Proceedings Of International Conference On Communication Science最新文献_第3页

"THE INFLUENCE OF #DIBIKINSIMPEL VERSION OF YOUTUBE BANK BCA ADVERTISING ON QRIS USERS PERCEPTIONS" “#比基尼版YouTube bank bca广告对qris用户看法的影响”

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.19

Amara Auliya Dewanti, R. Nugrahani

{"title":"\"THE INFLUENCE OF #DIBIKINSIMPEL VERSION OF YOUTUBE BANK BCA ADVERTISING ON QRIS USERS PERCEPTIONS\"","authors":"Amara Auliya Dewanti, R. Nugrahani","doi":"10.29303/iccsproceeding.v2i1.19","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.19","url":null,"abstract":"There is one major change in consumer behavior or \"The Consumer Megashifts\" due to the COVID-19 pandemic, namely Go Virtual, this is a factor in increasing the cashless society of the community. However, the development of usage is not proportional to financial literacy and the perception of QRIS users is less than optimal. Bank Indonesia cooperates with Bank BCA which is the Top Strongest Brand based on the customer perception index to expand information on the use of QRIS. Bank BCA provides education by creating advertising content through Youtube about a cashless society, one of which is the #DibikinSimpel version of the advertisement entitled \"Semua Yang Mungkinkah Jadi Mungkin Dong Sama BCA Mobile\". This ad has the most viewers on the Bank BCA Youtube account. This study aims to determine whether there is an influence between Youtube Ads (X) on QRIS User Perceptions (Y). This study uses a quantitative method with a descriptive method. Researchers used 400 respondents as a sample. Based on the results of the study, there is a relationship between the Youtube Advertising variable (X) which has a significant and positive effect on QRIS User Perception (Y). Results Tcount ( 48.756) > T table ( 1.966 ). This study has the results of the coefficient of determination from the influence of Youtube ads having an influence of 85.74% on QRIS User Perceptions, the remaining 14.26% which is influenced by other factors not examined in this study.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114995818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

WHY GEN-Z IN KENDARI CRAVE HORROR YOUTUBE CONTENT? 为什么肯达里的z世代渴望YouTube上的恐怖内容?

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.141

Sitti Utami Rezkiawaty Kamil, Rita Gani, C. Anwar, Andi Fauziah Astrid, Maylila Putri Wahyuningsih, Olvy Andari, Nurul Inayah Isamu

{"title":"WHY GEN-Z IN KENDARI CRAVE HORROR YOUTUBE CONTENT?","authors":"Sitti Utami Rezkiawaty Kamil, Rita Gani, C. Anwar, Andi Fauziah Astrid, Maylila Putri Wahyuningsih, Olvy Andari, Nurul Inayah Isamu","doi":"10.29303/iccsproceeding.v2i1.141","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.141","url":null,"abstract":"Youtube which is a social media used to convey or give messages to audiences, both informative and entertainment in the form of audio-visual. Youtube can be interpreted as an alternative media, where usually alternative media is often considered as a form of resistance to mainstream media. Each individual has different motives when choosing and using media. The motive of watching is one of the motives that moves each individual. While on the satisfaction, there is real satisfaction that can be directly felt from the use of a medium including the use of Youtube as a medium. The types of data used in this study are qualitative data with data collection used are observation techniques, interviews and documentation. The informant determination technique is carried out by means of snowball sampling. Using Uses and gratification theory as the basis, this research was conducted in Kendari City with an analysis based on the results of interviews conducted on Gen-Z circles which are Saraddict (a term for the Sara Wijayanto fan community). The audience is assumed to be active and has a purposeful purpose. Members of the audience are considered to have their own responsibility in holding mass media elections to find out their needs, meet their needs and how to meet them. The results shows the motives and satisfaction of the audience are, the majority of their motives are to get entertainment and enjoy horror show content while adding to their information about something that was not known before. while what makes Gen-z satisfied with Sara Wijayanto's content is because the content presented is varied and attractively packaged, another thing is the presence of guest stars on horror content that gives different colors so as to turn fear into funny things when watching Sara's content.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122073201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mixing and Matching the ELM Concept with the Success of the Ciliwung River Naturalization Program 将ELM概念与慈溪翁河入籍计划的成功相结合

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.35

Dwi Rini Sovia Firdaus

引用次数: 0

THE DYNAMICS OF COMMUNICATION MEDIA MANAGEMENT PROGRAM CORPORATE SOCIAL RESPONSIBILITY MINING COMPANIES IN INDONESIA 动态传播媒体管理程序企业社会责任矿业公司在印度尼西亚

