LONTAR: Jurnal Ilmu Komunikasi最新文献

Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising 雅加达影音公司在电视广告中保持客户忠诚度的传播策略

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-02 DOI: 10.30656/lontar.v11i1.6167

Zalfa Qathrunnada, Catur Nugroho

{"title":"Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising","authors":"Zalfa Qathrunnada, Catur Nugroho","doi":"10.30656/lontar.v11i1.6167","DOIUrl":"https://doi.org/10.30656/lontar.v11i1.6167","url":null,"abstract":"The visual package of an advertisement on television will not be communicated perfectly to the audience if it’s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Advertising spending in Indonesia continues to increase every year by seven percent and dominated by television commercial with a total of 79.2 percent. Based on this, more and more audio-post companies are emerging now that produce audio for television commercial in Jakarta and certainly makes competition in this industry more obvious. But even so, they still have their loyal clients that have stayed from the past until now. One of these audio-post companies is Cut2Cut studio, which was founded in 2002 and has loyal clients from well-known brands. Therefore, this study aims to find out how Cut2Cut studio's communication strategy maintains client loyalty to television commercial. The method used is qualitative with a case study approach. The results of the study state that Cut2Cut studio carries out several strategic stages including formulating strategies that focus on approaching clients, implementing strategies by maintaining communication with clients as well as providing special treatment, as well as evaluating strategies by conducting routine evaluations based on obstacles that need to be discussed","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123820113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Crisis Response Strategy of PT. Angkasa Pura II on the News of Health Protocol Violations at Soekarno-Hatta Airport 苏加诺-哈达机场违反卫生礼仪新闻的危机应对策略

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-02 DOI: 10.30656/lontar.v11i1.6308

Melinda Puspa Negara, S. Dida, Retasari Dewi

{"title":"Crisis Response Strategy of PT. Angkasa Pura II on the News of Health Protocol Violations at Soekarno-Hatta Airport","authors":"Melinda Puspa Negara, S. Dida, Retasari Dewi","doi":"10.30656/lontar.v11i1.6308","DOIUrl":"https://doi.org/10.30656/lontar.v11i1.6308","url":null,"abstract":"Thursday, May 14th, 2020, the public was shocked by the occurrences of violations of health protocol during the pandemic Covid-19 at Soekarno-Hatta Airport. At that time, the government was relaxing the Large-Scale Social Restrictions (PSBB) by re-activating public transportation modes. Reports in the mass media and social media cornered PT. Angkasa Pura II, the airport administrator, is a party that is negligent in managing flight schedules and rules for maintaining distance at the airport. This research objective was to identify the crisis response strategy carried out by PT Angkasa Pura II to overcome the negative news resulting from the incident of health protocol violations at Soekarno-Hatta Airport. The study discusses crisis response strategies derived from Situational Crisis Communication Theory (SCCT). This research method is qualitative. Research data was obtained through interviews, observation, and literature study. The results of this research, AP II crisis response strategies were, (1) rebuilding, the rebuilding response strategy AP II was conducted with an apology. (2) Take corrective actions, AP II made some physical improvements, increasing field staff and warning signs for applicating health protocols in public spaces. And (3) diminishment, the diminishment response strategy AP II was conducted by submitting excuses and justifications. AP II attempts crisis framing by disseminating information about the company's efforts and commitments that are disseminated through the company's website and social media. This step aims to make the public aware of the company's positive efforts to deal with the crisis and the public also understands that AP II has no intention of committing violations.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127289738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Internal Bulletins on Information Needs in Balai Besar Wilayah Sungai Brantas 内部公告对巴莱Besar Wilayah Sungai Brantas信息需求的影响

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-02 DOI: 10.30656/lontar.v11i1.6491

Sella Desita Sukarya, Jokhanan Kristiyono

{"title":"The Impact of Internal Bulletins on Information Needs in Balai Besar Wilayah Sungai Brantas","authors":"Sella Desita Sukarya, Jokhanan Kristiyono","doi":"10.30656/lontar.v11i1.6491","DOIUrl":"https://doi.org/10.30656/lontar.v11i1.6491","url":null,"abstract":"Mass communication is undoubtedly constructive for humans to meet their information needs individually and in groups. Communication is essential in human life as a process of delivering messages. It is the most basic need that is closely related to the continuity and defense of the existence of an organization or company. One of the roles in helping to establish effective communication relationships with the use of internal media has also been carried out by the Brantas. Using internal media implemented by the Brantas can establish relationships between internal and external stakeholders and assist in synchronizing information. The purpose was to determine the use of internal bulletins by employees in meeting internal information needs, to determine the fulfillment of internal information needs obtained by employees from internal bulletins as a source of information, and to determine the effect of using internal bulletins to meet the internal information needs of employees at Balai Besar Sungai Brantas. The result is that it was found that there was a relationship between the use of the Brantas Bulletin to meet their needs and the use of internal media could be used by an organization or agency.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126943584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gender Sensitive Journalism in Harian Kompas as a Media Advocacy Against Women’s Sexual Violence Harian Kompas的性别敏感新闻作为反对女性性暴力的媒体宣传

