Jurnal Manajemen dan Bisnis (JMB)最新文献

{"title":"STRATEGI PEMASARAN APLIKASI M-BANKING TERHADAP KEPERCAYAAN KONSUMEN PADA BANK BRI KUNIT SIDOMULYO LAMPUNG SELATAN","authors":"Lutfhi Akbar Pratomo, Susi Indriyani","doi":"10.57084/jmb.v3i02.924","DOIUrl":"https://doi.org/10.57084/jmb.v3i02.924","url":null,"abstract":"ABSTRAKTujuan penelitian ini adalah untuk mengetahui tingkat kepercayaan konsumen terhadap mobile banking. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang diperoleh secara langsung dari sumbernya, melalui responden yang di kumpulkan kepada para nasabah. Penelitian ini menggunakan metode kuantitatif yaitu metode penelitian yang berdasarkan pada filsafat positivism, digunakan untuk meneliti pada populasi atau sampel tertentu. Dengan pengambilan sampel menggunakan Tabel Krejcie sebanyak 283 rresponden. Teknik analisis data yang digunakan yaitu uji Uji Validitas, Uji Reliabilitas, Asumsi Klasik, uji Regresi Linier Berganda, uji R Koefesien Determinasi, uji F dan uji T menggunakan program SPSS versi 21. Berdasarkan hasil penelitian yang telah dilakukan  dengan uji t bahwa product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah, sedangkan secara simultan product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah yaitu dibuktikan dengan Fhitung 26,824 Ftabel  3,87. Dan berdasarkan hasil koefisien determinasi menunjukkan sebesar 52,8 % variabel kepercayaan konsumen di pengaruhi oleh variabel product price place dan promotion. Keywords: Mobile Banking, Marketing Mix, Consumer Trust, BRIMO","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127348695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN HYPERMART LAMPUNG","authors":"Desi Derina Yusda, Pebriyanti Pebriyanti, M. R. Ekatama","doi":"10.57084/jmb.v3i02.886","DOIUrl":"https://doi.org/10.57084/jmb.v3i02.886","url":null,"abstract":"ABSTRACT This study aims to determine the influence of organizational culture and employee job satisfaction at Hypermart Central Plaza Lampung. The data used in this study are primary data, data that comes directly from the source in the form of answers to questionnaires and secondary data on research collected from other parties, namely data on the number of employees, employee attendance and data on facilities and infrastructure. The analysis technique used is validity, reliability, classic assumptions, hypothesis testing, R2 and multiple linear regression. Based on the results of the analysis, it is revealed that simultaneously organizational culture and work environment have a positive and significant effect on job satisfaction at Hypermart Central Plaza Lampung. F count f table (50,118 3,23) with a significant level of 0,000 0.05. and partially organizational culture has a positive and significant effect on employee job satisfaction at Hypermart Central Plaza Lampung. the organizational culture variable is (6.118 1.68107) with a significant level of 0.000 0.05. while the work environment variable is (6.100 1.68107) with a significant level of 0.000 0.05. Thus, to increase employee job satisfaction, attention to organizational culture and work environment factors. Keywords: Organizational Culture, Work Environment, Job Satisfaction","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128205481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH LAPORAN ARUS KAS OPERASI, INVESTASI, PENDANAAN DAN LABA AKUNTANSI TERHADAP TINGKAT LIKUIDITAS PADA PT. SEMEN INDONESIA Tbk. TERDAPAT DI BURSA EFEK INDONESIA TAHUN (2013-2020)","authors":"Siti Khoirina, P. Rini","doi":"10.57084/jmb.v3i02.918","DOIUrl":"https://doi.org/10.57084/jmb.v3i02.918","url":null,"abstract":"Abstract This research uses PT. Semen Indonesia Tbk. Which is listed on the Indonesia Stock Exchange (BEI) in the period 2013-2020. The data used is quantitative data obtained from the Indonesia Stock Exchange website www.idx.co.id. The population in this study amounted to 32 and sampling technique is time series. The purpose of this research is to prove empirically the influence of operating cash flow statements, investments, funding and