Jurnal Aplikasi Bisnis Kesatuan最新文献

{"title":"Pengaruh Promosi Penjualan, Word Of Mouth, Dan Citra Merek Terhadap Keputusan Pengguna Jasa Dalam Menggunakan Grab Di Kota Bogor","authors":"Damianus Yobellio Resmi Saputra, Anton Widio Pratomo","doi":"10.37641/jabkes.v3i2.2020","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.2020","url":null,"abstract":"Transportation is one field that is progressing and development. One online transportation company that is experiencing development and progress is Grab. This study aims to (1) Determine the effect of Sales Promotion on Consumer Decisions (2) Determine the effect of Word of Mouth on Consumer Decisions (3) Determine the effect of Brand Image on Consumer Decisions (4) Determine the effect of Sales Promotion, Word of Mouth, and Brand Image on Consumer Decisions. This sample method uses non-probability sampling with a purposive sampling type with sample calculations using the Cohcran formula. The number of respondents selected was 385 people who were Grab service users. The research data was processed using SPSS 23 software. The results of the analysis show that partially (1) there is a positive and significant relationship between Sales Promotion and Consumer Decisions. (2) There is a positive and significant relationship between word of mouth and consumer decisions. (3) There is a positive and significant relationship between Brand Image and Consumer Decisions. (4) Sales Promotion, Word of Mouth, and Brand Image together have a positive and significant effect on Consumer Decisions. \u0000  \u0000Keywords : Sales Promotion, Word of Mouth, Brand Image","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"81 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tinjauan Atas Prosedur Pelayanan Nasabah Prioritas Pada Pt Bank Tabungan Negara (Persero) Tbk Kantor Cabang Cibinong","authors":"R. Riska, Sujana Sujana","doi":"10.37641/jabkes.v3i2.1966","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.1966","url":null,"abstract":"Bank merupakan lembaga yang bergerak di bidang jasa, sehingga pelayanan yang diberikan oleh bank menjadi salah satu faktor penilaian bagi nasabah. Pelayanan yang baik akan membuat nasabah merasa puas sehingga meningkatkan kepercayaan nasabah terhadap bank. Pentingnya untuk meningkatkan dan mempertahankan kepercayaan nasabah membuat bank berlomba-lomba menunjukan sikap lebih menghargai nasabah dan mengembangkan pelayanan yang unggul. Bank Tabungan Negara merupakan salah satu bank yang mengklasifikasikan pelayanan menjadi 2 yaitu pelayanan reguler dan pelayanan prioritas. Pelayanan reguler diberikan kepada nasabah reguler pada umumnya sedangkan pelayanan prioritas diberikan kepada nasabah prioritas. Nasabah prioritas sendiri merupakan nasabah yang memiliki jumlah simpanan lebih besar dibandingkan dengan nasabah reguler pada umumnya. Oleh karena itu, Bank Tabungan Negara memberikan pelayanan yang berbeda dan istimewa kepada nasabah prioritas. Berdasarkan hasil yang sudah didapat maka dapat kita ketahui bahwa Bank Tabungan Negara menerapkan prosedur pelayanan yang memuaskan terutama bagi nasabah prioritas. Bank Tabungan Negara juga memberikan berbagai keuntungan dan program yang hanya dapat dinikmati oleh nasabah prioritas. Hal ini perlu dipertahankan agar nasabah merasa puas dan tetap menjadi nasabah pada Bank Tabungan Negara.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tinjauan Atas Pengukuran Kinerja Keuangan Pada Dinas Tenaga Kerja Kabupaten Bogor","authors":"Hardini Lestiani Hernusa, Fidira Cliveuro Sukkey","doi":"10.37641/jabkes.v3i2.1895","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.1895","url":null,"abstract":"Value fo Money adalah salah satu metode atau cara untuk mengukur kinerja keuangan organisasi sektor publik untuk membantu memperbaiki kinerja di masa depan dan membantu pemerintah derah fokus pada tujuan mereka. Tujuan penelitian ini adalah untuk mengukur kinerja keuangan di Dinas Tenaga Kerja Kabupaten Bogor pada tahun 2020-2022 dengan menggunakan prinsip value for money yang terdiri atas rasio ekonomis, rasio efisiensi, dan rasio efektivitas. Hasil dari peninjauan menunjukan bahwa laporan realisasi anggaran berdasarkan transaksi tersebut dapat terlihat kinerja keuangan di Dinas Tenaga Kerja Kabupaten Bogor setiap tahunnya ada yang mengalami kenaikan maupun penurunan jika diukur dengan rasio ekonomis, efisiensi, dan efektivitas. Kinerja keuangan di Dinas Tenaga Kerja Kabupaten Bogor dapat dikatakan baik karena sudah ekonomis dan efektif. Akan tetapi kinerja keuangan di Dinas Tenaga Kerja Kabupaten Bogor belum dapat dikatakan efisien.