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The Phonetic Particulars of Modern English Advertising 现代英语广告的语音特点
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/afa/2019.15.2.009
S. Decheva
{"title":"The Phonetic Particulars of Modern English Advertising","authors":"S. Decheva","doi":"10.46991/afa/2019.15.2.009","DOIUrl":"https://doi.org/10.46991/afa/2019.15.2.009","url":null,"abstract":"This article is designed to give a sharper focus on the phonetic properties of advertising in the English speaking world. We come from the premise that globalization processes and the consumer culture of the so-called Net Generation make the marketers change their sales strategies and find new, no less effective promotional tactics, which would be more attractive to the young. To see how this language policy actually works an in-depth processing of the material is required, and cognitive syllabics happens to be a great help in this respect.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122297486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On Some Grammatical Peculiarities of Indian English 论印度英语的一些语法特点
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/afa/2019.15.2.050
Kristine Harutyunyan, Rafayel Harutyunyan
{"title":"On Some Grammatical Peculiarities of Indian English","authors":"Kristine Harutyunyan, Rafayel Harutyunyan","doi":"10.46991/afa/2019.15.2.050","DOIUrl":"https://doi.org/10.46991/afa/2019.15.2.050","url":null,"abstract":"English is a lingua franca that unites all the nations in the world. It is not only the language of universal communication but also a language to access the scientific world, international business and the world of entertainment as many of the world’s top films, books and songs are published and produced in English. The English that people use for social interaction in India differs considerably from the English spoken in other regions of the world in terms of vocabulary, syntax and other aspects of language. Thus, the aim of the present article is to investigate Indian English as a distinctive variety of English and to show how Indians have customized English in various ways, and willingly or unwillingly, have better suited it to their needs. We also discuss some grammatical peculiarities of Indian English used or experienced in different settings.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125451583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding in Literary Translation 文学翻译中的理解
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/afa/2019.15.2.064
Aschen Mikoyan
{"title":"Understanding in Literary Translation","authors":"Aschen Mikoyan","doi":"10.46991/afa/2019.15.2.064","DOIUrl":"https://doi.org/10.46991/afa/2019.15.2.064","url":null,"abstract":"The article addresses the issue of the importance of a full and adequate understanding of a literary ST on the part of the translator. Understanding is crucial on all levels of the text – lexical meanings and connotations, phraseology, idiomaticity, syntax, stylistic devices and overtones, etc. Apart from these, there are various other aspects of the text – its cultural, historical and literary allusions, various culture-specific terms and other, not necessarily, explicit, elements and features that the translator must fully understand so as to produce an adequate and worthwhile rendering of his/her ST in a different language.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126441888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Syntactic Maxi-Accidents in Spontaneous Speech of Middle-Class Speakers of English 中产阶级英语自发言语中的句法极大意外
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/afa/2019.15.2.038
Karen Velyan
{"title":"Syntactic Maxi-Accidents in Spontaneous Speech of Middle-Class Speakers of English","authors":"Karen Velyan","doi":"10.46991/afa/2019.15.2.038","DOIUrl":"https://doi.org/10.46991/afa/2019.15.2.038","url":null,"abstract":"Spontaneous spoken language is known to be rich in fragmented and nonintegrated chunks of speech. The latter are the result of syntactic “accidents”, which are indispensible elements of spontaneous talk. Caused by a variety of pragmatic factors, syntactic accidents differ in their formal, lexical, and distributional features. With these features in view, we single out three main varieties of syntactic accidents: 1. maxi-accidents, 2. mini-accidents and 3. micro-accidents, which collectively constitute one whole paradigm. \u0000Within the framework of the present article, the main focus of the analysis is on maxi-accidents in spontaneous talk of middle-class native speakers of English. Based on the empirical data, the analysis outlines the key functional properties of maxi-accidents, such as their frequency of occurrence, positional characteristics and pragmatic reasons that lie behind maxi-accidents.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128138258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Under Children’s Eyes: Armenia in Nina Gabrielian’s Work 《在孩子们的眼中:尼娜·加布里安作品中的亚美尼亚
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/afa/2019.15.2.123
G. Imposti
{"title":"Under Children’s Eyes: Armenia in Nina Gabrielian’s Work","authors":"G. Imposti","doi":"10.46991/afa/2019.15.2.123","DOIUrl":"https://doi.org/10.46991/afa/2019.15.2.123","url":null,"abstract":"Nina Gabrielian is a Russian writer of Armenian origin who lives and works in Moscow. She has published collections of poems, stories and critical essays. She is also a fine painter and from the early 2000s she has taken part in several exhibitions collective and personal as well. The imaginative world of her paintings is permeated by the memory of Armenia. In her stories and poems there is particular attention to colour and shape. The lyrical hero is constantly recovering the collective memory of the Armenian Genocide, which can take the deceptively innocent appearance of a children’s game. In this paper I will investigate the way Gabrielian depicts childhood and memory in her literary work.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125528672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Language of Advertising in English Sport Magazines 英语体育杂志的广告语言
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/afa/2019.15.2.020
G. Barseghyan
