{"title":"Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude","authors":"Kajul Bharti, Richa Agarwal, A. Satsangi","doi":"10.1177/22786821241256188","DOIUrl":"https://doi.org/10.1177/22786821241256188","url":null,"abstract":"Indian companies are proactively anticipating the forthcoming transformations in the business environment and adopting sustainable practices as an integral part of their future business models. The primary objective of this study is to investigate the impact of the green marketing mix on customer attitude and the subsequent influence of customer attitude on purchase intention within the domain of green purchasing. An online survey was conducted to gather responses from 134 Indian customers in order to shed light on the impact of green marketing mix techniques on consumers’ intentions to purchase green products. The investigation applied partial least square: structural equation modeling to examine consumers’ attitudes and intentions. The findings indicate that the variables of green products, price, and promotion have a significant and beneficial impact on customers’ attitudes within the context of green initiatives. Furthermore, it is worth noting that attitude plays a crucial role in influencing purchase intention. Specifically, green promotion and green price emerge as the most influential factors in shaping customers’ attitudes. Furthermore, the presence of green places has an insignificant and adverse impact on individuals’ attitudes. Additionally, the presence of green places has a substantial impact, both directly and indirectly, on individuals’ intentions to make a purchase. Therefore, it can be considered a case of complementary partial mediation.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"3 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Buying Behavior of Indian Females Toward Natural Personal Care Products: The Moderating Role of Buying Frequency","authors":"Sonia Minocha, Animesh Singh, R. Banerji","doi":"10.1177/22786821241256196","DOIUrl":"https://doi.org/10.1177/22786821241256196","url":null,"abstract":"The purpose of this article is to investigate whether consumer values (appearance consciousness, health consciousness, and environmental consciousness), openness to change, and perceived benefits influence purchase intentions and buying behavior of natural personal care products. Furthermore, the article also investigates the moderating role of consumer buying frequency on purchase intention and buying behavior. This article is based on the argument that consumer values (appearance consciousness, health consciousness, and environmental consciousness) are likely to be reflected in purchase intention and buying behavior if consumers are open to change and perceive the benefits of natural personal care products. The theoretical framework is derived from the Stimulus–Organism–Behavior–Consequence framework. The study proposes consumer values act as a stimulus, openness to change and perceived benefits as an organismic internal state, purchase intention as behavior, and buying preferences as a consequence. The study’s findings reveal some interesting insights. First, all three consumer values exhibit a positive influence on openness to change among consumers. However, when it comes to influencing perceived benefits, it is primarily the environmental and appearance consciousness that showed effective influence on perceived benefits. We believe that marketing strategies for natural personal care products should consider consumer values and effectively communicate how natural products enhance appearance and are environment-friendly. Consumers have increasingly become concerned about the harmful effects of conventional personal care products and are willing to adopt safer alternatives. Unlike the organic food industry in natural personal care products, consumers’ health consciousness does not significantly affect the perceived benefits. We also found that purchase frequency substantially moderates the relationship between perceived benefits-purchase intentions and purchase intention-buying behavior. The association is stronger for high purchase frequency than low and medium.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"19 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141796925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Illuminating the Relationship Between Social Networking Usage and Job Performance Through the Work–Life Balance of Gen-Y Employees in Corporate Sector","authors":"Ella Mittal, T. Rani","doi":"10.1177/22786821241236246","DOIUrl":"https://doi.org/10.1177/22786821241236246","url":null,"abstract":"The use of social media, such as social networking sites continues to grow in everyday life, along with their use in the workplace. So, a concern raised about how the personal use of social networking sites like Facebook, WhatsApp, Instagram, etc., at work affects employee job performance. Moreover, the purpose of this study is to explore the relationship between social networking usage and employee job performance through the mediating role of work–life balance. The quantitative methodology was employed in this study. Data was collected using a self-administered questionnaire adapted from a previously validated survey. The target population consisted of Gen-Y employees of the corporate sector in Chandigarh, Delhi, and Haryana (UTs/states) of India. Judgemental sampling was applied to collect data from 224 employees of the corporate sector. The study results indicated that time spent, frequency of using social networking sites has significant relationship with job performance and work–life balance of employees while work–life balance and employee job performance are significantly positively related. However, social networking use has a significant negative relationship with job performance and work–life balance. Additionally, work–life balance significantly mediates the relationship between social networking usage and job performance. Therefore, the study concluded that employees struggle to set boundaries since they cannot distinguish between work and family life due to the rise in technology and social media use. Therefore, managers and HR professionals need to consider the negative aspect of online social networking at work. Further, the implications for managers and organizations are discussed.