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"297 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tinjauan Atas Saluran Distribusi Dan Harga Jual Produk Hidroponik Pada PT. Sarindah Wicaksana","authors":"Imaniar Astriani Astriani, Sulistiono Sulistiono","doi":"10.37641/jabkes.v3i2.1953","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.1953","url":null,"abstract":"Perkembangan bisnis yang semakin pesat di bidang industri, menjadikan bisnis industri dapat dilihat sebagai suatu peluang untuk memperoleh keuntungan. Untuk itu pada kondisi saat ini, membangun bisnis adalah bagaimana perusahaan mampu menyampaikan barang produk atau jasanya pada konsumen dengan baik. Dalam mendirikan suatu bisnis, perusahaan juga harus mampu mempertimbangkan berbagai aspek, terutama pada aspek saluran distribusi dan harga jual suatu produk. Dengan perencanaan dan pertimbangan yang baik maka akan menjamin kesuksesan sebuah perusahaan dalam mendirikan usahanya. \u0000Tujuan dari peninjauan ini adalah untuk mengetahui : 1) bagaimana penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 2) apa kendala dalam penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 3) bagaimana upaya dalam mengatasi kendala penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana. \u0000Hasil dari peninjauan ini yaitu : 1)  PT. Sarindah Wicaksana menerapkan saluran distribusi tidak langsung dengan intensitas saluran distribusi intesif dan penerapan harga jual produk menerapkan penetapan harga jual berbasis biaya dan persaingan; 2) adanya kendala saluran distribusi yang dialami, terbukti dengan keterbatasan perusahaan dalam memenuhi kebuthan konsumen dan adanya kendala yang dialami dalam penerapan harga jual produk pada PT. Sarindah Wicaksana, dibuktikan dengan adanya  persaingan serta perubahan harga yang tidak signifikan; 3) PT. Sarindah Wicaksana telah mengatasi kendala dalam penerapan saluran distribusi dan harga jual produk dengan cukup baik dengan cara berupaya menyesuaikan kebutuhan konsumen dan perubahan yang terjadi dalam aktivitas perusahaannya.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"55 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139859774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Review Of The Collateral Valuation Procedures By The Internal Appraisal In Loan Disbursement At PT. Pasar Dana Pinjaman (Danamas)","authors":"Dinda Larasati, Sudradjat Sudradjat","doi":"10.37641/jabkes.v3i2.2054","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.2054","url":null,"abstract":"Collateral is an asset or property provided by the borrower to the lender in order to obtain the loan facility. Collateral is one of the most important things in lending because of its role as the second way out when the default of event occurs in a loan. Therefore, a division and special work procedures are needed to asses the feasibility of an object to be used as collateral. This review was conducted to find out the characteristics of assessable assets that can be financed and used as a collateral by PT. Pasar Dana Pinjaman, as well as to identify the collateral appraisal procedures by internal appraisal, and obstacles faced during the collateral appraisal process. The result of this review show that assets that can be used as collateral are non-movable tangible assets with marketable value, no over-financing, and free from disputes (can be legally bound). Considering the capacity of internal appraisal, collateral that can be appraised by the internal appraisal are those that meets the following criteria, which is total exposure below IDR 10 billion, located within a maximum radius of 30 km from the operational office, classified as a simple property, and there are no negative lists around them. Based on the results of the review of the collateral appraisal procedure by internal appraisal at PT. Pasar Dana Pinjaman, it can be conclude that the internal appraisal division has a systematic procedure in place which is include in the internal appraisal SOP and is in compliance with the standards set by MAPPI, from order acceptance to assessment report. Obstacles faced by the internal appraisal division during the appraisal process are the difficulties of finding comparable data, hard-to-reach Person In Charge, and indications of fraud during appraisal process.