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The Influence of Product Quality, Brand Image, and Price on Purchase Decision at CV Sarana Berkat Pekanbaru 产品品质、品牌形象及价格对公司购买决策的影响
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.40
Ivan Reinaldo, Stefani Chandra
{"title":"The Influence of Product Quality, Brand Image, and Price on Purchase Decision at CV Sarana Berkat Pekanbaru","authors":"Ivan Reinaldo, Stefani Chandra","doi":"10.35145/jabt.v1i2.40","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.40","url":null,"abstract":"Lately the development and competition of cosmetic market is getting tighter, especially in the hand & body lotion sector. The increasing number of both imported and local products in Indonesian market has urged the local cosmetic companies to repeatedly come up with new strategies and innovations to attract consumers. One of them is by focusing on product quality, brand image, and price to influence consumers’ purchasing decisions. This research aims to determine the effect of product quality, brand image, and price on purchasing decisions of Aulia hand & body lotion at CV Sarana Berkat Pekanbaru. The data used was primary data which was obtained through questionnaires and processed using SPSS 21.0. The total sample in this research consisted of 150 respondents which were selected using accidental sampling. The data analysis technique used was multiple linear regression. The result showed that product quality, brand image, and price have positive influence on purchasing decision.  ","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124410841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Analysis of the Effect of Solvability Ratio, Profitability, and Market Ratio on Share Prices of Pharmaceutical Sub Sector Companies Listed on Indonesia Stock Exchange (IDX) Period 2014-2018 2014-2018年印尼证券交易所(IDX)医药细分行业上市公司可偿债比率、盈利能力和市场比率对股价的影响分析
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.39
Jevellyn Masril, M. Martha
{"title":"Analysis of the Effect of Solvability Ratio, Profitability, and Market Ratio on Share Prices of Pharmaceutical Sub Sector Companies Listed on Indonesia Stock Exchange (IDX) Period 2014-2018","authors":"Jevellyn Masril, M. Martha","doi":"10.35145/jabt.v1i2.39","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.39","url":null,"abstract":"This research aims to determine the effects of financial ratios to share prices in pharmaceutical sector companies in Indonesia. The dependent variable used was Share Prices, while the independent variable included EPS, DER, ROA and PER. The samples taken were the companies listed on the pharmaceutical sector of Indonesia Stock Exchange which were selected using purposive sampling. Among 12 companies listed on the pharmaceutical sector in the population, 3 companies have not published financial reports. Hence, the samples used in this research were only 9 companies. The method used was linear regression. The result showed that, earnings per share have positive influence to the share prices, debt to equity ratio have have negative influence to the share prices, return on assets have positive influence to the share prices and price earnings ratio have positive influence to the share prices.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128498205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The The Effect of Liquidity and Profitability on Firm Values in Telecommunication Subsector Companies 电信细分行业公司流动性和盈利能力对企业价值的影响
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.26
Francis M. Hutabarat, Jellyra Sihotang
{"title":"The The Effect of Liquidity and Profitability on Firm Values in Telecommunication Subsector Companies","authors":"Francis M. Hutabarat, Jellyra Sihotang","doi":"10.35145/jabt.v1i2.26","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.26","url":null,"abstract":"The background of this research is how to make investors have a good perception of the company that can be determined through the results of the company's valuation. This research aims to examine the partial and simultaneous relationship between liquidity using the current ratio (CR), and profitability using Return on Assets (ROA) to the company's value of companies using Tobins'Q in telecommunications companies related to IDX (Indonesia Stock Exchange), in 2015-2018. The data get it from financial statements on the Indonesia Stock Exchange with 5 companies as samples. The independent variables of this study are liquidity, profitability and the dependent variable in this study is firm value. This study uses several linear regression methods. the results showing a significant effect between current ratio and Return on Total Assets on firm value and the same results show that there is a significant effect between Return on Total Assets and firm value. \u0000 ","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114181697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Troubleshooting Generator Sets using Expert System 使用专家系统排除发电机组故障
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.36
Nopendri Nopendri, D. Nasien