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.29

Choirul Fajri, Dani Fadillah

{"title":"THE DYNAMICS OF COMMUNICATION MEDIA MANAGEMENT PROGRAM CORPORATE SOCIAL RESPONSIBILITY MINING COMPANIES IN INDONESIA","authors":"Choirul Fajri, Dani Fadillah","doi":"10.29303/iccsproceeding.v2i1.29","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.29","url":null,"abstract":"Mining areas where there should be a prosperous society, are in fact very contradictory to the high poverty rate there. The activities of mining companies have actually caused many natural disasters, not to mention the problem of post-mining holes, which so far have also claimed many lives because many of them are still left open and not immediately reclaimed. East Kalimantan and South Sumatera are the two provinces in Indonesia that have the most natural damage due to mining activities there. Kaltim Prima Coal, and Bukit Asam Company as the largest mining company there, have actually tried to manage their post-mining areas by implementing CSR programs to improve the welfare of the community, but this seems not to have been optimal. Several demonstrations were carried out by the community both in East Kalimantan and South Sumatera to demand an increase in the quality of life. Seeing this problem, the role of communication media is needed to be able to communicate effective and effective CSR programs for the community, so that there will be good acceptance and support from the community to jointly preserve the environment. This research is a qualitative research with a case study method, where researchers will examine how the dynamics of digital communication media management carried out by Kaltim Prima Coal and Bukit Asam Company to communicate their CSR programs. The results of the research are expected to provide an overview of how effective the management of digital communication media from the implementation of the CSR program by Kaltim Prima Coal and Bukit Asam Company is so that later it can become a reference for the CSR program communication process carried out by the company.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134139286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Representation of Siri’ in the Novel Tenggelamnya Kapal Van Der Wijck

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.18

Alem Febri Sonni, Vinanda Cinta Cendekia Putri

引用次数: 0

FOLLOWERS RESPONSE TO PARENTING EXPERT ACCOUNTS ON SOCIAL MEDIA 关注者会在社交媒体上对育儿专家账号做出回应

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.43

Frida Kusumastuti, Dewi Yuli Ningtyas Ningrum

{"title":"FOLLOWERS RESPONSE TO PARENTING EXPERT ACCOUNTS ON SOCIAL MEDIA","authors":"Frida Kusumastuti, Dewi Yuli Ningtyas Ningrum","doi":"10.29303/iccsproceeding.v2i1.43","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.43","url":null,"abstract":"Social Media brings changes about expertise in various fields. You don't have to go through special education and a long period of time to become an “expert.\" Like Rensia Sanvira, through her social media accounts on Tik Tok , now the @rensia_sanvira account has four million followers. S-O-R theory is applied to describe followers' responses from the cognitive responses aspects, affective responses, and conative responses. Through a qualitative approach with interviews with followers, this study aims to describe the responses of followers of @rensia_sanvira. Purposively selected followers aged 20-34 years, and have children under five. The data is processed with Nvivo12 software. The results of the study show that the cognitive response of followers said that @rensia_sanvira's content was about parenting, so that followers learned a lot from @rensia_sanvira’s 's content about parenting tips, especially about parenting. In the conative response, all followers take the right action to the child according to the content or tips on the @rensia_sanvira account. It was found that there was a relationship between one response and another, specifically between the cognitive response and the affective response. This study concludes that the @rensia_sanvira account is a reference for followers in parenting. This can be seen from the cognitive, affective, and conative responses shown by followers of @rensia_sanvirasatas uploaded content, although Rensia Sanvira has no special background and long experience in parenting. Informative content, according to the needs as a parent of toddlers, and presented in an attractive manner, the @rensia_sanvira account can introduce Rensia Sanvira as a \"parenting expert.” \u0000 \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"152 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114639385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When Spouse Decide To Be Childfree: Are They Happy Without Child? 当夫妻决定不要孩子:没有孩子他们会快乐吗?

