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Analisis Faktor-Faktor Pembelian Impulsif pada E-commerce Kecantikan
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2022-01-30 DOI: 10.33059/jseb.v13i1.3568
Rania Salsabila, Ama Suyanto
{"title":"Analisis Faktor-Faktor Pembelian Impulsif pada E-commerce Kecantikan","authors":"Rania Salsabila, Ama Suyanto","doi":"10.33059/jseb.v13i1.3568","DOIUrl":"https://doi.org/10.33059/jseb.v13i1.3568","url":null,"abstract":"Beauty e-commerce often holds promos for people to purchase impulsively. The purpose of this study is to determine what factors can influence impulse buying on beauty e-commerce in Indonesia. This study uses quantitative methods, with the population are consumers who have purchased at beauty e-commerce. The number of respondents was 385 people who domiciles in big cities, small cities and metropolitan cities. The multivariate technique used exploratory factor analysis. The results show that there were ten new factors formed in impulsive purchases in beauty e-commerce, namely ease and organized, product trend, customer service, promo, pleasure, attraction, limited time, brand, shopping motivation, and recommendation factor. The most dominant factor among those new factors is ease and organized.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124327452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Kausalitas Pertumbuhan Ekonomi Daerah, Suku Bunga, dan Permintaan-Penawaran Kredit: Pemodelan Simultan 区域经济增长、利率和信贷报价的可行性:同时建模
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2022-01-29 DOI: 10.33059/jseb.v13i1.3962
S. Suriani, Chenny Seftarita
{"title":"Kausalitas Pertumbuhan Ekonomi Daerah, Suku Bunga, dan Permintaan-Penawaran Kredit: Pemodelan Simultan","authors":"S. Suriani, Chenny Seftarita","doi":"10.33059/jseb.v13i1.3962","DOIUrl":"https://doi.org/10.33059/jseb.v13i1.3962","url":null,"abstract":"This study analyzes the effect of regional economic growth and interest rates on the demand-supply of credit in Aceh Province. The initial objective of the reduction regression is to analyze the effect of loan to deposit ratios, non-performing loans, loan to value, and interest rates on regional economic growth and the final stage is to investigate the causal relationship between regional economic growth and total loans disbursed in Aceh Province. The data period used is 2011-2014 quarterly. The method used was two-stage least square regression. The regression results indicate that regional economic growth has a positive effect on bank lending. However, interest rates do not affect total lending. The results of the causality test explain that regional economic growth has a causal relationship with credit disbursement. The local governments can improve the regional economy by supporting productive economic funding through banking financial institutions.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124120121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Strategi Sustainable Business Model Innovation pada Industri Fashion Digital Ilustrasi 战略，可持续商业模式创新平台，产业时尚数字插画
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-10-15 DOI: 10.33059/jseb.v13i1.3798
Beata Berliandika, Dessy Isfianadewi, Anjar Priyono
{"title":"Strategi Sustainable Business Model Innovation pada Industri Fashion Digital Ilustrasi","authors":"Beata Berliandika, Dessy Isfianadewi, Anjar Priyono","doi":"10.33059/jseb.v13i1.3798","DOIUrl":"https://doi.org/10.33059/jseb.v13i1.3798","url":null,"abstract":"The fashion business is an industry that continues to grow due to the high demand for these products, but has weaknesses in terms of environmental sustainability so it is necessary to apply the concept of Sustainable Business Model Innovation (SBMI). The purpose of this study is to identify SBMI strategies in the digital fashion industry in increasing consumer behavior and awareness of domestic products and environmentally friendly products. This study uses a descriptive qualitative method with triangulation data collection methods obtained from a case study at the Pijar Benderang company as an actor of illustration digital fashion business. The findings obtained are that it is necessary to create business storylines and concepts offered to increase sales, conduct a pre-order system to reduce waste, use eco-friendly materials, carry out social and environmental activities, and maximize online sales activities.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133319890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tingkat Pengembalian Investasi Pendidikan Tinggi Lulusan Program Studi STEM (Science, Technology, Engineering, dan Mathematics) STEM研究项目毕业生高等教育投资回报率(科学、技术、工程和数学)
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-10-04 DOI: 10.33059/jseb.v13i1.3420
Esti Wahyu Perdani, Padang Wicaksono