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139860813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tinjauan Atas Pemotongan, Penyetoran dan Pelaporan PPh Pasal 23 Pada Sekretariat Jenderal Majelis Permusyawaratan Rakyat Republik Indonesia","authors":"Imam Mahdi Fachrezy, Arief Fahmie","doi":"10.37641/jabkes.v3i2.2011","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.2011","url":null,"abstract":"Anggaran Pendapatan dan Belanja Negara (APBN) menunjukkan bahwa penerimaan negara dari sektor pajak memiliki peranan penting dalam pemasukan dana untuk negara. Indonesia memiliki seperangkat aturan yang dengan peraturan tersebut bertujuan guna mengumpulkan dan mengelola pajak secara efektif dan efisien. PPh Pasal 23 adalah pajak yang yang dikenakan atas penghasilan yang diperoleh Wajib Pajak dalam negeri dan Bentuk Usaha Tetap yang berasal dari pemberian jasa, hadiah, royalti, dan sumber lain selain yang dipotong PPh Pasal 21. Pendapatan ini biasanya dihasilkan ketika terjadi transaksi antara pihak yang menerima uang (penjual atau penyedia layanan) dan pemasok pendapatan. PPh Pasal 23 akan dipotong dan dilaporkan ke kantor pajak oleh pemberi penghasilan (penyedia atau konsumen jasa). Sekretariat Jenderal MPR RI melakukan pemotongan, penyetoran dan pelaporan PPh pasal 23 atas penghasilan yang diterima dari pengelolaan jasa dan sewa, seperti jasa perantara, jasa sewa kendaraan Sekretariat Jenderal MPR RI melakukan pemotongan, penyetoran dan pelaporan PPh pasal 23 atas penghasilan yang diterima dari pengelolaan jasa dan sewa, seperti jasa perantara, jasa sewa kendaraan sesuai dengan ketetapan peraturan yang berlaku. Tujuan dari Penyusunan Tugas Akhir ini yaitu untuk mengetahui bagaimana cara instansi pemerintah Sekretariat Jenderal MPR RI dalam melakukan kesesuaian pemungutan, penyetoran dan pelaporan PPh pasal 23. Hasil dari peninjauan ini menunjukan bahwa Sekretariat Jenderal MPR RI dalam kegiatan proses pemotongan, penyetoran dan pelaporan pajak telah bertransformasi secara digital dan dilakukan sepenuhnya secara daring dan sesuai dengan peraturan perpajakan yang berlaku. Hal ini memberikan kemudahan dalam melakukan proses pemotongan, penyetoran, dan pelaporan pajak pasal 23.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"14 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139802550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tinjauan Atas Sistem Dan Prosedur Pengeluaran Kas Pada Institut Pertanian Bogor","authors":"Mutiara Sausan Salsabila, Nilda Tartilla","doi":"10.37641/jabkes.v3i2.1914","DOIUrl":"https://doi.org/10.37641/jabkes.v3i2.1914","url":null,"abstract":"Sistem akuntansi merupakan suatu struktur atau kerangka yang terdiri dari organisasi, formulir, catatan dan laporan yang dirancang dan diimplementasikan untuk menyediakan informasi keuangan yang diperlukan oleh manajemen dalam mengelola perusahaan. Sistem akuntansi bertujuan untuk memfasilitasi pengumpulan, pengolahan dan penyajian informasi keuangan yang relevan dan akurat. Organisasi dalam sistem akutansi mencakup sistem dan prosedur yang ditetapkan untuk mengatur pengelolaan informasi keuangan. Tujuan dari peninjauan ini ialah untuk mengetahui bagaimana sistem dan prosedur pengeluaran kas yang diterapkan pada Institut Pertanian Bogor serta mengetahui pengendalian intern yang digunakan untuk mengawasi berjalannya sistem dan prosedur pengeluaran kas pada Insttitut Pertanian Bogor. Hasil dari tinjauan menunjukan bahwa sistem dan prosedur pengeluaran kas pada Institut Pertanian Bogor dibagi menjadi dua, yaitu pengeluaran kas menggunakan Cash Management System dan pengeluaran kas menggunakan dana kas kecil. Dokumen yang digunakan oleh keduanya hampir sama yaitu SPP, SPDM, RAB, SPTJM, dan SP2D. Catatan akuntansi yang digunakan Cash management system adalah jurnal dan buku besar sedangkan catatan akuntansi yang digunakan dana kas kecil adalah buku pembantu bank dan buku kas tunai. Fungsi yang terkait dalam proses pengeluaran kas adalah fungsi yang memerlukan pengeluaran kas, fungsi perbendaharaan, fungsi akuntansi, dan fungsi pengendalian anggaran dan perpajakan. Laporan yang dihasilkan dalam pengeluaran kas pada Institut Pertanian Bogor adalah laporan arus kas.Hasil evaluasi dari tinjauan ini menunjukan bahwa sistem dan prosedur pengeluaran kas pada Institut Pertanian Bogor sudah sesuai dengan prinsip-prinsip yang diperlukan. Pemisahan tugas, penggunaan dokumen yang dirancang dengan baik, dan proses otorisari yang dilakukan oleh pihak berwenang merupakan indikasi bahwa Institut Pertanian Bogor telah menerapkan sistem dan prosedur yang efektif dalam pengeluaran kas. Namun, penting untuk terus melakukan evaluasi dan pembaruan secara berkala guna memastikan berkelanjutan dan peningkatan sistem pengeluaran kas pada Institut Pertanian Bogor.