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"41 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140965968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Limning Auditing Indian Auditors","authors":"Rajat Deb","doi":"10.1177/22786821231201439","DOIUrl":"https://doi.org/10.1177/22786821231201439","url":null,"abstract":"The boom of regulatory agencies is a common global phenomenon, and its basics are deeply rooted in national settings, leading to the setting up of specific regulators. Theoretically, auditors must demonstrate their professional prowess, skepticism, and analytical procedure, and effectively communicate audit outcomes to the stakeholders. Interestingly, the Indian audit profession is at its crossroads: constrained by scams and multiple regulators. Reform initiatives in the wake of corporate shenanigans compelled the creation of the National Financial Reporting Authority (NFRA) under Section 132 of the Companies Act, 2013. However, the accounting profession regulator, the Institute of Chartered Accountants of India (ICAI), alleges penetration of the former in its regulatory jurisdiction. Against this backdrop, adopting a descriptive approach, the current study attempts to unearth the factors leading to such face-offs for offering an amicable solution. The study concludes that the ICAI’s objections to treating the NFRA as a “super-regulator” cannot be supported. Consequently, the observation of the Committee on Experts constituted by the Supreme Court. Vesting investigating power in the NFRA could be a game changer in regulating auditors, audit firms, and audit networks. In light of the findings, the auditors could motivate to improve the audit quality substantially.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135732821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Praveen M. Kulkarni, None Lakshminarayana K., Prayag Gokhale, Basavaraj S. Tigadi, Nupur Veshne, Ameet V. Kulkarni
{"title":"Employee Motivation and Its Relationship with Online Training","authors":"Praveen M. Kulkarni, None Lakshminarayana K., Prayag Gokhale, Basavaraj S. Tigadi, Nupur Veshne, Ameet V. Kulkarni","doi":"10.1177/22786821231201432","DOIUrl":"https://doi.org/10.1177/22786821231201432","url":null,"abstract":"In the past, the perspective of training programs has been used to understand employee motivation. However, there is a lack of normative and perceptive support that can guide the development of online training programs. Therefore, there is a need to understand employee motivation from the perspective of online training. This study aims to understand employee motivation and its relationship with online training in an organizational setting. The study adopted empirical research to investigate the relationship between training goals and trainee intentions to undergo online training, the role of self-efficacy in this relationship, and the expectancy of the learners from online training programs. The study tests the factors identified from the literature review for model validation. A total of 15 items were used in a survey of 812 randomly selected respondents from the organization in Belagavi, Karnataka, India. The structural equation modeling techniques were applied to explore and validate the model. The results show that factors such as learning goals, social interaction, time management and personalization have a great role to play in building training intention in the online environment, and the successful realization of the training goals.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"182 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135730960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dividend Policy–Performance Linkages: The Moderating Role of Board Structure Elements in an Emerging Economy","authors":"Ronald Ebenezer Essel","doi":"10.1177/22786821231195395","DOIUrl":"https://doi.org/10.1177/22786821231195395","url":null,"abstract":"This inquiry investigates the moderating role of board size (BS), board independence (BI), and board gender diversity (BGD) on the relationship between dividend policy (DP) and firm performance (FP) in Ghana. The study utilized financial data from 14 purposively selected listed firms in Ghana, spanning 2010–2018. A system-generalized method of moments (GMM) was espoused for the estimation. Results indicate that whilst dividend per share and dividend payout ratio demonstrated significantly positive relationship with FP, dividend yield exhibited significantly negative relationship with FP. Additionally, while BI moderated the relationship between DP and FP, BS and BGD had no moderating influence on FP.