 sebesar Rp 110.259.597.","PeriodicalId":239439,"journal":{"name":"Primanomics : Jurnal Ekonomi &amp; Bisnis","volume":"228 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127084528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}