{"title":"An expanded marketing mix perspective on medical tourism","authors":"Sinem Kabak, Ekrem Sevi̇m","doi":"10.31201/ijhmt.1437455","DOIUrl":"https://doi.org/10.31201/ijhmt.1437455","url":null,"abstract":"Medical tourism is a mobility of people traveling from one place to another for medical treatment. Healthcare organizations want to determine the wishes and expectations of medical tourists and produce products accordingly. The most important issue here is how to achieve this. Moreover, what are the demands and expectations of consumers and how they change in constantly changing environmental conditions. Marketing activities carried out in this context have an important role in the success of organizations. Since medical tourism marketing is a branch of the service sector, it also has characteristics related to the marketing of services. The aim of this study is to find an answer to the question of how the extended marketing mix elements bring a perspective to medical tourism. In this context, the medical tourism literature has been examined through a comprehensive review method. In this study, \"Product\", \"Price\" and \"People\" are considered as critical elements in medical tourism marketing strategies. It is important to address the concept of medical tourism with the elements of the extended marketing mix in this way in order to understand all elements in the best way. In this way, the application of the 7Ps can lead to strategic marketing insights for both healthcare providers and national healthcare services.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"111 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140380656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Health Tourism in Mediterranean Region: North Cyprus, Turkey and Israel","authors":"U. Ozad, Ayşem Çelebi","doi":"10.31201/ijhmt.1316387","DOIUrl":"https://doi.org/10.31201/ijhmt.1316387","url":null,"abstract":"Health tourism is one of the fastest growing sectors in both health and tourism. Mediterranean region could be named as the heart of health tourism as it is the center of three continents and the cradle of cultural heritage, with an additional advantage of mild weather. Turkey, Israel and North Cyprus are three countries in the region with a potential to significantly improve their success in health tourism sector. The aim of this study is to investigate the current situation, strengths and weaknesses of these three countries; and, to provide possible strategies for North Cyprus to enter the global market.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":" 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Relationship Between Body Image Perception, Quality of Life and Patient Satisfaction in Medical Tourısts Undergoing Obesity Surgery","authors":"Yaşar Demir, Saliha Özpınar","doi":"10.31201/ijhmt.1422564","DOIUrl":"https://doi.org/10.31201/ijhmt.1422564","url":null,"abstract":"Aim: This study was aimed at determining the relationship between and determinants of the perceived body image, patient satisfaction and quality of life of individuals who preferred Turkey to undergo Bariatric Metabolic Surgery within the scope of medical tourism. \u0000Methods: The population of the study consisted of 329 medical tourists who underwent bariatric surgery between 2015 and 2022 in private hospitals having health tourism authorization certificate in Samsun. Data were collected between September 01, 2021 and November 31, 2022 using the Personal Information Form, Body Image Scale, Quality of Life Scale and Patient Satisfaction Scale. \u0000Results: Of the participants, 37.4% were men and 62.6% were women. Their mean age was 39.74±10.063 years. According to the results obtained from the present study, patient satisfaction was affected by the variables such as age, education level, family type, monthly income, income status, exercise status, chronic disease status and perceived body image (p","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":" 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140392309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Changing the Patient Flow Process for the Green Area of Emergency Department: A Discrete-Event Simulation Approach","authors":"Abdulkadir Atalan","doi":"10.31201/ijhmt.1430179","DOIUrl":"https://doi.org/10.31201/ijhmt.1430179","url":null,"abstract":"The emergency department is important as a fundamental element of the healthcare system. Patient flow processes in emergency departments are a critical factor that determines effective and rapid medical intervention as well as the overall performance of the healthcare system. \u0000Aim: This study aimed to analyze patient waiting times and hospital stay times by developing a different approach to the current patient flow processes in the green area of a hospital emergency department. \u0000Methods: Numerical and statistical results were obtained using a discrete event simulation model for the current and new situation of patient flow processes. \u0000Results: The waiting time decreased from 12.91 minutes in the current simulation model to 12.81 minutes in the proposed simulation model. The length of stay time decreased from 54.72 minutes in the current simulation model to 53.90 minutes in the proposed simulation model. In this case, it is seen that the proposed model provides a reduction in the length of stay and patient waiting time. Conclusion: The result shows that the proposed model provides some improvement in both waiting and length of stay time. This study offers a different approach to patient flow, allowing emergency department personnel to use their resources effectively and minimizing the time spent on patients' treatment or waiting periods. Thus, this study concluded that the effective management of recommended patient flow processes increases the capacity of emergency departments to deal with emergencies and accelerates access to emergency medical services.