{"title":"Troubleshooting Generator Sets using Expert System","authors":"Nopendri Nopendri, D. Nasien","doi":"10.35145/jabt.v1i2.36","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.36","url":null,"abstract":"PT. Zaman Teknindo (PT. ZT) is a company engaged in Mechanical and Engineering field which is registered as one PT. Telkomsel vendors. The problems that occur at PT. ZT, if the power outage and generator set (generator) does not start automatically. The corrective team on duty at that time will go to the field and find a solution to the problem. With a lack of knowledge from the corrective team, they need help from the mechanical team. The mechanical team is an external team of PT. ZT. To bring a mechanical team requires an enormous cost and a relatively long time needed to get to the location. Based on the problem above, this study proposes a forward chaining expert system that is by depth-first search using the certainty factor method. To prove whether a fact is certain or not, it must be in the metric form in generator troubleshooting. The research methodology used the Software Development Life Cycle (SDLC) starting from problem identification, analysis, design, coding, testing and maintenance. This system is web-based, so users can easily access and choose symptoms of the damage. With this system makes it easy for PT. ZT especially the corrective team in the field can easily find out the damage symptoms without having to meet with experts directly.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129321760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Capital Structure and Profitability of LQ45 Index in Indonesia : Pecking Order Theory Approach 印尼LQ45指数的资本结构与盈利能力:啄序理论方法
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.32
E. Wijaya, N. Asyik, Fadrul Fadrul
{"title":"Capital Structure and Profitability of LQ45 Index in Indonesia : Pecking Order Theory Approach","authors":"E. Wijaya, N. Asyik, Fadrul Fadrul","doi":"10.35145/jabt.v1i2.32","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.32","url":null,"abstract":"Capital structure and profitability are part of company's financial system. Capital structure leads to company funding by utilizing long-term debt, preferred stock, and shareholder capital, while profitability refers to company's ability to generate profits. This study aims to analyze the effect of tangibility, growth, and company size on capital structure and profitability on LQ45 index.  Sampling was carried out by purposive sampling technique and obtained 38 companies. Smart PLS program was utilized to assist research data analysis process. Results indicated that reliability, growth and company size had a significant effect on capital structure but they did not have a significant effect on profitability. Additionally, capital structure had a significant negative effect on profitability. The research results support pecking order theory which believes that the lower the company's debt, the higher the company's profitability.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122027391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Decision Support System for Best Lecturer Selection using Analytical Network Process (ANP) and TOPSIS Method 基于分析网络过程和TOPSIS方法的最佳讲师选择决策支持系统
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.34
Junita Cahyati Sinaga, Alyauma Hajjah
{"title":"Decision Support System for Best Lecturer Selection using Analytical Network Process (ANP) and TOPSIS Method","authors":"Junita Cahyati Sinaga, Alyauma Hajjah","doi":"10.35145/jabt.v1i2.34","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.34","url":null,"abstract":"Lecturer performance is influential in increasing student learning motivation. Each lecturer has a different character, nature and way of teaching. This causes students to choose and determine the best lecturer according to the students themselves. One of the Decision Support Systems (DSS) in assessing the best lecturers is using the ANP and TOPSIS methods. The Analytic Network Process (ANP) method is used to determine the weight of the criteria according to decision making, then the TOPSIS method is used to determine the rank / achievement of lecturers. This decision support system is expected to help and provide an alternative in assessing lecturer achievement. The results of this study will be in the form of an information system which is expected to assist in processing data by designing the best lecturer assessment information system using the ANP and TOPSIS methods.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130294323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of CR, DER, and TATO on Profit Growth in Pharmaceutical Companies Listed on IDX CR、DER和TATO对IDX上市制药公司利润增长的影响
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.33
Harry Patuan Panjaitan, Daud Alfinas
{"title":"Effect of CR, DER, and TATO on Profit Growth in Pharmaceutical Companies Listed on IDX","authors":"Harry Patuan Panjaitan, Daud Alfinas","doi":"10.35145/jabt.v1i2.33","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.33","url":null,"abstract":"This study aims to determine the influence of Current Ratio, Debt to Equity Ratio, and Total Assets Turnover on Profit Growth in pharmaceutical sub-sector manufacturing companies which were listed on Indonesia Stock Exchange in 2014-2018. The sample consisted of 9 pharmaceutical companies which were obtained using purposive sampling method. This study used multiple linear regression analysis and SmartPLS 3. The results showed that Current Ratio and Debt to Equity Ratio do not have significant influence on Profit Growth. Meanwhile, Total Assets Turnover has a significantly negative influence on Profit Growth.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121945182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effects of Leadership and Motivation on Turnover Intention and Employee Performance of Frontliner Employee at PT. Bank Central Asia, Tbk Main Branch Office Pekanbaru 领导与激励对PT银行中亚分行一线员工离职倾向与员工绩效的影响