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.118

Wahyu Utamidewi, W. Widjanarko, Z. Abidin, Luluatu Nayiroh

{"title":"When Spouse Decide To Be Childfree: Are They Happy Without Child?","authors":"Wahyu Utamidewi, W. Widjanarko, Z. Abidin, Luluatu Nayiroh","doi":"10.29303/iccsproceeding.v2i1.118","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.118","url":null,"abstract":"An investigation into the psychological and physiological impacts of infertility on married couples A childfree adult is one who has never wanted children and has no plans to do so in the future. They have no physical or mental limitations that would prevent them from having children, yet they make the decision not to. The relevance, motivations, experiences, and modes of communication between childless husbands and wives are the primary foci of this study project. The principles of phenomenology and social construction are used in this research to build reality. Interviews with single participants are a key component of the phenomenological approach to data collection. This poll found that eight of the married couples who do not have children have been together for at least three years but have not been successful in having children. The data was examined using interpretive research methods as well as literary research procedures. The findings of this study show that the presence of children is not considered to be a defining characteristic of marriage, and they also show that not having children can have positive effects on other aspects of life, particularly on the capacity of a husband and wife to know and appreciate each other. According to field research, the relationship between married couples who do not have any children is found to be a healthy one. Multiple variables, including a lack of desire for children, individual circumstances and job goals, health concerns, and personal opinions against bringing more physical people into the world, can affect complex life decisions. Some examples of these causes are: It is possible that a person might be better off if they did not have children, despite the fact that there does not seem to be an evolutionary rationale for this choice.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115102993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Use of the Internet and Digital Media by Indonesian Catholic Church: The Cases of Hierarchies Social Media Account and Lay Catholics Social Media Account 印尼天主教会对网路与数位媒体的使用:阶层社群媒体帐号与教友社群媒体帐号的案例

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.125

Yohanes Widodo

{"title":"The Use of the Internet and Digital Media by Indonesian Catholic Church: The Cases of Hierarchies Social Media Account and Lay Catholics Social Media Account","authors":"Yohanes Widodo","doi":"10.29303/iccsproceeding.v2i1.125","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.125","url":null,"abstract":"The Internet is connecting people and organizations around the world in new ways, changing the way we relate to one another, find resources, share information, and form communities. These changes also have implications for church institutions and Catholics in Indonesia. This article provides an overview of the use of the Internet, social media, and digital media in the Catholic church. The study identifies (1) characteristics of social media accounts managed by the official hierarchy of the Catholic Church versus social accounts managed lay Catholics groups, (2) and the role of the Internet and social media in the Catholic church in Indonesia. This study concludes that Catholic Church accepts and has positive hopes for the presence of the Internet because it offers potential or opportunities for proclaiming the Catholic faith. The Covid-19 pandemic has brought fresh air to change the Indonesian Catholic Church to go digital. If before the Covid-19 pandemic, the catechesis was mostly carried out by hierarchies, the presence of the Internet and digital media allows ordinary people or Catholic laymen to actualize and implement the Catholic faith in the digital world. This study found that there were differences in the characteristics or approaches of the use of social media accounts managed by the official hierarchy of the Catholic Church and accounts managed by lay Catholic groups.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124650523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE VISITORS' TOURISM COMMUNICATION EXPERIENCES 游客的旅游传播体验

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.103

Sarmiati Sarmiati, E. Roem, Diego Diego, Annisa Anindya, M. Assa

{"title":"THE VISITORS' TOURISM COMMUNICATION EXPERIENCES","authors":"Sarmiati Sarmiati, E. Roem, Diego Diego, Annisa Anindya, M. Assa","doi":"10.29303/iccsproceeding.v2i1.103","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.103","url":null,"abstract":"Tourism is one of the fastest growing industries. The development of tourism provides enormous benefits for the region. However,sometimes it faces big challenges and obstacles and results in a decrease in the number of tourist visits in some areas. This research, entitled the visitors’ tourism communication experiences, aims to describe the communication experiences of tourists during tourist visits and analyze the meaning of the tourism communication. This research was analyzed using the concept of tourism communication, tourists, and tourist destinations. The researcher uses qualitative research methods with a phenomenological approach. The data collection technique was done by interview and observation. The results showed that there were various communication experiences of tourists during their visits to tourist destinations in the form of positive and negative experiences. The positive experiences include enjoying the natural beauty and cultural diversity, while the negative experiences was the unmaintained environmental cleanliness, the number of visitors and people littering and the behavior of people and traders who are not friendly in serving tourists, hawkers who force tourists to buy their wares, as well as the lack of public awareness in maintaining cultural sites in those places.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128750876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tourism Village Promotion Strategy via Instagram 通过Instagram推广旅游村策略

Proceedings Of International Conference On Communication Science Pub Date : 2022-11-10 DOI: 10.29303/iccsproceeding.v2i1.127

Yudiana Indriastuti, W. Wahyuni

引用次数: 0