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-01 DOI: 10.30656/lontar.v11i1.6194

Islaq Hastita Hamzah, Gati Dwi Yuliana

{"title":"Gender Sensitive Journalism in Harian Kompas as a Media Advocacy Against Women’s Sexual Violence","authors":"Islaq Hastita Hamzah, Gati Dwi Yuliana","doi":"10.30656/lontar.v11i1.6194","DOIUrl":"https://doi.org/10.30656/lontar.v11i1.6194","url":null,"abstract":"Cases of sexual violence against women are steadily increasing every year, as well as the news of these cases. Despite that, often the media exploits victims and their stories. The news is framed through a patriarchal lens that gives the impression that the victim was the main cause of the events. As a provider of information, the media plays a central role in constructing public opinions. Therefore, the media has a responsibility to support the victims to get their rights. Reporting with gender sensitive journalism is a media reference in advocating for victims/survivors of sexual violence. This study aimed to determine the application of gender sensitive journalism in Harian Kompas as a media advocacy against sexual violence. This study is based on the concept of Gendered Perspective Journalism, Gender Sensitive Journalism, Press Language in Reporting Sexual Violence, and Advocacy Journalism. This research applied qualitative research methods. The results of this study indicated that Harian Kompas covers cases of sexual violence based on the perspective of victims to protect victims and help the survivors to get justice. Furthermore, as a form of advocacy journalism, Harian Kompas also provides a large space for victims to speak out in the Harian Kompas. \u0000 ","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131640363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Body Image dalam Video Klip LOONA "Butterfly" 身体形象dalam视频Klip LOONA“蝴蝶”

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-01 DOI: 10.30656/lontar.v11i1.5756

Affiyah Tri Yuni Sari, Cici Eka Iswahyuningtyas

引用次数: 0

Representation of Alone Together in Family Communication in the Film " Nanti Kita Cerita Tentang Hari Ini" 电影《Nanti Kita Cerita Tentang Hari Ini》在家庭沟通中的表现

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-01 DOI: 10.30656/lontar.v11i1.5842

F. Emeraldien, Nirwana Esa, Putri Erlinda, Salma Ardhani

{"title":"Representation of Alone Together in Family Communication in the Film \" Nanti Kita Cerita Tentang Hari Ini\"","authors":"F. Emeraldien, Nirwana Esa, Putri Erlinda, Salma Ardhani","doi":"10.30656/lontar.v11i1.5842","DOIUrl":"https://doi.org/10.30656/lontar.v11i1.5842","url":null,"abstract":"Komunikasi keluarga yang efektif menjadi dasar untuk terciptanya keluarga yang baik. Keluarga yang gagal dalam menciptakan pola komunikasi yang baik dapat memunculkan ketidakseimbangan dalam komunikasi antar anggota keluarga tersebut. Hal ini memicu adanya alone together seperti yang direpresentasikan oleh keluarga dalam film “Nanti Kita Cerita Tentang Hari Ini”. Penelitian ini bertujuan untuk mengkaji adanya fenomena alone together tersebut dalam film “Nanti Kita Cerita Tentang Hari Ini”. Alone together sendiri merupakan keadaan di mana seseorang akan merasa sendirian meskipun sedang berada di tengah keramaian. Manfaat dari penelitian ini yaitu untuk mempelajari fenomena alone together yang ada di sekitar kita, terutama dalam keluarga. Penelitian ini menguak representasi film dengan menggunakan metode penelitian kualitatif, yaitu semiotika oleh John Fiske. Analisis semiotika ini memiliki tiga level, yaitu level realitas, level representasi, dan level ideologi. Hasil analisis dari ketiga level tersebut adalah rupanya film “Nanti Kita Cerita Tentang Hari Ini” menunjukkan fenomena alone together yang dialami oleh beberapa anggota keluarga. Perasaan alone together ini dipicu oleh pola komunikasi keluarga monopoli atau otoriter.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123363272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communication Pattern "Omahjiwa" Community Counselor in Helping Counselee Who have Anxiety Disorder 社区咨询师帮助焦虑障碍咨询者的沟通模式

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-01 DOI: 10.30656/lontar.v11i1.6163

