Link Symposium Abstracts 2020最新文献

{"title":"Affective and pleasurable homeodynamic environments and products: preventive and restorative design for human homeostasis, health and well-being","authors":"Claudio Lima Ferreira, Evandro Ziggiatti Monteiro, Rachel Zuanon, M. Steagall","doi":"10.24135/link2021.v2i1.125","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.125","url":null,"abstract":"The concept of “Homeodynamic Environments and Products” is proposed to understand the environment-product-human organism relationship from the inseparable connection between body, mind and spirituality. This concept is coined by the co-founders of the DASMind – UNICAMP [iar.unicamp.br/dasmind]. Three pillars guide the applications of the “Homeodynamic Environments and Products” concept: [1] “Homeodynamic Architectural Environments,” preventive and/or restorative, relate to applying the concept to the study, planning, design and construction of architectural environments. This pillar aims to analyze and understand the user’s environments, whether residential, educational, cultural, corporate, commercial, among others, in the body, mind, spirituality relationship. Whether in the design or physical sphere, it reveals the cooperation between the architectural elements and the human organism to restore the body’s homeodynamic balance, aiming at its health and well-being. Associated with smart biointerfaces (ZUANON, 2013-2020), this pillar also evaluates and verifies the level of homeodynamic quality of environments in their various purposes: care; cure; labor; exchange of knowledge; leisure; among others. Based on the evaluation, it proposes design solutions conducive to the inner balance of its users, aligned with the purpose of each environment. [2] “Homeodynamic Urban Environments” are supported by urban fabrics, although they do not necessarily represent a simple change of scale, from the architectural scale to the urban scale. In other words, reflecting on the relationships that aim to promo or restore the health and well-being of individuals, as inhabitants or users of the city, in many cases relates to the actual scale of urban design, to the interstice of buildings, to green areas, to small squares and other open urban environments (ZUANON et al., 2020). Moreover, this pillar signals a throwback to classic urban planners who were pioneers in focusing on spatial perception and the relationships of territoriality, privacy, personalization and crowding (MONTEIRO and TURCZYN, 2018). The various humanization studies also provide valuable groundwork for “Homeodynamic Urban Environments,” which, alongside smart biointerfaces (ZUANON, 2013-2020), transfer important contributions to design and the implementation of healthy cities. [3] “Homeodynamic Products,” whether preventive and/or restorative, relate to the study, design and development of physical, digital and/or physical-digital products capable of “feeling” and “reacting” in real time and empathically to the neuropsychophysiological condition of their users, without interrupting the performance of their routine activities. This pillar operates in deep convergence with smart biointerfaces. In this sense, it correlates contributions from affective computing, cognitive computing, computer vision and wearable computing with the transdisciplinary and complex framework of its concept (ZUANON, 2013-202","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114553627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Live Festival: Online streaming of student’s moving image projects, in the age of COVID","authors":"H. Najafi, M. Steagall","doi":"10.24135/link2021.v2i1.154","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.154","url":null,"abstract":"The Covid-19 pandemic has disrupted most social activities including education, and unexpectedly studying and working from home has become a new normality. However, this has presented challenges, including questions about how educators might curate ‘end of the year exhibitions, presentations and screenings that have become an integral part of art school practice. These events constitute more than a ‘celebratory finale’ for art schools. They can also function as important learning environments. These types of events are usually formatted like film festivals. In the shadow of Covid-19, many film festivals around the world has gone online. Traditionally, Visual Effects (VFX) students at Auckland University of Technology (AUT), have showcased their VFX based short films, at the end of each semester in a popular event called Screening Night. This festival is not only a proud moment for students where they are able to showcase the outcome of their final to their friends, families and potential collaborators and employers, but it also supports networking processes. Every year, a panel of New Zealand based potential employers and peer artists are invited to these festivals and constructive dialogue occurs throughout and subsequent to the event. When Covid-19 occurred, Auckland city experienced an extensive lockdown, all social gatherings, including AUT’s Screening Night were cancelled. This case study offers a pedagogical consideration of how an alternative method for screening events using live festivals via online steaming services might be designed and facilitated. Online live streaming has been a prominent medium for personal and individual broadcasters as diverse as video gamers, gadget reviewers, home chefs, and nurseries, through which they