{"title":"Tingkat Pengembalian Investasi Pendidikan Tinggi Lulusan Program Studi STEM (Science, Technology, Engineering, dan Mathematics)","authors":"Esti Wahyu Perdani, Padang Wicaksono","doi":"10.33059/jseb.v13i1.3420","DOIUrl":"https://doi.org/10.33059/jseb.v13i1.3420","url":null,"abstract":"This study aims to analyze the rate of return on investment in higher education for graduates of STEM study programs using data from the 2019 National Labor Force Survey (SAKERNAS). This study uses the Ordinary Least Square (OLS) method with a two-step Heckman approach. The result is that the highest rate of return on investment for STEM graduates occurs at the master's level and the rate of return on investment for female STEM graduates is higher than that of men. STEM study programs have a stereotype, namely study programs with expensive costs and requirements for masculinity, therefore it is necessary to increase the number of scholarships, especially in postgraduate programs and provide equal opportunities for men and women to study and work in the STEM field. \u0000 ","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114825833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perilaku Pengelolaan Keuangan Keluarga: Peran Moderasi Pendapatan 家庭财务管理行为:收入的适度作用
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-09-30 DOI: 10.33059/jseb.v13i1.3349
Nuril Husna, Lutfi Lutfi
{"title":"Perilaku Pengelolaan Keuangan Keluarga: Peran Moderasi Pendapatan","authors":"Nuril Husna, Lutfi Lutfi","doi":"10.33059/jseb.v13i1.3349","DOIUrl":"https://doi.org/10.33059/jseb.v13i1.3349","url":null,"abstract":"Financial Management Behavior is crucial to achieve future financial well-being. The purpose of this research is to examine the influence of financial experience and financial knowledge on family financial management behavior with income as a moderating variable. The samples are 249 respondents who are married with a minimum income of Rp. 5.000.000,- per month and live in Surabaya. Data is analysed using Structural Equation Modeling. The results indicate that there are significant positive influences of financial experience and financial knowledge to family financial management behavior; there is no influence of income to family financial management behavior; and, income strengthens the influence of financial knowledge to family financial management behavior. This study suggests households to spend more money for pension fund programs and improve their financial knowledge, especially about investment and credit.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"430 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122799616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategi Pengembangan Industri Pariwisata (Studi Kasus Objek Wisata Pulau Rukui Kabupaten Aceh Tamiang) 旅游业发展战略(Rukui county Aceh Tamiang旅游景点案例研究)
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-09-27 DOI: 10.33059/jseb.v13i1.3195
N. Nurlina, Yolanna Shofa Pratama, Puti Andiny
{"title":"Strategi Pengembangan Industri Pariwisata (Studi Kasus Objek Wisata Pulau Rukui Kabupaten Aceh Tamiang)","authors":"N. Nurlina, Yolanna Shofa Pratama, Puti Andiny","doi":"10.33059/jseb.v13i1.3195","DOIUrl":"https://doi.org/10.33059/jseb.v13i1.3195","url":null,"abstract":"The study aims to determine the tourism industry development strategy on Rukui Island of Aceh Tamiang Regency. The population is tourist visitors, Regional Development Planning Agency, and Tourism, Youth and Sport Office. The analysis method uses SWOT. The results show that the main strength factor is that the community supports the government in developing tourism objects; the weakness is that the facilities are not yet available (public toilets and lounging huts); the opportunity is that this tourist attraction is able to encourage economic activity, create jobs for the surrounding community, the number of tourists who want to visit Rukui Island; and, the threat is the lack of awareness of tourists to maintain cleanliness. The recommended strategies are to increase promotion through various print and electronic media; improve facilities, infrastructure and supporting infra-structure; government and private investors joint together to create new innovations; and, the government cooperates with the community to provide socialization and guidance so as to improve the quality of human resources.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128016016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pengaruh Karakteristik Individu dan Faktor Ekstrinsik terhadap Kinerja Bidan 对助产士表现的个人特征和外在因素的影响
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-07-31 DOI: 10.33059/jseb.v12i2.3467
Herna Linda, Zulfendri Zulfendri, Juanita Juanita