{"title":"The Language of Advertising in English Sport Magazines","authors":"G. Barseghyan","doi":"10.46991/afa/2019.15.2.020","DOIUrl":"https://doi.org/10.46991/afa/2019.15.2.020","url":null,"abstract":"Advertising plays a crucial role in our reality. It invades our lives through TV screens, radio frequencies, the pages of newspapers and journals. Being a unique phenomenon in our reality, which is designed for thousands of readers, listeners, viewers, it has given birth to different approaches and opinions. Advertising is a rapidly developing phenomenon, quick in responding to major and minor changes in the social life. Today it has penetrated into sports as well. Sport is a big business and many companies use sport as a means of publicizing their product. Thus, the present paper intends to study sport ads with the aim of presenting them as a register standing out for uniqueness, containing a small scale plot which aims to draw the attention of the reader to the phenomenon. Usually such small texts use the names of world famous sportsmen which immediately attract attention. In sport ads the plot usually includes certain qualities which demonstrate the skills of a given sportsman, and the object is advertised through creating a text which is combined with illustrations of the very object.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122892901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Epigraphy in Tenth- and Eleventh-Century Armenia: Inscriptions as Bridges and Boundaries 10世纪和11世纪亚美尼亚的铭文:作为桥梁和边界的铭文
Armenian Folia Anglistika Pub Date : 2019-10-15 DOI: 10.46991/AFA/2019.15.2.135
Anne Elizabeth Redgate
{"title":"Epigraphy in Tenth- and Eleventh-Century Armenia: Inscriptions as Bridges and Boundaries","authors":"Anne Elizabeth Redgate","doi":"10.46991/AFA/2019.15.2.135","DOIUrl":"https://doi.org/10.46991/AFA/2019.15.2.135","url":null,"abstract":"This article brings epigraphy, history, architecture, archaeology and liturgy together in an investigation of royal political ambitions and identity in tenthand eleventh-century Armenia, offering a new dimension to the usual study of inscriptions. It considers royal Armenian responses to monuments in the landscape, both ancient and recently constructed, and how the kings of two different dynasties proclaimed their greatness and their legitimacy as kings in stone, but in different ways.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122789113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Politics, Poetry, People: an Overview of Contemporary Poetry Trends in the British Literary Landscape 政治、诗歌、人物:英国文坛当代诗歌趋势概览
Armenian Folia Anglistika Pub Date : 2019-04-15 DOI: 10.46991/afa/2019.15.1.113
Evgeniia V. Zimina, M. Sargsyan
{"title":"Politics, Poetry, People: an Overview of Contemporary Poetry Trends in the British Literary Landscape","authors":"Evgeniia V. Zimina, M. Sargsyan","doi":"10.46991/afa/2019.15.1.113","DOIUrl":"https://doi.org/10.46991/afa/2019.15.1.113","url":null,"abstract":"The article deals primarily with the poetic discourse surrounding the 2014 Scottish Independence Referendum and the post-referendum developments in the UK. The political processes of the recent years have been unprecedented in terms of the public resonance, which was by and large due to the active involvement of the social media. By examining the language and rhetoric strategies used in poems we become aware of the message behind them, of the political ideologies they are based on and of the means employed to address the public. It is argued that poetry, whether traditional or digital, sentimental or furious, played and still continues to play a significant role in shaping debate over mega political processes in the UK and in affecting people’s opinion.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128769633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Inclusive Education in Armenia 亚美尼亚的全纳教育
Armenian Folia Anglistika Pub Date : 2019-04-15 DOI: 10.46991/afa/2019.15.1.103
S. Tadevosyan
{"title":"Inclusive Education in Armenia","authors":"S. Tadevosyan","doi":"10.46991/afa/2019.15.1.103","DOIUrl":"https://doi.org/10.46991/afa/2019.15.1.103","url":null,"abstract":"The article is on the Inclusive Education in general and the status of it in the Republic of Armenia. It mainly covers the notion of Inclusive Education, the functioning model of education in Armenia, its necessity and importance to be applied in many schools of Armenia. The subject is not new but still, there is a lack of information and awareness of it among the people living in Armenia, particularly parents and teachers. Some strategies and suggestions on the topic are included in the article too, that is how to develop and implement it in everyday schooling. Much attention is paid to the training of teachers and the connection of multidisciplinary bonds. Research in a few schools of Armenia proves that the issue is to be well observed to find proper solutions and to provide relevant information and implication of special education at schools and organizations willing to support Inclusive Education.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123970781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
CLIL as a New Innovative Pedagogy: the Case of Russia and Armenia CLIL教学法作为一种新的创新教学法:以俄罗斯和亚美尼亚为例
Armenian Folia Anglistika Pub Date : 2019-04-15 DOI: 10.46991/afa/2019.15.1.063
Tatyana A. Sidorenko, Margaret Apresyan
{"title":"CLIL as a New Innovative Pedagogy: the Case of Russia and Armenia","authors":"Tatyana A. Sidorenko, Margaret Apresyan","doi":"10.46991/afa/2019.15.1.063","DOIUrl":"https://doi.org/10.46991/afa/2019.15.1.063","url":null,"abstract":"The present paper presents teaching experience and observations in CLIL implementation of the countries that about forty years ago shared a common vision of how to teach foreign languages at the tertiary level, but since then have developed their education policies separately. The article suggests the analysis (based on the experimental activities) of Content and Language Integrated Learning (CLIL) from the perspectives of universities of two countries - Russia and Armenia. The analysis was carried out by means of an observation tool for CLIL teaching in Tomsk Polytechnic and Yerevan State Universities. In the overview the authors make the attempt to collect the general theoretical principles and concepts of CLIL, match them with the real classroom data that they have, analyze it and conclude what improvement is needed and what measures are eligible for the national educational context of both countries. The article data do not pretend to overview all the aspects of university language teaching, because they are different in the countries, they reflect to a certain extent the national teaching experience and relate it to the theoretical and practical issues of CLIL and ESP education.","PeriodicalId":221895,"journal":{"name":"Armenian Folia Anglistika","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125985389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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