monetize content creation activities to create significant sources of revenue. Accordingly, such methods are familiar to students and propose themselves as potentials for educational application, design, and development. This case study demonstrates how the structure of a festival was migrated and reformatted for a live festival where students: 1- Introduced their work with a self-reflective speech, 2- Showcased their films and the vfx production breakdowns, 3- Received feedback and reviews from invited guests, 4- Received positive support from the curator, 5- Networked in a ‘Pavilion space’ and engaged in employability discussions. Then through a vigorous planning, the ethos of physical in-person screening night event has been translated into a live festival event. Students introduced their artwork in their online self-reflective speeches, guests were invited to comment and review artworks alongside the convener. Live festival event featured new functions including live interactive commenting. Also, many students were watching the live festival event with their families at their home, within their bubble so the spectrum out to the community seems wider. The study demonstrates that live steaming screening as a ","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124803168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Telematic mediations: comments on hyper-relationships","authors":"Lara D. Balaminutti, Erik N. Medina, M. Steagall","doi":"10.24135/link2021.v2i1.166","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.166","url":null,"abstract":"This abstract is a synthesis of a theoretical exercise applied to an ongoing series of collages whose process began in 2021. The work, grounded in a critique of thehyper-relationships of a codified ecosystem and the lack of what Hui (2020) calls technodiversity, is a direct result of doctoral-level artistic experimentation. Deprived of physical contact and exchanges due to the pandemic, we work and continue to do so at a distance. Exercising the poetics under a condition that can be described as exiled, we communicate regularly to extract, in the somewhat hermetic relationship of the virtual, sparks of what one expects from the other. This dynamic, representative of the condition expressed in the series, echoes the magic of collaboration by associating synergic experimentation with learning, allowing the establishment of an experience of shock or surprise, which is nevertheless always exciting (KIDNER, 2018). Derived from a phenomenological reduction movement (FARINA, 2008) that transforms traditional images into technoimages, the series' plastic decision seeks to create \"static performances\" drawn from the contemporary way of life mediated by ubiquitous interfaces. Such a strategy, articulated under the software theory – \"the invisible glue that binds everything together\" (MANOVICH, 2008) – is what allows for the realization of embodiment as \"an opportunity to integrate physical and digital worlds\" (JEON, 2019). The work is characterized by an analysis of the presence of bodies paradoxically united in absence. The distance between beings, verified in the impossibility of being, brings the individuals together in a metaphysical experience only conceivable in the telematic sphere. Associations triggered by elements such as sky and sea provide the basis for thinking about clouds and waves. Employed as denaturalized metaphors of nature, the elements emerge as enablers of connections between distant, disembodied, and dematerialized bodies. The series stresses the growing social movement that \"moves, clearly, from things to information\" (FLUSSER, 2008), evidencing the tangential nature of physicality. The phenomenological reduction is observed in the dismissal of spatiality and allows us to think under the terms of a post-real aesthetic, which does not ignore the existence of the real, but transports its conditions of experimentation to a scale of impalpable nature. Thinking about human relations under the virtualized dimension of the sensible is an exercise of abstraction made easier by technological homogeneity, a condition that establishes itself in the maintenance of protocols that can be experienced on a planetary scale. This means that communicators around the world can interact based on common resources (software), namely developed by transnational companies that hold technological sovereignty. The downside, paradoxically, is to be found in the clarity of these very assumptions. The methodological exercise as articulated here is applied to the ","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129852857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Countering Islamophobia to create a global positive change","authors":"Aakifa Chida, M. Steagall","doi":"10.24135/link2021.v2i1.117","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.117","url":null,"abstract":"Ignorance and misinformation are often common causes of hatred and discrimination, and change is required to break the cycle so that it may positively influence attitudes and behaviour. Islamophobia is a global trend of hatred towards Islam and Muslims, manifested in social, political and cultural contexts. As a catalyst for positive societal change, communication design can counteract Islamophobia by focusing on creating awareness, educating, and debunking stereotypes by graphically presenting information which invokes empathy and consciousness within the viewer. The methodology of design activism