Journal of Applied Business and Technology Pub Date : 2020-05-31 DOI: 10.35145/jabt.v1i2.35
Kevin Marclinto, Layla Hafni
{"title":"The Effects of Leadership and Motivation on Turnover Intention and Employee Performance of Frontliner Employee at PT. Bank Central Asia, Tbk Main Branch Office Pekanbaru","authors":"Kevin Marclinto, Layla Hafni","doi":"10.35145/jabt.v1i2.35","DOIUrl":"https://doi.org/10.35145/jabt.v1i2.35","url":null,"abstract":"This study aim to determine the effect of leadership style and motivation on turnover intention and frontliner employee performance at PT. Bank Central Asia, Tbk Pekanbaru Main Branch Office. The respondents surveyed were 45 respondents. Analysis of the data used in this study is a path analysis test to analyze the pattern of relationships between variables with the aim of knowing the direct and indirect effects of the independent variables (leadership style and motivation) influencing the dependent variable (turnover intention and employee performance). The results showed leadership style and motivation influence employee turnover intention. Leadership style affects employee performance but motivation does not. Turnover intention does not affect employee performance. This study recommends and recommends for companies to be able to maintain leadership and motivation levels given to employees so that employee performance can be maintained and eliminate the intention of employees to leave the company.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128466167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
APPLICATION OF GENETIC ALGORITHM IN TOURISM ROUTE OPTIMIZATION IN PEKANBARU CITY 遗传算法在北干巴鲁市旅游路线优化中的应用
Journal of Applied Business and Technology Pub Date : 2020-01-20 DOI: 10.35145/jabt.v1i1.22
Eri Yanto, Ramalia Noratama Putri
{"title":"APPLICATION OF GENETIC ALGORITHM IN TOURISM ROUTE OPTIMIZATION IN PEKANBARU CITY","authors":"Eri Yanto, Ramalia Noratama Putri","doi":"10.35145/jabt.v1i1.22","DOIUrl":"https://doi.org/10.35145/jabt.v1i1.22","url":null,"abstract":"The number of tourist attractions that are not yet well known, reinforced by the release of Pekanbaru City Government data that the tourism sector only accounts for about 0.9% of the national tourism sector. Therefore, this study aims to optimize the determination of Pekanbaru city tourist travel routes by using genetic algorithms or Genetic Algorithms. Genetic algortima process generally consists of several stages, starting from the initial generation, determination of fitness, crossover stage, mutation to the generation of advanced stages. With an accuracy rate of the best offered solutions reaching around 88% and an average solution search of about 19 seconds per iteration on a constant 100x trial, the results of this study can be used to help general users or Tour & Travel businesses in determining travel routes more optimal travel and a better travel experience.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123037428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF PERSONAL SELLING AND SERVICE QUALITY ON CUSTOMER LOYALTY AT PT. WANRIAU INDOXP 个人销售与服务品质对顾客忠诚度之影响
Journal of Applied Business and Technology Pub Date : 2020-01-20 DOI: 10.35145/jabt.v1i1.17
A. A. Purwati, Kristin Rukmana, Mazzlida Mat Deli
{"title":"THE EFFECT OF PERSONAL SELLING AND SERVICE QUALITY ON CUSTOMER LOYALTY AT PT. WANRIAU INDOXP","authors":"A. A. Purwati, Kristin Rukmana, Mazzlida Mat Deli","doi":"10.35145/jabt.v1i1.17","DOIUrl":"https://doi.org/10.35145/jabt.v1i1.17","url":null,"abstract":"The service sector is developing rapidly, one of such service sectors is internet provider. This study aims to determine the effect of personal selling and service quality on customer loyalty at PT. WanRiau IndoXP Pekanbaru. The samples of this study were 146 respondents who were customers of PT. WanRiau IndoXP. Data analysis used is multiple linear regression through t-test for testing the hypothesis. The conclusions that can be drawn from the results of research include: (1) Personal Selling has a significant effect on customer loyalty 2) Tangible has a significant influence on customer loyalty. The company must increase the number of facilities and provide employee training so that more leverage in working. (3) Reliability has a significant effect on customer loyalty (4) Responsiveness has a significant effect on customer loyalty (5) Emphaty has a significant influence on customer loyalty (6) Assurance based has a significant effect on customer loyalty. Customers feel comfortable when making transactions and interact in PT. Wanriau IndoXP (PERSERO) Pekanbaru.","PeriodicalId":224855,"journal":{"name":"Journal of Applied Business and Technology","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123555424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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