{"title":"Pengaruh Karakteristik Individu dan Faktor Ekstrinsik terhadap Kinerja Bidan","authors":"Herna Linda, Zulfendri Zulfendri, Juanita Juanita","doi":"10.33059/jseb.v12i2.3467","DOIUrl":"https://doi.org/10.33059/jseb.v12i2.3467","url":null,"abstract":"The performance of the midwife as part of the human resources owned by the hospital will affect the performance of the health service institution concerned as a whole. The purpose of this study was to analyze the effect of individual characteristics (including age, years of service, employment status, skills, and motivation) and extrinsic factors (including rewards, workload, supervision, and training) on the performance of midwives. This explanatory survey research used all of the midwives who served in the inpatient obstetrics room at Langsa Hospital, amounting to 47 people as respondents. Data were collected through questionnaires and analyzed by logistic regression method. The results showed that employment status, skills and motivation from individual characteristics as well as supervision and training from extrinsic factors had a significant effect on the performance of midwives. Furthermore, motivation was identified as the dominant variable influencing the performance of midwives.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130543524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Model Ketimpangan Pembangunan Ekonomi di Indonesia 印度尼西亚经济发展不平等模型
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-07-26 DOI: 10.33059/jseb.v12i2.2422
Rini Raharti, T. Laras, O. Oktavianti
{"title":"Model Ketimpangan Pembangunan Ekonomi di Indonesia","authors":"Rini Raharti, T. Laras, O. Oktavianti","doi":"10.33059/jseb.v12i2.2422","DOIUrl":"https://doi.org/10.33059/jseb.v12i2.2422","url":null,"abstract":"The purpose of this study is to analyze the effect of economic growth on the level of development inequality between provinces in Indonesia. The research method used is multiple linear regression analysis with OLS (ordinary least squares). The results of the analysis show that the inequality of economic development between provinces in Indonesia in 2005-2019 is relatively high because every year there is a significant increase, this fact is in line with the Neoclassical theory. Economic growth, poverty rate and population have a positive effect on inequality in economic development. The policy implication is that the provincial government in Indonesia should pay attention to sectors that absorb labor as a contribution to the level of economic growth and empower small communities.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126783633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pengaruh Green Marketing dan Service Quality terhadap Loyalitas Pelanggan dengan Customer Satisfaction sebagai Variabel Intervening (Studi Kasus di Starbucks Coffee Kota Surabaya) 绿色营销和优质服务对客户忠诚度的影响，顾客对客户满意度作为变量的影响(泗水市星巴克的案例研究)
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-07-26 DOI: 10.33059/jseb.v12i2.3351
Dwitriana Ulfi Rizqiningsih, Arry Widodo
{"title":"Pengaruh Green Marketing dan Service Quality terhadap Loyalitas Pelanggan dengan Customer Satisfaction sebagai Variabel Intervening (Studi Kasus di Starbucks Coffee Kota Surabaya)","authors":"Dwitriana Ulfi Rizqiningsih, Arry Widodo","doi":"10.33059/jseb.v12i2.3351","DOIUrl":"https://doi.org/10.33059/jseb.v12i2.3351","url":null,"abstract":"This study aims to determine the effect of green marketing and service quality on customer loyalty through customer satisfaction as an intervening variable. In the analysis process, this research applies a case study on Starbucks Coffee as a business that implements a green marketing strategy. The method used is a quantitative paradigm with descriptive and causal research types, as well as the SEM-PLS analysis method. Non-probability sampling technique was used to select a sample of 385 Starbucks Coffee customers in Surabaya City. Based on the results, it was concluded that green marketing and service quality had a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126010601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Dampak Penerapan Kebijakan Pemerintah terhadap Eksternalitas Sampah Plastik di Kota Jayapura 政府政策适用于查亚普拉市塑料垃圾的外部影响
Jurnal Samudra Ekonomi dan Bisnis Pub Date : 2021-07-08 DOI: 10.33059/jseb.v12i2.2848
Christina Irwati Tanan, Jimmi Ari Duri, Dwi Utari Tamanbali
{"title":"Dampak Penerapan Kebijakan Pemerintah terhadap Eksternalitas Sampah Plastik di Kota Jayapura","authors":"Christina Irwati Tanan, Jimmi Ari Duri, Dwi Utari Tamanbali","doi":"10.33059/jseb.v12i2.2848","DOIUrl":"https://doi.org/10.33059/jseb.v12i2.2848","url":null,"abstract":"This study aims to determine government policies and their impact on plastic waste management in Jayapura City in 2017-2020. The study was conducted at the Environmental and Cleanliness Office. Using qualitative data analysis methods, the study involved 230 community respondents. The results indicate that the majority of the public consider the Jayapura City government's policy on plastic waste management to have been able to reduce the amount of plastic waste. However, there are still many community members who think that the provincial government has not been able to fully reduce the amount of plastic waste, and believe that the policy is not able to reduce plastic waste in the city. Based on the results obtained, it is hoped that this policy can also be applied in traditional markets so that it can further reduce the use of plastic bags and reduce plastic waste in Jayapura City.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124598512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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