is employed in this research, in which design is used to create a connection between the viewer and a greater cause through graphic language. This practice-oriented research will use the methods of literature analysis, visual representations of concepts and theories, and iterations of design experimentation to create a cohesive awareness campaign all situated in design activism. The aim is to address the thinking, behaviour, actions and consequences behind Islamophobia, in an effort to take a step towards positive global change. Through focusing on changing mindsets, consequential actions have a chance to be altered, creating an opportunity for positive change. Islamophobia is not limited to a certain time or place, therefore the communication design deliverables resulting from this research aim to reach current and future change makers through several platforms. Through digital – a social media campaign, content can reach an extensive range of users and the shareability factor is prominent. And through print – publicly displayed poster design content can be presented to a non-selective public, without the obstruction of tailored algorithms. The content of this campaign will include facts, statistics, stories, and rhetorical questions delivered through typography, information design and layout which aids how effectively the message is communicated. Design is everywhere, connecting with people belonging to several walks of life, therefore outcomes which exist in a range of formats ensures outreach of a wider target audience which is crucial to raising awareness. The use of visual language plays a key role in this research, as a tool of invoking empathy within the viewer and sparking change in a quick and effective manner. This project will also show how change does not have to be monumental or wide-scaled to be important, rather any small difference made within a person, or within their circle, is just as significant. While I recognise that Islamophobia cannot be eradicated overnight, using design to spark awareness and empathy is a small yet significant step in the right direction.","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127168298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The exhibition design of a House Museum: the Dining Room as a case study","authors":"Cristiane Alves da Silva, Mirtes Marins de Oliveira, M. Steagall","doi":"10.24135/link2021.v2i1.104","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.104","url":null,"abstract":"The exhibition space of a Collector's House Museum, the specific case of the Ema Klabin House Museum (HMEK), offers the field of exhibition design a unique place for research due to its nature, which moves from the private to the public and presents artifacts that allow entering the biography of objects and understanding them from a material culture perspective. The present research, still in progress, has as a case study, the environment of the Dining Room at HMEK, which evokes, more than any other room, domesticity and the memory of home while at the same time convoking the experience of the museum space. The research proposes the centrality of the Dining Room both in the practices of the former residence and in the discursive elaboration of the current museum. In this context and in the proposal of this research, the study of the Dining Room, its materialities, uses and spatial organization in both historical moments is an exemplary case for the implementation of research in a house museum, serving its study, based on the indicated variables, to highlight possibilities in this type of institution based on its physicality. The former residence of collector, businesswoman and patron Ema Gordon Klabin houses a multicultural collection that encompasses visual arts, ethnographic objects, books, furniture and decorative arts, exhibited in preserved environments from a house register with exhibition design that highlights the practices of the house, collector and building of modernized classical architecture. It is considered that artifacts are memory supports, vectors capable of preserving or reviving them, provoking relationships between what has been experienced and the situations of the present time. The Dining Room, used for diplomatic and social purposes, is a space measuring 4.80m X 5.30m and connects to the social rooms of the house with a large glass door accessing the external patio, environment with tropical plants and an Italian fountain. It is accessed through a gallery - a must-see for visitors to the house and now, to the museum - and the living room. On the opposite wall, a camouflaged door accesses the kitchen and service areas – currently the museum's reception area – where the French service was carried out. Currently, the Dining Room is organized in accordance with photographs and other historical records that attest to its use before its change to museum status. It exhibits documents and objects that attest to the memory of the uses and customs of this space, for example, the Reception Book, in which the hostess described each event, her guests and the planning of the reception. The research proposes an understanding of the cultural trajectory of objects and the implication of design in the activation of private memories of a domestic environment that, by becoming a museological space, provokes collective memories through its exhibition design, investigating the application of design to address the feedback between experience