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"34 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139805824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Persepsi Harga, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Produk Mie Instan Gaga Mie","authors":"E. Putri, G. Gendalasari","doi":"10.37641/jabkes.v3i3.2361","DOIUrl":"https://doi.org/10.37641/jabkes.v3i3.2361","url":null,"abstract":"This study aims to: (1) to determine the effect of perceived price on purchasing decisions (2) to determine the effect of product quality on purchasing decisions (3) to determine the effect of brand image on purchasing decisions (4) to determine the effect of perceived price, product quality and Brand Image on Purchasing Decisions. The number of samples is 230 respondents using the formula Hair et all. The sampling method used is purposive sampling. The data analysis method used is multiple linear regression analysis to determine the effect of price perception, product quality and brand image on purchasing decisions of Gaga Mie Instant Noodles in Bogor City. Data testing was carried out using the Software Statistical Package For The Social Scientist (SPSS).Based on the test results, the following data were obtained: (1) there was no effect of perceived price on purchasing decisions (2) there was an effect of quality on purchasing decisions (3) there was an influence of brand image on purchasing decisions (4) there was an influence between perceived price, product quality and Brand Image Against Purchasing Decisions. \u0000  \u0000Keywords: Perceived Price, Product Quality, Brand Image, Purchase Decision","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139802632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Persepsi Harga, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Produk Mie Instan Gaga Mie","authors":"E. Putri, G. Gendalasari","doi":"10.37641/jabkes.v3i3.2361","DOIUrl":"https://doi.org/10.37641/jabkes.v3i3.2361","url":null,"abstract":"This study aims to: (1) to determine the effect of perceived price on purchasing decisions (2) to determine the effect of product quality on purchasing decisions (3) to determine the effect of brand image on purchasing decisions (4) to determine the effect of perceived price, product quality and Brand Image on Purchasing Decisions. The number of samples is 230 respondents using the formula Hair et all. The sampling method used is purposive sampling. The data analysis method used is multiple linear regression analysis to determine the effect of price perception, product quality and brand image on purchasing decisions of Gaga Mie Instant Noodles in Bogor City. Data testing was carried out using the Software Statistical Package For The Social Scientist (SPSS).Based on the test results, the following data were obtained: (1) there was no effect of perceived price on purchasing decisions (2) there was an effect of quality on purchasing decisions (3) there was an influence of brand image on purchasing decisions (4) there was an influence between perceived price, product quality and Brand Image Against Purchasing Decisions. \u0000  \u0000Keywords: Perceived Price, Product Quality, Brand Image, Purchase Decision","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"234 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139862458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Overview Of Inbound Marketing At Wan International Technology Companies","authors":"Fadly Husaeni, Yulia Nurendah","doi":"10.37641/jabkes.v3i3.1943","DOIUrl":"https://doi.org/10.37641/jabkes.v3i3.1943","url":null,"abstract":"Indonesia potential and challenges for the information technology and telecommunications industry.This is due to its large population and strategic geographical location. To achieve optimal results inmarketing activities with the help of technology, one of the strategies is inbound marketing. Inbound marketing is a series of activities implemented by companies to attract potential buyers through engagingcontent and satisfying their needs. The objectives of this Final Project are: 1) To determine how the implementation of inbound marketing at WAN International Technology Companies; 2) To identify thebarriers to implementing inbound marketing at An Overview of Inbound Marketing at WAN International Technology Companies; 3) To explore efforts to overcome the barriers to implementing inbound marketingat WAN International Technology Companies. The findings of this Final Project are: 1) The implementationof inbound marketing includes email marketing, blog posts, SEO (Search Engine Optimization), display advertising, and social networks. 2) The challenges in implementing inbound marketing include errors in email subject lines, selecting blog topics, internal factors within the company, targeting unpopular keywords, slow indexing of the website by Google due to competitors implementing similar SEO strategies, and ineffective business promotional content and hashtag optimization. 3) Efforts to overcome these challenges include Blast Email, Educational Articles, Search Engine Marketing (SEM), VideoAdvertising, and Research Content Marketing.","PeriodicalId":225983,"journal":{"name":"Jurnal Aplikasi Bisnis Kesatuan","volume":"228 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139862482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}