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135804080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Influencing Behavioral Intention Toward Using Travel Mobile Application: Examining the Mediating Role of Reviews and Ratings","authors":"Mayur Taneja, Vikas Nath, Noopur Saxena","doi":"10.1177/22786821231195396","DOIUrl":"https://doi.org/10.1177/22786821231195396","url":null,"abstract":"The purpose of this study is to identify the major factors that affect tourist intention to use mobile application for the purchase of travel and tourism services. This study integrates the theory of M-S-QUAL with two additional factors, price consciousness and information quality, to develop a conceptual framework. Data was collected from 510 users of travel mobile applications from Delhi/NCR, and analyzed using structural equation modeling. The results indicated that efficiency, privacy, price consciousness, and information quality are the main determinants of m-satisfaction. Additionally, m-satisfaction significantly affects tourists’ behavioral intentions. Reviews and ratings was found to partially mediate the relationship between m-satisfaction and tourists’ behavioral intention. The framework is helpful for decision-makers to identify the factors that can satisfy tourists when using a travel mobile application and will also provide useful insights for the travel service providers dealing in m-applications to device their future strategies.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135804242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Farmers’ Awareness and Perception of Sustainable Agricultural Practices: A Case of Integrated Livestock–Fish Farming System in the State of Assam, India","authors":"Ronuj Bori, Runumi Das","doi":"10.1177/22786821231195397","DOIUrl":"https://doi.org/10.1177/22786821231195397","url":null,"abstract":"The purpose of the study is to assess the farmer’s comprehension of a sustainable agricultural practice: integrated livestock–fish farming system. The study is exploratory and descriptive in nature. Awareness on technical, economic, and environmental aspects of the farming system has been assessed on both fish and livestock farmers. Awareness was measured in a dichotomous variable seeking “true” or “false” to various statements under each required aspects of the farming system. Perception was measured using a pretested standardized scale. The awareness and perception of the farmers were found to be positive and relationship between awareness and perception was found to be significant. The farmers are found to be mostly aware of the economic aspects and believed that the particular farming system could be a great avenue for self-employment. Age, education, experience, pond holdings, and extension contact were found to be significant determinants of farmer’s awareness and perception. The assessment of the farmer’s awareness and perception toward the system does not only aid in dissemination of the particular system but also ensures sustainable usages of farm waste for optimum production by making ecological considerations.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do Spot, Futures, and Options Markets Exhibit Price and Volatility Interdependence? Evidence from India","authors":"None Avinash, T. Mallikarjunappa","doi":"10.1177/22786821231188028","DOIUrl":"https://doi.org/10.1177/22786821231188028","url":null,"abstract":"This paper analyses the price- and volatility-based interdependency among spot, futures, and options markets in a unified framework. The paper utilizes the vector error correction model generated under the TGARCH framework, the conventional pair-wise Granger causality test, the block exogeneity and vector Granger causality test, and Schwartz–Szakmary’s factor weights to decipher the price interdependence. The paper also uses the DCC-GARCH model to examine the existence of time-varying conditional correlation in volatility. The study finds evidence of the dependency among these three markets with a stronger leading role of spot against futures and options and significant positive/(negative) influence of the previous day’s spot/(futures) price change on options’ price change. Further, the asymmetric impact of price changes on conditional volatility is observed in the case of the spot and futures market. The results also exhibit the existence of time-varying conditional correlation among these markets with spillover effect.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136235464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumer Complaint Satisfaction and Customer Retention: A Study of Complaint Satisfaction in Electronic Industry","authors":"Madan Lal, Heena Kashyap","doi":"10.1177/22786821231183745","DOIUrl":"https://doi.org/10.1177/22786821231183745","url":null,"abstract":"The aim of this article is to understand consumer complaint satisfaction in the electronics industry. The focus has been placed on consumers of household electronic items who have complained to the company due to one of several reasons (e.g., technical glitch, malfunction, and defect). The various factors responsible for complaint satisfaction have been determined through literature reviews and primary surveys (questionnaires). The three kinds of justice dimensions of organizational behavior (Procedural, Interactional and Distributive) have been incorporated into the model to measure a company’s response to any complaint. The data of 595 consumers of Delhi-National Capital Region (NCR) (India) have been collected and analysed using smartPLS 2.0. software. The findings of the study reveal that the process of handling customer complaints affects customer satisfaction and retention rate. Customer who have good experiences during the complaint-handling process, exert positive word of mouth (WOM) and those who have bad experiences during the complaint-handling process exert negative WOM. To study the relationship between complaint satisfaction level, consumers repurchase intention and WOM intention a complaint satisfaction model has been constructed.","PeriodicalId":230921,"journal":{"name":"Jindal Journal of Business Research","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}