accounting profit on liquidity level. From the analysis results show that based on testing simultaneously by using the test F all variables research operating cash flows, investment cash flows, cash flow financing, and accounting profit. By looking at the value of the influence of Fcount 6.536 and Ftabel 2.95 where Fcount is greater than Ftable 6.536 2.95 and its influence level with Sig value 0.001 means less than 0.05. Based on partial test of t-test only operating cash flow which has no effect to see the value of influence where the value Tcount = 0.726 and Ttable = 1.699 which means Tcount is smaller than Ttable 0.726 1.699 and the level of influence with significance value 0.474 which means greater than Level of significance of 0.05.","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128178420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH CARENT RATIO, NET PROFIT MARGIN, DAN DEBT TO EQUITY RATIO TERHADAP FINANCIAL DISTRESS PERUSAHAAN MENGGUNAKAN METODE ALTMAN SEKTOR PERDAGANGAN, JASA DAN INVESTASI PADA BURSA EFEK INDONESIA","authors":"Desmon Desmon, A. Surya, Hero Desyantama","doi":"10.57084/jmb.v3i02.877","DOIUrl":"https://doi.org/10.57084/jmb.v3i02.877","url":null,"abstract":"AbstractThis study aims to determine the effect of Curent Ratio, Net Profit Margin, Debt to Equity Ratio both simultaneously and partially on the Financial Distress of Service, Trade and Investment companies. The data obtained by the authors for this study were obtained from the Indonesia Stock Exchange, namely the annual financial statements of Services, Trade and Investment companies in 2019 with 36 companies. This study uses a descriptive method with a quantitative approach. The data were analyzed using the Multiple Linear Regression Model approach. Based on the results of data analysis, the regression model was obtained, namely Y= 4,310 + 0,446X1 - 0,062X2 - 0,632X3 + e. The coefficient of determination (R2) = 0.474 or 47.4% variation in the financial distress variable can be explained by variations in the Current ratio, Net profit margin and Debt equity ratio variables, while the remaining 52.8 5 is caused by external factors not included in the model. Based on the F test, the value of Fcount Ftable (11.527 3.28) with a significance of 0.000 0.05, the Ho hypothesis is rejected and the Ha hypothesis accepts, so it can be concluded that the independent variables current ratio (CR), net profit margin (NPM) and debt equity ratio (DER) has a significant effect on the dependent variable financial distress. it can be concluded that the current ratio (CR) variable has a significant effect on the company's financial distress. Variable net profit margin (NPM) obtained a value of t-count t-table (0.671 2.032) with a significance value of 0.507 0.05, it can be concluded that the variable net profit margin (NPM) has no significant effect on the company's financial distress. The debt to equity ratio (DER) variable obtained t-count t-table (3.572 2.032) with a significance value of 0.001 0.05, it can be concluded that the debt to equity ratio (DER) variable has a significant effect on the company's financial distress.Keywords: Financial Distress, Current Ratio, Net Profit Margin, Debt Equity Ratio.","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124049119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kopi Susu Baper Di Masa Pandemi Covid-19","authors":"Habibuhrahman Habibuhrahman, Veronica Veronica, H. S","doi":"10.57084/jmb.v3i02.848","DOIUrl":"https://doi.org/10.57084/jmb.v3i02.848","url":null,"abstract":"AbstractThe coffee industry in Indonesia is growing very quickly due to the increasing demand for coffee and can create many coffee shop business opportunities in Indonesia. The increase in coffee shops in Indonesia continues to increase, one of which is in the province of Lampung, namely the Baper Milk Coffee Shop in Metro City, Lampung. The purpose of this research is to find out the marketing strategy carried out by the owner of the Baper Milk Coffee Shop in Metro City during the Covid-19 pandemic. The measuring