{"title":"Literaturverzeichnis","authors":"M. Küppers, C. Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-167","DOIUrl":"https://doi.org/10.34157/9783648143162-167","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126653997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"5 Fehler Nr. 5: Ignoriere moderne Marktforschungsmethoden","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-81","DOIUrl":"https://doi.org/10.34157/9783648143162-81","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116853737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"4 Fehler Nr. 4: Unterschätze die Rolle tiefenpsychologischer Forschung","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-71","DOIUrl":"https://doi.org/10.34157/9783648143162-71","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121952965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"7 Fehler Nr. 7: Mache jede Erfahrung selbst","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-129","DOIUrl":"https://doi.org/10.34157/9783648143162-129","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"44 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133321401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ausblick: Die richtigen Fragen stellen","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-161","DOIUrl":"https://doi.org/10.34157/9783648143162-161","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"2008 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128861160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"6 Fehler Nr. 6: Fokussiere Dich auf nur eine Sache","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-119","DOIUrl":"https://doi.org/10.34157/9783648143162-119","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"224 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124468615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"1 Fehler Nr. 1: Huldige dem Homo oeconomicus","authors":"M. Küppers, C. Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-13","DOIUrl":"https://doi.org/10.34157/9783648143162-13","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125289732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stichwortverzeichnis","authors":"M. Küppers, C. Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-171","DOIUrl":"https://doi.org/10.34157/9783648143162-171","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"265 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122162171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Abbildungsverzeichnis","authors":"M. Küppers, C. Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-165","DOIUrl":"https://doi.org/10.34157/9783648143162-165","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116917735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"3 Fehler Nr. 3: Höre nur auf Dein Bauchgefühl","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-63","DOIUrl":"https://doi.org/10.34157/9783648143162-63","url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115786735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}