Tasya Aurellia Suseno, Martriana Said

{"title":"Communication Pattern \"Omahjiwa\" Community Counselor in Helping Counselee Who have Anxiety Disorder","authors":"Tasya Aurellia Suseno, Martriana Said","doi":"10.30656/lontar.v11i1.6163","DOIUrl":"https://doi.org/10.30656/lontar.v11i1.6163","url":null,"abstract":"Mental health is an important thing for everyone to have. Because with a healthy mentality, individuals can do their days productively and can also maximize the abilities that exist in themselves. However, since the pandemic came, all activities have stopped and people also need to follow the changes caused by the pandemic. Because of this, people also feel lost and are also worried about what will happen in the future, which eventually leads to excessive worry. At that time the mental health of some people finally felled and along with this, several communities related to mental health issues emerged on social media to help everyone who had mental disorders. One of these communities is OmahJiwa which provides free counseling for everyone who has mental problems, one of which is anxiety disorders. The purpose of this study was to see the pattern of communication and also the effectiveness of interpersonal communication between a counselor and a counselee who has an anxiety disorder. This research uses a post positivist paradigm with a qualitative approach. The concepts used are Communication Patterns and Interpersonal Communication. The results obtained from this study are the OmahJiwa Community Counselors use 4 Communication Patterns (primary, secondary, linear, circular) and use Two-Way Communication Patterns. 5 directions for the effectiveness of Interpersonal Communication that occurs between counselors and counselees, but the most prominent are empathy, support, and positiveness","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130085393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Meaning of Thrifting in the #TukarBaju Campaign in the Zero Waste Indonesia Community 印尼零废弃物社区#TukarBaju运动中节约的意义

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2023-07-01 DOI: 10.30656/lontar.v11i1.5626

Yunitasyia Nafa Zahro, H. R. Dhona

引用次数: 0

Exploiting the Sadness of Disabled Athletes 利用残疾运动员的悲伤

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2022-12-30 DOI: 10.30656/lontar.v10i2.5648

Merry Fridha Tripalupi, R. Irawan, Kismiyati El Karimah

{"title":"Exploiting the Sadness of Disabled Athletes","authors":"Merry Fridha Tripalupi, R. Irawan, Kismiyati El Karimah","doi":"10.30656/lontar.v10i2.5648","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.5648","url":null,"abstract":"Reporting about athletes disables anything new in the world of journalism. In several regional, national, and international sports pages, journalists always write news about the other side of life and his struggles in overcoming disability in the match. It is interesting to see how athletes with disabilities are used as commodities and exploited their interests. So, with this view, the researcher analyzed a text entitled Exploitation of Sadness for Athletes with Disabilities (Theo Van Leeuwen's Critical Discourse Analysis on Detik.Com Edition January 16, 2022). The research uses Frankfurt’s critical theory, with qualitative methods, with a critical analysis approach from Theo Van Leeuwen. The results showed that the writer used several inclusion and exclusion strategies in the news text. The inclusion strategy focuses on Halil exploitation as the main star in the text above. Halil is described as a young man who has limitations and physical imperfections but wins in sports competitions. Meanwhile, in the exclusion strategy, the scriptwriter does not present a coach who has contributed to Halil's victory or a friend from a hawker association who is also an athlete who paved the way for Halil to become an athlete. With this inclusion and exclusion strategy, it can be seen how the perspective of news writers for persons with disabilities places them in an unequal position with humans in general","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131426028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Empirical Study of the Dinamics Contribution of Public Communication Based on Local Wisdom to Development 基于地方智慧的公共传播对发展的动态贡献实证研究

LONTAR: Jurnal Ilmu Komunikasi Pub Date : 2022-12-30 DOI: 10.30656/lontar.v10i2.5604

Andi Windah, Haryanto Hasan, T. Kartika, Ida Nurhaida

{"title":"Empirical Study of the Dinamics Contribution of Public Communication Based on Local Wisdom to Development","authors":"Andi Windah, Haryanto Hasan, T. Kartika, Ida Nurhaida","doi":"10.30656/lontar.v10i2.5604","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.5604","url":null,"abstract":"Communication is one of the crucial indicators in development, especially to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives. One form of development communication that emphasizes the ability of communicators is public communication. In short, public communication can be interpreted as a strategic interaction to channel information, ideas, programs, presentations, data, propaganda, and many other contexts of development messages to the masses, the public, or a specific audience. This research uses a qualitative approach with a literature study to collect data. This study found that the experience of developing a geopark tourist area in Pangandaran, West Java, can be used as the first best practice as its articulation of local wisdom in public communication during the development process showed a significant effect. In this study also shows various phenomena of successful communication integration based on local wisdom and the development process in the economic field using social media, such as the Government of Kutai Kartanegara Regency, Purwakarta Regency, Sumenep Regency. It can be concluded that the use of local wisdom-based public communication is considered capable of supporting development in terms of economic, social, or cultural","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132416300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0