and","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128776733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Extended researchers. Towards ameta social human beings.","authors":"Jordana Casarin, Haline Costa, Jorge Forero, M. Steagall","doi":"10.24135/link2021.v2i1.113","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.113","url":null,"abstract":"Extended reality (XR) technologies, particularly those derived from virtual reality (VR), offer promising alternatives in so far as they foster new social contexts that must be analyzed and systematized. The virtual world-centered Metaverse began to spotlight educational and social interaction, with possibilities to break the boundaries between real-world and virtual spaces that help escape from isolation constraints. The necessity for alternative solutions became evident in times of isolation, where physical interactions were limited. In July 2021, during the restrictions imposed by the Covid 19 pandemic, researchers from the University of Porto in Portugal created a virtual event called “Surviving a Ph.D: Tec & Arts Experiences,” aimed at helping doctoral students face the challenges of conducting lengthy and sometimes solitary investigations. The emotional problem related to the isolation of investigators was already evident in previous research, and the pandemic scenario served as an even greater warning to professionals such as scientists, in which alternative contact solutions are very welcome. To achieve the purpose, a three-dimensional virtual environment was developed, among other things, that allowed providing, in addition to presentations and discussion panels, an immersive experience to promote an instance of dialogue and discussion around the problems that occurred in doctoral programs. Attendees were invited to participate in scheduled activities in an environment developed in Mozilla Hubs, a web open-source platform that allows creating multi-user virtual spaces under a first-person game mechanic. The scenarios produced (also called rooms) sought to reflect the idea of isolation by incorporating the imaginary of four interconnected islands, which were developed in the Spoke editor provided by Mozilla. These islands housed a particular activity in a specific virtual space (Lobby, Conference Area, Culture & Leisure, and Food for thought area). Likewise, the participants had to choose an avatar with which they could visit the facilities provided for the event. The results showed that, unlike those platforms that we could consider linear, such as Zoom, Google Meet, or even YouTube, where interactions occur sequentially, virtual environments promote group relationships that can occur simultaneously and asynchronously. Likewise, positive effects were observed in the registered impressions of concurrent visitors from twenty-three countries worldwide from five continents, who evaluated the rooms as modern, innovative, fun, and friendly. In this article, we expose the antecedents, the methodology, and the results of this experience to contribute to the systematized knowledge around these new information technologies that, from the Metaverse, invite us to rethink ourselves as social beings.","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114166075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developing an adult learning approach to enhance the critical thinking of graphic design students in Yemen","authors":"Nabil Sabra, M. Steagall","doi":"10.24135/link2021.v2i1.114","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.114","url":null,"abstract":"Critical thinking is an essential skill not only for educational achievement but also to enhance the quality of life (Bakry et al., 2019, pp. 632-633). However, Yemen has not traditionally encouraged or utilized critical thinking in graphic design education, a field of study where critical thinking is required to think beyond a problem to create solutions to existing and new problems. Design does not come up with the same solution for each project but looks for new ideas and solutions that have culturally relevant answers to solve a problem (Barbour, 2016). Currently there is a lack of research in the areas of critical thinking in graphic design education in Yemen. To Nordin and Surajudin (2015), Ijtihad is a representative for Higher-Order Thinking Skill that may reflect the Tawhid of Allah (God’s unification) and supported their claim with a hadith (the prophet statements): “Those who know himself, he may know his God” (Nordin & Surajudeen, 2015, p. 37). Thus, in knowing oneself, the lifelong learner needs to have self-regulation to be able to use critical thinking (Szabo, 2019). In exploring the relationship between the Islamic concept of Ijtihad (individual reasoning) and the Western notion of critical thinking, there are several points that require consideration. In particular, establishing what critical thinking means in the context of Western design education relative to Ijtihad’s role in Islamic education. The focus of this presentation is exploring the relationship between the western notion of critical thinking and the equivalent Islamic concept of Ijtihad. It highlights the five elements of Ijtihad: Tadabbur (learning and understanding before judging an idea), Tafkih (analysing using al-Qalb (heart) that depends on al-Aqal (mind)), Tafakkur (reflecting and examining), Ta’qil (gathering information before jumping to the conclusion), and Tadhakkur (summarising to understand wisely). Critical thinking is culturally relative, so