5次错误5:忽略现代市场研究方法

{"title":"5次错误5:忽略现代市场研究方法","authors":"M. Küppers, Carmen Schenkel, Oliver Spitzer","doi":"10.34157/9783648143162-81","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":222335,"journal":{"name":"How To Kill Your Brand","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"5 Fehler Nr. 5: Ignoriere moderne Marktforschungsmethoden\",\"authors\":\"M. Küppers, Carmen Schenkel, Oliver Spitzer\",\"doi\":\"10.34157/9783648143162-81\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":222335,\"journal\":{\"name\":\"How To Kill Your Brand\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"How To Kill Your Brand\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34157/9783648143162-81\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"How To Kill Your Brand","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34157/9783648143162-81","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}