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"22 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140396603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HEALTH LITERACY LEVEL: AKYAZI EXAMPLE","authors":"Hüseyin Aslan, Buse Mete","doi":"10.31201/ijhmt.1387373","DOIUrl":"https://doi.org/10.31201/ijhmt.1387373","url":null,"abstract":"Aim: Within the scope of this research, it was aimed to determine the health literacy levels of individuals residing in Sakarya/Akyazı and in terms of which socio-demographic characteristics of individuals differ. \u0000Methods: 428 participants were reached using the convenience sampling method. However, due to missing data, data from 400 participants were included in the analyses. The Turkey Health Literacy Scale (T-SOY) developed by Okyay et al., (2016) was used to determine the health literacy level of the individuals. The questionnaire prepared by Teleş and Kaya (2021) was used to determine the socio-demographic characteristics of the patients. \u0000Results: 60% of the participants are male, 70% are married, 35.8% are 30 years old and under, 48.5% are associate degree graduates, and 68% are full-time employees. Health literacy levels are higher in women, individuals without chronic diseases, non-smokers, individuals aged 30 and under, individuals with postgraduate education, individuals with an income of 10501 TL or more, and individuals with public insurance, compared to the opposite groups. \u0000Conclusion: Cultural change over time can be tracked through health literacy assessments. Particularly, stakeholders in the health-education-politics-media quadrant can accelerate efforts to increase the level of health literacy by assuming more active roles.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"133 1‐2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140397946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of Nursing Students' Attitudes Towards Age Discrimination in Turkey: A Systematic Review and Meta-Analysis Study","authors":"Özden Güdük, Özlem Özaydin","doi":"10.31201/ijhmt.1358435","DOIUrl":"https://doi.org/10.31201/ijhmt.1358435","url":null,"abstract":"Aim: Although aging reveals individuals with a higher demand for health services, geriatric nursing is not preferred. The study was carried out to measure the ageism of nursing students in Turkey and determine whether or not there were differences in ageism attitudes of students based on gender, grade, and living with aged individuals. \u0000Methods: A systematic review and meta-analysis were performed. PubMed, Scopus, Google Academic, and National Thesis Center databases were screened. \u0000Results: Total 23 studies were included. The attitudes of nursing students toward aged people were slightly positive. The attitudes of last year students were statistically more positive. The attitudes of students living with aged individuals against ageism were found more positive. No effect of gender on ageism was found. \u0000Conclusion: It is seen that knowledge of aging and interacting with aged people increase positive attitudes. It is recommended to include geriatrics in the nursing curriculum and to increase activities in that nursing students can interact with aged individuals.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"28 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140432984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"IMPACT OF COVID-19 AND WAY AHEAD FOR KERALA IN MEDICAL VALUE TOURISM","authors":"S. S","doi":"10.31201/ijhmt.1327179","DOIUrl":"https://doi.org/10.31201/ijhmt.1327179","url":null,"abstract":"Medical tourism is a rapidly growing industry with a market size valued at over USD 4.0 billion. The impacts of Covid-19 were felt harshly on the tourism industry, affecting medical tourism. With the economy coming back to normal, the sector is being revived at an even faster pace. India is at a vantage point with diverse culture, demography, and traditional techniques. India has carved out a prominent position in medical tourism with low cost, catering to patients that cannot afford to be in long waiting lines, with state-of-the-art medical care. The quantum of human resources, technological development, and active government intervention, create colossal possibilities to harness this sector. Kerala among other states uses a unique combination of modern and traditional medicine. Foreign-trained medical staff and numerous leisure spots help the state carve out a niche in this highly competitive segment. This paper discusses the boost that medical value tourism could grant Kerala and why this sector could be a significant revenue generator. Based on published data, the study discusses factors that make Kerala a hub for medical tourism, and trends and inflow of medical tourists. Out of the total number of Foreign Tourist Arrivals, the number of tourists arriving for medical purposes was 182,945. Despite a fall of 75 - 80% in Foreign Tourist Arrivals during the first two years (2019-2021) of the pandemic, hospitals in Kerala are making a comeback. For Kerala, the path of recovery is being made possible with changed marketing strategies and innovation to bring in more tourists. The article also discusses the concept and possibilities of Tourism 4.0 specifically, AI-driven telemedicine. The result of the article shows the impressive pace at which the sector is making a comeback and a positive impact on developing economies.