{"title":"Effects of perceived attributes of fashion live streaming commerce (FLSC) on attitudes and intention to use","authors":"Hyesim Seo, E. Yoh","doi":"10.29049/rjcc.2022.30.2.297","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.297","url":null,"abstract":"A growing number of fashion brands and retailers are actively adopting live streaming as a new marketing channel. In spite of the increasing use of live commerce, the effects of live streaming commerce on customer purchasing behavior for fashion products are not fully understood. The purpose of this study is to examine factors affecting consumers’ attitudes toward a purchase via fashion live streaming commerce (FLSC) and intention to use FLSC. The study also investigated whether consumers’ expenditure on fashion and time spent on mobile shopping moderate the relationships among research variables. A total of 230 questionnaires were analyzed through descriptive statistics, confirmatory factor analysis","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"306 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122474965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Characteristics of collaboration and artification in the fashion of Issey Miyake","authors":"M. Oh, Youn-hee Lee","doi":"10.29049/rjcc.2022.30.2.173","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.173","url":null,"abstract":"교수 * Abstract The purpose of this study is to analyze the collaboration and artification of the Issey Miyake fashion brand and to suggest the best course of artification that can secure the brand’s value. The research methods are as follows: i) identifying the companies’ strategy and flow through collaboration concepts and examples from Issey Miyake; ii) selecting Issey Miyake fashion brands and carrying out a literature review through websites, articles, and books; and iii) examining prior studies on the relationship between fashion and art. Results are as follows. The exhibition is divided into spaces for brand intangible assets, artistic collaboration with partners, art co-creation, and the aesthetics and tradition of the brand. Using exhibitions to share the artistic work of collaboration partners is expected to positively affect the brand’s likability. The exhibit shares art collaborations in display cases for clothes and photographs. Artists and brands appear as an extension of the creative space and convergence design area. The artist’s improvisation forms the creative space that communicates with the audience, and the convergence design area is expanded through the unifying organic connection between the various media in the fashion brand. The photographers and brands section displays the nature images of Pleats Please, as well as human and prism garment images. In these images, the viewer can perceive a story in the interplay between the human body","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"44 22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132209521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention","authors":"Min-Seo Cho, Mun-Young Kim","doi":"10.29049/rjcc.2022.30.2.243","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.243","url":null,"abstract":"","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127649387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparative analysis on the industrial patterns of women’s jumper suits","authors":"Min-jung Kim","doi":"10.29049/rjcc.2022.30.2.226","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.226","url":null,"abstract":"For clothing items that combine the top with the bottom, such as a jumper suit, it is necessary to design original forms to develop clothes in various styles that can satisfy aesthetic and functional needs. Therefore, to determine the original forms of women’s jumper suits, this study aimed to analyze the patterns of women’s jumper suits being sold in the market comparatively and evaluate their fitness. For the study method, this researcher obtained five types of women’s jumper suits from local brands and compared the patterns’ measured sizes, then conducted exterior evaluation on the surplus according to five different movements and analyzed the values of distortion of clothing pressure comparatively. According to the results, in the basic posture, brands A and C received favorable results, while in the other movements, brand B, which had the biggest surplus on the bottom, was evaluated favorably. In conclusion, in the patterns of women’s jumper suits, a bigger surplus is added to either the crotch length or crotch girth rather than the top length, and the top and the bottom tend to have a different surplus according to the design. In addition, based on the values of body surface lengths according to the range of movements, this study suggests that an additional surplus be added to the length.","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132444394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Characteristics of organic design in Alexander McQueen’s collections","authors":"Dana Kim, Youn-hee Lee","doi":"10.29049/rjcc.2022.30.2.262","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.262","url":null,"abstract":"","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124855043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on the reappearance of upper-class girls’ costume contents in early 18th century","authors":"Jeong Choi","doi":"10.29049/rjcc.2022.30.2.281","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.281","url":null,"abstract":"This study is designed to compensate for the lack of children’s clothing relics from the early 18th century and to reproduce young upper-class girls’ costume as hanbok content. The shapes and materials of costumes are based on the record of Sukjong-silrok in 1701 and the characteristics of adult ladie’s costume relics in this period, but reproduced as miniatures of these relics as like Joseon children’s clothing of another period. The reproduced costumes are formal wear for 3~4 year-old girls, consisting of yeoui [ 女衣 ], long unlined skirts, and lined skirts. Sizes were set at a height ratio of approximately 155:95. Yeoui is sam-hoejang-jeogori using pine pollen-colored damask with a grape-squirrel pattern and a purple damask with flower-treasure pattern. The full length of yeoui is 24.5cm. It has a square-dangko outer collar with square inner collar. The long unlined skirt is a six-width overskirt that is 82cm long, made with lotus patterned sa . The lined skirt is a five-width skirt that is 61.3cm made with flower-treasure patterned red damask and ju . Several long pleats on both sides of these two skirts have been omitted. The result provides meaningful content for children’s clothing in the early 18 th century and will be used as costume for an educational trial performance.","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124084750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on the design elements expressed in Korean costumes in the 2010s","authors":"Eunju Park, Youngju Rhee","doi":"10.29049/rjcc.2022.30.2.208","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.2.208","url":null,"abstract":"The purpose of this study is to identify trends in modern Korean clothing design through investigation and analysis of the types and respective characteristics of silhouettes, colors, materials, patterns, and decorations present. To this end, research methods such as literature research and content analysis through case study research were used. The results of the wedding magazine data analysis were largely classified by design element and based on such, the conclusions are as follows. First, in the analysis of silhouettes, the appearance rate of traditional items decreased over the selected period and that of modified items increased. Second, among the same colors, adjacent colors, proximity complementary colors, contrast, and other harmonies, adjacent color harmonies showed the highest rate of appearance. Third, the cases where the same materials were used for the top and bottom elements showed a similar appearance rate as those where different materials were used. It was also concluded that traditional materials are being replaced by modern materials. Fourth, regarding the arrangement of patterns, the appearance rate of the absence of patterns gradually increases. Fifth, there were more case of decorations than those of none. This study made it possible to grasp the changes in trends of modern Korean clothing from 2011 to 2020 and provide basic data for the development of the Korean clothing market industry.","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132874039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analyzing ESG practices of fashion businesses in Korea","authors":"Kyungae Park, Soonim Heo","doi":"10.29049/rjcc.2022.30.1.102","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.1.102","url":null,"abstract":"","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134578963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Deconstruction fashion design through an analysis of Korean fashion design","authors":"Minjae Han, Youn-hee Lee","doi":"10.29049/rjcc.2022.30.1.66","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.1.66","url":null,"abstract":"","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133449653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The real-world challenge and possibility of using Minhwa and applying Lin’s cultural levels in fashion design","authors":"Jihye Park","doi":"10.29049/rjcc.2022.30.1.16","DOIUrl":"https://doi.org/10.29049/rjcc.2022.30.1.16","url":null,"abstract":"","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126708961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}