instrument used in this research is observation, interviews and questionnaires as well as using SWOT analysis. Based on the results of the SWOT analysis, the total calculation of IFAS is 3.60 and EFAS is 3.62. From the results of the SWOT Cartesian diagram, it is known that Kedai Kopi Susu Baper in Metro City is in quadrant I, namely aggressive growth (Growth Oriented Strategy), where this situation is quite profitable, namely growth. And 11 alternative marketing strategies have been formulated that can be used by Kedai Kopi Susu Baper. Keywords: COVID-19, Marketing Strategy, SWOT Analysis","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121513536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementasi Manajemen Risiko di Masa Pandemi COVID-19","authors":"Yuliana Yuli, Defrizal Defrizal, Hasbullah Hasbullah","doi":"10.57084/jmb.v3i02.837","DOIUrl":"https://doi.org/10.57084/jmb.v3i02.837","url":null,"abstract":"The purpose of this research, is to see the implementation of risk management carried out by MSMEs in the Pagi Market and Sentral Market in North Lampung Regency during the COVID-19 pandemic that emerged since March 2020. This research explain how MSME owners identify risks, conduct risk analysis and evaluate risks, and also see how MSME owners as well as treat these risks during the COVID-19 pandemic. This research is a case study on 10 MSMEs located in the Pagi Market and Sentral Market in North Lampung Regency. Data obtained through interview and checklist methods, then data will be analyzed using ISO 31000:2018 risk management process guidelines (identifying risks, analyzing and evaluating risks, and as well as treating risks that arise).By obtaining the result of the analysis and research conducted, the results obtained are: 1) Almost of the respondents do not or have not identify risk. 2) The results of the analysis risk and evaluation carried out show that almost all of the identified risks are in the green zone (low risk). For MSMEs that are included in the red zone, it is MSMEs engaged in the retail business and culinary business 3) Many respondents choose to maintain risk.","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128443387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KEPEMIMPINAN, PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA PEGAWAI DI BALAI DESA WILAYAH TRIMULIA LAMPUNG BARAT","authors":"Rini Loliyani, Rina Loliyana, Nety Kumalasari","doi":"10.57084/jmb.v3i01.793","DOIUrl":"https://doi.org/10.57084/jmb.v3i01.793","url":null,"abstract":"ABSTRACTThis study aims to determine the effect of partial and simultaneous leadership variables, education and training on the performance of employees in the Central Region trimulia lampung barat. Populasi in this study are employees in the Central Region trimulia lampung barat with a sample of 46 respondents. Sampling technique using Saturated sampling method. Data collection techniques used were questionnaires, documentation and interviews. Instrument test instrument of this study is the test of validity and reliability test, while for testing the hypothesis using f test and t test. Researchers also use multiple linear regression analysis to analyze data and reinforced by the classical assumption test that is test of normalistas, multikolinearitas, heterokedastisitas and autokorelasi. The result of data analysis shows that leadership, education and training variables have a significant positive effect both simultaneously and partially on the performance of employees in River trimulia lampung barat. Keywords: leadership, Education, Training and Performance","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129547757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS RASIO KEUANGAN DALAM MENILAI TINGKAT KESEHATAN PADA KOPERASI SIMPAN PINJAM PRIMKOPTAMA WIWAHANA DESA PASIRJAMBU KECAMATAN PASIRJAMBU KABUPATEN BANDUNG SELATAN","authors":"Eka Sutisna, Edi Suhara, Ratih Ayu Sekarningsih","doi":"10.57084/jmb.v3i01.768","DOIUrl":"https://doi.org/10.57084/jmb.v3i01.768","url":null,"abstract":"Penelitian ini dilaksanakan