it is important to study this phenomenon considering the Yemeni culture proposing a suitable holistic framework of Ijtihad. This research draws on a Ph.D. study in-progress that investigates critical thinking in graphic design education in Yemen from an Islamic perspective. Interviews with Yemeni educators were conducted to explore the concept of critical thinking and Ijtihad. This research ultimately aims to identify essential techniques of thinking that can be shaped to reflect Ijtihad, alongside identifying appropriate adult learning strategies developed by Western educators and researchers to enhance students' critical thinking. The outcome of this study will distinguish frameworks within graphic design curricula promoting students’ critical thinking and reflecting these from a Western context to a Yemeni one considering Ijtihad.","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130336562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Intelligent biointerfaces applied to monitoring and homeodynamic communication between the hospital environment and the nursing staff body at CAISM-UNICAMP in pandemic and post-pandemic contexts","authors":"Lucas Baisch, Rachel Zuanon, M. Steagall","doi":"10.24135/link2021.v2i1.136","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.136","url":null,"abstract":"The research aims to evidence the connections between of Architecture and Cognitive and Behavioral Neurosciences scientific fields, to analyze relationships between the hospital environment and the human body. The study focuses on the nursing professionals at the Center for Integral Care to Women (CAISM-UNICAMP), situated at University of Campinas campus at Campinas, Brazil and, in this context, articulates the production of somatosensory stimuli, the monitoring of vital signs and the monitoring of data from the hospital environment. So, it moves towards the integration and visualization of these data in a Building Information Modeling (BIM) platform. Therefore, the relationship between somatosensory stimuli, the performance of environmental factors and the homeodynamic balance of the body of these professionals is investigated in face of daily overloads – such physical or mental – in hospital environments, that became even more intensified by the impacts of the COVID-19 pandemic. The research is mainly supported by references available only in the English language, which reinforces its relevance for the national and international scenario of Portuguese language. The studies about Building Information Modeling advances in Eastman research on the Facility Manager (FM) stage, that is, maintenance of the building. Since the BIM model stores information from the hospital environment, it can also receive information from the human body of nursing professionals. Thus, the analytical data can be visualized on the platform, as BIM can communicate numerical and real-time data that can be viewed on an online platform. The research methodology comprises a transdisciplinary approach based on the concept of Homeodynamic Environments and Products and on the theoretical bases of Cognitive and Behavioral Neurosciences, especially from the perspective of the concept of biological homeostasis and homeodynamics, and Architecture with an emphasis on Building Information Modeling technology. In addition, this research is based on Design Science Research, and the creation of artifacts to build a device with the intention of solving a specific problem , it also involves field research aimed to the application of an experimental protocol, as well as the systematization, analysis, and interpretation of all collected data with a view to developing an integrated technological system oriented to the biological homeostasis of nursing professionals in COVID-19 pandemic and post-pandemic scenarios. Thus, the investigation is also practice-oriented, which allows the researcher to develop, apply and communicate original knowledge, in national and international contexts, with direct implications in the production of artifacts (software and hardware) and creation of new technological processes.","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124773829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The evolution graphic-symbolic communication positioning of the Multilaser technological brand","authors":"Bianca Eickel, Richard Perassi, M. Steagall","doi":"10.24135/link2021.v2i1.97","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.97","url":null,"abstract":"With the globalization process, the concept of technology is widespread in the construction of a more simplified society (Harvey, 2008). Over time, technology evolves and transforms, during this process, communication and culture follow the changes. Companies inserted in this sociocultural network seek to communicate with the consumer, and thus the positioning is irrefutable in this marketing process. If technology, communication, and culture change and transform over time, then brand positioning must also follow this movement (Sant'Anna, 1998). Advertising uses the word technology as a sales argument and to position the brand in the minds of consumers, however, there is confusion in the representation of graphic visuality in technology companies when it comes to giving imagery meaning to the technology itself. It is believed that part of it is given by the cultural, political, and tooling aspects available for these constructions, as well as, it is intended to study the possible