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"15 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139250999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Bibliometric Analysis on The Concept of Union Effectiveness","authors":"Sinan Özyavaş","doi":"10.31201/ijhmt.1380612","DOIUrl":"https://doi.org/10.31201/ijhmt.1380612","url":null,"abstract":"Aim: The main aim of this research is to examine the concept of 'union effectiveness' through the scientific mapping technique. Method: Keyword, citation and bibliometric matching analysis was applied to 546 publications obtained from the Scopus database. Scientific mapping visuals were presented through Vosviewer software. Results: It was determined that the journal with the highest number of publications is the British Journal of Industrial Relations. The USA is the country with the most publications. University of Haifa ranks first among the top 10 universities with the most publications. There is an intense interaction between the USA-China-Israel-South Korea-Ireland in the cluster of the most cited countries in the co-authorship network. The most prominent keywords in the studies are emotional commitment-employee turnover tendency-job satisfaction-organizational citizenship behavior-organizational commitment-performance-trust. It is seen that the most directly cited author is Cohen A. In the co-citation analysis of the document references, it was found that Boxall P and Haynes P (1997) were highly cited. Conclusion: It is aimed that the data presented by this research will be a guide within its own limitations to academics who will address the issue of union effectiveness in their research.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139263352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE USE OF NFT AS A PAYMENT METHOD IN HEALTH TOURİSM","authors":"Emre Semi̇z, Sümeyra Gündem","doi":"10.31201/ijhmt.1302732","DOIUrl":"https://doi.org/10.31201/ijhmt.1302732","url":null,"abstract":"Health tourism is a rapidly growing health service model in the world. Today, its use by health service demanders has become widespread. The health tourism sector is a sector that combines health and tourism, where individuals who demand health services can receive treatment services by traveling. In the health sector, where technology is used intensively, innovative approaches are emerging in the provision of health services. NFTs (Non-Fungible Tokens), a new digital asset that has emerged in recent years with the development of blockchain, offers different usage areas in health tourism with its features. NFTs are defined as unique digital assets and are supported by blockchain technology. This new approach offers innovative opportunities for health tourists and health tourism organizations, data security, and payment methods. This innovative technology can make the health tourism experience more transparent and secure. This study is expected to contribute to the sector with an innovative alternative payment method for practitioners in health tourism, which is an international service model.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129880256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TECHNICAL EFFICIENCY OF POST-DISASTER HEALTH SERVICES INTERVENTIONS: THE 2023 KAHRAMANMARAŞ EARTHQUAKE IN TURKEY","authors":"Ş. Birinci","doi":"10.31201/ijhmt.1326610","DOIUrl":"https://doi.org/10.31201/ijhmt.1326610","url":null,"abstract":"Purpose – In order to meet the most urgent needs of the regions affected by the biggest earthquake of the century, government, national and international actors have made enormous efforts. However, some international studies evaluating the effectiveness of previous disaster relief efforts have expressed that inefficient use of resources in the disaster relief process should be a matter of concern. The main purpose of this study is to obtain evidence to support post-earthquake healthcare interventions and to establish a reference on earthquake relief. \u0000Design/methodology/approach – The data of the study covers the period from 6 February to 16 February 2023 and was obtained from the official daily reports of the Health Disaster and Coordination Centre Unit (SAKOM) of the Ministry of Health. The data consisted of allocations of rescue units, human resources, workload and other information recorded in official daily reports. In addition, Data Envelopment Analysis (DEA) method was used to evaluate the technical efficiency of health services provided in 10 provinces affected by the earthquake in the first emergency period of the Kahramanmaraş-centered earthquake \u0000Findings – The technical efficiency scores of the health services provided in the earthquake-affected provinces are analysed, it is seen that while the average technical efficiency was 52% (SD: 0.30) on the 5th day of the earthquake, it increased significantly to 80% (SD: 0.21) on the 10th day. This result shows that health services in earthquake zones have started to be provided more efficiently over time. The rapid normalisation of health services in earthquake zones is an important indicator for the performance of disaster management and crisis response teams. \u0000Originality/value – Despite the extensive research on earthquake response and health services individually, there's a noticeable gap in literature explicitly exploring the relationship between the two. This lacuna in research is particularly evident when it comes to examining the efficiency of health services during seismic disasters.","PeriodicalId":237682,"journal":{"name":"International Journal of Health Management and Tourism","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114162574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}