dengan tujuan untuk mengetahui tingkat kesehatan Koperasi Simpan Pinjam Primkoptama Wiwahana Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung Selatan Metode penelitian yang digunakan pada penelitian ini yaitu dengan membandingkan rasio keuangan koperasi selama 3 tahun yang diperoleh dari laporan keuangan Koperasi Simpan Pinjam Primkoptama Wiwahana Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung SelatanHasil analisis data mengenai tingkat kesehatan koperasi diperoleh bahwa berdasarkan tingkat Liquiditas dan Solvabilitas Koperasi Simpan Pinjam Primkoptama Wiwahana Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung Selatan cukup baik, karena koperasi mampu memenuhi seluruh kewajibannya baik jangka panjang maupun jangka pendek, sedangkan jika dilihat dari tingkat aktivitas dan kemampuan memperoleh laba (profitabilitas) maka Koperasi Simpan Pinjam Primkoptama Wiwahana Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung Selatan dapat dikatakan kurang sehat, karena pihak manajemen belum mampu mengelola dana yang ada dengan baik sehingga laba yang diharapkan kecil","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"156 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115689805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan J&T Express Cabang Bandar Lampung","authors":"Anastasya Ayu Saputri, Desi Ambarwati, Vicky F. Sanjaya","doi":"10.57084/jmb.v3i01.764","DOIUrl":"https://doi.org/10.57084/jmb.v3i01.764","url":null,"abstract":"Perkembangan dalam dunia bisnis khususnya bagi perusahaan yang bergerak dalam bidang jasa salah satunya JT express. Dengan adanya fenomena bisnis saat ini yang sangat mendorong kegiatan jasa pengiriman barang adalah toko online (online shop). Tujuan utama dari perusahaan jasa itu sendiri adalah memberikan pelayanan yang baikdan maksimal sesuai dengan harapan pelanggan guna membangun kepuasan pelanggan, sehingga jasa pengiriman barang tersebut memiliki hubungan baik dengan pelanggan dimana dalam hal ini pelanggan memberikan kepercayaan kepada perusahaan jasa tersebut. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas pelayanan terhadap kepuasan pelanggan. Analisis yang digunakan menggunakan metode pengisian kuesioner oleh pelanggan jt express cabang bandar Lampung.Tipe penelitian yang digunakan deskriptif dan variatif untuk menilai gambaran dan pengaruh antar variabel. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan pelanggan. ","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129496488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Viral Marketing Terhadap Minat Beli Konsumen Richeese Factory","authors":"Anggun Fadila, Alika Fadiya Haya, Hero Desyantama","doi":"10.57084/jmb.v3i01.741","DOIUrl":"https://doi.org/10.57084/jmb.v3i01.741","url":null,"abstract":"Di era digital saat ini teknik viral marketing adalah pilihan yang tepat dalam berbisnis online maupun offline, apalagi di dukung dengan metode pemasaran yang sangat beragam sehingga dapat menghasilkan keuntungan yang sangat besar. Penelitian ini bertujuan untuk mengetahui pengaruh : (1) viral marketing terhadap minat beli konsumen, (2) Kepercayaan konsumen terhadap minat beli konsumen. Metode penelitian yang menggunakan metode penelitian kuantitatif yaitu Analisis yang digunakan menggunakan metode pengisian kuesioner oleh pelanggan di Richeese Factory Bandar Lampung. Tipe penelitian yang digunakan menilai gambaran dengan pengaruh antar variabel dan jumlah sampel sebanyak 56 responden . Hasil penelitian ini menunjukan bahwa viral marketing berpengaruh positif dan signifikan terhadap minat beli konsumen Richeese factory. Saran yang dapat diberikan berdasarkan hasil penelitian adalah richees factory harus lebih meningkatkan inovasi dan membuka cabang lebih banyak seingga akan memberikan dampak atau manfaat positif yang lebih bagi konsumen untuk lebih tahu produk yang dimiliki Richeese Factory.","PeriodicalId":222244,"journal":{"name":"Jurnal Manajemen dan Bisnis (JMB)","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132784279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}