cause of hypertrophy of the aesthetic function in communication products, a concept addressed by Perassi (2001) when elucidating a pathology of representations that mischaracterize the referential and advertising function. Based on this context, the theme of this proposal will describe the evolution process of the graphic-symbolic communication positioning of the Multilaser technological brand, and thus analyze the changes in positioning from the perspective of design. The chosen brand brings relevance to the study because it went through historical milestones in its business and communication structure, which will contribute to the descriptive analysis of its evolution. The company was founded in Brazil in 1987. It started operating in the printer and photocopying segment, recycling cartridges until 2003, after the company entered the computer, accessories, and cell phone line, and consequently changed its positioning and starts to compete with major players in the world technological market. It currently has 44 thousand points of sale in Brazil, and portfolio of 15 departments. The problem of the proposal takes into account a large amount of importation of technological products, and soon it is believed in the importation of communication, and design references. The study is justified by the need to assess the perception of confusion in graphic representation and hypertrophy of the aesthetic function in communication in the Brazilian technological segment. To achieve the result, a qualitative methodological approach will be used, aimed at the perception of meanings that are intrinsic in beliefs, values, and attitudes in human relationships. Therefore, so that the research objectives are achieved, the study will be divided into three stages of development: exploratory, bibliographical, and documentary. The discussions that take place in this proposal bring the relationship between communication and culture, visual communication as a form of brand positioning, as well as","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"195 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131986416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Colophon: Where moving parts come together","authors":"Lucy Meyle, Emily O'Hara, Monique Redmond","doi":"10.24135/link2021.v2i1.131","DOIUrl":"https://doi.org/10.24135/link2021.v2i1.131","url":null,"abstract":"This proposal considers the colophon as a conceptual structure for thinking through lists and listing within our creative practice(s). Conventionally, the colophon is a short piece of text that details information about the making of a publication or its intended use. Most often, the colophon specifies the how, where, and when: the typeface and paper stock; the location, date, edition number, and method of printing. It can also foreground the relational aspects of publishing – the with who or the why here. Colophons appear at the opening or the closing of a publication, and the information within them can form a kind of ballast to what precedes or succeeds them. That is, the listing of the material, processual, and relational labour that went into the making of publications is called forward in the colophon and acknowledged as structural necessity. Often, we are led to ask, how is this conception of the colophon useful in thinking about the other types of lists and listings that make their way into our collective practices? —Runsheets, Material lists, Contents, Title lists, Indexes, Captions, Legends, Rosters, Glossaries, Registers, Manifests, Chronologies— These modes of listing communicate relevant and important contexts and, in that way, become a conceptual part of creative works themselves. As formats, they are all also citational practices where the materials, processes, information, and relations are shared freely – as any written text would be in a publication’s reference list. In their book, The Hundreds (2019), cultural theorists Lauren Berlant and Kathleen Stewart list Adorno and Agamben texts next to “An egg-cooking machine” and “A few pansies stuck in a window box” in the reference section, all alphabetised under the title “Some Things We Thought With”1. This type of list (and the concept of a colophon itself) is not an indiscriminate breaking-down into separate parts but a strategic highlighting of the conditions and abstractions of the artwork. The colophon as a structure in this context exists not only to acknowledge what contributes to a publication but also to trace possible points of departure from convention. As a tactic within creative practice, the colophon is like a conceptual abstraction; it holds all of the constituent parts that make up a project in one place. The ‘—with’ that Berlant and Stewart explore is key to the how, where, and when of relations that the doing of listing brings together. As artists working in the inter-related fields of socially engaged art, object-making, installation, and publication, our list of interests include the moon, the water, the sky; flowers, ceramics, printed matter; ducks, snails, butter. This paper will share our three perspectives on listing as a synchronous tactic with the functioning action of a colophon. Where words and images get to turn, twist, veer, bow, dip, and nod, and the conceptual form of a project takes shape with things.","PeriodicalId":238231,"journal":{"name":"Link Symposium Abstracts 2020","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124242089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}